CR138062AA-LOWRES · online packages available, there is something to cater to your brand’s...
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2020 MEDIA GUIDE
Transcript of CR138062AA-LOWRES · online packages available, there is something to cater to your brand’s...
2020MEDIA GUIDE
Big Rigs has enjoyed close to three decades of continual growth as Australia's FREE fortnightly National Transport Publication.
Big Rigs has cemented the role as the Trusted Voice of the Transport Industry by offering unparalleled reach with an engaged market of
Transport Industry Professionals.
With up to date hard-hitting editorial content in both print and online, Big Rigs is a must read for anyone in the Transport Industry - from CEO's to executives, fleet owners, owners, drivers, manufacturers,
suppliers, retailers, business owners, engineers, industry associations and organisations, recruiters, trainers plus truck enthusiasts alike.
Big Rigs is proud to investigate the issues and politics that affect the Transport Industry as the publication that can't be ignored.
WHY CHOOSE BIG RIGS?
WE ARE THE TRUSTED VOICE OF THE
TRANSPORT INDUSTRY
bigrigs.com.au
99k^ MobileAudience
2x WeeklyEmails
Facebook.com/BigRigs
@BigRigsNews
FreeFortnightly
Big Rigs continually produces quality multi-media content that outperforms our competitors, exceeds industry standards and engages a captive audience
52 198,876
340,589Unique Website Visitors^
Monthly Website Views^
Email SubscribersMonthly Circulation
Social Audience Growing
5,200^56,982
K+
^^Combined Facebook and Twitter Followers^Omniture December 2019: avg monthly traffic^Mailchimp December 2019 *12 Month Average, Publisher’s Claim December 2019
AUDIENCE
PRINT DISTRIBUTION
ONLINE AUDIENCE DISTRIBUTION
• Roadhouses and Truck Stops• Truck Washes• Newsagents• Parts Suppliers and Outlets• Dealerships• Major Manufacturers• Workshops and Repairers• Transport Companies• Trailer Builders and Repair
Workshops• Transport Industry Associations• Transport Insurance Companies• Training Companies and Facilities• Major Oil, Chemicals and
Lubricant Suppliers• Industry Specific Museums• Selected Hotels, Transit Centres
and Convenience Stores• Paid Subscriptions
PICK UP A COPY OF BIG RIGS:
DISTRIBUTION
Big Rigs is committed to educating, entertaining andinforming our audiences through a variety of multi-media content
NEWSHard-hitting, investigative and informative news features showingwhat’s driving the transport industry
ROAD TESTIn-depth evaluations of new vehicles, products and services
ON THE ROADInteresting happenings on Australia’s roads and highways
TECH TALKThe latest in transport innovation and technology
YOUR SAYThe opportunity for readers to voice their opinion
INDUSTRY COLUMNSInsights from industry associations and organisations
WHAT’S ONHear all about the latest events going on in the industry
FUN + GAMESTake a break with crosswords, puzzles, sudoku, comics and competitions
CAREERS + TRAININGDrive your skillset further with courses, positions vacant and career opportunities
CONTENT
In today’s world of marketing, content is king and aligning relevant editorial content with your brand assists in keeping your product or service front of mind for perspective customers.
Content Marketing (Brand Insights) provides an unobtrusive, integrated marketing opportunity that conveys your brand’s story in a way other advertising cannot.
Readers don’t want to be told what to think - they want to be told what to
think about. But reaching audiences with a specific or detailed message isn’t easy.
Today, consumers have to trust a brand or news source before they engage with their message and the content they produce. That’s why Big Rigs, as the trusted voice of the transport industry, allows you to speak directly with your audiences through current, relevant editorial in a credible, familiar environment – fostering a powerful connection.
Big Rigs Brand Insights provides a unique native
advertising opportunity communicating your message within the context of our newspaper copy – something the audience already wants to read! Following the natural form and function of our trusted publishing environments, the advertising is brought to life within the page.
You could launch a new mascot or logo, or even a new product in a new and exciting way that makes you stand out amongst your competition. With a range of integrated multi-channel
social, print and online packages available, there is something to cater to your brand’s needs. It’s a great chance to align trusted print with you – the top trusted brands of the industry.
Many top brands have already relied on Big Rigs to tell their brand’s story and engage audiences through native content, so what are you waiting for? Marketing is about building a connection and standing out for the right reasons – find out how we can help!
