BERHAMPUR UNIVERSITY

COURSES OF STUDIES

FOR

THE +3 COMMERCE EXAMINATIONS (Under Revised Structure)

First Year Examination - 2014

Second Year Examination- 2015

Final Year Examination, 2016

BERHAMPUR UNIVERSITY

Bhanja Bihar

BERHAMPUR – 760 007 (GANJAM) ORISSA

COURSES OF STUDIES FOR

THE +3 COMMERCE EXAMINATION B.COM. (PASS)

The Course structure and distribution of marks in B. Com. (Pass) shall be as follows:

First year Second Year Final Year

Commun. English – 100 Indian Society and Culture – 100

Environmental Studies – 100

E. Economics – 100 Pass – 4 (CA) – 100 Pass - 8(BLP) – 100

Pass –I (FA) – 100 Pass-5 (MA) – 100 Pass – 9 (Company Accounts) – 100

Pass – 2 (BCL) – 100 Pass -6 (QTBM) – 100 Pass -10 (IT) – 100

Pass – 3 (BS) – 100 Pass – 7 (Aud) – 100

Total- 500 500 400

B.COM. (HONS.) The course Structure and distribution of marks in B. Com. (Hons. ) shall be as follow. First year Second Year Final Year

Commun. English – 100 Indian Society and Culture – 100

Environmental Studies – 100

B. Economics – 100 Hons. – VII(CA) – 100 As pass – VI (BLP) 100

As Pass –I (FA) – 100 Hons. – VIII (MA) – 100 Hons. Elective-III – 100

As Pass – 2 (BCL) – 100 As Pass -4 (QTBM) – 100 Hons. Elective – IV – 100

As Pass – 3 (BS) – 100 As Pass – 5 (Aud.) – 100 Hons Elective – V – 100

Hons. Elective – I 100 Hons. Elective- II – 100 Hons. Elective – VI - 100

Total- 600 600 600

NB: Six elective and Paper VII (CA) and Paper- VIII (MA) should be taken in to account for consideration of Hons.

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(Commerce Pass and Honours papers)

FA - Financial Accounting

BS - Business Statistics

MA - Management Accounting

BCL - Business and Company Law

BLP - Banking Theory Law and Practice

CA - Cost Accounting

Aud. - Auditing

QTBM - Quantitative Techniques and Business Mathematics

(Commerce only pass papers)

CA - Company Accounts

IT - Income Tax

A B. Com. (Hons) student shall choose six Hons. Papers (ELECTIVE) from any one of the following groups.

Accounting Group Management Group Finance Group

I. Specialised Accounting

Or

Electronics Data processing

I. Electronic Data Processing

or

Marketing Management

I. Electronic Data Processing

Or

Business Finance

II. Contemporary Accounting theory

Or

Accounting Standards and Accounting Theory

II. Financial Management II. Financial Management.

III. Company Accounts III. Human Resource Management

III. Company accounts

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Accounting Group Management Group Finance Group

IV. Income Tax

Or

Tax Planning

IV. Production Management

Or

Banking Management

IV. Financial Service

Or

Security Analysis and Portfolio Management.

V. Advanced Costing and Management Accounting

V. Sales and Advertisement Management

V. Financial Analysis and Reporting

VI. Security Analysis and Portfolio Management

VI. Business Policy

Or

Organisational Behaviour

VI. Budgeting and Budgetary Control

Or

Tax Law and Planning.

COMMUNICATIVE ENGLISH

First Year.

There shall be one paper of 3 hours duration, carrying 100 marks.

Alternative questions are to be set one each of the following units.

Unit – I

An anthology of modern essay / short stories from which question are

to be set as follows:

i) Five Short questions ( 5 x 4 = 20 marks)

ii) One objective/multiple choice questions ( 10 x 1 = 10 marks)

Unit – II

Comprehension of an unknown prose passage to test general language

skill.

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i. Five short questions ( 5 x 2 = 10 marks)

ii. Five multiple choice questions ( 5 x 1 = 5 marks)

iii. Words and Usage ( 5 x 1 = 5 marks)

Unit – III

Business Report: Informal Formal Reports ( 15 marks)

Form of report: Letter form: Memorandum form; Letter text

combination form.

Unit-IV

Resume: Curriculum Vitae (CV) and Bio-data (Chronological and

Functional) with in application for a job. ( 15 marks)

Or

Meetings and Presentations : Organising a meeting; Preparing an

agenda , Drafting resolutions; Writing minutes.

Unit – V

Objective/Multiple choice questions are to be set carrying.

(1 x 20 = 20 Meka)

Communicative skills:

Verbal and non-verbal, spoken and written.

Language Function – Descriptive, Expressive and Social.

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Purpose of speaking and writing: To interact; To inform; To find

out; To influence; to regulate, To entertain and To record.

Bias free and plain English

Formal and informal English.

Communicative Grammar:

Time, Tense and Aspect.

Verbs of State and events.

Statement, Questions and Responses.

Omission of Information.

Expressing emotion and attitude; hope, pleasure, disappointment,

regret, approval surprise.

BOOKS PRESCRIBED

For Unit-I

I. The Realm of Gold Published by ORIENT BLACKSWAN

An Anthology for Degree Classes by Editorial Board.

Sanjerao Sagare, Nivrutti Power, Ramesh Ingale

Pieces to be Studied

1. The Power of Prayer: Abdul Kalam

2. Rising Tide of Urban Chaos: Colin Legun

3. The Gold Frame: R. K. Laxman.

4. A Talk of Advertising : Herman Wonk

5. Making a Contract: Philip Binghav

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For Unit-II

II. Delight and Wiosdom: Orient Black – Swan by Board of Editors (

R.M.Patil, V. S. Desmukh, A. L. Kulat, A. V. Kulkarni, S. S. Shukla , S. C.

Trikande, Santos Rathod).

Pieces to be studied.

1. The Child: Premchand

2. The Kabuliwallah : Rabindranath Tagore.

3. The Diamond Necklace : Gay de Maupassant

4. The Doll’s House: K. Mansfield.

For Unit- III, IV, and V (Reference)

III. Mastering Basic Skills of Communicative English and Business

Communication.

(By Dr. Mahatiteswar Das (New Age Publication)

IV. The Oxford Hand Book of Commercial Correspondence. A Ashley (O. U. P)

V. Business Communication

(Meenakhi Raman and Prakash Singh (O.U.P)

VI. A Communicative Grammar of English

Geoffrey Leech, Jan Svartvik (Pearson Longman)

VII. Contemporary Communicative English

S. Chand Publication by Dr. Shruti Das.

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INDIAN SOCIETY AND CULTURE

Section- I Indian Society:

Unit-I

Indian Society: Its composition and diversity: castes and tribes, Major

Religions: Little tradition and Great Tradition, Threats to Unity; Approaches

to Social integration.

