COURTYARD BY MARRIOTT - hotel-development.marriott.com · COURTYARD BY MARRIOTT® Marriott’s...

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Average Occupancy Rate: 73.1% Average Daily Room Rate: $139.27 Average RevPAR: $101.82 Average RevPAR Index: 108.9 COURTYARD BY MARRIOTT ® Marriott’s largest brand by distribution, Courtyard ® has a legacy of impressive performance that includes consistent delivery of high returns and solid RevPAR to owners. Courtyard owners also benefit from Marriott’s robust demand generation engine that drives top-line revenue while maximizing bottom-line savings. Courtyard has long led the industry when it comes to meeting the needs of the modern business traveler. Since breaking into the market 35 years ago as a brand built for business, Courtyard has continuously evolved, pushing the boundaries of design, style and service in the upscale category. Courtyard has introduced game-changing amenities like The Bistro — a leading fast casual restaurant and collaborative lobby spaces. With a new, more flexible prototype that fits a wide range of site needs and the largest global rooms pipeline in the Marriott portfolio, Courtyard is poised to deliver owners even greater success in the future. FRANCHISE HOTEL PERFORMANCE* COMPETITIVE FEE STRUCTURE* OPTIMIZED COST PLAN (for select costs)** U.S. and Canada (Units / Rooms) Open: 1,032 / 144,087 Pipeline: 157 / 21,156 Global (Units / Rooms) Open: 1,207 / 179,791 Pipeline: 293 / 49,713 DISTRIBUTION (Q1 2019) Courtyard currently has over 1,200 hotels with locations in all 50 U.S. states and over 45 countries and a robust pipeline of nearly 300 hotels. Loyal Customer Base: Average Percentage of Loyalty Program Contribution to Occupancy at Courtyard is 55.2% Lower Cost Bookings: Marriott’s channels generate 71.0% of Courtyard’s reservations Application Fee: The greater of $90,000 plus $500 per guestroom in excess of 150 guestrooms Royalty Fee: 6.0% of Gross Room Sales Program Services Contribution: 3.35% of gross room sales (which includes a contribution to the Marketing Fund of 2% of gross room sales); plus $10,000 per year; plus $220 per guestroom per year 80 – 110 keys Estimated Cost Per Key: $118,000–$183,000 120 – 150 keys Estimated Cost Per Key: $106,000–$164,000 *2019 Courtyard by Marriott Franchise Disclosure Document. Additional details included on the back. For all other costs and fees, refer to the FDD. **The “Estimated Cost Per Key” includes select building construction, kitchen and laundry equipment, FF&E, start-up costs, and certain additional funds. You will incur additional costs. Please refer to our 2019 Courtyard by Marriott Franchise Disclosure Document for complete details. Key Competitors: Hilton Garden Inn, Hyatt Place, Holiday Inn RECENT OPENINGS Courtyard Atlanta Vinings, GA Opened March 2019 Courtyard Loveland Fort Collins, CO Opened February 2019

Transcript of COURTYARD BY MARRIOTT - hotel-development.marriott.com · COURTYARD BY MARRIOTT® Marriott’s...

Average Occupancy Rate: 73.1%

Average Daily Room Rate: $139.27

Average RevPAR: $101.82

Average RevPAR Index: 108.9

COURTYARD BY MARRIOTT® Marriott’s largest brand by distribution, Courtyard® has a legacy of impressive

performance that includes consistent delivery of high returns and solid

RevPAR to owners. Courtyard owners also benefit from Marriott’s robust

demand generation engine that drives top-line revenue while maximizing

bottom-line savings.

Courtyard has long led the industry when it comes to meeting the needs of

the modern business traveler. Since breaking into the market 35 years ago as

a brand built for business, Courtyard has continuously evolved, pushing the

boundaries of design, style and service in the upscale category.

Courtyard has introduced game-changing amenities like The Bistro — a

leading fast casual restaurant and collaborative lobby spaces. With a new,

more flexible prototype that fits a wide range of site needs and the largest

global rooms pipeline in the Marriott portfolio, Courtyard is poised to deliver

owners even greater success in the future.

FRANCHISE HOTEL PERFORMANCE*

COMPETITIVE FEE STRUCTURE*

OPTIMIZED COST PLAN (for select costs)**

U.S. and Canada (Units / Rooms)

Open: 1,032 / 144,087

Pipeline: 157 / 21,156

Global (Units / Rooms)

Open: 1,207 / 179,791

Pipeline: 293 / 49,713

DISTRIBUTION (Q1 2019)

Courtyard currently has over 1,200 hotels with locations in all 50 U.S. states

and over 45 countries and a robust pipeline of nearly 300 hotels.