CONTENT MARKETING
NEWS BIG RIGSbigrigs.com.au
When you need a native solution that will make your product or service news
C1
L2
U2 T1
T1
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PRINT – 1x per month
• Brand Insights article• Full Page advertisement • Half Page advertisementONLINE – 1x per month
• Brand Insight article• 2 day Homepage Takeover• 10,000 impressions (over MREC,
Leaderboard or Banner)• Roadblock on article page• Social Media – 2 posts per month
HIGH IMPACTENHANCED
PRINT – 1x per month
• Brand Insights article• Full Page advertisement• Half Page advertisementONLINE – 1x per month
• Brand Insights articles• 2 day Homepage Takeover• 10,000 impressions (over MREC,
Leaderboard or Banner)• Roadblock on article page• Social Media - 2 posts per month
3 months 6 monthsBUILT FOR
BUSINESS
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Our integrated, multi-content packages are specially tailored for the transport industry – enabling our advertisers
to get their business in front of Big Rigs
engaged and dedicated audience across the entirety of Big Rigs’
multi-media platforms GST inc
HIGH IMPACTENHANCED
GST inc$22,000 $38,500
6 months3 months
Newsletter
Mobile
SocialPrint
Online
INTEGRATEDMULTI-CHANNEL
CAMPAIGN
“We executed a content marketing campaign with Big Rigs as I thought it was the best way to get our message across.For our business, a customer testimonial showcasing the effectiveness of our product was a powerful inclusion in the campaign as it proved our value to other potential customers and generated more business for UES. I’d had previous dealings with Big Rigs and I knew they had the right audience that we needed.We always generate a lot of phone calls from the ads we run with Big Rigs. Brand Insights editorial worked as a
tool for our Sales Reps, giving them something solid to go out and show clients, changing the conversation from us talking about our product to “This truckie has used our chairs and thinks they’re great, take a look at that”.Overall, we would do it again and are happy with the results we received.”– Simon Allen Business Development Manager
Seating UES INTERNATIONAL
CONTENT MARKETING EXAMPLES
Bundle bookings include a print advert and online display advertson bigrigs.com.au desktop and mobile sites
MULTI MEDIA BUNDLES
Visit www.bigrigs.com.au
INVESTMENT
*Print ad price only applies when taking full package. Normal Value $2376.
CASE STUDYThe Euro Auctions campaign is an extremely powerful example of the Native Article
Package’s effectiveness. Euro Auctions advertised an upcoming auction of 500k worth of prime movers. The article was widely engaged, reaching 49,452 people on Facebook.
DIGITAL ARTICLE & SUPPORTING ADS 1 x digital article published on bigrigs.com.au
In-article digital ad placements linked to your websiteArticle in newsletter to Big Rigs subscriber base
Article sent out via Big Rigs social media audienceBig Rigs Facebook Article boost to your target audience
by age, gender and location2 x three day www.bigrigs.com.au homepage article pointers
The Native Article Package is the digital solution to your business needs. Whether it is the launch of a new product or exciting news for your customers
you can spread your business message with Big Rigs
THE CAMPAIGN SAW OVER
9,361IMPRESSIONS
THE DESKTOP ARTICLE ROADBLOCK HAD A
7.39%CLICK THROUGH RATE
Which is more than 4 times the industry average
$2,200GST inc
NATIVE ARTICLE PACKAGE
NEWS CORP STUDIOSFrom concept… to conversation… to conversion
News Xtend offers content marketing solutions that help you source,create, distribute and amplify content. Get access to affordable
content marketing solutions that don’t compromise on quality foryour next TVC, Pre-Roll or engagement video to support your native
content campaign.
Whether you want to increase calls, sales, traffic, lead generation,
awareness or engagement, NewsXtend can help deliver yourmost profitable customer, in the format you want them.
Helping you navigate the digital marketing landscape and achieveyour business goals. Powered by News Corp Australia with a
direct line to Google and Facebook, News Xtend providespowerful digital campaigns and first-class service that our rivalssimply cannot match. Track your results anytime, anywhere via
your custom online dashboard.
CONTENT MARKETING SOLUTIONS
Your always-on lead converter, making sure you’re present when your most valuable customers are ready to make a connection with your business.• Search engine marketing• YouTube video• Search engine optimisationsearch
News Xtend’s team of experts are committed to providing a service that enhances your business and keeps you informed throughout your journey.• Creative services• Call tracking• Reporting dashboard• Campaign ManagementALL FREE OF CHARGE*
service
Put your business in front of your most valuable customers while they are on Facebook increasing your brand’s awareness, driving demand or increasing your sales.• Facebook advertising• Awareness, consideration and conversion campaigns• Facebook business page creation
social
Place your business in front of your most valuable customers, wherever or however they live their lives online.• Premium News Corp inventory• Premium audience extension inventory• Retargeting• Video
display
WEBSITE SET UP AND MANAGEMENT
Design carouselWe have a variety of templates to support your business content needs
Websites are the digital hub of your business, they connect your most valuable customers to your service and product offering, any time of any day.