Unit-II

Processes of Socio-cultural change in India : Sanskritization

Secularization, Westernization Modernisation and democratisation.

Unit-III

Globalisation and its impact on Indian Society: Local Response to

Globalisation and the role of civil society.

Section – II Indian Culture

Unit-I

Roots of Indian Culture: Harappan and Vedic culture. Concept of

Bharatavanta, Religious faith and belief, Social systems.

Characteristics of Indian Culture: Protestant Religious Movements

during 6th century B. C. Cultural attainments with reference to the Gupta

period.

Unit-II

Cultural Expansion: Overseas trade and commerce and its impact on

South-East Asia. External impact on Indian Culture: Hellenistic impact on art

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and architecture, impact of Islam on Indian life, Socio-religious reform

movements: Bhakti Movement, Brahmo Samaj and Arys Samaj.

Unit-III

Nationalism in India; Freedom Struggle and the role of Gandhi, Nehru,

Subhas and Jinna.

ENVIRONMENTAL STUDIES (COMPULSORY)

The theory paper shall carry 100 marks.

The Course is to be covered in 50 lectures.

The Examination shall be of 3 hours duration

Ten Essay type Question covering all units to be set, out of which the students

will answer 5 questions.

Unit-I

Basic Concepts of Environmental Studies.

The environment, Lithosphere, Hydrosphere, Atmosphere and Biosphere.

Ecology, Ecosystem , Environmental factors; (Abiotic factor – Light,

Temperature, Soil & Water) Biotic factor, Ecological adaptation (Plant and

Animal)

Scope and importance of Environmental Studies, Newed for Public

awareness and Environemntal Education.

Unit-II (Ecosystem Dynamics

Concept of Ecosystem: Ecosystem structure (Biotic and A biotic

Components) Function of Ecosystem: Energy Flow within Ecosystem, food

chain, food web, Ecological Pyramids, Bio-Geochemical cycle.

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Types of Ecosystem: Aquatic ecosystem (Fresh water, Marine and Wetland),

terrestrial ecosystem ( Grassland and forest)

Population Ecology: Population density, Natality , Mortality, Population age

structure, Population growth forms, carrying capacity,

Community Ecology, Ecological Succession: Hydrosere & Xerosere.

Unit-III(Biodiversity and conservation ecology)

Biodiversity: Definition, Genetics, Species, and Ecosystem diversity, value of

Biodiversity, Hot-spots of Biodiversity

Threats to Biodiversity: Habitat loss, poaching of wild life, Endangered and

endemic species of India.

Conservation of Biodiversity: In situ and Ex-situ conservation, Biodiversity

Act. 2002 and Biodiversity Rule, 2004.

Sustainable Development: Meaning and Implication.

Water conservation : Rain water harvesting, Watershed management

Soil Conservation.

Unit-IV(Environmental Pollution)

Definition of Pollution, Air Pollution, Water Pollution, Terrestrial

pollution, Noise pollution, Radiation Pollution, Bio-concentration &

Biomagnifications.

Sewage and Sewerage treatment

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Solid Waste management: Cause, effects and control measures of Urban

and Industrial wastes.

Disaster Management: Flood, earthquakes, cyclones and landslides,

Climate change, global warming, acid rain, ozone layer depletion,

Salient features of Environmental Acts. Environmental (Protection) act,

1986, Air (Prevention and control of Pollution Act. 1981, Water (Prevention

and control of pollution) Act 1974, Forest Conservation Act. 1980, Wild life

Protection Act 1972.

Unit-V (Natural Resources Human Population and Environemtn)

Types of Natural resources, Forest as a renewable resource: Need of

forest, use and over exploitation of forest, Deforestation and their effects

on tribal people, Afforestation & Social forestry.

Water resources: Use and over utilisation of surface and ground water.

Energy resources: Growing energy needs , renewable and non-renewable

energy resources, use of alternate energy source.

Land Resources: Lands degradation, Soil erosion and desertification.

Population Explosion’

Environment and Human Health.

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BOOKS RECOMMENDED

1. Text Book of Environmental Studies (+3 Arts, Science, Commerce) Ashok

Kumar Panigrahy and Alaka Sahu. (Giribala Publication, Berhampur)

2. Parivesh Bigyan (+3 Arts, Science, Commerce) Alaka Sahu and Ashok

Kumar Panigrahy. (Giribala Publication, Berhampur)

Further Reading

3. Fundamentals of Ecology, E. P. Odium

4. Fundamentals of Ecology, M. C. Dash

5. Fundamentals Air Pollution: P. C. Mishra

6. Concept of Env. Studies. Dr. R. N. Mishra

7. Fundamental of Env. Studies Dr. N. K. Tripathy.

8. Man and Environment Dr. M. C. Dash.

BUSINESS ECONOMICS

UNIT-I

Introduction : Basic problems of an economy: Working of price

mechanism , Elasticity of Demand: Concept and measurement of elasticity of

demand Price, income and cross elasticity , Average revenue, marginal

revenue and elasticity of demand; Determinants of elasticity of demand;

Importance of elasticity of demand.

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Unit-II

Production Function: Law of variable proportions’ OSO-quant’s:

Economic regions and optimum factor combination; expansion path; Return

to scale Internal and external economics and diseconomies; Ridge lines.

Theory of Costs: Short-run and long-run cost curves-traditional and

modern approaches.

Unit- III

Market Structures: Market structures and business decisions:

objectives of a business firm.

a) Perfect competition: Profit Maximization and equilibrium of firm

and industry; Short-run and long run supply curves; Price and

output determination. Practical application.

b) Monopoly: Determination of price under monopoly; equilibrium of

a firm; Comparison between perfect companion and monopoly;

Multiplan monopoly; Price discrimination Practical applications.

c) Monopolistic Competition: Mean and characteristics: price and

output determination under monopolistic competition; Product

differentiation; Selling costs; comparison with perfect competition.

Excess Capacity under monopolistic competition.

d) Oligopoly: Characteristics, indeterminate pricing and output;

Classical models of oligopoly; Price leadership Collusive oligopoly;

Linked demand curve.

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Unit- IV

Factor Pricing-I; Marginal Productivity theory and demand for factors

Nature of supply of factor inputs; Determination of wage rates under perfect

competition and monopoly; Exploitation of labour , Rent-concept; Ricardian

and modern theories of rent; Quasi-rent.

Unit – V

Factor Pricing-II; Interests-concept and theories of interest; Profit-

nature, concepts and theories of profit.

SUGGESTED READING:

Joha P. Goulds. Jr. And Edwards P. Lazear, Micro-economic Theory; All

India Traveller, Delhi.

Browing-Edger K and Browing Jacquenlence M: Microeconomic Theory

and Applications: Kalyani, New Delhi.

