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BOONE AND CROCKETT CLUBThe Leading Authority on North American Conservation and Big Game HuntingCelebrating 125 years in 2012, the Boone and Crockett Club is the oldest conservation organization in North America, founded by Theodore Roosevelt in 1887. Nearly everything that has transpired over this time with regard to the conservation and provident management of wildlife and their habitats; the funding for, and the science that has guided these systems of conservation; and the laws, policies, and ethics that govern the sustainable use of wildlife resources, have been infl uenced by the Club and its members.

ReadershipBoone and Crockett Club members represent the most engaged, knowledgeable, and passionate conservation-minded sportsmen in North America. Giving their time, and having the wherewithal to give their money to conservation makes this the most vertical readership in the hunting marketplace.

OUR MISSIONIt is the mission of the Boone and Crockett Club to promote the conservation and management of wildlife, especially big game, and its habitat, to preserve and encourage hunting, and to maintain the highest ethical

standards of fair chase and sportsmanship in North America.

“There can be no greater issue than that of conservation in the country”

Theodore Roosevelt, Founder - Boone and Crockett ClubDecember 8, 1887

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THE BOONE AND CROCKETT BRANDPublications, Websites, and E-news

Publisher - PAGE 4

As a conservation leader, the Boone and Crockett Club has a long standing tradition of publishing the defi nitive texts on the subject, dating back to the writings and visions of men like Theodore Roosevelt, George Bird Grinnell, Aldo Leopold, Gifford Pinchot, and many others. As the keeper of the records for native North American big game, the Club has, since 1906, also been the publisher of these record books, now released every three years. The Club also publishes titles relative to the historical aspects of hunting in North America, biological features on various species of big game, and historical fi gures in conservation and hunting.

Boone-Crockett.org - SEE PAGE 6

The electronic extension of Fair Chase magazine, www.Boone-Crockett.org carries the Mission and Visions of the Club in a much more detailed, in depth and online space. Sections include what one would expect from the leading authority on North American Conservation and big game hunting, and inform and inspire over 912,000 visitors per year.

E-news - SEE PAGE 7

The arena changes daily as issues of importance to conservationist and big game hunters work their way toward solution, and new challenges surface. Club E-newsletters offer the perfect vehicle to stay connected and informed on a monthly basis – learning the issues and celebrating successes. The informed sportsman is conservation’s best ally.

Partnerships - SEE PAGE 8

One of the Boone and Crockett Club’s founding fathers, George Bird Grinnell fi rst coined the term “conservation” and defi ned it as wise use without waste. As the fi rst organization to address the critical need for natural resource conservation on a national scale, the Club, consisting of only a small group of members accomplished big things by engaging the strengths of others to accomplish its Mission. As a result of this “Cooperative Conservation” there is little than has taken place in the last century that has not been guided or affected by the Club and its Partners.

The Boone and Crockett Club maintains close partnerships with other conservation organizations, offi cial scoring system partners, records keeping organizations, and state and provincial wildlife agencies. Through your patronage of these Boone and Crockett partners you will not only be supporting those who believe in the Club’s Mission, but will be making your voice heard along side others who believe that there is no greater issue than that of conservation carried forward by the fair chase sportsmen.

Fall 2014 | $9.95

Summer 2014 | $9.95

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Fair Chase Editorial Dates

FAIR CHASETHE VOICE OF THE BOONE AND CROCKETT CLUB

Cover to Cover Reading Fair Chase is the one source for communicating with Club members. As such, editorial content focus on issues of importance to the Mission and Visions of the Club. Fair Chase contain Club news and activities in the areas of conservation, education, hunting advocacy, conservation policy, and wildlife sciences efforts, as well as insights from experts outside of the Club. Features focus on a wide range of topics, including issues that effect hunting and big game species, articles that offer an historical perspective, and those that address future hunting and wildlife concerns.

Conservation and biological features cover areas of concern to game managers and hunters, as well as success stories from across North America. Each issue also contains stories from the fi eld, as well as listings and photos of recently accepted Boone and Crockett trophies.

ContributorsEditorial features and columns are authored by some of the brightest minds, most knowledgeable and infl uential conservationists, scientists, biologists, game managers, policy makers, and big game hunters from across North America, and around the world.

RecordsThe Boone and Crockett Club is a hunter-conservationist organization unique in that it also maintains the record books for native North American big game trophies. For over 80 years, such data has been used to track the recovery of decimated big game populations; gauge successful and unsuccessful management programs and policies; and recognize those fair chase sportsmen and women who have contributed to recovery and future management of big game by hunting selectively for mature male specimens.

