Cr os s - company Pr ogr am Updat e 1/F1... · Marketing Plan v2-12-13 10 Customer Journey Support...
Transcript of Cr os s - company Pr ogr am Updat e 1/F1... · Marketing Plan v2-12-13 10 Customer Journey Support...
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F1 ( Four K by ONE Sony)Cr os s - c ompa ny
Pr ogr a m Upda t e
Fe br ua r y13, 2013
F1 Cr os s - c ompany Me e t i ng At t e nde e s
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• DADC– Al l e n Le e ( f r om SD)– Tr e y Br adl e y ( f r om SPE)
• PSA– Al e c Shapi r o
• SNEI– Hi de Ni s hi no ( f r om
Tokyo)– Dunc an Ke nne dy ( f r om
SPE)– Tanve e r Ahmad ( t el econf
onl y)– Di ane Bur wi k ( f r om SPE) – Ti an Li m ( t el econf
onl y)
• Sony Tokyo– Yos uke Yas e be ( f r om SD)– Hi r o Shi nohar a– Ni ki Kat s umat a
• SPE– Chr i s Cooks on– Mi t c h Si nge r– Ji m Unde r wood– Tos hi no Yuhaku– Ri c h Mar t y ( wi l l j oi n
1st hour )– Jame s Monr oe– Chr i s t ophe r Tayl or– Yos hi Takas hi ma– Mas aki Nakayama– Je r e my Gl as s man
• SEL– Phi l Mol yne ux– Yos hi Takahas hi– Mar k Hi t omi– Mi ke Luc as– Hi r o Ts ubot a– Ke r r i Fox-
Me t oye r– Ni c k Col s e y– Laur a Wol f– Pat r i c k Le on– Os amu I z aki– She r i Es pi noz a– Jas on Cl e me nt– Kl aus
Hof r i c ht e r– Takayuki Mi yama– Er i k Ri l e y– Aki r a Oba
Me e t i ng Obj e c t i v eUpdat e c ur r e nt s t at us & al i gnme nt on Phas e 1 Se r vi c e Pl anni ng t o e ns ur e c ommon unde r s t andi ng
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Age nda
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Me e t i ng Obj e c t i v eUpdat e c ur r e nt s t at us & al i gnme nt on Phas e 1 Se r vi c e Pl anni ng t o e ns ur e c ommon unde r s t andi ng
• OPENI NG: P. Mol yneux- 5mi n
• Ke y De c i s i on/ Ne xt s t e ps - 2/ 8 SEL/ SPHE/ SNEI Mt g- K. Fox- Met oyer ( SEL) - 10mi n
• Phas e 0/ Phas e 1 Sc he dul e Re vi e w- S. Espi noza ( SEL) – 5mi n
• Se r vi c e Pl anni ng—De f i ni t i on/ Sc ope - N. Col sey ( SEL) – 15mi n
• Se r vi c e Pl anni ng - ( e xe c ut i on pl an) – D. Kennedy ( SNEI ) - 20mi n
• Cont e nt Aggr e gat i on Updat e - K. Fox- Met oyer ( SEL) - 10mi n
• Cont e nt Se c ur i t y & Us age Rul e s – C. Cookson ( SPE) - 30mi n
• F1 Box – Tokyo ( Mi y ama f or Tok y o) - 10mi n
Ope n I s s ue s• St or ef r ont Desi gn—Tokyo/ SNEI / SEL• Ser vi ce Pl anni ng Ser vi ce Opt i ons & Ti mi ng- - - SEL/ SNEI / Tokyo• AV Encodi ng ( bi t - r at e) - Tokyo/ SPE/ SEL• Ul t r avi ol et Suppor t – SPE/ SNEI / Tokyo3
Age nda
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• OPENI NG: P. Mol yneux- 5mi n
• Ke y De c i s i on/ Ne xt s t e ps - 2/ 8 SEL/ SPHE/ SNEI Mt g- K. Fox- Met oyer ( SEL) - 10mi n
• Phas e 0/ Phas e 1 Sc he dul e Re vi e w- S. Espi noza ( SEL) – 5mi n
• Se r vi c e Pl anni ng—De f i ni t i on/ Sc ope - N. Col sey ( SEL) – 15mi n
• Se r vi c e Pl anni ng - ( e xe c ut i on pl an) – D. Kennedy ( SNEI ) - 20mi n
• Cont e nt Aggr e gat i on Updat e - K. Fox- Met oyer ( SEL) - 10mi n
• Cont e nt Se c ur i t y & Us age Rul e s – C. Cookson ( SPE) - 30mi n
• F1 Box – Tokyo ( Mi y ama f or Tok y o) - 10mi n
Ope n I s s ue s• St or ef r ont Desi gn—Tokyo/ SNEI / SEL• Ser vi ce Pl anni ng Ser vi ce Opt i ons & Ti mi ng- - - SEL/ SNEI / Tokyo• AV Encodi ng ( bi t - r at e) - Tokyo/ SPE/ SEL• Ul t r avi ol et Suppor t – SPE/ SNEI / Tokyo