Wartson Donald S and Getz Molcolm; Price theory and its Uses, Khosla

publishing House, New Delhi.

Koutsoyianni A : Modern Microeconomics Macmillan, New Delhi.

FINANCIAL ACCOUNTING (PASS AND HONS.)

1. Accounting Concepts and conventions Theory and practices of Double-

Entry Book-Keeping capital and Revenue Receipts Expenditure Trial

Balance and Errors including Suspense Account.

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2. Manufacturing and production Account, Trading and Profit and Loss

Account and Balance Sheet of Sole Traders and Partnership Firms.

Important Adjustment relating to final Accounts and Statement.

3. Departmental and Branch Account (Including Foreign Branch)

Accounting from incomplete record (Single entry system).

4. Partnership Accounts-Admission, Retirement, Death Amalgamation

and dissolution.

5. Depreciation Accounting and Insolvency Accounts.

BOOKS RECOMMENDED.

1. Advanced Accounts – M. C. Shukla, T. S. Grewal and S. C. Gupts (S.

Chand).

2. Modern Accountancy – A. Mukherjee and M. Hanif (Tata Mc. Graw)

3. Advanced Accounts – R. L. Gupta (Sultanchand)

4. Practice in Accountancy – Basu and Das(Rabindra Library Calcutta)

5. Financial Accounting – S. P. Jain and K. L. Naranga (Kalyani)

6. Financial Accounting Advanced – D. Agarwal (Pitambar Publishing)

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BUSINESS AND COMPANY LAW (PASS & HONS.)

1. Law of Contract;

(a) Definitions (b) Offer and Acceptance (c) Consideration (d) Capacity

of parties (e) Free consent (f) Legality of object and consideration

(g) Contingent Contract (h) Performance of Contract (i) Termination

of Contract.

2. (a) Quasi Contract (b) Indemnity and Guarantee

(c) Bailment & Pledge (d) Agency.

3. Indian Sale of Goods Act.

(a) Definitions (b) Conditions and Warranties (c) Transfer of

Ownership (d) Performance of Contract of Sale. (e) Unpaid Seller and

his rights (f) Auction Sale.

4. i) Indian Partnership Act.

Definition (b) Rights and Duties of Partners (c) Registration of

Partnership forms (d) Dissolution.

ii) Negotiable Instruments:

Definition and Characteristics of Promissory, Note, Cheque Bills of

Exchange (b) Negotiation (c) Holder and Holder in due course

(d) Rules regarding Presentment for Acceptance and Payment

(e) Dishonour of an Instrument.

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5. Indian companies Act.

(a) Incorporation of company (b) Legal positions of Director their

appointment, remuneration (c) Meeting and Resolutions.

BOOKS RECOMMENDED:

1. Elements of Mercantile Law – N. D. Kapoor (Sultan Chand)

2. Commercial Law – Sen and Mitra (World Press, Calcutta)

3. Mercantile Law – M. C. Kuchhal (Vani Publication)

4. Mercantile Law – Das Gupta (Sterling)

5. Business and Company Law – K. C. Gart, V. K. Sareen, M. Sharma & R.

C. Chawla (Kalyani)

BANKING THEORY ,

LAW AND PRACTICE

Unit-I

Commercial banking – definition – classification- banking system-

universal functions-role of commercial banks in economic development-

central banking-definition-need-principles-central banking Vs commercial

banking- R. B. I.: Role, function, working and objective.

Unit-II

E-banking – meaning-services-risk management for e-banking –

Internet banking-Internet Banking Vs Traditional Banking –mechanics-

drawbacks on Internet banking-Indian sce3nario and future outlook –

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mobile banking – telephone banking –ATM – electronic money –

electronic funds transfer-Indian Financial Network (INFINET).

Unit-III

Opening bank accounts- type of bank accounts-FDR – pay-in-slip book

– donation mortis causa - -bank customer – special type of customers –

bank lending – sources and factors of lending – negotiable instruments.

Unit-IV

Crossing – definition –need – types-consequences- opening of

crossing-liability of the paying banker – marking of cheques

Endorsement- meaning-types negotiation back – effect – duration and

rules paying bankers – dishonouring of a cheque – payment in a crossed

cheque – material alternation –statutory protection,

Unit – V

Collecting banker – meaning-collecting banker’s rule-statutory

protection- collecting banker’s duty-collection of bills of exchange – agent

for collection – paying bankers Vs Collecting banker – customer-

grievances – grievances redressal – banking ombudsaman – banking –

Regulations Act-major provisions.

Reference Books:

1. K. P. M. Sundharam, Money, Banking and International Trade- Sultan

Chand & Sons, New Delhi

2. Dr. S. Gurusamy, Tata McGraw Hill, New Delhi.

3. S. V. Vasudevan, Theory of Banking – S Caand & Company Ltd, New

Delhi.

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4. K. P. M. Sundharam, P. N. Varshney, Banking Theory Law and Practice,

Sultan Chand and Sons. New Delhi.

5. M. Radhaswamy-Practical banking

6. Gulsham and Kapoor – Banking Law and Practice.

COST ACCOUNTING (Pass and Hons)

1. Nature and scope of Cost Accounting, Objects of Cost Accounting ,

Importance and limitations of Cost Accounting, Financial Accounting

Vrs. Cost Accounting.

Cost Analysis and Classification Elements of Cost Classification of

Cost and preparation of Cost sheet.

2. Material Control:

a) Meaning of Material Control, need for material centre essential of

materials control.

b) Purchasing procedure, stores record, pricing on materials issue

Labour Control: Control over labour cost, Labour turnover, time

keeping, time booking, Idle Time, Overtime, pay, roll records,

Systems of wage payment including incentive systems.

3. a) Direct Expenses: Meaning of Direct expenses, type of Direct

expense, Accounting Treatment

b) Over-head Expenses: Classifications of over head cost. Allocation

and Appointment of overhead expenses. Absorption of overhead.

Treatment of over observed and under-observed overhead.

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4. Job and Contract Costing

5. Process Costing (Except-Equivalent production).

BOOKS RECOMMENDED.

1. Cost Accounting – Jin and Narang

2. Principles and Practices of Cost Accounting- Dr. R. K. Gupts

3. Cost Accounting – B. Banerjee

4. Cost Accounting – S. P. Iyangar

5. Management Accounting – Khan and Jain

6. Management Accounting – Sharma and Gupta

7. Cost Accounting – P. K. Gosh.

MANAGEMENT ACCOUNTING (Pass and Hons.)

1. Nature , importance and Scope of Management Accounting, Financial

Accounting Vs. Management Accounting . Cost Accounting Vs.

Management Accounting. Limitation of Managements Accounting,

Management use of Accounting Information, Role of Management

Account in modern business.

