MINI CON

Craft

Craft

Speakers: Kathy Cano Murillo // CraftyChica.com // @craftychica

Kim Demmon // Todays Creative Blog // @TCreativeBlogsLynnee Jimenez // Club Chica Circle // @ChicaCircle

Timothy Dahl // Charles & Hudson // @Charles_Hudson

MINI CON

Kathy Cano Murillo // CraftyChica.com // @craftychica

MINI CON

CraftyChica.com, founded 2001

• Craft tutorials (spokesperson for iLoveToCreate).• Manufactured product line.• Craft books, novels, podcast, web series.• Craft cruise.• Handmade goods.• Sponsored posts, brand ambassador• Online and in-person workshops. • Lifestyle: Chubby Girl Delights, Crafty Cinema, Mama Cray

Cray.• Phoenix Fridas Art Collective in Arizona.

Craft

Kim Demmon // Todays Creative Blog // @TCreativeBlogs

MINI CON

No Fail Craft Tutorials | Create a tutorial your readers can follow1. Describe your craft - I have my husband in mind when creating my step by step

instructions. 2. Don't Assume - Many crafters miss important steps because they assume their readers

are at their level. 3. Don't Worry - Don't worry if your steps seems "dumbed down". If they're experienced

crafters they won't need them anyway, but the aspiring crafter will thank you. • Choosing your project-  List difficultly level. • Finished Item Photo- Start with your beauty shot. • Supplies: Materials and Tools needed - Include a photo of your supplies. List where

you bought them, brands, colors etc...• Step by Step Instruction & Photos - include photos of the major steps of your project.

Include helpful tips if needed. 

• Finished Item - Include a couple of photos of the finished item. 

Beauty Shot – Finished Project

Start by showing the finished project so they know what to expect.

@TCreativeBlogs

Materials & Supplies

Showing a photo helps people find the right products.

@TCreativeBlogs

Easy to Follow Steps

Progress Shots

Progress shots help keep a person feeling confident and not lost.

@TCreativeBlogs

More Progress Shots

Holding their hand along the way helps them feel successful!

@TCreativeBlogs

End with your Finished Product

Show it off! Show how the completed project will look.

Tutorial photos courteous of Skip To My Louhttp://skiptomylog.org

@TCreativeBlogs

Craft

Lynnee Jimenez // Club Chica Circle // @ChicaCircle

MINI CON

A Little Background..• Club Chica Circle – est. 2009/2011

• http://www.ClubChicaCircle.com

• One blog – Two sisters• Dangerous with a Glue Gun – Lynnee• Crafty Maven - Pauline

• BlogHer 2012 NYC – Blog turning point

• Current monetization – Sponsors & Ads

One blog – Two sisters

While Pauline creates her own painted enamel dots

I research how to buy and use a glue gun

One blog – Two sisters

While Pauline creates surprise birthday cakes in a can

I take a shortcut making pancakes out of bread mix

Lesson learned…

Be true to your own creative passions

@ChicaCircle

• How strong is your blog foundation?

Treating your blog as a business

@ChicaCircle

Scaling the blog for success- Resources

•Hootsuite•PicMonkey•CoSchedule• iPhone Apps: Fotor, Phonto, RePost, Afterlight. Color Cap

•Google Alerts•Wave

• eLance• Craig’s List• Fiverr

• Tech support• Video• Accountant• Legal• Insurance

Self Service Tools

Virtual Assistants

Experts on Call

Low to no cost Higher cost

What activities are core vs. what can your Go-To Team support?

• Content creation• Writing• Graphics• Editing• Social sharing• Link parties• Partnership building• Business services (finances, taxes, contracts)

@ChicaCircle

Coordinating with your Go-To Team

• Google Docs/Calendar• BaseCamp• WebEx or Go To Meeting• Facebook Groups

Lesson learned…

Yes, you CAN do it all – but SHOULD you?

@ChicaCircle

Timothy Dahl // Charles & Hudson // @Charles_Hudson// Built by Kids // @BuiltbyKids

MINI CON

• Find your signature project/craft/DIY and run with it.• Get out of your comfort zone – learn a new skill or tool.• Build on what you already know and who you know.• Have a package ready for a brands and agencies.• Maximize your TRIBE

• What project are you most proud of? Is there a story behind it?

• Can it be modified?• Is it useful?• Pin worthy?

What’s Your Jam???

@Charles_Hudson@BuiltbyKids

• Time to pickup that saw.• No excuse for not

expanding your skill set (technical and vocational).

• Tutorials are everywhere.

Always Be Learning

@Charles_Hudson@BuiltbyKids

• You need more than a media kit• Prepare a detailed plan for different budgets• Dictate campaigns based on projects that

need sponsorship (editorial calendar)

Turnkey Campaigns

Q&A and Craft Demonstrations

Speakers: Kathy Cano Murillo // CraftyChica.com // @craftychica

Kim Demmon // Todays Creative Blog // @TCreativeBlogsLynnee Jimenez // Club Chica Circle // @ChicaCircle

Timothy Dahl // Charles & Hudson // @Charles_Hudson