2012

Race Season

Motorsports Marketing

ACT MOTORSPORTS

313.864.7757

313.864.7757

Brentonm74@yahoo.com Brenton@brentonthornton.com

www.brentonthornton.com

ph

fx

COMPANY

ACT MOTORSPORTS IS PROUD TO PARTNER WITH

Introduction

TABLE OF CONTENTS

1 Introduction 2 Why Sponsor Motorsports?

3 Motorsports Demographics

4 What Can ACT Do For You? 5 Meet Our Athlete 6 Spotlight on Coverage 7 A Few Big Races 8 Conclusion

I would first like to thank you again for taking time out

of your schedule to review the 2012 ACT Motorsports

team sponsorship proposal. We are excited to start and

build a relationship with your company.

ACT Motorsports is dedicated to building relationships

that will support our events, our team, our athlete and

most importantly support and promote your company.

Motorsport sponsorship is an excellent way to put your

company in front of potential new customers, along with

creating an excellent opportunity for high impact

marketing.

ACT Motorsports would like to build a lasting

relationship that will benefit all parties involved. In this

document you will find a request for sponsorship and

general information about the ACT Motorsports team.

Please feel free to contact me any time if you have any

questions or seek additional information.

Respectfully,

Brenton Thornton

Owner, ACT Motorsports

brentonm74@yahoo.com

313.864.7757

Is Racing Right For Your Business? Traditionally, if you buy a print ad, you get a print ad. If you buy a billboard, you

get a billboard. If you buy a television spot, once again, that’s all you get. And,

you’ll pay handsomely for each one of them individually! If, on the other hand,

you sponsor a race team with marketing savvy, you’ll get all of the above plus

more: A custom-tailored marketing plan all for one price.

At ACT Motorsports, we understand that the opportunity to put your name on the

side of our cars, trailer and transport vehicle is not enough to get you excited

about partnering with us in your marketing efforts. We know that it’s about

growing your business and growing it with measurable results. We will take the

time to understand your business and your business objectives so that we can

develop a strategy that will yield the results you are looking for. Of course, your

company’s name on the cars, trailer, and transport vehicle are part of the plan,

but only a small part.

Why Sponsor ACT Motorsports?

Simply stated...because racecars draw attention! As you know, the primary function of spending advertising

dollars is to alert a share of the market that your products are available. In reaching the potential customer/

consumer, your objective, is to impact as many of them as possible in a way that is effective, colorful and

has a proven track record of yielding results and a strong return-on-investment. That, in a nutshell,

describes the impact of motorsports marketing.

With the advent of televised races and the ever increasing amounts of print coverage, the majority of the

nation’s largest advertisers are utilizing auto racing in one form or another to advertise their products or

services. It is important to realize that the sport of auto racing is no longer just a sport. Auto racing is

entertainment! Auto racing has grown from its grass roots beginnings into a multi-million dollar business.

MOTORSPORTS: THE PERFECT MARKETING PLATFORM FOR YOUR

FUTURE! Motorsports fans are dedicated and loyal. They consciously purchase the products

and services of the sponsors and businesses involved in motorsports.

Motorsports helps to deliver sales with maximum impact. Race teams offer a highly-

visible, exciting, and memorable advertising medium, and will enhance your

corporate image by conveying competitiveness, innovation and a winning attitude.

Motorsports creates a low dollar value per exposure ratio. When you factor in the

buying power and loyalty of the racing fans; motorsports is an advertising medium

that cannot be equaled.

Motorsports is a family oriented sport.

Motorsports has strong appeal to the all age demographics and is influential in

creating brand awareness.

“The sheet metal of a race car is one of the most valuable

properties in US marketing.”

Nielsen Media Services

· 10-month season, longer than any other sports season

· 64% male, 36% female (one in three adult Americans)

· Race car fans are middle class, and 43% of them earn

more than $60,000 annually

· Racing fans are three times as likely to seek out and

purchase sponsor products and services placed on vehicles

· Racing is the #1 sport in fan brand loyalty

Motorsports offers a broad-based affluent audience of

enthusiastic consumers who are loyal to racing sponsors.

97% of fans surveyed stated they always favor products

and services of sponsors associated with racing.

During an event weekend, the racing fan spends several

hours in the confines of the racing facility while being

exposed repeatedly to the sponsor’s message, colors,

logos, and products.

Surveys show that motorsports fans’ loyalty motivated

them to action – providing program sponsors exceptional

returns in brand awareness and long-term sales.

- 75 million racing fans nationwide

- 85% purchase name-brand products that sponsor racing

- 82% are between the ages of 19-54

- 80% utilize Internet

- 74.4% have made Internet purchases

- 66% own a home

- Average attendance per event: 5,000- 7,000

The Facts:

Racecars Draw Attention.

.

Major organizations rely on

motorsports marketing

because it works!

Race Fans support companies

that support racing.

At ACT Motorsports we

understand business and the

importance of the return-on-

investment you receive for

your marketing dollar.

Motorsports Demographics

Growing Your Business The ACT Motorsports racing team is currently planning for our 2012 campaign. We realize that it

would not be possible without the help and support of our family, friends and sponsors. As the ACT

Motorsports team continues to grow, we become more able to provide advertising, marketing,

promotional, and public relations to our prospective sponsors. Our athlete will be involved in several

forms of racing this season including, the CRA Super Series and various Late Model Racing Series.

As a marketing partner many options are available to customize a marketing campaign to suit your

organization’s needs. No matter what your budget, we can help you build a motorsports

marketing plan that will help your business grow. Here are a few of our ideas. Of course, we would

love to hear your ideas as well.

We Can:

Customize a marketing plan that is right for your business!