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Top Li ne f r om Fr i day 2. 8 . 13SEL/ SPE/ SPHE Me e t i ng
Cont ent Budget Al i gnmentBi t Rat e Next St epsSPE Equi pment NeedsWor k Fl ow Next St epsFor ensi c Wat er mar k Al i gnment f or Phase 1SNEI Go Li ve Dat e/ Pl an B I ni t i at i vesUV Par t i ci pat i on Di scussi onUX/ UI Devel opment / Next St eps
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Age nda
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• OPENI NG: P. Mol yneux- 5mi n
• Ke y De c i s i on/ Ne xt s t e ps - 2/ 8 SEL/ SPHE/ SNEI Mt g- K. Fox- Met oyer ( SEL) - 10mi n
• Phas e 0/ Phas e 1 Sc he dul e Re vi e w- S. Espi noza ( SEL) – 5mi n
• Se r vi c e Pl anni ng—De f i ni t i on/ Sc ope - N. Col sey ( SEL) – 15mi n
• Se r vi c e Pl anni ng - ( e xe c ut i on pl an) – D. Kennedy ( SNEI ) - 20mi n
• Cont e nt Aggr e gat i on Updat e - K. Fox- Met oyer ( SEL) - 10mi n
• Cont e nt Se c ur i t y & Us age Rul e s – C. Cookson ( SPE) - 30mi n
• F1 Box – Tokyo ( Mi y ama f or Tok y o) - 10mi n
Ope n I s s ue s• St or ef r ont Desi gn—Tokyo/ SNEI / SEL• Ser vi ce Pl anni ng Ser vi ce Opt i ons & Ti mi ng- - - SEL/ SNEI / Tokyo• AV Encodi ng ( bi t - r at e) - Tokyo/ SPE/ SEL• Ul t r avi ol et Suppor t – SPE/ SNEI / Tokyo
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Your par t t o pl ay.
Dec Jan Feb Mar Apr May Jun Jul
Critical PathEnd t o End Bi z .
St r at e gy & Pl anni ngLuc as
F1 TV/ Box- Mkt i ngO. I z aki
Cont e nt Aggr e gat i onFox- Me t oy e r / Cooks on
PJ Manage me ntEs pi noz a/ Kat s umat a/ Bur wi k
26 Team Formation
7 Milestone ScheduleStatus Reporting, PM Administration
F1 Mi l e s t one Ti me l i ne - Phas e 1
25 Marketing Plan
v2-12-13
10 Customer Journey Support Processes
FSL/FSM 5/19 L Day
F1 Se r vi c e Pl anni ngCol s e y / Ke nne dy / Toky o
4 Marketing Assets 19 Initial List:SPE/3rd Pty Content
1 Pricing/Channel Approach
Seihan Qty Plan
25 SvcDefinition
Promo: Bundle or stand-alone
10 PitchDeck
FSH Upgrade
31 Final Delivery : 4K Master SPE/3rd Pty Content
10 Video Encode (eye IO) 20 Metadata for Service
CES Announce
25 FinalizeWorkflow/QC
25 Determine SPE & 3rd pty encoding process
15 Determine
encode bit rate
F1 Se r vi c e -De v/ Wor kf l ow
Ki kuc hi / Ahmad
Legend:
17 Box Sw GMPreload Content
15 ContentSpecification
31 UI Design (initial)
10 Box SQA Start
F1 BoxLaunch
15 MP4 file encryption
7 Determine post-launch content distribution
5 Cust Journey F1 Box & Service
SPE Responsible/Accountable
Critical, delay of this milestone can impact deliveryTokyo Responsible/Accountable
SEL Responsible/Accountable
F1 Box De s i gnMi y ama/ Taki t a/ Sugai
15 PIDValue prop, specs
30 Promo/content plan
31 Direction for 3rd pty content- encode
31 Final Content list for preload
1 AnnounceF1 Box & Service
SNEI Responsible/Accountable
13 Svc Delivery Plan
17 Content Roadmap (3rd pty, SPE, Other studios)
28 UI Design (ifinal)
1 Estab Budget
28 HDD Capacity Determination
• Bitrate: New test feedback from SPE due Fri 2/15
• Determine Final encode bit rate 2/22 (SPE/SEL/Tokyo)
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Your par t t o pl ay.
