Crafting a Professional Brand - m.mosher - 09152016 - q1productions
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Transcript of Crafting a Professional Brand - m.mosher - 09152016 - q1productions
Leveraging social media in
creating a path to career success
M.MOSHER | @SUPPORTSAVVYSEPTEMBER 15, 2016 | Q1 ESLF | SEATTLE, WA
Crafting aProfessionalBrand
previewprofessional brand
online personas
evolution of industry
competition in market
rise of social media
channels & diversity
Say?WHAT
WHY WE CARE
HOW 2 : Your Brand
craft brand
build online persona(s)
session topic &agenda
about mintentional career
pursuits
product dev | marketing
engineering | tech | GTM
EA STUFF
INTERNAL BIZ OPS
ONLINE NINJA
community mgr.
guild life - WoW
SUPPORTSAVVY.com
R+F Ninjas
Hi
M.MOSHER | @SUPPORTSAVVYBUSINESS MANAGER - INTERNAL OPS, EXEC STAFF
build credibility & relate toaudience
topic definition
why we careabout branding
careers = jobstime
evolution of
industry
candidate pool is
growing
rise of social media
& online personas
enable change
"if you don't like change, you're going to like irrelevance even less"
industry & competition
HTTP://WWW.BLS.GOV/OOH/OFFICE-AND-ADMINISTRATIVE-SUPPORT/SECRETARIES-AND-ADMINISTRATIVE-ASSISTANTS.HTM
BKGRD
YRS?
777,000 USA (2014)
3.9% unemployment rate
#23 Best Business Jobs -
USNEWS
industry data
rise of socialmedia
increase of mobile
devices
desktop vs mobile
traffic
digestible, searchable
media subscriptions
social mediachannels
TWITTER - shout something, LINKS
LINKEDIN - address book, SHARE
INSTAGRAM - PICTO microblogging
FACEBOOK - subscribe to my story
PINTERST - visual LIST sharing
YOUTUBE - videos on everything
In 2016, 78% of U.S. Americans had a social media profileWorldwide social media users reached 1.96 billion
is expected to grow to some 2.5 billion by 2018.
HTTP://WWW.STATISTA.COM/STATISTICS/273476/PERCENTAGE-OF-US-POPULATION-WITH-A-SOCIAL-NETWORK-PROFILE/
how to craftyour brand
WHAT DRIVES YOU
HOW DO YOU OPERATE
WHAT DO YOU
KICK_ASS AT
swagGRIT | CHARACTER
FLEX | FORCE
pragmatic ninja
build onlinepresence
DO
HAVE
BE
#whatsurhustlesocial media is a wayto connect with people
not right here - right now
your brand is your profileto the LITERAL world
using socialmedia
[BRAND] vs. [STORY]
PROFESSIONAL CAREER PERSON INTERESTS
LE
VE
L O
F D
ET
AIL
RE
SP
ON
SIV
EN
ES
S
community & supportDepending on
your career focus,spend your timeeffectively and
what interests you– the value is inconversing with
your peer networkbut you mustreach out andengage it.
Bloggers, Authors & Trainers
Industry Organizations &
Groups
Internal Employee Networks
#self-guided-career-dev
HELLOMY NAME IS
Your STORY
M.MOSHER | @SUPPORTSAVVYCRAFTING A PROFESSIONAL BRAND
Wrap / Q&ASOCIAL MEDIA IS ABOUT
CONVERSATIONS SO WHAT'S ON YOUR
MIND?
appendix & influencesOccupational Projections - Executive Assistants
OCCUPATIONAL OUTLOOK HANDBOOK
Amy Cuddy - Power Posing, TED
Lisa Weeks - The Economy of Weird, TEDxSEA
Louis C.K. - a little perspective can go a long way
Simon Sinek - Start With Why
Audible - The Great Courses Series