Cowbird presentation copy 2

Thursday, October 17, 13

My background

• Interest in events

• Human potential

• Peak Graph, Experience Spectrum, Concentric Circles

• Accountability

• Storytelling

• Growing & Sustaining Cowbird + Achieving Goals of Human Potential Through Storytelling

As you’re working on this, think about how people respond to your work (namely

positively to parts like PIDs) – likely signaling that they can relate to and apply it

themselves – and build on that in what you “preach” here


Time

Impact


Time

= OwnershipImpact


- Big challenges - humans learn from experiencing highs and lows

- Belief in storytelling as a solution

OR, if you’re not going through this deck with them, either record audio

to send themOR remove slide for something more

obviousThursday, October 17, 13

Why

How

What Communal Storytelling

Ownership via Accountability

Responsibility + Interest


Mapping out different parts of Cowbird (as I see it)• Individuals

• Orgs

• Platform

• Meetups

• Local Govs

• Incentives

• Partners


Shared Vision?Build my confidence in my Role

• General: Library of Human Emotions

• Disruption: Everyone has unique experiences; now everyone can tell beautiful stories

• Stakeholders become Evangelists through [Communal] Storytelling

• Spark People-to-People interaction (peeked curiosity / Team Brainstorming) (maybe already happens)

• $ growth?

• User base growth?

• Storytelling volume growth (mainstream activity)?


Given Shared Vision + Different Parts...

• Who cares most?

• Who has the most pain?


My role (given shared vision)

• Selling

• Fielding User / Customer Empathy for Product Dev


Packages to sell to big clients

• They incentivize their users

• Directed to a page that’s specific to the organization so that it makes sense, yet still invites curiosity to rest of site

• Packaged Analytics, Email Activity Dashboard (like user emails of popular stories), ...

• Auto Moderation technology...

• How to ensure that storytelling is delivering value


Client ideas• TED

• Coldplay

• U of M

• Mercedes Benz

• Jazz at Lincoln Center

• UMS

• UNSIDS

• Central Park

• Truckers’ Association of America (map of truck drivers’ routes, stories From the road)

• The White HouseThursday, October 17, 13

Notes for wireframes

• Organization’s page (Coldplay)

• Option to join community, post to that org’s page

• Default to view stories

• Easy to still peak curiosity to see other stories


Client Example: Coldplay


Take another Cowbird screenshot in salon view to improve this page

Have a Coldplay story show up on this page to intro Coldplay pages

(maybe use another slide to highlight it)Thursday, October 17, 13

Coldplay

- Add Coldplay concert photos to fit collection- Duplicate and change ‘Collections’ to Projects to

show how fans can create posts (Collection) as well as band (Project)


Coldplay

Format these to look like other Cowbird story tiles


Coldplay

Alternate homepage (displaying random story)


UK | London

Be sure to note additional location filtering approach (or

can just be org-specific and in turn below yellow box)

OR remove this page all together and wait until mockup on their site if you’re showing how they do location FIRST?

Think of how you want to format this page to be easy to 1) change locations and

2) see corresponding content

Coldplay


Change tags to reflect Coldplay / music


Maybe change image to look more like Coldplay concert

* mention making a simpler storytelling interface, perhaps by moving this one up and having media fill

more of screen? (liked original one)


ChrisMartin

Musician


- Refine storytelling interface to be easier

- Include help page button for recommendations for telling a multi-

sensory story (Moth-like)


- make interface of help page for recommendations for telling a story

(Moth-like)


Change stories to music stories (making sure they’re formatted in Cowbird way)

Coldplay


Coldplay

Keep this? (does it create an opportunity)

OR can move ahead of new Cowbird interface and include screenshot of

people at concertOR just go right to what we could

create?


Coldplay

UK | London

Find way to include social media tags they have at

bottom of their siteNote location filtering

button at top (or change if you change on earlier slide)


Email that companies receive with info, top stories (very visual, with a digital newspaper-style feel)

Live in Spain

Lasdlfkjas;ldfkjas;ldfkjas;ldfkjas;ldkfja;sdlfjaasl;dkfjasldfja;slkfja;sdlkfjasidjf;alskjdf;laksjdf

Jan. 7

288 New Followers5,888,235 Fans


Moth partnership

• especially given work they’re already doing...

Can borrow from Moth guide to telling stories to help more people tell stories (with a page with an image and brief description - a brief storytelling handbook)

"A good story can put your whole brain to work"

Have one or several of following:- plot- character- sensory descriptions- challenge / cross roads* caveat is having people write in ways they wouldn't otherwise

"A story, in its simplest form, is a connection of cause and effect"

"a story is the only way to activate parts in the brain so that a listener turns the story into their own idea and experience."


Ask Big Qs Partnership

• To get Cowbird Physically into local communities via Cowbird “reps”

include picture of someone holding a Cowbird card, reading together in

public square formatThursday, October 17, 13

Local Partnerships

• News Orgs

• IF mission is to enable grassroots news reporting, which could be considered disruption if disruption is a goal

• Local Govs

• promoting public communal storytelling events

include picture of public square, perhaps w/ Cowbird theming


Linearity events

• Despite Cowbird’s non-linearity yet hierarchical structure, linear events could accelerate usage traction (i.e. w/ elections)

• can have option to have stories play like a slideshow based on when / where they happened

Make wireframe that reflects linearity + playing relevant

stories woven together

Partner w/ Living Voters’ Guide? Bring Travis on-board?


Cowbird presentation copy 2

Technology

Transcript of Cowbird presentation copy 2