2. Analysis and interpretation of Financial Statements; comparative

statements, common size statement, Trend percentage and Ratios,

standards of comparison, competition and use of ratio, classification

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of ratio. Measurement of relationship of different type of accounting

ratio.

3. Analysis of change in Financial positions, preparation of funds flow

statement.

4. Fixed Capital and working Capital, Analysis measurement inter-

dependence.

5. Accounting for decision making Concept of differential cost and

Application of differential cost Analysis, Make or Buy decision.

Marginal costing including breakeven analysis.

BOOKS RECOMMENDED

1. Management Accounting – J. Batty

2. Managerial Accounting – Murphy Mary E

3. Management Accounting Principles – Robert C. Athony

4. Management Accounting – S. Nagartnas

5. Financial Management – R. M. Srivastava

6. Management Accounting – Khan and Jain

7. Management Accounting – B.K. Gupta

8. Principles of Management Accounting – Manmohal and Goel.

AUDITING (Pass and Honours)

1. Definitions of audit: objects of audit – Primary and Secondary:

Advantages of Audit, Types of Audit – Continuous, Completed Interim,

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Concepts of propriety, Cost audit, performance, audit,

Commencement of new audit, programme audit working papers.

2. Internal check, Internal control, Internal audit, Internal check and

auditor, Internal Check as regards cash book, Scales, Purchases

payment of wage.

Vouching. Test – checking, routine-checking, Vouching of Cash

transactions, Vouching of trading transactions, vouching of impersonal

leaders, vouching of share capital.

3. Verification and valuation of assets and liabilities depreciation,

Reserve and provision, Auditor’s duty regarding them.

4. Audit of partnership firm, joint stock company, appointment,

qualification, rights, duties and liabilities.

5. Divisible profits and dividends – auditor’s duty. Auditor’s certificate,

auditor’s report.

BOOKS RECOMMENDED:

1. Practical Approach to Auditing – D. K. Chakraberty

2. Auditing – Principles practices and Problems – Jagadish Prakash

3. Principles of Auditing – R. G. Sexena

4. Principles and practice of Auditing – R. P. Maheswari & B. Singh

5. Practical Auditing – B. N. Tandon

6. Auditing – D. N. Tripathy.

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COMPANY ACCOUNTS (PASS)

(See Accounting Group)

INCOME TAX (PASS)

1. Basic concept: Definition of important arms e.g. Income Assesses,

Person, Assessment year.

Agricultural Income: Partial integration of Agricultural income in total

income.

2. Tax Liability: Residential Status of Assesses and scope total Income,

Exempted Income U/S 10 of income tax act.

3. Income from salary, Income from house property.

4. Income from Business and Profession, Income from capital Giant-

Income from other sources.

5. Deemed Incomes, clubbing of Incomes and set off and carry forward

of losses, computation of total income of individual Assesses and

deductions U/S 80 relating to individual Assesses.

BOOKS RECOMMENDED

1. Income Tax Law and Practice – Gaur and Narange

2. Income Tax Law and Practice – B. B. Lal

3. Income Tax Law and Practice – Malhotra

4. Income Tax Law and Practice – Bhagbati Prasad

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QUANTATIVE TECHNIQUES & BUSINESS MATHEMATICS (PASS AND HONS.)

1. Introduction to Operation Research – Evaluation of O. R. Value and

scope, objectives of O. R., O. R, Approaches, O. R. Techniques.

2. Linear Programming – Meaning Types of L. P. P. Methods of Solution of

L. P. Problems – Graphic Approaches, simplex Approach, Linear

Programming, Duality in L. P.

3. Network Analysis – Meaning, Network diagram, Techniques to Network

Analysis, C. P. M. PERT. Concept of Event, Times of Float, Slack, Time-

cost-off in network analysis.

4. Inventory and waiting line models-meaning. Inventory control models,

Deterministic Model-ABC Analysis, EOQ. Queuing Models-Single

Channel Models, Multiple Service Channels.

5. Financial Modelling and Business Forecasting Multiple Regression and

co-relation, partial Regression and correlation.

BOOKS RECOMMENDED:

1. Quantitative Techniques – C. R. Kohari (Vikash)

2. Operation Research – C. R. Kothari (Vikas)

3. Operation Research – R. K. Gupta and K. P. Mandile (Meerut)

4. Introduction to Quantitative Techniques and Data Processing – R.

Venkata Rao ( S. Chand Co.)

5. Theory and problems of Quantitative Techniques, Management

Information System and Data Processing – S. K. Chakravorty (Central)

6. Q. T. B. M. – Digambar Patri (Kalyani)

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BUSINESS STATISTICS (PASS AND HONOURS)

1. Meaning , origin, Importance & Scope of Statistics-Measurement of

Central Tendency, Measures of Dispersion, Moment, Kurtosis and

Skewness.

2. Probability and probability Distributions: Basic Concepts of Probability-

Additive and Multiplicative Laws-Baysian Theory Probability

Distribution – Normal, Binomial & Posion distribution and their

application, (Problem).

3. Theory of sampling: Concepts of sampling Methods-selection and size

of samples –Tests of hypothesis Small and Large Samples, Test of

Significance t.f. and z test.

4. Forecasting Method: Business Forecasting-Correlation simple and

Spearman’s Rank Correlation-Regression Analysis-simple Time Series

and Measurement of Trend.

5. Index Number, types of Index Numbers, Problems in Construction

Method of Construction, Formulas of Chain Base and fixed Base: Base

Shifting, Splicing and deflating test consistency of formulas.

BOOKS RECOMMENDED

1. Fundamentals of Statistics – D. N. Elhance

2. Statistical Methods – S. P. Gupta

3. Statistical Methods – C. B. Gupta

4. Statistical Methods – B. N. Gupta

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5. Fundamentals of Mathematical Statistics – Gupta and Kapoor

6. Statistical Method – D. Puri

7. Quantitative Technique – C. R. Kothari

8. Operation Research and Quantitative Analysis- P. K. Gupta and

Manmohan.

ACCOUNTING GROUP (HONS.)

ELECTIVES

ELECTRONIC DATA PROCESSING

1. Prepare a MS –WORD Document ( having at least 2/3 pages with

proper formatting make multiple copies of the letter to be sent to

different address using mail merge-facility.

2. Prepare a weekly sales report in MS-WORD where the report consists

of a heading, subheadings, Plain text, a table indicating sale figures of

different items of different days of a week.

3. Prepare a worksheet in MW-EXCEL indicating demands of various

categories of customer for different product types, Draw necessary

charts to study the demand patterns of different categories of

customers.

4. Prepare a worksheet indicating department wise funds allocation

expenditure of various heads and actual budgeted amount. Use this

worksheet for analysis using available formulas and functions in MS-

Excel.