Add your business to the “Friends of ACT Motorsports” directory that will be distributed at the track,

promotional events and charitable fundraising activities. This can include a listing of special offers/services,

coupons, etc. We will be attending various functions away from the track this year with our car. These include car

shows, festivals and parades.

Make personal appearances at your events (Grand Openings, Customer Appreciation Days, New Product

Launches, etc.) with our racecar and driver. This car draws plenty of attention. Pictures of your customers/guests

can be taken with the car and driver.

Display your business information (name, colors, logos, etc) on the ACT Motorsports team transport vehicle. We

will log close to 6,000 miles between races with this trailer in 2012.

Display your company information (name, colors, logos, etc) on our racecars.

Display your business information (name, colors, logos, etc) on the ACT Motorsports team’s uniforms.

Provide appropriate recognition of your company on the ACT Motorsports team’s website at

www.brentonthornton.com. This can include banner ads, a link to your business website, printable special offer

coupons, a list of your special events, etc.

Display your business flags, banners and/or hats in the pit area of the ACT Motorsports team at races, sponsor

events and other appropriate events.

Include information regarding the sponsorship participation of your business in press kits (containing up to date

information about the team and photographs) which are made readily available to the media and other appropriate

parties and to race facilities for publication in race programs and periodicals.

Provide you with photographs of the ACT Motorsports team and car for use in advertisements, etc.

Collect documentation, in the form of press clippings, photographs and stories pertaining to the team and your

sponsorship and present them to you throughout the racing season.

Gather information from our fans throughout the racing season and provide them to your company for use in

email/mass mail marketing. Fans are encouraged to join our fan club on our website and at all special events.

They are given the option to opt-in/out of receiving promotional materials from our marketing partners.

Provide regular email updates on how we’ve performed at the track through the ACT Motorsports newsletter.

Distribution of sponsor-provided print advertisements, flyers, posters, banners, team jerseys, jackets,

T-shirts, hats, stickers, magnets, product, cool cups, and any sponsor related paraphernalia

Call Us Today to Customize the Plan that is Right for your Business, (313) 864-7757

2009 ACT Motorsports Established

2008-Present Allen Motorsports

5 Top 10 Finishes

2008-Present Late Model Series

1 Win

12 Top 5’s

10 Top 10’s

2007- 2008 NASCAR Craftsman Truck Series Signed Development Driver

Lafferty Motorsports- Concord, North Carolina

Hickory Motor Speedway NASCAR Camping World Truck Series Testing

and Development Program

Caraway Speedway Street Stock Division

2002-2007 Late Models & 4 Cylinder

5 Wins

8 Top 5's

11 Top 10's

1992-1999 Kids Go Karting Association

23 wins

17 Top 5's

11 Top 10's

2nd Runner-Up (2nd All Time)

Subhead. Subhead. Subhead.

Meet Our Athlete: Brenton Thornton

Born: May 6, 1985

Age: 25

Height: 6’1”

Hometown: Toledo, Ohio

Marital Status: Married

Racing Experience: 18 yrs.

Brief Biography

There are many who dream of becoming race car drivers, but only a few have the ambition and the

drive to make that dream a reality. Brenton Thornton is one of those people. His talent and

fearlessness have made him one of the most popular drivers in late model racing. The 2012 season

will mark his debut in the world of CRA Racing Series. He pushes his race cars to the limit every time

and there isn’t a race track in America that he can’t conquer. Thornton often jokes that he was “born

to race” and as soon as his foot touches the throttle, he makes people believe this to be true.

When Brenton debuted in the late model series he was one of the few African Americans to ever

compete. He has created a lot of buzz on the track, online, currently has a strong fan base and his fans

are anxious to see him compete in NASCAR. His success as a race car driver gives every company

that he represents maximum exposure. He will make a great representative for your company because

he is unique, eloquent, confident, talented, driven, and committed to chasing his dream and making

every sponsor look good.

Career Highlights

Spotlight on Coverage

ACT Motorsports is part of the CRA Super Series,

the CRA Super Late Model Series and we also

participate in other sanctioned late model events

throughout the United States.

At ACT Motorsports we focus on creating a brand and image that is an extension of our marketing

partners.

Through the use of social networking tools like YouTube, Facebook, Twitter, Myspace, and others,

we can generate significant market exposure for our marketing partners throughout an event instead of

hours or days later.

Through extensive use of video and related tools we deliver high-impact impressions before, during,

and after every motorsports event our clients are involved in. The effects of viral marketing enable

sponsor messages and images to spread faster than traditional media and with greater impact and

results.

Our athlete focuses on selling your brand through communication and excitement. We know that first

impressions sell and our athlete strives to be the center of influence.

How much exposure will we get? Tons! Approximately 250,000+ race fans attend

our events each season.

Live events

Victories and awards

Media coverage (Local Newspapers & TV News

Sponsored Team Appearances (negotiable)

Community events (Non- Profit & Charity)

Midwest Scene Racing Magazine

Bi-Weekly PR Release

Media & Press Opportunities

Where does ACT Motorsports Race?

ACT Motorsports offers a wide range of motorsports marketing opportunities. From single

event sponsorship rights to strategic marketing partnerships for an entire season, ACT

Motorsports is able to provide marketing partners with flexible and customized programs that

can exceed specific marketing objectives.

Marketing via motorsports offers a blend of traditional and non-traditional marketing methods

that will reach motorsports fans/consumers. This is the perfect vehicle to move your business

into the future. ACT Motorsports gives partners a targeted approach to reach customers locally,

regionally, and nationally.

For additional information on opportunities with ACT Motorsports please contact:

Brenton Thornton,

ACT Motorsports

brentonm74@yahoo.com

313.864.7757

Conclusion