A

COMPREHENSIVE PROJECT REPORT ON

“A STUDY OF CONSUMER PERCEPTION TOWARDSGUJARATI NEWSPAPER.”

Submitted to:-

Shri Jairambhai Patel Institute of Business Management and Computer Application

Gujarat Technological UniversityAhmedabad

In partial Fulfillment of the Requirement of the award of the degree of

Master of Business Administration (MBA)

Under the Guidance of

Dr. Shahir Bhatt

Prepared by:

Hardik Sorathiya (137690592126)

MBA (Semester - III)

Batch 2013 – 2015

Dhivya DSujitha A

Priyatharesini R

INTRODUCTION

What is "News"?

• Some preliminary remarks are in order on the subject of just what "news" is, anyway. We normally think of news as a particular kind of historical reality, which could probably be defined analytically.

• There are now 188 countries, 5 billion people, and thousands of things that "happened" yesterday. Only the ones that actually made the paper became news.

• Our second preliminary point is that there is no necessity of thinking of news as daily. It used to come along irregularly when people, exercising their own judgment, decided that something they heard was unusually interesting or important.

History of Print Media1. The history newspaper in India began in 1780, with the publication of the Bengal Gazette

from Calcutta.

2. James Augustus is considered the "father of Indian press" as he started the first Indiannewspaper from Calcutta, the `Bengal Gazette` or `Calcutta General Advertise` in January,1780 which was a weekly publication.

3. In 1789, the first newspaper from Bombay (now Mumbai), the `Bombay Herald` appeared,followed by the `Bombay Courier` in the following year. Later, this newspaper merged withthe Times of India in 1861.

4. The first newspaper published in an Indian language was the Samachar Darpan in Bengali onMay 23, 1818.

5. The first Hindi newspaper, the Smachar Sudha Varshan started its circulation in 1854. Sincethen, the prominent Indian languages in which newspapers had been published over theyears are Hindi, Marathi, Tamil, Malayalam, Telugu, Urdu and Bengali.

6. In 2005, the total number of newspapers and periodicals published in India was around41705, which include 4720 dailies and 14743 weeklies.

7. India consumed 99 million newspaper copies as of 2008, making it the second largest marketin the world for newspapers.

THE LEADING DAILY NEWSPAPER NEWSPAPER LANGUAGE

Aj Hindi

Anand Bajar Patrika Bengali

Bharyman Bengali

Daily Thanthi Tamil

Dainik Jarran Hindi

Dainik Bhaskar Hindi

Dinamalar Hindi

Eenadu Telgu

Gujarat Sam char Gujarat

Hindustan Times English

Indian Express English

Lol Satta Marati

MalayalamManorams Malayalam

Mahru Bhumi Malayalam

Nav Bharat Hindi

Navbharat Times Hindi

Punjabi Kesari Hindi

Sakal Marathi

Sandesh Gujarat

The Economic English

The Hindu English

The New Indian Times English

The Times of India English

WORLD LARGEST DAILY NEWSPAPER:

NEWS PAPER NATION

Asahi Shimbun Japan

Bild Australia

Billd Zeitung Germany

Chunichi Shimbun Japan

Gongren Ribao China

Manichi Shumban Japan

Nikhan Keizai Japan

People’s Daily China

Reference News China

Sikuan Ribao China

The Mirror/ Daily Record Britain

The sun Britain

Yomiuri Shimun Japan

HISTORY OF INDIAN NEWS PAPERS IN GUJRATI LANGUAGE

DainikBhaskarDainikBhaskar is a Hindi-language daily newspaper of India published by Bhaskar Group. It was started in year 1958 from Bhopal, the capital city of Madhya Pradesh. Its is owned by the Agrawal family in Bhopal and its current national editor is Shravan Garg.

GujratSamachar :Gujarat Samachar (meaning Gujarat News) is a Gujarati language daily newspaper in India. It is a leading paper in the Indian state of Gujarat, with the reported highest average readership in the state (4.5 million) as of September 2012.

SANDESH

Sandesh started its journey in the world of Journalism in 1923. Since than it has flourished into 7 editions and has played a critical and vital role in the up liftment and welfare of five corer Gujaratis. It covers the latest news and deals with the day to day situation with equanimity and fare judgment .Sandesh provides information and entertainment through its supplements dealing with almost all the subjects.

The Sandesh Limited is a listed and public limited company with Head Quarter at Ahmedabad. Till 1984, Sandesh was a single edition newspaper published from Ahmedabad. Then under expansion programme new editions were launched Baroda, Surat, Rajkot, Bhavnagar,Kutch& Mumbai in 1985, 1989, 1990, 1998, 2011 and 2014 respectively.

Prominent newspapers in India

RESEARCH METHODOLOGYOBJECTIVES OF THE STUDY

To know the satisfaction level of readers towards Gujarati news paper.To know which type of news and supplementary are prepared more by the reader in Gujarati news paper.To provide information to company about why reader prefer news paper as advertising media.To know why people prefer Gujarati news paper whether for

Its local news coverage , Price ,Advertisement.To study consumer behavior of daily newspaper readerTo find out expectation of readers in current scenario & also find out the factor influencing brand loyalty.To study the consumer preference towards The Gujarati Newspaper.To know the consumer preference towards supplement issued by the Gujarati Newspaper.

Method of Research

Questionnaires: Interviews:

The project was carried in Gandhinagar, Rajkot , Baroda, Ahmedabad with sample size of 300 readers.

