1.CPCase:dataforstrategysynthesis WorldPoultry PoultryMeatConsumption WorldPoultryProduction PoultryMeatExportandExport TopGlobalMeatCompanies USpoultry

2. CPCase:dataforstrategysynthesis USPoultry EUPoultry Feed Farm Food Brazil 3. CPCase:dataforstrategysynthesis China Australia CP Tyson BRF JBS Marfrig 4. WorldPoultry 5. PatternsanddynamicsofglobalandEUpoultrymeat productionandtrade Globalpoultrymeatproductionincreasedfrom41mill.tin1990toover91mill.tin2009.Paralleltothisdynamics,aremarkablespatialshiftoccurred.AsiaaswellasSouthandCentralAmericagainedmarketshares,EuropeandNorthAmericalostinimportance.TheUSA,ChinaandBrazilcontributedover50%tothevolumeofglobalpoultrymeatproduction.IntheEU(27)poultrymeatproductiongrewfrom7.9mill.tin1990to11.9Mill.tin2009orby54%.France,theUK,GermanyandSpainsharedalmost50%oftheoverallproductionvolume.Onthegloballevel,poultrymeatexportsandimportsshowedaremarkabledynamicsintheanalyzedtimeperiod.Theexportvolumereachedalmost14mill.tin2008.North,SouthandCentralAmericancountriesareleadinginpoultryexports,whileEuropeanandAsiancountriessharedover80%oftheimportvolume.TheUSAandBrazildominatedpoultrymeatexports.Importsweremorewidelydistributedovermanycountriesreectingtheworldwideincreaseofpoultrymeatconsumption.ThedynamicsofpoultrymeattradeintheEU(27)wasmuchslowerthanonthegloballevel.TheNetherlands,FranceandBelgiumweretheleadingchickenmeatexportingcountriesin2008.Inchickenmeatimports,TheNetherlands,UnitedKingdom,FranceandGermanyrankedon placesonetofourwithacombinedshareofalmost62%.InturkeymeatexportsFrancestillrankedasnumberoneinspiteofdrasticlossesofmarketshares,followedbyPolandandGermany.Inturkeymeatimports,Germanyrankedasnumberone, followedbyTheNetherlands. 6. FutureoftheIndustry 1.Increasedbiotechnology.EmbrexInovoject2.Increasedmassproduction-yearroundavailabilityofproducts.3.Morecontractandintegratedproduction.Largerintegrators.4.Increasedlabor-savingdevice.5.Sustainableagriculture.6.Increasedattentiontopoultrybehaviorandwelfare.7.Increasedfoodsafety.8.Increasedqualityofproducts.9.Increasedconsumption. 7. ANIMALWELFARECOUNCILUNDERMINESBEAKTRIMMINGBAN 8. PoultryMeatConsumption 9. RetailPrice Washington D.C.Mexico CityParisRomeStockholmTokyoBroilers1.03.551.341.832.862.26Eggs.77.54.841.292.30 10. WorldPoultryProduction 11. PoultryMeatExportandExport 12. TopGlobalMeatCompanies 13. USPoultry 14. EUPoultry 15. UK poultry sector under-performing Retailer relationships also need to be improved, as the currentpower imbalance is impacting the performance of suppliers. Retail represents 53% of the total UK poultry market. Within this segment, the top four supermarket chains, Tesco, Asda, Sainsburys and Morrisons, have a combined market share of 84% in total UK supermarket sales .UK poultry producers have come under increasing pressure asretailers and quick-service restaurants (QSRs) have exploited their market power. Poultry suppliers without a preferred supplier relationship oftenfind themselves in the difficult situation of having to fight for retail tenders with price competition from other suppliers, or decide to only supply ingredients to supplier companies which do have retail access, the report said. 16. EU Ministers clarify import rules for poultry from Brazil and Thailand They include the opening of annual EU import quotas for15,800 tonnes of Brazil-made processed chicken meat products attracting duties of 630/tonne; and 62,905 tonnes at 10.9% by value, for instance, plus some smaller import quotas. They also include annual EU import quotas for 29,600 tonnesof Thailand-made processed chicken meat products, attracting 10.9% duty by value, also among other smaller quotas for chicken products. Assuming the Thais and Brazilians complete their ratificationprocedures, the new agreements should be in force by the New Year. 17. Feed 18. Farm 19. Food 20. Brazil 21. Brazil cited as a leading poultry exporter According to the report, the poultry industry in Brazil was an importantand growing one and, in 2011, Brazil was the third leading producer of broiler meat, accounting for 15% of global production. The broiler sector in Brazil was behind only China (16%) and the US (22%) and the report said it is a highly export-focused market. Competitiveness in the poultry industry has been affected by severalfactors, including the cost of production, product differentiation, market access, transportation and exchange rates. However, Brazils ability to meet the needs of specific markets, such as the halal market in the Middle East, has helped to develop export competitiveness, according to the report. Threats to the safety of Brazils poultry production, which were outlined inthe report, are an increase in labour rates, high transportation costs and the appreciation of the real. 22. Brazil claims majority of Chinas poultry imports Brazilian meat accounted for 74% of Chinas poultryimports in 2011, according to data released from Brazils Ministry of Agriculture, Livestock and Supply (MAPA). MAPA said Brazilian poultry exports to China have grown from 24,000t in 2009to 196,000t in 2011. It added that it did not yet have last years data. He added that the trade with China complemented domesticdemand because the Chinese preferred parts of the bird that are not consumed in Brazil. 23. Lack of poultry competitiveness loses Brazil billions Brazil has lost out on billions of dollars-worth of poultry exports as the result of loss of competitiveness, according to a new report released by the Brazilian Poultry Union (UBABEF).The study revealed that Brazils share of total world poultry exports was 39% in 2008, but fell to 37% in the four years of 2009-2012 in the face of competition from other exporting countries.It said the main factor affecting the competitiveness of Brazilian exports was high manufacturing costs, with labour costs a particular challenge. Commenting on the study, UBABEF CEO Francisco Turra said: We need to encourage the modernisation and automation of the poultry industry, as well as investing in the training of the workforce.However, he added that despite difficulties identified in the study, all scenarios indicate that Brazil will continue as the worlds largest exporter of chicken meat.He pointed out that the country had easy access to inputs such as corn and soybeans, and was benefiting from favourable exchange rates. And you can create a window of time required to implement a strategy that encourages investments for the reduction of manufacturing costs, he said. 24. China 25. Australia 26. CP 27. Tyson 28. BRF 29. JBS 30. Marfrig