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5. Prepare a set of presentation slides in PowerPoint to exhibit salient

feature of particular brand of computer to be marked.

6. Prepare a slide show intended to present various activities/aspects of

a University to a visiting team.

BOOKS RECOMMENDED

1. Kapoor, V. K. Fundamentals of Electronic Data Processing, Sultan

Chand.

2. Rajaraman. V., Fundamentals of Computer.

3. Jaggi and Jain, Computer for Beginners. Academy.

4. MS-OFFICE Users Manual.

COMPANY ACCOUNTING (PASS AND HONOURS)

1. Joint Stock Company Accounts:

a) Provisions of companies Act relating to Accounts and Reports, final

Accounts and Statements, remuneration to Managerial Personnel.

b) Valuation of shares and goodwill.

2. Issue and Forfeiture of shares and Debentures. Reissue of forfeited

shares, Redemption of debentures. Redemption of preference shares,

issue of Bonus Shares. Profit prior to incorporation.

3. Purchase of Business Alternation of Share capital amalgamation,

Absorption and Reconstruction.

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4. Liquidation: Preparation of Statement of Affairs, Deficiency Accounts

and Liquidator’s Final Statement of Account.

5. Accounts of Insurance companies, Accounts of Banking Companies.

BOOKS RECOMMENDED

1. Advanced Accounts- R.L. Gupta

2. Advanced Accounts-M.C.Shukla & T.S.Grewal S.

3. Advanced Accounts- R.L.Gupta &Radhaswamy

4. Financial Accounting- Advanced B.D.Agrwal

5. Accountancy Theory and Practice-C.Mohan Juneja

6. Advanced Accountings –S.P.Jain & K.L.Narang

SPECIALISED ACCOUNTS

1. Accounts of non trading organisation Receipts and payments and

Income and Expenditure Accounts.

2. Accounts relating to sale of Return, Hire purchase, Instalment

purchase.

3. Consignment and Joint Venture Accounts.

4. a) Investment Account and royalty Accounts.

b)Concepts of human Resources Accounting and Inflation

accounting ( except Problems).

5. Accounts for packages or containers and voyage, Govt. Accounts.

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BOOKS RECOMMENDED

1. Advanced Accounts- M.C.Shukla & T.S.Grewal

2. Financial Accounting Advanced-B.D.Agrawal

3. Advanced Accounts-R.L.Gupta & A. Radhaswamy

4. Accounting Theory & Practice- C.Mohan Juneja

5. Practice in Accountancy Vol. I & II-Basu & Das

6. Advanced Accounting- S.P. Jain & K.L. Narang.

ACCOUNTING STANDARD & ACCOUNTING THEORY

Unit -I

Accounting: An Overview: Evolution of Accounting. Definition of

Accounting. Accounting and Book-Keeping Accounting as an Information

system, Accounting as a Language, Users of Accounting Information,

Principle Financial Statements, Accounting Environment.

Unit-II

Concept of Accounting theory, role of Accounting Theory.

Classifications of Accounting Theory, Accounting Structure Theory,

Interpretational Theory, Decision-Usefulness theory, Deductive and

Inductive Approach in theory, Formulation Events Approach, Value

Approach and Predictive Approach Methodology in accounting theory

positive Methodology, Normative methodology , the approaches in

Accounting theory, Pragmatic Approach, Authoritarian Approach,

Sociological Approach, Economic approach, Electric Approach.

29

Unit-III

Accounting Standards Benefits of Accounting Standard. Management

and Standard Setting , Standard Setting by whom ? Government as standard

letter, Private Sector standard Setting body, standard setting by Agency.

Difficulties in Standard Setting , Type of Accounting Standards, Standard

setting in different Countries, United Kingdom, USA and India.

Unit-IV

Accounting for Changing Prices. Limitations of Financing statement,

Nature of price changes, Method of Accounting for information, Current

purchasing Power Accounting; Current Cost Accounting , Inflation

Accounting in different countries; United States of America the United

Kingdom and India. International Accounting Standard Committee (IASC).

Unit-V

Income measurement: Relevance in Income measurement, Income

Statement Vs. Balance Sheet, Different concepts of Income Measurement –

Accounting Income, Economic (Income, Capital maintenance Income ,

Edward & Bell’s concept of business income, Operating Income, Operating &

Non-operating activities, Comprehensive income , Prior period item,

Transactions approach to income measurement, Activities approach to

income measurement, Recipients of net income.

BOOKS RECOMMENDED:

1. Accounting theory by R.K.Lele and Jawahar Lal, Himalaya Publishing

House, Delhi.

2. Advanced Accountancy by Shukla, Grewal, Gupta S. Chand & Company

Ltd.

3. Advanced Accountancy by R.L. Gupta, Radhesyam.

30

4. Student’s Guide to Accounting Standard, Rawat, D.S.Taxmann

5. Corporate Financial Reporting, Jawaharlal , Taxmann

INCOME TAX

1. Basic Concepts: Definition of important terms e.g. Income Assesses,

Person, assessment year.

Agricultural Income: Partial integration of Agricultural income in total

income.

2. Tax Liability : Residential Status of Assess and scope of total income.

Exempted Income U/S 10 of income tax act.

3. Income from salary, Income from house property.

4. Income from business and Profession, Income from Capital Gains-

Income from other sources.

5. Deemed Income, clubbing of Incomes and set off and carry forward of

losses, computation of total income of individual Assesses and

deductions. U/S 80 relating to individual Assesses.

BOOKS RECOMMENDED

1. Income Tax Law & Practice – Gaur & Naranga

2. Income Tax Law & Practice –B.B. Lal

3. Income Tax Law & Practice –Malhotra

31

4. Income Tax Law & Practice – Bhagbati Prasad

SECURITY ANALYSIS AND PORT FOLIO MANAGEMENT

Full Marks- 100

Time-3 Hrs.

Unit - I

Introduction to Securities

Meaning of investment, Objectives of investment, investment Vs

speculation, feature of investment, Investment avenues, Security Market

and Secondary Market.

Unit – II

Risk and Return

Meaning of risk and return, measurement of return, elements of risk,

systematic risk and unsystematic risk, measurement of systematic risk.

Unit - III

Investment Analysis

Fundamental Analysis-Economy Analysis, Industry Analysis and

company analysis, technical analysis.

32

Unit - IV

Valuation of Securities

Valuation of Band , Valuation of Preference Share, Valuation of equity

share.

Unit- V

Portfolio Analysis

Expected return and risk of a portfolio market and model of portfolio

selection single index model.

Reference

1. Security Analysis and Portfolio Management by S.Kevin, Prentice Hall

of India.

2. Investment Analysis and Portfolio Management by Prasanna Chandra,

Tata Mc. Grow Hill Publishing Co. Ltd.