PHASE 0
Jan Feb Mar Apr May Jun July AugEnd t o End Bi z . St r at e gy &
Pl anni ngLuc as
I ndus t r y I ns i ght & St r at e gyShapi r o
Cont e nt Aggr e gat i onFox - Me t oy e r / Le on
PJ Manage me ntFox - Me t oy e r / Es pi noz a
Status Reporting, PM Administration
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Content Scorecard-final
Pr e mi um Home Se r vi c e Cont e nt De l i ve r y
Che ng/ Ri c hmond
15 Install Support Processes
V 2-12-13
Refresh-11
20 Installer Training
4 Frontline Training
Refresh-21
F1 Mi l e s t one Ti me l i ne Phas e 0 Cont e nt Re f r e s h
15 Obtain Metadata
1Mkting/Comms messaging plan
10 Estab. Contracts
PC- Bas e d 4K Se r ve r De v.Cl e me nt / Hof r i c ht e r
15Build Content BD
20Complete BDs
28 PR Announce
6 Content delivered to Bldg 7
SPE Responsible/Accountable
Critical, delay of this milestone can impact deliveryTokyo Responsible/Accountable
SEL Responsible/Accountable SNEI Responsible/Accountable
7 “After Earth’ Trailer expires
EOL31
Phase 0 CHANGE OUT
31
• Final LOA delivery to SEL is TBD• Refresh timing being determined
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Age nda
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• OPENI NG: P. Mol yneux- 5mi n
• Ke y De c i s i on/ Ne xt s t e ps - 2/ 8 SEL/ SPHE/ SNEI Mt g- K. Fox- Met oyer ( SEL) - 10mi n
• Phas e 0/ Phas e 1 Sc he dul e Re vi e w- S. Espi noza ( SEL) – 5mi n
• Se r vi c e Pl anni ng—De f i ni t i on/ Sc ope - N. Col sey ( SEL) – 15mi n
• Se r vi c e Pl anni ng - ( e xe c ut i on pl an) – D. Kennedy ( SNEI ) - 20mi n
• Cont e nt Aggr e gat i on Updat e - K. Fox- Met oyer ( SEL) - 10mi n
• Cont e nt Se c ur i t y & Us age Rul e s – C. Cookson ( SPE) - 30mi n
• F1 Box – Tokyo ( Mi y ama f or Tok y o) - 10mi n
Ope n I s s ue s• St or ef r ont Desi gn—Tokyo/ SNEI / SEL• Ser vi ce Pl anni ng Ser vi ce Opt i ons & Ti mi ng- - - SEL/ SNEI / Tokyo• AV Encodi ng ( bi t - r at e) - Tokyo/ SPE/ SEL• Ul t r avi ol et Suppor t – SPE/ SNEI / Tokyo
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Cont e nt Se r vi c e Ove r vi e w “Vi de o Unl i mi t e d 4K” s e r vi c e
– Cont e nt pr e - l oa de d on F1 Box HDD a nd i n t he c l oud– Fr e e , EST or Re nt a l . – Cons ume r ge t s HD a nd mobi l e ve r s i ons whe n t he y buy 4K ve r s i on ( “ MyLi br
a r y” ) , UV c ode s uppor t TBD
Se aml e s s us e r e xpe r i e nc e– 4K i s pr i or i t i z e d, but 3D/ HD/ SD a r e a l s o a va i l a bl e , not s i l o’ d.– Si ngl e s t or e f r ont s howi ng c ont e nt on HDD a nd i n c l oud
Movi e s & TV f r om SPE & ot he r s t udi os
Non- s t udi o c ont e nt– Pha s e 0 c ont e nt pl us s ome a ddi t i ona l .
Pr e - i ns t al l as muc h as pos s i bl e on F1 Box s o c ons ume r c an wat ch i ns t ant l y– AV Spe c s t i l l TBD*, ma y a f f e c t numbe r of movi e s on HDD e t c .
* = Bi t r at e deci si on pendi ng t est sDepartment Copyright10
UI for 55” & 65”(Proposed, Conceptual)
In 4K
With F1 Box Without F1 Box
Default view: 4K content (~50 titles).Search, navigate to find all 8000 titles (3D, HD, SD).
Standard VU service + call to action to buy F1 box via Sony Direct.
One video storefront
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Content Timeline*
3/31/13 (HDD mastering)
5/15/13 (ingest for 7/1/13 release)
8/1/13 – 12/31/13 (“Holidays”)
FY14
Pre-install on F1 Box at factory
42 SPE movies.7 SPE TV eps.~30 non-studio (Phase 0).
n/a n/a TBD
Distributed by SEN VU 4K
SPE: 2 new releases, 1 library.(X) non-studio.
SPE: 5 new releases, 13 TV eps.(X) Other studios.(X) non-studio.
TBD
Total “Movie & TV”* (not including non-studio)
49 55 (tgt) 100 (tgt) 200 (tgt)
“movies and TV episodes” is the method used by the industry to count assets in a service (Netflix, Hulu, etc.)
* Based on Kerri’s list, 1/31/13
Pending service launch schedule confirmation.
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Bitrate Impact on Content
F1 Box with 2TB HDD
Assuming LPCM 5.1ch Audio25Mbps 35Mbps 50Mbps
0
10
20
30
40
50
60
70
80
49 49 45
2510
0
Preloaded Movies & TV New Movies & TV
Number of movies on HDD
5 of the movies on “Day 1” list will not fit on HDD
F1 Box Value Proposition:“Over $400 worth of movies for $399 when purchased with TV”
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Version J J J J J J J J Total
A25 avg. 50 max.
3 1 2 3 1 1 1 2 14
BBD Upscaled
2 3 3 2 2 2 2 3 19
C50 avg. 100 max.
1 2 1 1 3 3 3 1 15
Double-Blind Viewing Test Results 2/12/13
• BD Upscaled score was significantly* lower than others, was NOT chosen as “best” by anyone.