RESEARCH METHODOLOGY Research Design

Research Design is descriptive as well as analytical.

Primary data collection

Primary data was collected with the help of a structured questionnaire. The questionnaires were administered to the selected 300 respondents.

Technique of data collection

The questionnaire has been designed and used to collect the needed primary data. Both open ended and close ended questions were used.

Area of the study

The study on consumer preference towards has been limited to consumers located in Gandhinagar, Rajkot , Baroda, Ahmedabad

Period of the study

The period of the study covers 6 weeks (march 2015).

Sources of Data

The validity of any research is based on the data collected for the study. The present research is based on both primary as well as secondary data. The primary data is collected from the selected sample respondents in the study area. Simple random sampling method was used in selecting the respondents.

Questionnaire

It was the main tool used for collecting the first hand information from the respondents. Hence, great attention was given to construct the questionnaire. The questionnaire was prepared with the help of the research guide. The questions were framed in a sample manner, capable of being answered easily and quickly by the respondents.

The study also consists of secondary data, which are collected from magazines, newspapers and journals and also website.

Sample Size

The sample size selected for the study is 300 respondents. The respondents are selected by simple random sampling method.

Sampling Techniques

Data on the various aspects directly and indirectly related to the investigation were gathered through questionnaires to the respondents. The questions are necessary to ensure the reliability of the information. The questions were simple to understand so that information can be collected from various respondents easily. It should be seen that parties are not biased or prejudiced and are mentally sound.

DATA COLLECTION/SOURCE OF DATA

• Business man

• Self Employed and Private Sector Employment

• Govt Employee

• Academician

• Students

• Home

SAMPLING

Sampling unitSample for the study was taken from five cities namely Ahmedabad, Gnadhinagar, Rajkot, Vadodara. These are the major cities in terms population of Gujarat and also offered diversity in the demographic profile. Sampling Frame Since the universe constitute a large numbers people who could be the viewer of newspaper of consumer behavior

LIMITATIONS

Time is the major constraint of the study.

Since sample is only 300 which is not a true representative 0f the population as a whole.

Level accuracy of the result of research is restricted to the accuracy level with which the customer have given the answer and the accuracy level cannot be a prediction.

The survey is not done throughout the census.

DATA ANALYSIS AND INTERPRETATION

1. SEX

Male 189Female 111Total 300

2. AGE GROUP18-25- 10726-35-11036-45-52ABOVE 46-31

EDUCATION

Primary- 17Secondary-28Post – Secondary-42College-58University-52Post Graduated-72Other-31

Findings of the Study

1) The determinant factor is selecting a particular newspaper and age groups of the respondents are dependent.

2) The kind of newspaper which read and the occupational level of respondents are dependent.

3) 63% of the readers are male. This explains that men community must more concentrate to promote and popularize this newspaper.

4) Age between 20 - 40 has got maximum readers coming to 32%. The maximum readership is between the age group of 20-40.

5) 30% of the respondents are agriculturist.

6) 55% of the respondents are the subscriber of the Divyabhsakr newspaper.

7) 24% of the respondents are subscribing Sandesh newspaper due to impartiality.

8) 95% of the respondents know about the Gujarati newspaper by self.

9) 42% of the respondents are satisfied with the quality of the newspaper.

10) 52% of the customers got the newspaper through newspaper agent.

11) 78% of the respondents are willing to maintain long term relationship with gujaratinewspaper. 12) 80% of the respondents have expectation from gujarati newspaper newspaper.

13) 44% of the respondent’s rate gujarati newspaper is good. 14) 58% of the respondent’s opinion is sports column is more attractive.

high quality product, low pries

service provided by press is good

high production capacity

strong reputation in market

conflict between employees

more priority is given to missing

its budget is on monthly basis

To Increase customer focus

To cover global market

To get more contract for production

Close competitor

Price rising of Chemical, wasted oil, wasted paper is

increasing continuously

RECOMMENDATIONInformative article should be added.

With the existing constraints of printing the publisher can try to improve the paper quality and printing style to have more circulation.

To add more sports news, educational news and local news.

To add more pages in the Sunday special publication.

Newspaper will be delivered at proper time.

The Gujarati Newspaper publication should concentrate more on its features and news of the newspaper. They have to increase the quality of the newspaper to complete with its competitors.

CONCLUSION

In today’s competitive business Environment Company will maintain and attain the Changing needs and wants of readers, they can differentiate a Company’s service and develop customer loyalty, helping to sustain profitability in coming days.

What customer wants needs to write in news paper and different different type media To print in news paper and present what customer need and wants to write it. For example unemployment people more than in city or place, to news only employment to more than call form news to write in news paper.

As I completed my Major Concurrent Project in gujarati news paper in Gujarat on topic “Customer perception to word newspaper” has given a practical picture of overall function of the unit.

REFERENCESBooks

Encyclopedia, The world book, volume 14

Encyclopedia, Britannica, Napoleon Ozonolysis, volume 16

Gupta, s.p., “ Statistical methods”, s.chand & sons, New Delhi

Kothari, C.R, Research methodology, methods and Techniques

Research paper :-We have done through 120 research paper.

Websites:-

www. Worldpressinstitute.orgwww. Presscounsil.nic.in.www.rni.comwww.allindianewspaper.comwww.newswatch.comwww.shudhganga.com