3. Security analysis and Investment Management by P.Pandian, Vikas

Publishing House. Pvt. Ltd.

CONTEMPORARY ACCOUNTING THEORY

Unit-I

Introduction; and Methodology of accounting theory: Leveis of

Accounting Theory : Theories, Deductive and inductive Reasoning :

33

deductive Reasoning . The Inductive approach, Alternative Behaviour

Approaches ; theories of investment valuation. Human Information

processing, Productive Indicators. The Events Approach. The Etghical

approach. Corporate Accounting approach. Macro-Economic approach

verification of Accounting theories. Controversy in the Development of

Accounting Principles and Procedures.

The development of Accounting theory: The development of

Accounting Thought and practice prior to 1930, the Development of

Standards prior to 1930. The presentation of Financial Statement

Development of accounting principles by the American Institute of Certified

Public Accounts. The Special committees, the committee on Accounting

procedure. The Accounting principles Board. The Accounting Research

Division. APB Statement No. 4. The Financial Accounting standard Board,

The conceptual framework project. The development of Alternative Theory

approaches: Accounting Literature in the 1930s accounting literature from

1940 to 1960s.

Unit-II

Efficient capital Market: The Efficient Market Hypothesis: The weak

from the EMH. The Semistrong form of the EMH. The strong form of the

EMH. Some misconceptions about the Efficient Market Hypothesis, Capital

Asset pricing theory: Portfolio Theory . The market model, Implications of

the Capital Asset Pricing Model, the Economics of Accounting Information.

34

Unit-III

Accounting Policy : Why Regulate Accounting Policy: The Nature of

Accounting Information. The objectives of Accounting Policy, Uniformity and

comparability, Social and economic consequence, Investors and Creditors.

The Corporation, National Goals, Other Economic Consequences, The Impact

of Policies of Accounting Policy. The financial Accounting Standards Board:

Establishment Accounting Standards, the Securities and Exchange Boar of

India.

Unit-IV

Income concepts Financial Reporting: The objective of Net Income

reporting. Income concepts at the Structural level: The Activities approach

to Income Measurement Interpretive concepts of Income: Capital versus

Income. The Wealth Maintenance Concepts of Income. Income as a

Measurement of efficiency. Behavioural concepts of income. Income as a

Predictive device. Other Behavioural concepts. What should be included in

Income? Net Income to whom?

Revenues and Expenses Gains and Losses: Revenues: The Nature of

Revenue. What should be Included in Revenue? The Measurement of

Revenue. The Timing of revenue Reporting . Expenses: What should be

included in expenses? How should expenses by measured? The timing of

expenses. The allocation concept. Gains and Losses.

Unit - V

Reporting the Effects of Price Changes: The Nature of price Change:

General price-level changes, Specific price changes, Relative Price Changes .

35

The monetary and nonmonetary classifications: Gains and Losses on

monetary items. Price-level restatement models: General price level

Restatements. Restatements for specific price change. Relative price

changes. An Evaluation of price-level restatements: General Purchasing

Power, Purchasing power of stockholders.

Disclosure in Financial Reporting: Nature of Disclosure. What should

be disclosed? Disclosure of Quantitative Data, Non-quantitative Information:

Disclosure of Post Statement Events, Disclosure of Segments of a Business

Enterprise: Accounting Difficulties. Needs for Segment Disclosure:

Accounting difficulties, Methods of Disclosures, Terminology and Detailed

Presentations, Parenthetical information. Footnotes, Supplementary

statements and schedules. The Auditor’s certificate. The President’s Letter.

BOOKS RECOMMENDED

1. Choudhury, SRR, Accounting Theory and Management Accounting ,

Sultan Chand.

2. Gupta, N. D. Financial Reporting in India, Sultan Chand.

3. Gupta and Gupta, Principles and Practice of Accounting, Solution

Chand.

4. Sharma and Gupta, Financial Management , Kalyani

5. Meheswari & Maheswari, Introduction Accountancy, Vikas.

36

TAX PLANNING

1. Introduction to Tax Management: Concept of tax planning; Tax

avoidance and tax evasions; Corporate taxation and dividend tax.

2. Tax planning for New Business; Tax Planning with reference to

location, nature and form of organisation of new Business.

3. Tax Planning and Financial Management Decisions; Tax planning

relating to capital structure decision, dividend policy, inter-corporate

dividends and bonus share.

4. Tax planning and managerial Decisions: Tax planning in respect of own

or lease, sale of assets used for scientific research, make or buy

decision; Repair, re-place renewal of renovation and shutdown or

continue decisions.

5. Special Tax; Provisions: Tax provisions relating to free trade zones,

infrastructure sectors and back-word area; Tax incentives for

exporters.

6. Tax issues Relating to Amalgamation: Tax Planning with reference to

amalgamation of companies.

7. Tax Payment: Tax deductions and collections at source; Advance

payment of tax.

37

REFERENCES

1. Ahuja G. K. And Ravi Gupta; Systematic Approach to Income Tad and

Central Sales Tax Bharat Law House New Delhi.

2. Income Tax Act. 1961.

3. Income Tax Rules, 1962.

4. Lakhotia, R. N. Corporate Tax Planning vision Publications, Delhi.

5. Si nghnia, Vinot K: Direct Tax planning and management , Taxmann

Publication, Delhi.

ADVANCED COSTING AND MANAGEMENT ACCOUNTING

UNIT-I

Meaning of Service Costing, Transport Costing, Calculation of Cost,

Collection of cost, Selection of unit: Ascertainment of cost, Service cost

management decision, Powerhouse costing, Multiple operation costing,

Uniform costing and inter-firm comparison.

UNIT-II

Process Costing: Meaning of equivalent production, calculation of

equivalent production, Procedure of evaluation, joint product & products

cost accounting.

38

UNIT-III

Cash flow statement as per Indian accounting standard -3.

Pricing Decision: Theory of price of a finished product, pricing policy,

Principles of product pricing, New product pricing, pricing strategies, pricing

of services.

UNIT-IV

Budgeting and Budgetary control: need for Business Budgeting ,

Meaning and Definition of a Budget , Budgeting and Budgetary control.

Forecast and a Budget, Essentials of Effective Budgeting, Objectives,

Advantages and Limitation of Budgetary control.

Classification and types of Budget: Operating Budget, Financial Budget,

Master Budget, Fixed and Flexible Budgets, Long term, Short Term and

Current Budgets, Zero-Base Budgeting.

Some Important Budgets and their preparation: Sales Budget,

Production Budget, Materials Budget, Direct Labour Budget and Cash

Budget, Flexible Budget.

UNIT-V

Standard Costing: Basic Concepts, Advantages, Prerequisites and

limitations of standard costing. Types of Standards , Setting of standards,

standard costing vs. Budgetary control. Flexible Budgeting and standard

costing variance Analysis.

