Courtesy Columbia 2015

24
Courtesy REWARD YOUR COMMUNITY, REWARD YOURSELF Team 26 Justin Law Sam Guleff John Fulgoni Srikar Chinam January 16 th , 2015 Interviews Last 24 hours: 16 Total: 90

Transcript of Courtesy Columbia 2015

Page 1: Courtesy Columbia 2015

CourtesyREWARD YOUR COMMUNITY, REWARD YOURSELF

Team 26

Justin Law

Sam Guleff

John Fulgoni

Srikar Chinam

January 16th, 2015

Interviews

Last 24 hours: 16

Total: 90

Page 2: Courtesy Columbia 2015

Courtesy 2.0COME SEE WHAT YOU’RE MISSING

Team 26

Justin Law

Sam Guleff

John Fulgoni

Srikar Chinam

January 16th, 2015

Interviews

Last 24 hours: 16

Total: 90

Page 3: Courtesy Columbia 2015

Co

urt

esy

COURTESY COURTESY 2.0 (THE PIVOT)

Courtesy 2.0

Material rewards is sufficientincentive

University Management is

Interested in promoting the community

Local Businesses want to

efficiently reach out to students

Hypotheses

Pain Points

Page 4: Courtesy Columbia 2015

Co

urt

esy

BUSINESS MODEL CANVAS – DAY 1

Page 5: Courtesy Columbia 2015

Co

urt

esy

BUSINESS MODEL CANVAS – DAY 1

Page 6: Courtesy Columbia 2015

Co

urt

esy

BUSINESS MODEL CANVAS – DAY 3

Page 7: Courtesy Columbia 2015

Co

urt

esy

BUSINESS MODEL CANVAS – DAY 5

Key Partners Key Activities

Key Resources

Value Proposition

Users

Customers

Customer Relationships

Get Users

Keep Users

Grow Users

Channels

Customer Segments

Users

Customers

Revenue Streams

Students / Faculty

Cost

University

administration

Incoming students

Word of mouth

Student organizations

Departments

Social media

Department

adoption

Mobile app

Event

recommendation

Finding events

quickly and

efficiently

Software

development

Technology

platform

Website

Personalized

event

recommendation

Hosting

Software

development

Marketing

General

administrative

Hosting provider

App store

University

administration

Students groups

Unaffiliated parties

Increase student

participation

Better outreach

Access to student

network

Department event

funding

Predict event

attendance rate

Improve resource

utilization

Online payment

processors

Pay for event hosting

Natural language

processing

Recommendation

engine

Predictive

analytics

Mobile app

developers

Data scientists

Students groups

Better outreach

Students groups

New Crossed OutLegend:

Page 8: Courtesy Columbia 2015

Co

urt

esy

STATE OF OUR BUSINESS

CUSTOMERS

USERS

Discovery of early evangelists (Last 12 Hours)

Blast Marketing to Facebook groups, Email (1k users)

Community bulletin board posters

Verbal agreement from one NYU department, Columbia

Data Science, and Teacher’s College to demo service

$1.00 per student R.S.V.P. (or) subscription TBD

Verbal agreement from Columbia Journalism, Columbia

Law to demo service

Pilot program only, currently not interested in paying

2

3

22

Completed first product delivery

Page 9: Courtesy Columbia 2015

Co

urt

esy

120 DAY STRATEGY

• Refine website

• Branding and name refresh

• Build machine learning recommendation engine

• Refine and develop iOS and Android app

• Seek additional talent to support development

Key Activities

• Develop relationship with 5 departments to pilot

• Gain support of university administration

• Continue customer and user validation refining MVP

as needed

Key Partnerships

• Register for AWS

• Enroll in Apple App Developer program

Key Resources

Customer Relations

• Begin Guerrilla marketing strategy

• Utilize social media to promote application

• Develop customer retention programs

Page 10: Courtesy Columbia 2015

Co

urt

esy

FUTURE STATE OF THE BUSINESS – WHERE DO WE GO?

Attendees

Courtesy 2.0

Professors Unaffiliated

Events

Administration

Better utilization of resources

Replacement of ticketing system

Improve and predict participation rate

Remove email constraints

CRM platform for events

Access to full university network

Statistics on events

List and host events

Find event space

Statistics and surveys from events

Attract the most interested students

Networking

Personalized recommendation

Personalized recommendation

Integration with personal calendar

Ticketing

Where to go after event

Cab sharing

Networking

LegendPotential partner

Potential revenue stream

Page 11: Courtesy Columbia 2015

Appendix

Page 12: Courtesy Columbia 2015

Co

urt

esy

Customer Profiles

Busy Betty

Lazy LisaOutstanding Oscar

Activity Director Andrew

Student Group Leader.