$1,299GST inc
FEATURESTechnical
Mobile Responsive | Conversion Optimised | Website Theme Domain Name | Security | SSL Certificates
Contact Contact Form | Call Tracking Integration (Campaign Required)
Content Premium Images | Premium SEO Focused Copywriting | Image Galleries
Business Website Analytics | Cloud Hosting
Customer Support Ongoing Local Support | Website Reporting
plus $199 GST exc a month Website Management Fee
INCLUSIONSProfessional Website Development up to 10 Pages
Content update once per month 10 Email addresses
Exit Popup Form
BIG RIGS & BRISBANE TRUCK SHOW SNAPSHOT
Big Rigs has partnered with News Connect, News Corp’s digital audience targeting and insights platform to connect you with your customers like never before.
News Connect allows advertisers to deliver targeted message to pre identified and potential future customers in premium content environments across the New Corp digital network. In May 2019, Big Rigs used NEAR location technology to drop a geo net over the Brisbane Truck Show (May 16 – 19) capturing audience data of qualified leads attending the expo. We can now connect you digitally with Truck Show attendees, in addition to retargeting digital audiences and lookalike audiences from bigrigs.com.au. We can now deliver the most targeted digital transport & truck related segments across the most premium digital media network.
Average mobile CTR over the truck show duration: 0.48%
82% mobile
38% 40-49
Fave content is news
47% lifestyle 46% sport and
2x more likely to visit business
40% earn $156,000+
Into auto 1.56x more likely to visit
an auto dealer
65% 23%QLD NSW
BRISBANE TRUCK SHOW AUDIENCE SEGMENT
Reference: News Corp, News Connect Network: Footfall attribution to target users who attended theBrisbane Convention and Exhibition Centre over 16th to 19th May 2019.
FEATURES LIST 2020
EDITION EDITION DATE FEATURE BOOKING DEADLINE COPY DEADLINE
1 10th January 2020 Monday 9th December 2019 Wednesday 11th December 2019
2 24th January 2020 Monday 13th January 2020 Wednesday 15th January 2020
3 7th February 2020 Keep It Cool Friday 24th January 2020 Wednesday 29th January 2020
4 21st February 2020 Monday 10th February 2020 Wednesday 12th February 2020
5 6th March 2020 Trailer Feature Monday 24th February 2020 Wednesday 26th February 2020
6 20th March 2020ATA Conference Liftout
MEGATRANS Sydney Build Expo
Monday 9th March 2020 Wednesday 11th March 2020
7 3rd April2020 Driveline Monday 23rd March 2020 Wednesday 25th March 2020
8 17th April 2020 Monday 6th April2020 Wednesday 8th April2020
9 1st May 2020 MEGATRANS Wrap Up Monday 20th April 2020 Wednesday 22nd April 2020
10 15th May 2020 Friday 1st May 2020 Wednesday 6th May 2020
11 29th May 2020 Monday 18th May 2020 Wednesday 20th May 2020
12 12th June 2020 Monday 1st June 2020 Wednesday 3rd June 2020
13 26th June 2020 Monday 15th June 2020 Wednesday 17th June 2020
14 10th July 2020 Telematics Monday 29th June 2020 Wednesday 1st July 2020
15 24th July 2020 Monday 13th July 2020 Wednesday 15th July 2020
16 7th August 2020 Monday 27th July 2020 Wednesday 29th July 2020
17 21st August 2020 Monday 10th August 2020 Wednesday 12th August 2020
18 4th September 2020 Trailer Feature Monday 24th August 2020 Wednesday 26th August 2020
19 18th September 2020 TMC Feature Monday 7th September 2020 Wednesday 9th September 2020
20 2nd October 2020 Keep It Cool Monday 21st September 2020 Wednesday 23rd September 2020
21 16th October 2020 Friday 2nd October 2020 Wednesday 7th October 2020
22 30th October 2020 Monday 19th October 2020 Wednesday 21st October 2020
23 13th November 2020 Monday 2nd November 2020 Wednesday 4th November 2020
24 27th November 2020 Monday 16th November 2020 Wednesday 18th November 2020
25 11th December 2020 Monday 30th November 2020 Wednesday 2nd December 2020
2020 is a time of excitement for Big Rigs as the Trusted Voice of the Transport
Industry enters the next chapter of a long and powerful history spanning nearly
three decades.
The Big Rigs team strives to shed a light at the challenges, needs and triumphs of
the industry that carries the nation.
Big Rigs offers our captive audience a mix of editorial content covering targeted interest demographics with investigations into transport politics, product and service
evaluation by one of the nation’s most experienced teams, stories highlighting
successful businesses, up-to-the-second technological advances and a broad
range of advertising.
A truly national publication that can’t be ignored.
James Graham EDITOR
Peter HockingsYour Transport Industry Expert
MEDIA SALES [email protected]
Michael KiddKEY ACCOUNTS EXECUTIVE
Marie O’ReillyMEDIA SALES CONSULTANT
Tony FieldDIGITAL SALES [email protected]
Katharine Causer ADMINISTRATION/SALES SUPPORT [email protected]
Kate DoddDIGITAL JOURNALIST
BIG RIGS TEAM
