Marketing plan of

“CF Crafts”

1) Introduction2) Situation3) Objectives4) Strategy5) Programs6) Tactics7) Budget8) Reporting

MARKETING PLAN r

2016

Who are we ?

MISSION VISION

To act as the single point of contact for all artisan clusters with regard to their training and development needs by providing enterprise support programs and national and international marketing linkages.

Help the craftsmen improve their quality of life

Preserve the rich heritage of Indian handicrafts

Motivate people to use more eco-friendly assets with cheaper price.

What’s our current

situation ?

Not properly done yet as this is a newly establish company.

All Traditional And Private companies

All over the world1) House hold2) Industry3) Institutes

Strength – New technology Weakness – Costly Opportunity – New MarketThreat – New entrants ,Bargaining power of suppliers and buyers

Key Statistics SWOT analysis

Competitors Customers

WHAT ARE WE TRYING To ACHIEVE ?

BusinessObjectives

MarketingObjectives

1 2

21

Specific Measurable

AttainableRealistic

Timed

Strategic positioning Brand Development

Web Presence

Digital Partnership SEO and Link Building

Crowd sourcing campaigns

WHAT’S OUR MARKETING STRATEGY ?

WHAT’S OUR MARKET

Customers –Age – 7-70+ years oldAge – AnyLocation – All over Odisha , West Bangle Urban as well as RuralMarket Segmentation-• Professional artists• Amateur artists and

crafters, including hobbyists.

• Businesses. Architects, technical drawing, interior/graphic design ,advertising/direct mail companies

• Teachers and students

Foldable assets -• Institutes • Industry• Household• Business such as

Architectural Craft -• Art and craft

loving people• Professional

Artists• Amateur Artists

and Crafters • Business such as

Architectural , Technical drawing ,Interior /Graphic Design

• Teacher and Student

RetailCraft fairCraft market / stallDirect from makerArt fairSpecialist online shopArt exhibitionDepartment storePublicly-funded galleryNew graduate exhibitionsCommercial galleryMail order-not onlineAgency

Segmentation Targeting Product Channels

Woodwork

Basketwork,WickerworkArt MetalwareCeramicsFurnitureLighting articlesToys and DollsGlasswareFestive craftFur, Feather and leather craftsCarpetsImitation Jewelry

Paper craftsWorked, carved crafts

Textile basedcraftsMisc. craftsitems

WHAT ACTIONS DO WE NEED TO

TAKE

EventSocial MediaBranding

MobileMarketingAdvertisingPublic

Relation

Online

WHAT INFRASTRUCTURE DO WE NEED ?

Technology

ProcessPeople

How much it’ll cost us

Variable cost -A) ESP Long Term (1.5 – 2 years): 4, 10,000 Rupees. Short Term (6 months): 57,000 Rupees Marketing Linkages: 67,000 Rupees Workshops (5 to 15 days): 34,000 Rupees

B) Documentation for the conservation of ethnic crafts and tribes: 40,000 RupeesC) Office administrative costs: 20000 Rupees (lump sum amount)

HOW WE’LL

MEASURE THE

SUCCESS

Value creation in human life ,Preserve the rich heritage of Indian handicrafts and Reach our product globally

Please visit our website http://cfcrafts.blogspot.in/Our Facebook page

https://www.facebook.com/CF-Crafts-605219172976078/?fref=tsOur youtube

https://www.youtube.com/channel/UCCeRAAo1QCfBVZbWQKnuDtg