Plans events in advance and

hates when his group

members don’t show up.

Doesn’t read emails.

Consistently misses events.

Complains to professors that

they didn’t reach out.

Plans events for his department.

Loses money on catering when he

buys too much food for an event.

Wants to get more students in seats.

Hard working student.

Aware of events on campus, but too

busy to attend many.

Wants to know details in advance.

Page 13: Courtesy Columbia 2015

Co

urt

esy

BUSINESS MODEL CANVAS – DAY 2

Page 14: Courtesy Columbia 2015

Co

urt

esy

BUSINESS MODEL CANVAS – DAY 4

Key Partners Key Activities

Key Resources

Value Proposition

Users

Customers

Customer Relationships

Get Users

Keep Users

Grow Users

Channels

Customer Segments

Users

Customers

Key Resources Revenue Streams

Students / Faculty

Cost

University

administration

Incoming students

Word of mouth

Student organizations

Departments

Social Media

Department

adoption

Mobile app

Event

recommendation

Advertising

University funding

Finding events

quickly and

efficiently

Software

Development

Technology

Platform

Website

Personalized

event

recommendation

Hosting

Software

development

Marketing

General

administrative

Hosting Provider

App Store

University

Administration

Advertising

Platform

Students groups

Unaffiliated parties

Increase student

participation

Better outreach

Access to student

network

Department event

funding

Predict event

attendance rate

Improve resource

utilization

Online payment

processors

Pay for event hosting

Students groups

Page 15: Courtesy Columbia 2015

Co

urt

esy

VALUE PROPOSITION

Event Organizers Students

Current State

University Management

Personalized

recommendations

for events

Find events faster

and easier

Future State

Page 16: Courtesy Columbia 2015

Co

urt

esy

DISTRIBUTION CHANNELS / REVENUE MODEL

Students

Mobile App Stores Student Clubs

University Administration

Online Payment Processors

$1.00 per R.S.V.P.

-2.9%+.30 per transaction

Subscription model T.B.D.

Page 17: Courtesy Columbia 2015

Co

urt

esy

GET STRATEGY

Initial Market Adoption

Market Adoption

Awards

Promotions

Leader boards

Blogs App Store Rank

Integrate with

social media

Press

Product videos

Social

Media Word of

Mouth

Guerilla

Tactics

Student

organizations

Online

communities

Page 18: Courtesy Columbia 2015

Total Market Size

All Universities in the world

$6 billion

Segmented Market Size

All Universities in USA

$1.49 billion

Our Opportunity

Ivy League Universities $2.9 million

• Assuming the average event size is 30 people, the number of students per event we provide is 20%, and that 60% of the events are planned through Courtesy

• Assuming we make $1 per student provided to events

Co

urt

esy

Source: National Centre for Education Statistics, US news, statista.com

MARKET SIZE

Page 19: Courtesy Columbia 2015

Co

urt

esy

CUSTOMER SEGMENTS

University

ManagementStudents

Seeks interesting

events

Limited knowledge of events

Unwilling to sign up for all Listserv

Lacks time to search for events

Gets frustrated

Seeks participation in

events

Posts events in traditional method

Dissatisfied with current

participation

Gets frustrated

Page 20: Courtesy Columbia 2015

Co

urt

esy

MVP

Page 21: Courtesy Columbia 2015

Co

urt

esy

GUERILLA MARKETING

Page 22: Courtesy Columbia 2015

Co

urt

esy

SAMPLE EMAIL FROM OUR SERVICE

Hello [email protected],

You’ve mentioned that you like Hiring Sessions by Tech Corporations, so

we believe you would like these events:

J.P. Morgan Corporate Client Banking Info Session

Date: January 21, 2015 from 5:00pm to 6:00pm EST

Location: The Center for Career Education, Conference Room

Contact: For further Information regarding this event, please

Center For Career Education by sending email to

[email protected]

LinkedIn Info Session

Date: January 22, 2015 from 11:30am to 1:30pm EST

Location: Schapiro Center, Davis Auditorium

Contact: For further Information regarding this event, please

Center For Career Education by sending email to

[email protected]

Google, Inc. Info Session

Date: January 29, 2015 from 11:30am to 1:30pm EST

Location: Schapiro Center, Davis Auditorium

Contact: For further Information regarding this event, please

Center For Career Education by sending email to

[email protected]

Page 23: Courtesy Columbia 2015

Co

urt

esy

CHANGES MADE PER DAY

5

15

3 3

16

9

10

7

Day 2 Day 3 Day 4 Day 5

Changes Made Per Day

Crossed Out New Hypotheses

Page 24: Courtesy Columbia 2015

KP KA

KR

VP CR

C

CS

Key Resources RS$