Loyal Customer Base: Average Percentage of Loyalty Program Contribution to Occupancy at Courtyard is 55.2%

Lower Cost Bookings: Marriott’s channels generate 71.0% of Courtyard’s reservations

Application Fee: The greater of $90,000 plus $500 per

guestroom in excess of 150 guestrooms

Royalty Fee: 6.0% of Gross Room Sales

Program Services Contribution: 3.35% of gross room

sales (which includes a contribution to the Marketing

Fund of 2% of gross room sales); plus $10,000 per year;

plus $220 per guestroom per year

80 – 110 keys

Estimated Cost Per Key: $118,000–$183,000

120 – 150 keys Estimated Cost Per Key: $106,000–$164,000

*2019 Courtyard by Marriott Franchise Disclosure

Document. Additional details included on the back. For

all other costs and fees, refer to the FDD.

**The “Estimated Cost Per Key” includes select building

construction, kitchen and laundry equipment, FF&E,

start-up costs, and certain additional funds. You

will incur additional costs. Please refer to our 2019

Courtyard by Marriott Franchise Disclosure Document

for complete details.

Key Competitors: Hilton Garden Inn, Hyatt Place, Holiday Inn

RECENT OPENINGS

Courtyard Atlanta Vinings, GA Opened March 2019

Courtyard Loveland Fort Collins, CO Opened February 2019

Courtyard Franchise Disclosure: As of December 31, 2018, there were 1,027 Courtyard hotels open and operating in North America (U.S. and Canada); of these, 768 were franchised. The data reflects the performance of the 672 franchised Courtyard by Marriott hotels open and operating in North America for 24 months as of December 31, 2018, for which Smith Travel Research, Inc. has data and which did not undergo material renovations or expansions during the 24 months preceding December 31, 2018. Of the 672 Courtyard hotels, 318 (47.3%) achieved an average occupancy rate equal to or greater than 73.1%; 209 (31.1%) achieved an average daily room rate equal to or greater than $139.27; 218 (32.4%) achieved or exceeded the average RevPAR of $101.82; and 348 (51.8%) achieved an average RevPAR Index equal to or greater than 108.9. Of the 672 Courtyard hotels, 346 (51.5%) had at least 71.0% or more of their total gross room nights booked at their hotel come from all Reservation Channels and 411 (61.2%) achieved or exceeded the average percentage of loyalty program contribution to occupancy of 55.2%. There is no assurance that you will do as well. OFFER AND SALE BY PROSPECTUS ONLY. See Item 19 of our Franchise Disclosure Document dated March 31, 2019, for additional details.

COURTYARD SPACES Design that is enhanced by smart, casual décor, which research shows next-generation travelers prefer.

EXTERIOR• Arrival experience includes an optional porte-cochere and enhanced lighting.

• Modern exterior offers color and material options adaptable to your location.

GUEST ROOMS• The smartly designed room features a luggage drop, tech drop to charge and

store your electronics, a hospitality cabinet, movable workspace and outlets where most needed. Guests also enjoy the LoungeAroundTM sofa which offers a modern way of working and relaxing.

• Other guest room amenities include a 42” inch flat-panel television, in-room refrigerator and an optional microwave.

• The spacious, upgraded bathroom features an integrated walk-in shower.

• The décor package, CYnergy, features tone-on-tone décor with subtle color accents to differentiate the relaxation areas from the rejuvenation areas.

LOBBY• The newly designed lobby lounge focuses on an elevated evening experience

with special seating options to work or relax.

• The Bistro, provides guests the opportunity to expand their horizons through fresh, seasonal menu items for breakfast and dinner, signature crafted cocktails, and wine tasting opportunities.

• An extension of the lobby, the Bistro Terrace, features a community fire pit and upgraded outdoor seating area.

• The 24/7 Market offers “grab and go” options, creating additional revenue opportunities for the property.

• The décor package, CYnergy, provides a more flexible set of color palette options for the lobby and creates cohesiveness with the guest room décor.

OTHER AMENITIES• Expansive, redesigned fitness experience: 1,000 square feet of appropriate space

for cardio, stretching and strength activities.

• Optional indoor or outdoor pool.

• Scalable meeting space options to meet the demands of your market.

BRANDS. LOYALTY. PARTNERSHIPS. RESULTS. MADE HERE. VISIT MARRIOTTDEVELOPMENT.COM OR CALL: 301.380.3200