• Results for 25 and 50 were very close, with 25 scoring slightly higher. Results for 25 and 50 were consistent with 2/7/13 test.
• 4 people chose 25 as best, 4 chose 50 as best.
Based on SPE Showreel (Eldorado, Lawrence, Amazing Spiderman, Bad Teacher)
Room
Scoresheet
* Significance = 10% or greater difference14
Ne ar - t e r m Ac t i ons
• Compl e t e wi r e f r a me of pr opos e d UX ( HES - Ki kuc hi ) due 2/ 15/ 13
• Ar r a nge f oc us gr oup t o t e s t us a bi l i t y ( UXSC - Ni s hi ka wa , SNEI - Ke nne dy)
• Bl i nd t e s t s of vi de o qua l i t y ( SEL - Col s e y) a nd r e c omme nda t ion t o HES/ SPE
• De t a i l e d di s c us s i on of s e a ml e s s UX ( HES - Ki kuc hi , SNEI - Kenne dy, SEL - Col s e y)
• Ext r e me Br oa dba nd pa c ka ge c o- ma r ke t i ng pr opos a l ( SEL – Ri c hma n)
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Age nda
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• OPENI NG: P. Mol yneux- 5mi n
• Ke y De c i s i on/ Ne xt s t e ps - 2/ 8 SEL/ SPHE/ SNEI Mt g- K. Fox- Met oyer ( SEL) - 10mi n
• Phas e 0/ Phas e 1 Sc he dul e Re vi e w- S. Espi noza ( SEL) – 5mi n
• Se r vi c e Pl anni ng—De f i ni t i on/ Sc ope - N. Col sey ( SEL) – 15mi n
• Se r vi c e Pl anni ng - ( e xe c ut i on pl an) – D. Kennedy ( SNEI ) - 20mi n
• Cont e nt Aggr e gat i on Updat e - K. Fox- Met oyer ( SEL) - 10mi n
• Cont e nt Se c ur i t y & Us age Rul e s – C. Cookson ( SPE) - 30mi n
• F1 Box – Tokyo ( Mi y ama f or Tok y o) - 10mi n
Ope n I s s ue s• St or ef r ont Desi gn—Tokyo/ SNEI / SEL• Ser vi ce Pl anni ng Ser vi ce Opt i ons & Ti mi ng- - - SEL/ SNEI• AV Encodi ng ( bi t - r at e) - Tokyo/ SPE/ SEL• Ul t r avi ol et Suppor t – SPE/ SNEI
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SNEI - 4K Sc he dul e and De l i ve r abl e s
17
Tanveer Ahmad, SNE-4K Technical POC
Diane Burwik, SNE-4K PMO POC
Duncan Kennedy, SNE-4K Business POC
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4K Pr oj e c t As s umpt i ons
• SNEI wi l l s uppor t t he l aunc h of a 4K vi de o s e r vi c e announc e d at CES. To dat e 4K pr oj e c t i s a maj or c r os s - f unc t i onal i ni t i at i ve i nvol vi ng HES/ SEL/ SPE. At s t ake i s t he f at e of t he TV Di vi s i on
• SNEI 2013 Vi de o pr i or i t y i s wi t h ne w s t r at e gi c de vi c e produc t and MyLi br ar y ( Cl oud- bas e d vi de o e nt i t l e me nt s )
• SNEI I mpac t Se ve r a l SNE t e a ms a r e r e qui r e d t o s uppor t t he e f f or t i nc l udi ng Ne t wor k Pl a t f or m ( NP) , Ha mme r he a d, Ka ma j i / DRM, VI NE/ CAVE ( i nge s t i on t ool s ) a nd Enc odi ng t e a m
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Current VU 2013 roadmap
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CY13 Q1 CY13 Q2 CY13 Q3 CY13 Q4
new strategic device product launch
Win8/Modern Support
Client Release
May - June
My LibraryClosed CaptionsPQoSQ C CrackleSTR ABS (DASH/HLS)
C
C
Hammerhead/Haku
Q
QST
Capitol (Chihiro+WebVideo)Q
PS3 CrackleFish
Q STR
STR
Hammerhead 1.0 Hammerhead 1.1STR
Brazil, Mexico expansion
SoMC Lagan 1.1Native Store+DASH
Rhine/UMP
QSTR
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SNEI As s umpt i ons
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• 4K vi de o s e r vi c e mus t l aunc h i n Summe r 2013• 4K Pr oj e c t c annot di s r upt ne w s t r at e gi c de vi c e pr oduc t or
MyLi br ar y i ni t i at i ve s• I nt e gr at e d c us t ome r e xpe r i e nc e be t we e n F1 Por t al and 4K Ha
mme r he ad• Us abi l i t y Te s t i ng i s r e qui r e d