Computation of variances relating to material. Labour and overheads.

39

BOOKS RECOMMENDED

1. Management Accounting – Sharma and Gupta (Kalyani)

2. Cost Accounting – Jain and Narang (Kalyani)

3. Cost Accounting – S. P. Iyanger (Sultan Chand)

4. Principlea and Practice and Cost Accounting – Dr. R. K. Gupta

5. Cost Accounting – B.Banerjee

6. Cost Accounting – V. S. P. Rao (Vrinda Publication)

7. Management Accounting – Khan and Jain

8. Financial Management – I. M. Pandey (Vikash)

9. Cost and Management Accounting – Text book Sexena & Vashif

(Sultanchand)

MANAGEMENT GROUP (HONOURS)

ELECTIVE

PRINCIPLES OF MANAGEMENT

1. Marketing – Meaning: Definition and concepts of marketing. Nature

scope. Aim and importance of marketing System. Marketing mix.

Marketing segmentation.

2. Marketing Functions: Buying functions; Selling Function

Transportation; storage and ware housing Standardising and grading,

Branding and packaging marketing, finance, marketing Risk

management Marketing information system market research.

3. Marketing institution; Middleman in distribution, functions of

middlemen, Importance of Middlemen, Types of middlemen

40

Wholesalers Retailer organisation and management of Wholesale and

retain trade mercantile Agent, ware housing.

4. Pricing: Meaning and importance of pricing. Determination process,

Factors influencing price range. Breskeven analysis of pricing, Return

of investment, pricing. Policies-skim the cream pricing, penetration

pricing. Cost Plus pricing. Psychological pricing charging, what the

traffic will bear.

5. Sales forecasting and Sales promotion: sales forecasting Meaning ands

Objective role of sales forecasting, Methods of sales forecasting Sales

formation – Meaning, object advantages and limitation of sales

promotion, kinds of sales promotion-Consumer sales promotion, kinds

of sales promotion-consumer sales promotion Dealers, Sales

Promotion, sales promotion strategy.

BOOKS RECOMMENDED

1. Principles and Practices of Marketing in India – Mamoria and Joshi.

2. Modern Marketing- Principles and Practice – S. A. Shedrlekar.

3. Marketing – N. Ranjan Nair

4. Fundamentals of Modern Marketing-Cundiff, Still I Govia

5. Fundamentals of Modern Marketing –Stanton.

6. Fundamentals of Marketing –Philip Kotler.

7. Fundamentals of Markteting-Willam Station.

8. Modern Marketing Management-Rustom S.Davar.

9. Marketing-J.C.Gandhi.

41

10. Marketing- Devid L.Kurtz & Louis E.Boone.

ELECTRONIC DATA PROCESSING

(See, Accounting Group)

FINANCIAL MANAGEMENT

Unit-I

1. Meaning Definition and scope of Financial Management – Objectives

of Financial Management, Relationship of Finance function with other

business functions, Role of Financial Manager

Financial Planning: Objectives, Principles of sound financial plan, steps

in financial planning.

Unit –II

Capitalisation – Meaning and concept-need-theories of capitalization,

over capitalisation, Under capitalization , Watered stock, over trading &

under trading.

Cost of Capital – Meaning and definition, significance, Problems of

determination of cost of capital, Computation of cost of capital-cost of debt,

Cost of equity, cost of preference capital and cost of retained earnings,

Overall cost of capital, Marginal cost of capital.

42

Unit-III

Leverage – Financial leverage, Operating leverage and combined

leverage.

Capital Structure Theory – Net income, Net operating income,

Traditional and MM approach, Optimum capital structure, Factors

determined the capital structure.

Unit-IV

Capital Budgeting - Meaning & features, Importance, Capital

budgeting process, Kinds of capital budgeting decision. Methods of capital

budgeting – Traditional methods and Discounted methods.

Unit-V

Working capital Management – Meaning of working capital – concept,

Factors determining the working capital requirements, Principles of working

capital management policy, Methods of estimating working capital

requirement.

BOOKS RECOMMENDED

1. The Theory of Financial Management-Solomen, Fzra

2. Financial Management – W. Bobert Johnson

3. An Introduction to Financial Management – Pringle J Jhan,

4. Financial Management & Policy – Jemes C.Van Horne

5. Financial Management - S.S. Kuchhal

6. Financial Management – Iqubal Methur

7. Indian Financial System – Khan

43

8. Financial Management – Srivastaba.

9. Financial Management- I. M. Pandey

HUMAN RESOURCE MANAGEMENT

Unit- I

Evolution, Role and Status of Human Resource Management in India-

Structure and functions of Human Resource Management Systems View of

HRM.

Unit-II

Manpower planning-concept, organisation and practices, Manpower

planning Techniques-Short-Term and Long-term planning.

Unit-III

Recruitment and Selection-job analysis Description-Job Specification-

Selection process-Tests and Interview Placement and Introduction.

Unit-IV

Training and Development-Need and Importance Assessment of

Training needs-training and Development of various Categories of

Personnel.

Unit-V

Wages and Salary Administration-Developing a Sound compensation

Structure-Regulatory provision-Incentives.

44

Grievance Handling and disciplines- Developing Grievance Systems-

Collective Bargaining-Managing Conflicts.

REFERENCE:

Arun Monappa and S. Saiyuddain: Personnel Management Tata Mc-

Graw Hill Promod Verma: Personnel Management in Indian Organisation,

oxford and IBIA.

Edwin B. Flippo; Personnel Management McGraw Hill.

PRODUCTION MANAGEMENT

1. Introduction: Planning, implementation and control, Line and Staff

organisation; Functional organisation; Harmonious execution of

responsibilities by workers, foremen and Management: various types

of control.

2. Material and Units of measurement: Cost iron, mild steel, alloy steel,

aluminium , copper, brass and bronze, Length , mass, time, velocity,

acceleration, force, momentum , moment of force and couple, work

and energy , electricity.

3. Plant Lay, Stores and Maintenance: Factor location and site selection;

Plant layout and design: Working conditions; Location and

arrangement of stores and tools room; Duties of Store-keeper and

45

tools keeper, Cost of breakdown; Repair Maintenance, Cost of

preventive maintenance.

4. Production planning and Control; Objectives and functions: Routing.

Scheduling dispatching and expending; Quality assurance: Process and

inspection-oriented quality engineering control: Quality circles.

5. Cost Control and Cost deduction Techniques: Time and method

studies; Standard time calculation; value engineering and analysis;

Network analysis and linear programming.

REFERENCES:

1. Wadhwa, Raj. K.Jimmy Dowar and P. Khaskara Rao: Production

Management and Inventory Control, Kaniska Publications, New Delhi.

2. Aswathappa and Sridhara Bhatt: Production and operation

management, Himalaya Publishing House, New Delhi.