Fair Chase Editorial Dates

Summer 2010$7.95

ISSUE CLOSING MATERIAL DISTRIBUTION

SPRING 15 February 5 February 12 March 3

SUMMER 15 April 16 April 23 May 20

FALL 15 July 6 July 13 August 10

WINTER 15 October 6 October 13 November 10

“I pass all of my issues of Fair Chase on to my friends and family after I am through reading them. They are read by two or three others after I’m done. Your magazine is a great read and I’m proud to be a part of your followers.” - Readers Survey 2014

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Ad Sizes4-Color 1X 2X 4X

Mag Page Spreads

1/2 Page Spreads

Frequency Discounts

Inside Front Cover $1,936 $1,815 $1,595 Inside Back Cover $1,936 $1,815 $1,595 Back Cover $2,117 $1,966 $1,815 Mag Page $1,595 $1,452 $1,331 2/3 page $1,113 $1,029 $847 1/2 page $847 $786 $726 1/3 page $605 $544 $484

4-Color $2,672 $2,541 $2,420

4-Color $1,595 $1,452 $1,331

FAIR CHASE MAGAZINE RATE CARDAdvertising Rates and Specifi cations

Ad Material RequirementsFair Chase is a 4-color glossy publication that

is printed direct to plate and requires the following:

Display Ads Digital fi les onlyFTP Uploads - please notify by email.

www.boone-crockett.orguser – publicpassword – upl0@dinitial folder – /publicNotify – karlie@boone-crockett.org

Disk Requirements CD or DVD with quality color proof File Format – InDesign, Acrobat,

Photoshop, or Illustrator Resolution – Images must be 300 dpi or higher and saved as TIFF or PSD fi les Illustrator text converted to outlines Include all fonts

Payment TermsEstablished accounts will receive Net 30 days from release date. New accounts must pay in advance of publishing.

Late FeesA late charge of 1.5% per month or such maximum lesser amount as is authorized by law, will be made on overdue accounts.

Spring 2010$7.95

Display rates are commissionable to recognized advertising agencies at 15% when fi nal ad is furnished via e-mail, FTP or disk and invoice is paid within 30 days. Cancellations will not be accepted unless confi rmed in writing 60-days prior to printing.

National Advertising Sales:

Bernard & Associates Jeff Thruston767 Mill St. 775-323-6828Reno, NV. 89502 jeff@bernardandassociates.com

Dimensions

MAG PAGETRIM: 8.5 X 11

BLEED: 8.75 X 11.25

2/3 PAGE5.5 X 11

BLEED:5.75 X 11.25

1/2 PAGE HORIZ.7.25 X 5

BLEED: 8.75 X 5.625

1/2 PAGE VER.4.75 X 7

BLEED:5.5 X 7.625

1/3 PAGE SQUARE

4.75 X 4.75

BLEED:5.5 X 5.365

1/3 PAGE VER.

2.3 X 10

BLEED:3 X

11.25

“It is one magazine out of the several I get that I slow down and take everything in. One of the few publications that makes you stop and think. Keep up the good work.” - Readers Survey 2014

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BOONE AND CROCKETT CLUB WEB RATESwww.Boone-Crockett.org

▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲

For more information please contact Bernard & Associates • jeff@bernardandassociates.com • 775-323-6828

AD PLACEMENT & RATES: Big Game Records: 153,739 average monthly pageviews

• Half Banner on Leaderboard $950• Skyscraper $850• Vertical Rectangle $550

Home Page: 18,282 average monthly pageviews• Half Banner on Leaderboard $900• Skyscraper $750• Vertical Rectangle $450

Web Store: 28,619 average monthly pageviews• Half Banner on Leaderboard $500• Skyscraper $500• Vertical Rectangle $350

*Trophy Search: 2,050 average monthly pageviews• Half Banner on Leaderboard $500• Skyscraper $500• Vertical Rectangle $350

*This is a member only section. Cost is $50/year to access Trophy Search

Hunting Ethics: 1,669 monthly pageviews• Half Banner on Leaderboard $400• Skyscraper $400• Vertical Rectangle $300

3 month minimum commitment for all banners

Big Game Records: 153,739 average monthly pageviewsBig Game Records: 153,739 average monthly pageviews

AD SIZES:

Half Banner on Leaderboard: Located within the Boone and Crockett Club header and directly above the member login area.

Dimensions: 330 x 50

Skyscraper: Located in the left column of every page

Dimensions: 160 x 480

Vertical Rectangle: Located in the left column of every page.

Dimensions: 200 x 250

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Total Distribution: 32,324

Distributed: Monthly

Presenting Sponsor: $1,750 per newsletter

• This includes the ‘Presented by horizontal banner ad’

• Also includes either a right column banner ad or a horizontal ad that will run in between feature stories.

• Size: 565x70 px.

Supporting Sponsor: $500 per newsletter

• Includes a right column banner ad or horizontal banner ad which will run in-between the features.

• Size: 160x280 px.• Size: 360x90 px.