– Pe r c e i ve d qua l i t y t e s t i ng us i ng bl i nd, qua l i t y/ downl oa d spe e d e va l ua t i on
• I nc r e me nt al r e s our c e s ar e r e qui r e d t o s uppor t pr oj e c t• Submi t t e d t o SNEI Exe c ut i ve Commi t t e e f or r e vi e w
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NOT I NCLUDED i n Day One SNEI Sc ope
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1. Andr oi d App i nt e gr a t i on
2. For e ns i c Wa t e r ma r k
3. HEVC Suppor t
4. St r e a mi ng
5. UV Suppor t
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Pr e l i mi nar y SNEI De ve l opme nt Ti me l i ne
4K NP Development
Feb-13 Mar-13 Apr-13 May-13 Jun-13 Jul-13 Aug-13 Sep-13
Analysis, Device
Integration
Final Use Cases and UX
Workflow testingDevice Integration
Usability Testing
NP 13.4
DRM TestingIntegration of
DADC/EyeIO Out of band Export
NP 13.5
Integration Testing
NP 13.6
LaunchDate TBD
Tokyo teamCo-location
1 Tokyo Firmware Expert in San Jose
1-2 Tokyo experts for playback stability in San Jose
1. UX/UI design expert required asap in San Jose2. Co-location required to project launch
Begin 4K-HH Dev.Device Integration
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CAVE(4K QA)
VINE(DRM Encrypt) PMT
CDNOrigin Server
Kamaji
F14K - TV
4K Video Service
Slot 4K products, set metadata, price
• Deliver DRM License
Upload 4K file
Download file 4K-HH
storefront
EncodeSony DADC
Upload 4K content keys
• Sign-up/Sign-in• Purchase
4K portal
4K Portal catalog Server
(HES)
EyeIO
Export 4K metadata (out-of-band)
Export 4K-Preview, 4K-Image
NP
Deliver 4K titles to SNEI
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Kamaji
4K – TV(co-location in San Jose)
4K Video Service: The Customer Experience
4K Portal• System Installation• 4K Player• View 4k preview • View new content• Add external HD• Delete Contents
4K- HH Storefront
4K Portal
4K Portal catalog Server
HES
SNEI
NP
F1 4K-TV
4K-HH• Register devices and user• Enter credit card• Complete transaction• Purchase and watch SD/HD
content• View previously purchased
content
Create a single integrated customer experience using two clients and two back-ends, and 5 development teams fromTwo Sony divisions
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Co- Loc at i on Re qui r e me nt
• Re qui r e d “Cus t ome r Expe r i e nc e Te am” me mbe r s f r om HES i n San Jos e SNEI of f i c e
• UX Engi ne e r• UX De s i gn• F1 Sof t wa r e• Fi r mwa r e s uppor t ( 4K TV+F1)
Ar r i val of c o- l oc at e d HES t e am ( wi t h f unc t i oni ng F1/ 4K- TV boar ds ) i n San Jos e i s r e qui r e d t o c onf i r m SNEI s c he dul e
Department Copyright25
CAVE(4K QA)
VINE(DRM Encrypt) PMT
CDNOrigin Server
Kamaji
F14K - TV
WorkflowAccountability
Slot 4K products, set metadata, price
• Deliver DRM License
Upload 4K file
Download file 4K-HH
storefront
EncodeSony DADC
Upload 4K content keys
• Sign-up/Sign-in• Purchase
4K portal
4K Portal catalog Server
(HES)
EyeIO
Export 4K metadata (out-of-band)
Export 4K-Preview, 4K-Image
NP
Deliver 4K titles to SNEI
HES
SNEI
SPE
Department Copyright26
Rol e s i n 4K Cont e nt Wor kf l ow
What i s t he i nt e r di vi s i onal Qual i t y Cont r ol pr oc e s s ?– Ne e d t o i ns ur e SNEI i nge s t i on pr oc e s s wor ks a c t ua l l y wor ks wi t h Eye I O
f i l e s a nd DADC- CFF f i l e s– Who i s r e s pons i bl e f or r e vi e wi ng vi de o qua l i t y ?– Who i s r e s pons i bl e f or r e vi e wi ng me t a - da t a , i nc l udi ng pr i c i ng ?– Who ma na ge s DADC ?
