Crafting the mobile experience

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CRAFTING THE MOBILE EXPERIENCE

description

This is the presentation I gave at DX3 Canada on Crafting the mobile experience. Sorry - no videos included.

Transcript of Crafting the mobile experience

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CRAFTING THE MOBILE EXPERIENCE

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@robwoodbridge

do it

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TRADITIONAL HYPE CYCLE

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current mobile experience being offered

The MOBILE HYPE CYCLE

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2,000,000 apps

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41apps

!!

150

!times per day

We check this thing

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TIME IS MOBILE

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we install on average41apps

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but we use regularly6apps

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USE IT AS OUR 1st SCREEN60%60%

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WE USE IT EVERYWHERE

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CHASING DOWNLOADS = CHASING DEATH

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ON GAINING 5000 USERS FOR HIS APP

“It would cost me about $1,000,000 to get 5000 users for our app on iOS and $10,000,000 to get the same on Android.”

KEITH TEAREfounder of mobile social network just.me

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CRAFTING THE MOBILE EXPERIENCE

INTENT CONTEXT ACTION DELIVERCONTENT

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CRAFTING THE MOBILE EXPERIENCE

INTENT What should your customers be able to do?

CONTEXT

CONTENT

ACTION

DELIVER

Where / when / how should they do it?

What should they see?

What do YOU want them to do?

How should they do it?

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New product

Promotion Loyalty

1

or

2

Intent

3 4 5

Context Content Actioneg. - gather information - to sell/purchase - reviews - feedback

eg. - location - time of day - tone - importance - frame of mind

eg. - timely - short vs long - sales? - promotion? - information?

eg. - buy - click - sign up - redeem - call / directions

New LOB

EXTEND LOB

DELIVEReg. - app / mwww - SMS / email - notifications - geofence - podcasts? - video? - beacon?

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WE USE IT EVERYWHERE

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Think of a way you can start without building a thing

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To see more about Twist, watch episode #452 on

UNTETHER.tv

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BLAKE SIRACH VP DESIGN WILLOW TREE APPS

Based on UNTETHER.tv episode #447

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JACQUELine THONG

See more about UBIQI HEALTH on UNTETHER.tv

episode #423

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NAILING “THE REASON” OFFLOADS

OVERLOAD

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Mobile is a revenue channel

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embed b2r video