Cover forum social media deck 2013
-
Upload
john-barnes -
Category
Technology
-
view
828 -
download
0
Transcript of Cover forum social media deck 2013
Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating
How to maximise your social presence
3rd October 2013
John Barnes MD Digital & Tech Incisive Media
@johnmnbarnes
Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating
How to maximise your social presence
2
Social Media is…
any site or application that allows users to provide and direct the content through
sharing, collaboration, and Interaction
Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating
How to maximise your social presence
The vast majority of our daily media interactions are screen based
3
Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating
How to maximise your social presence
Our online time is spent between four primary media devices
4
Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating
How to maximise your social presence
Context drives device choice
5
Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating
How to maximise your social presence
There are two modes of multi screen use
6
Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating
How to maximise your social presence
Consumers take a multi device approach to purchase
7
Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating
How to maximise your social presence
Smartphones are the most common starting place for online activities
8
Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating
How to maximise your social presence
Top activities performed when sequentially screening between devices
9
Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating
How to maximise your social presence
10
Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating
How to maximise your social presence
Simply put this is what the various social networks do…
11
Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating
How to maximise your social presence
12
Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating
How to maximise your social presence
13
Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating
How to maximise your social presence
14
Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating
How to maximise your social presence
15
Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating
How to maximise your social presence
16
Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating
How to maximise your social presence
17
Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating
How to maximise your social presence
18
What people are doing and who is participating?
Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating
How to maximise your social presence
19
Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating
How to maximise your social presence
20
Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating
How to maximise your social presence
21
Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating
How to maximise your social presence
22
Why this is important to you
Communication is the lifeblood of what you do
It empowers you to:
Exert influence
Motivate Staff
Engage, persuade and inform people
Build a career, product or business
It allows people (Clients and staff included) to:
Create content and no or little cost
Share content Instantly
Comment on Content without your approval
Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating
How to maximise your social presence
23
Every business and it’s customers have issues they want to discuss
Legislation implications
to youAttitudes what worries
you?
Budget what can I
afford, need?Help! Everyone needs it
Sales Get more customers
Products What is out there, how
much?
Customers What do they
think
Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating
How to maximise your social presence
Our Survey results
24
What interests you most about SM in a business environment? (% of respondents)
What social media sites do you actively use? (% of respondents)
And you want to use if for……
Increasing awareness, increasing site visits, more sales, Better interaction with your customers, better information about users, increased data collection, better customer service, more awareness about customer opinions and attitudes
Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating
How to maximise your social presence
25
Social Levels
Senior Level
Marketing
Common theme? Widely adopted social platforms can be used for all of our requirements if approached, understood and used in the right way!
Editorial
Sales
Public Relations
Senior Level
Marketing
Editorial
Senior Level
Marketing
Public Relations
Editorial
Senior Level
Marketing
Sales
Public Relations
Editorial
Senior Level
Marketing
Human Resources
Sales
Public Relations
Editorial
Senior Level
MarketingChannels, communities, forums and discussions, opinion and
analysis.
LinkedIn, Facebook, Twitter, YouTube, Blogs, Reddit
Networking channels for new business acquisition/retention.
LinkedIn, Facebook, Twitter, YouTube, Blogs, Reddit
Listening and response, customer interaction, crisis
management.
LinkedIn, Facebook, Twitter, YouTube, Blogs, Reddit
Platforms to reach, inform, communicate with and attract
new employees
LinkedIn, Facebook, Twitter, YouTube, Blogs, Reddit
Thought leader, authority industry influencer, raises
awareness for group.
LinkedIn, Facebook, Twitter, YouTube, Blogs, Reddit
Channels for content, messaging, promotions, measurement of KPIs.
LinkedIn, Facebook, Twitter, YouTube, Blogs, Reddit
Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating
How to maximise your social presence
Fan value and social media ROI
Perhaps the most common questions that arise in evaluating social media efforts are “What is a Fan worth?” and “What is the return on my social media investment?” Answering such queries must begin with quantifying the value of a Fan, which we might consider in the following ways:
Increasing engagement and loyalty among Fans
Generating incremental purchases among Fans
Positively influencing Friends of Fans
26
Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating
How to maximise your social presence
Customer service value
27
Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating
How to maximise your social presence
Power of Influence
28
Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating
How to maximise your social presence
Power of retweets and reach
29
29 ReTweets = 12,776 reach
Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating
How to maximise your social presence
Promote, tweets, accounts and trends on Twitter
30
What are promoted tweets?
Ordinary tweets purchased by advertisers who want to reach a wider group or spark engagement
Clearly labeled as promoted but work like regular tweets can can be retweeted, favourited and replied to
Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating
How to maximise your social presence
Sign up to Facebook ‘start for success’ and get free social media marketing advice for a minimum spend of £15 a day
31
Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating
How to maximise your social presence
Or build you own page like State Farm Nation to build likes…
32
Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating
How to maximise your social presence
..or Bupa, using it for content marketing and awareness
33
Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating
How to maximise your social presence
Linkedin Premium as a DM tool
34
Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating
How to maximise your social presence
And then there is Slideshare!, but that is another story…
35
Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating
How to maximise your social presence
Top need-to-knows about social media
1. Social networking is the most popular online activity worldwide
2. The importance of Facebook cannot be overstated
3. Microblogging (Twitter) has emerged as a disruptive new force in social networking
4. It‟s not just young people using social networking anymore – it‟s everyone
5. “Digital natives‟ show communications are going social at the expense of traditional channels like email
6. Mobile devices are fueling the social addiction
7. ..and users are using screens for 90% of their media interactions, Often starting tasks on one, and completing them on another
8. Social platforms like Twitter and Facebook now provide low cost, effective targeted ads
9. Customer service, influence and reach should drive your strategies
10. Social should be part of the mix, and woven onto your marketing plan
36
Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating
How to maximise your social presence
Why not learn more at our learning event
37
events.covermagazine.co.uk/socialmedia
Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating
THANK YOU [email protected]
Twitter.com/johnmnbarnes
Linkedin.com/in/johnmnbarnes