Us abi l i t y Te s t i ng ( SNE/ SEL)– Doubl e Bl i nd Te s t i ng wi t h a s i gni f i c a nt s a mpl e s i z e– Da t a - r a t e s f or downl oa da bl e c ont e nt c oul d be di f f e r e nt t ha n pr e - l oa d – Cus t ome r s c a r e a bout downl oa d s pe e ds ( i mme di a t e de l i ve r y i s t he numbe
r #1 c us t ome r c ompl a i nt f or VU)– I nt e gr a t i on Te s t i ng. End- t o- e nd c us t ome r e xpe r i e nc e , ba s e d on t he wor
k of Sa n J os e t e a m
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NEXT STEPS
1. Fi nal i z e Day One Us e Cas e s [ HES/ SEL/ SNEI ]– Ma ny us e c a s e s ( i e . Wa t c h c ont e nt wi t h no r e gi s t r a t i on vi a Fuj i t s u l i c e
ns e , Mul t i pl e F1 box pur c ha s e s ) a r e s t i l l i n e a r l y di s c us s i on a nd wi l l r e qui r e SEL, HES, SPE, SNE a ppr ova l
Ne w wor ki ng gr oup t o f i na l i z e a nd pr i or i t i z e Da y One us e c a s e s f or Ma r c h 1s t
2. UX f or al l us e c as e s [ HES]– SNEI r e c ogni t i on t ha t HES owns UX de s i gn of pr oj e c t– Howe ve r , e a c h us e c a s e mus t ha ve a c or r e s pondi ng and doc ume nt e d UX whi c
h c a nnot be f i na l i z e d unt i l us e - c a s e s a r e f i na l i z e d UX wor k- s e s s i on t o f i na l i z e UX wi t h HES/ SNE wor ki ng t e a m a nd SEL r e vi e w te a m
3. Move Tokyo t e am t o SJ– Fi r m- up da t e s f or a r r i va l of HES t e a m t o Sa n J os e . Sc he dul e c r i t i c a l pa
t h
4. SEL/ HES c onf i r mat i on of who owns whi c h boxe sDepartment Copyright28
Age nda
Department Copyright
• OPENI NG: P. Mol yneux- 5mi n
• Ke y De c i s i on/ Ne xt s t e ps - 2/ 8 SEL/ SPHE/ SNEI Mt g- K. Fox- Met oyer ( SEL) - 10mi n
• Phas e 0/ Phas e 1 Sc he dul e Re vi e w- S. Espi noza ( SEL) – 5mi n
• Se r vi c e Pl anni ng—De f i ni t i on/ Sc ope - N. Col sey ( SEL) – 15mi n
• Se r vi c e Pl anni ng - ( e xe c ut i on pl an) – D. Kennedy ( SNEI ) - 20mi n
• Cont e nt Aggr e gat i on Updat e - K. Fox- Met oyer ( SEL) - 10mi n
• Cont e nt Se c ur i t y & Us age Rul e s – C. Cookson ( SPE) - 30mi n
• F1 Box – Tokyo ( Mi y ama f or Tok y o) - 10mi n
Ope n I s s ue s• St or ef r ont Desi gn—Tokyo/ SNEI / SEL• Ser vi ce Pl anni ng Ser vi ce Opt i ons & Ti mi ng- - - SEL/ SNEI / Tokyo• AV Encodi ng ( bi t - r at e) - Tokyo/ SPE/ SEL• Ul t r avi ol et Suppor t – SPE/ SNEI / Tokyo
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Cont e nt Aggr e gat i on: Phas e 1Pr e - l oad Cont e nt / SPE
Department Copyright
Bundled Films• The Amazing Spider-Man• Salt• The Karate Kid• Total Recall• Lawrence Of Arabia• Bad Teacher• Battle: Los Angeles• Taxi Driver• That’s My Boy• Bridge on the River Kwai• The Other Guys
Pre-loaded Films• Alamo Bay• Angels & Demons• Cowboy• Funny Girl• Ghostbusters• Glory• Godzilla• Groundhog Day• Guns of Navarone• Hancock• Hard Times• Investigation of a
Citizen
• Julia & Julia• Looper• Men In Black 1-3• Money Ball • Philadelphia• Premium Rush• Spider-man 1-3• The DaVinci Code• The Holiday• The Tourist• The Ugly Truth• The Way We Were• Think Like a Man
Season 1Breaking Bad7 Episodes
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Age nda
Department Copyright
• OPENI NG: P. Mol yneux- 5mi n
• Ke y De c i s i on/ Ne xt s t e ps - 2/ 8 SEL/ SPHE/ SNEI Mt g- K. Fox- Met oyer ( SEL) - 10mi n
• Phas e 0/ Phas e 1 Sc he dul e Re vi e w- S. Espi noza ( SEL) – 5mi n
• Se r vi c e Pl anni ng—De f i ni t i on/ Sc ope - N. Col sey ( SEL) – 15mi n
• Se r vi c e Pl anni ng - ( e xe c ut i on pl an) – D. Kennedy ( SNEI ) - 20mi n
• Cont e nt Aggr e gat i on Updat e - K. Fox- Met oyer ( SEL) - 10mi n
• Cont e nt Se c ur i t y & Us age Rul e s – C. Cookson ( SPE) - 30mi n
• F1 Box – Tokyo ( Mi y ama f or Tok y o) - 10mi n
Ope n I s s ue s• St or ef r ont Desi gn—Tokyo/ SNEI / SEL• Ser vi ce Pl anni ng Ser vi ce Opt i ons & Ti mi ng- - - SEL/ SNEI / Tokyo• AV Encodi ng ( bi t - r at e) - Tokyo/ SPE/ SEL• Ul t r avi ol et Suppor t – SPE/ SNEI / Tokyo
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SPE UHD Content Protection Highlights
Department Copyright32
Feature DescriptionTitle Diversity Mitigates hack-one-hack-all situations
Active Breach Monitoring Identify breaches early
Rapid Revocation and Renewal Revoke breached software and renew within five days of breach discovery
Hardware Root of Trust Keys protected by hardware
Hardware Protected Video Path Video decryption and decoding pipeline protected by hardware
Verance Watermark Detection Block playback of illegally copied content
Forensic Watermark Embedding
Uniquely identify user and device where breach occurred
Phase-1 Concessions
Department Copyright33
Due to time and resource constraints Phase-1 does not include:– Title Diversity– Active Breach Monitoring– Rapid Revocation and Renewal– Forensic Watermark Embedding
We believe that other studios will not release UHD without these
