Cover Story - Toyota Kirloskar Auto Parts Transmissions for IMV Programme _ Automotive Products...

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  • 8/10/2019 Cover Story - Toyota Kirloskar Auto Parts Transmissions for IMV Programme _ Automotive Products Finder

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    1/13/2015 Cover Story - Toyota Kirloskar Auto Parts transmissions for IMV programme | Automotive Products Finder

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    supplies. After the various forgings are received, these pass through the various stages of softmachining, heat treatment, hard machining and then onto subassembly and main assembly, beforeending up in the packaging bay. Nearly half the machines in the plant are from local manufacturers,something that helped keep the cost down but also created some initial hiccups.

    Kiyomichi Ito, managing director, TKAP, keepingwith the typical Toyota style of understatement,revealed nothing of the company's strategy inIndia, while providing all the information on thetransmission plant. But enough has already beenwritten about this plant, truly India's first real TierI supplier and an indicator of the importance ofthe emerging Indian automotive market to ToyotaMotor Corporation. "We are still studying the

    requirements of the Indian market and shallrespond according to the needs," says Ito, in replyto the query, What next?

    But Toyota Motors globally is known to be verymethodical in its approach to any market,established or emerging. The company invests a

    lot of time and resources in conducting feasibility studies and devising strategies before making amove. The company has stated its intention of launching a product in the small car segment in thenear future and capturing figuring among the top three automobile manufacturers in India. Thecompany today is said to be revenue and profitabilitywise the top automobile manufacturer in theworld and within striking distance of displacing General Motors as the World No. 1 manufacturer interms of numbers. So, as and when it begins implementing its India strategy, TKAP would have animportant role to play in it.

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