BOONE AND CROCKETT CLUB’S E-NEWSLETTER

Sponsorship Pricing

▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲

For more information please contact Bernard & Associates • jeff@bernardandassociates.com • 775-323-6828

• Includes a right column banner

which will run in-between the

• This includes the ‘Presented

• Also includes either a right

horizontal ad that will run

“B&C is the epicenter of conservation, ethics, fair chase and science based sustainable management and use of fi sh & wildlife resources. This foundation is the cornerstone of B&C and why the club exists. There are no trophies, no economically viable outdoor industry or products, no trip destinations and no future for hunting or fi shing without these components. Our community has done a poor job of communicating the ‘Gospel of Conservation’ at the general public and political level, to the detriment of our outdoor heritage. B&C media / Fair Chase are the only forums I have seen present day that retain any component of these important lessons, for B&C members and hopefully for helping to initiate and sustain advocates / ambassadors to help start spreading the word far and wide. In my view, this is the most important function of the publication.” - Readers Survey 2014

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Throughout its 125-year history, much of what the Boone and Crockett Club has been able to accomplish has been the result of strategic partnerships. These partnerships have spanned across state and federal wildlife and land agencies, legislators and policy makers, other non-governmental hunter-conservationist organizations, universities, and business and industry. Trailblazers in Conservation represents a level of commitment from industry partners and others that supports the mutual interests of science-supported wildlife management and conservation, and hunter ethics and advocacy.

Our promise and our goals:• The Club has always chosen to focus on those areas of

greatest need and where others are either not focus or unable to focus.

• Motivate personal responsibility for wildlife and wild places• Exhibit and promote land stewardship with conservation

programs and policies• Encourage ethical behavior in the fi eld, show respect for the

Land Ethic and our hunting heritage• Lead with education and the use of sound science• Maintain big game records for scientifi c purposes

Achieving our goals:• Identify and infl uence the conservation advocates of the

future• Proposing benefi cial, federal conservation policy and

blocking harmful policy• Exalting the virtues of ethical, fair chase hunting to

maintain the public acceptance of recreational hunting• Funding the education and science of wildlife management• Maintaining a repository of big game records as proof of

successful conservation

Why Become a Trailblazer in Conservation?This is an exclusive opportunity for 15 leaders of industry to meaningfully give back, and contribute to the direction the hunting community has agreed we’ve needed for a long time.

This is in a very real sense assembling the fi rst trade organization for conservation – one that looks for what’s over the next horizon and steps in where others can’t or won’t.

Status quo will not overcome the challenges hunting, our wildlife, and the habitats that support them have today, and will have tomorrow.

BOONE AND CROCKETT CLUB’S TRAILBLAZER CONSERVATION PARTNER

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CIRCULATION (2014 AVERAGE)

Total Printed .......................................... 8,070

Paid Subscriptions .................................. 5,934

Percentage Paid ................................... 73.53%

Base Subscription Price ............................. $35

Single Issue Price .....................................$9.95

“I recommend highly to every person I meet who is associated with outdoor activities.”

“Love the quality of the printing also! Too many magazines have good photos printed on cheap paper and that just doesn’t look as good.”

- Readers Survey 2014

HUNTING PROFILENumber of Years HuntingLess than 10 years ................................. 0.75%11 - 15 years ............................................0.75%16 - 20 years ............................................2.74%21 - 25 years ........................................... 5.99%More than 25 years ..............................89.78%

Days Hunting Per Year Less than 5 days .................................... 2.00%5-15 days ...............................................19.70%16-30 days .............................................30.42%More than 31 days ................................47.88%

Do other members of your household hunt?Male Hunter ......................................... 17.57%Female Hunter ..................................... 27.11%Youth Hunter .......................................19.96%None .....................................................35.36%

PERSONAL PROFILEMale ....................................................97.57%Female ...................................................2.43%

Age21-35 .....................................................3.41%36-50 ...................................................23.84%51-65 ...................................................52.80%66+ ........................................................9.95%

Household Income Less than $40 000 ...............................3.02%$40 001 -$60 000 ................................17.59%$60 001 -$100 000 ..............................29.40%$100 001 -$150 000 ............................23.12%More than $150 000 ...........................26.88%

Own Home ................................ 94.89%

Own Recreational Property ..... 37.71%

Fall 2009$7.95

THE BOONE AND CROCKETT ADVANTAGEFair Chase is everywhere

WHO ARE OUR READERS (NUMBERS AS OF SEPT. 2014)

48%

12%

21%

4%7%

8%

MEMBERS TOTAL 262 4%

OFFICIAL MEASURER TOTAL 1257 21%

LIFETIME ASSOCIATES TOTAL 819 12%

ASSOCIATES TOTAL 3038 48%

COMP ASSOCIATES TOTAL 472 8%

TROPHY OWNER TOTAL 419 7%(Receives current issue only)