Phase-1 Breach Response
Department Copyright34
SPE will be embedding a service identification mark for Phase-1 content
In the event that UHD content is discovered:– Mark will be extracted to identify service (e.g. “SEN 4k”)– Service will be immediately shut down– F1 Box certificates will be blocked using Marlin “shunning” method
To reinstate service, at a minimum, the following conditions must be met:– F1 Box firmware update patching breach– F1 Box Marlin device keys to identify updated firmware version
Phase-2 Content Protection Additions
Department Copyright35
Title Diversity – must prevent hack-one-hack-all
Active Breach Monitoring – active monitoring required
Rapid Revocation and Renewal – renewal required within 5 days of breach discovery, mitigated by Title Diversity
Forensic Watermark Embedding – must inform user and insert mark unique to user
Phase-1 4k Usage Rules
• Purchase of 4k content entitles user to receive one 4k content license• 4k content license will be bound to F1 Box• If F1 Box is transferred, 4k content on the F1 Box is rendered unusable• If user has multiple F1 Boxes, SNEI can deliver licenses to those boxes by absorbing cost o
f additional licenses
4/7/15 Sony Pictures Confidential 36
SPE UHD Content Protection Requirements
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F1 Phase-1 Day 1 F1 Phase-2
General Content Security & Service Implementation
Compliant with C&R rules Yes
Compliant with Usage Rules Yes
Approved DRM Yes
Revocation and Renewal in the event of a breach, service will be immediately shut down
renewal required within 5 days of breach discovery, mitigated by Title
DiversityBreach Monitoring No active monitoring requiredAccount Authorization
Content Delivery Yes
User credential requirements Yes
Geofiltering Yes
Network Service Protection Requirements
Storage Yes
Documentation Yes
Access to content Yes
Physical access to servers Yes
Auditable records Yes
Content server robustness Yes
Facilities available to MPAA Yes
Department Copyright
SPE UHD Content Protection Requirements (cont.)
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F1 Phase-1 Day 1 F1 Phase-2
Digital Outputs
Down-res on non-compliant outputs n/a
No output to analogue Yes
Robustly distinguish between platforms Yes
HDCP 2.2+ Yes
Restrictions & Requirements
Secure Video Paths Yes
Secure Content Decryption Yes
Third Party Certification/Trusted Implementer Yes
Title Diversity No must prevent hack-one-hack-allHardware protected video path Yes
Hardware root of trust Yes
Watermark Requirements
Verance watermark detection Yes
Forensic Watermarking Requirement No must inform user and insert mark unique to user
Department Copyright
Age nda
Department Copyright
• OPENI NG: P. Mol yneux- 5mi n
• Ke y De c i s i on/ Ne xt s t e ps - 2/ 8 SEL/ SPHE/ SNEI Mt g- K. Fox- Met oyer ( SEL) - 10mi n
• Phas e 0/ Phas e 1 Sc he dul e Re vi e w- S. Espi noza ( SEL) – 5mi n
• Se r vi c e Pl anni ng—De f i ni t i on/ Sc ope - N. Col sey ( SEL) – 15mi n
• Se r vi c e Pl anni ng - ( e xe c ut i on pl an) – D. Kennedy ( SNEI ) - 20mi n
• Cont e nt Aggr e gat i on Updat e - K. Fox- Met oyer ( SEL) - 10mi n
• Cont e nt Se c ur i t y & Us age Rul e s – C. Cookson ( SPE) - 30mi n
• F1 Box – Tokyo ( Mi y ama f or Tok y o) - 10mi n
Ope n I s s ue s• St or ef r ont Desi gn—Tokyo/ SNEI / SEL• Ser vi ce Pl anni ng Ser vi ce Opt i ons & Ti mi ng- - - SEL/ SNEI / Tokyo• AV Encodi ng ( bi t - r at e) - Tokyo/ SPE/ SEL• Ul t r avi ol et Suppor t – SPE/ SNEI / Tokyo
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F1 BOX hardware, UI/UX overviews
February 13th, 2013
TV&Video PPTaro Takita
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Agenda Hardware spec overview UX/UI overview
• Control device and apps• UI/UX flow• Out of box experience• UI/UX• Daily use• Title pre-download
Department Copyright41
Agenda Hardware spec overview UX/UI overview
• Control device and apps• UI/UX flow• Out of box experience• UI/UX• Daily use• Title pre-download
Department Copyright42
HW spec overview
F1-BOX
4K TV
We bApp( Cont e nt l i s t )Nat i ve ( BOX Se t t i ng)
4K Contents
For Audio For Audio/Video
router
Gigabit Ether
Ether
HDMI1.4c HDMI1.4b
Internet
Ext e r nal HDD
SD c ar dUSB me mor y
For UGC contents(Day2:TBC)
HDD: 3TBTerminals ・ HDMI output x 2 - Audio/Video output (HDMI 1.4c) x 1 - Audio output (HDMI 1.4b) x 1
・ Ether(Gigabit) x 1 ・ USB(for external HDD) x 1
<UGC contents(DAY2:TBC)> - USB (for USB memory) x 1 - SD card slot x 1
USB3.0
AV Amp
Department Copyright43
Supported formatVideo: H.264 AVC [email protected] Decode 3840x2160, 4:2:0, 8bit Frame rate: 24p, 30p MAX bit-rate: 100Mbps
Audio: MPEG4 AAC-LC 48KHz/16bit, 2ch, 5.1ch LPCM 48kHz/16bit, 2ch, 5.1ch *DTS-HD, Dolby-TruHD for High resolution(96kHz/24bit) is not supported for DAY1 -> we continually study to support after launching.
Container : CFF
DRM: Marlin-BB
Text info: support subtitle data including Closed Caption* * support CEA608B (display caption with fixed font, caption on/off) as launch timing. support CEA708B (user can change font size, font color, font type and language) until Jan. 1st, 2014.
Department Copyright44
Supported contentFrom launch timing: movie content that meets supported format.
• Film including trailer• Indies• TV episodes• Demo content
After launching: UGC content (TBC)• 4K Photo → ・ need to study if F1 BOX could support a format
• Sony tablet 4K movie. → F1 BOX can support their format.Need to test after getting a movie file from mobile team
Department Copyright45
Agenda Hardware spec overview UX/UI overview
• Control device and apps• UI/UX flow• Out of box experience• UI/UX• Daily use• Title pre-download
Department Copyright46
Control devise and apps: Using tablet apps
F1 BOX
router
Ether
Ether
AV signal
IP control
FSM/ L
No independent UI
F1 BOX
router
Ether
AV signal
IP control
FSH/4K Pr oj e c t or
No independent UI
User control F1 BOX
via TV UI using TV
remote commander
Independent apps1st priority: Android
2nd priority: iOS User control F1 BOX
using an independent
apps directory
FSM/L (2013 model) FSH (2012 model)/Projector
Department Copyright47
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HOME Application
Daily use
Entrance to 4K service
・・・
Local ContentsTOP Page
Display the latest titles・ All the new titles will be pre-downloaded・ Displayed titles will be refreshed when newer titles are released.・ (Old titles can be purchased through “All Movies”.Playback
Power ON → auto pairing
SEN account creation/registration
Wire connection
TV’s UI
Out of BOX Experience
F1 BOX UI
Shopfront
Purchase
Playback
F1 BOX: UI/UX flow
Department Copyright
Daily use
Featured on Home UI
Applications on Home UI
*design of 4K service icon is tentative
SkyfallAllMovies
Go to Main UI
Go to selected content menu in Main UI directory
Department Copyright49
F1 BOX: Title pre-download
F1 BOX
Content Server
Movie title
Shi p out wi t h t i t l e s pr e - i ns t al l e d
Movie title
A f e w t i t l e s / mont h i s r e l e as e d
*F1BOX’s cosmetic design is tentative
Pre-download a content’s data
before released
(recommended)
Download manually
(if user set a pre-download up “off”)or
Department Copyright50
Age nda
Department Copyright
• OPENI NG: P. Mol yneux- 5mi n
• Ke y De c i s i on/ Ne xt s t e ps - 2/ 8 SEL/ SPHE/ SNEI Mt g- K. Fox- Met oyer ( SEL) - 10mi n
• Phas e 0/ Phas e 1 Sc he dul e Re vi e w- S. Espi noza ( SEL) – 5mi n
• Se r vi c e Pl anni ng—De f i ni t i on/ Sc ope - N. Col sey ( SEL) – 15mi n
• Se r vi c e Pl anni ng - ( e xe c ut i on pl an) – D. Kennedy ( SNEI ) - 20mi n
• Cont e nt Aggr e gat i on Updat e - K. Fox- Met oyer ( SEL) - 10mi n
• Cont e nt Se c ur i t y & Us age Rul e s – C. Cookson ( SPE) - 30mi n
• F1 Box – Tokyo ( Mi y ama f or Tok y o) - 10mi n
Ope n I s s ue s• St or ef r ont Desi gn—Tokyo/ SNEI / SEL• Ser vi ce Pl anni ng Ser vi ce Opt i ons & Ti mi ng- - - SEL/ SNEI / Tokyo• AV Encodi ng ( bi t - r at e) - Tokyo/ SPE/ SEL• Ul t r avi ol et Suppor t – SPE/ SNEI / Tokyo
51
Open Issues
Department Copyright
● St or ef r ont Desi gn—Tokyo/ SNEI / SEL● Ser vi ce Pl anni ng Ser vi ce Opt i ons & Ti mi ng- - - SEL/ SNEI / Tokyo
● AV Encodi ng ( bi t - r at e) - Tokyo/ SPE/ SEL● Ul t r avi ol et Suppor t – SPE/ SNEI / Tokyo
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