3. Lailan Prashad: Production Management Sterling publisher, New Delhi.

4. Muhlamann: Production and Operations Management Macmillan

India Ltd., New Delhi.

BANK MANAGEMENT

Unit-I

Principles of Banking: definition of bank, Creation of Money; Present

structure of commercial banking system in India: Brief History; Functions:

Working During 1947 – 1990 and thereafter.

46

Unit-II

Management Principles in Banks: Managerial functions in banks:

Hierarchy, individual and group behaviour, management of personnel –

functions of manager, inspector, local advisory committee recruitment;

Selection, Training, Promotion; Control of staff.

Unit-III

Management of Deposits and Advances: Deposit mobilization:

Classification and nature of deposit accounts; Advances; Lending practice,

Types of advances, Principles of sound bank lending; preparation of reports:

Credit plans: Planning customers; Limits of audit; Security.

Unit-IV

Investment Management: Nature of bank investment; Liquidity and

profitability; Preparation of cheques: Bills Endorsement, Government

Securities, Documents of title to goods railways receipt; bill of landing: Book

Debts, Security-Government and commercial.

Unit-V

Management of Finance; Bank Accounts, Records: Reports Statement

of advances; Evaluation of loss applications; Profit and loss account, Balance

sheet and statutory reports regarding cash revenue.

SUGGESTED BOOKS:

1. Tannan ML : Banking Law and practice in India: Indian Law House, New

Delhi.

47

2. RadhaswamiM. And Basudevan A: Text book of Banking S. Chand and

Co. New Delhi.

3. Vinayakan N. Banking by 2000A. D. Kanishka Publisher. Delhi.

4. Read B. W. Commercial Bank Management.

5. Dessi Vasant: Principles of Bank Management.

ORGANISATIONAL BEHAVIOUR

Unit-I

Organisational Behaviour: Organisational Behaviour concept and

significance: Relationship between management and organizational

behaviour Emergence and ethical perspective: Attitudes; perception;

personality.

Unit-II

Group Dynamics and Team Development : Group Dynamics-

Definition and importance, types of groups, group formation, group

development, group composition, group performance factors, Principle

centred approach to team development.

Unit-III

Organisational Conflict: Dynamic and Management. Sources, patterns,

levels and types of conflict. Traditional and modern approaches to conflict;

Functional and dysfunctional organisation communication : Resolution of

conflict.

48

Unit-IV

Interpersonal and organizational communication: Concept of two-way

communication; Communication process; Barriers to effective

communication; Types of organizational communication, improving

communication; Transactional analysis in communication.

Unit-V

Organisational culture, Creativity and Innovation: Meaning and

definition of culture, features of culture, cultural dimension, How is culture

created? Culture artefacts , sustaining the culture, effects of culture,

changing organisational culture, creativity in organisation, methods of

enhancing creativity, creativity inducing factors, innovation in organisation,

forms of innovation.

REFERENCE

1. B. P. Singh & T. N.: Oragnisation Theory and Behaviour, Chhabra

Publisher, Dhanpat Rai and Co.

2. P. Subbarao and Ratnakar Mishra: Organisational Behaviour,

Himalaya Publishing House, New Delhi.

3. K. Aswathappa, Organisational Behaviour, Text cases and Games,

Himalaya Publishing House, New Delhi.

4. S. S. Kahnka: Organisational Behaviour, Text and Cases, S. Chand,

New Delhi.,

5. Robbins, Stephen P and mary Coulter, Management Prentice Hall,

New Delhi.,

49

6. Robbins and Stephen P: Organisational behaviour, prentice Hall

New Delhi.

7. Shukla Madhukar, Understanding Organisations : Organisation

theory and practice in India, Prentice Hall New Delhi.

SALES & ADVERTISING MANAGEMENT

Unit – I

Advertising: Defined, Advertising as a tool of marketing: Advertising

effects-economic and social; Advertising consumer behaviour, Advertising

scene in India.

Unit-II

Advertising Media: Print Media, broadcasting media; Non-media

advertising, Media planning and scheduling; Advertising on Internet; Media

selection decisions.

Message Design and Development; Copy development, types of

appeal, copy testing.

Unit-III

Measuring Advertising Effectiveness : Meaning advertising agency-

client relationship; Promotional scene in India ; Techniques for testing

advertising effectiveness.

Selling: concept, objectives and functions of sales management;

Fundamentals of selling, selling, process; Salesmanship; Product and

customer knowledge.

50

Unit-IV

Sales Planning : Importance and types of sales planning, sales,

Planning process; Sales forecasting; Determining sales territories, sales

quotas and sales budget.

Sales Organisation: Setting up a sales organization; Planning process;

principles of determining sales organization.

Unit-V

Sales Force Management: estimating manpower requirements for

sales department; planning for manpower-recruitment and selection,

training and development, placement and induction. Motivation sales force;

leading the sales force; compensation and promotion policies; sales meeting

and contests.

Control Process: analysis of sales volume, costs and profitability.

Managing expenses of sales personnel; Evaluation sales force performance.

REFERENCES

1. Aake , Devid, et.al : Advertising Management , Prentice Hall , New

Delhi.

2. Anderson, Hair, Bush: Professional Sales Management, McGraw Hill,

Singapore.

3. Batra, Rajeev, John G. Myers and David A. Aakar : Advertising

Management, Prentice Hall, New Delhi.

51

4. Gupta, Vaswar Das : Sales Management, in the Indian perspective

Prentice Hall, Delhi.

5. Patrick, Forayth : Sales Management Handbook, Jaico Publications,

Bombay.

6. Sandage C.H. and Fry Burger, Advertising-theory and Practice, Richard

D. Irwin, Illinols.

BUSINESS POLICY

Unit- I

The study of business Policy: Introduction, Evolution of policy studies,

some basic propositions, policy studies within management studies. The

approach adopted.

Policy, strategy & structure: Decision-taking in Contemporary

Enterprises, Managerial Involvement in Policy making. Strategy and

Structure, technology and Structure.

Unit-III

Enterprise and shareholder Objectives: Enterprise objectives in

context, Managerial Objective, Shareholders and their Interests.

Management Styles.

Policy Analysis: Policy and performance Review, Aspirations,

Performance and Gaps, product-Market Policy options.

52

Unit-III

The process of policy determination: Approaches to Policy

Determination, Policies Plans and Budget. Capital Investment Decisions,

Information and organisation.

Policy options-product Markets: The Approach Adopted, Maintaining

the status, Expansion without significant Change in Activities, Expansion

through Innovation and related Diversification. Expansion through divergent

Diversification. Contraction and Divestment.

Unit-IV

Policy options – International Operations: The International

Dimension, International Enterprise. A. Global Policy.

Policy Option Restructuring: Rationale, Restructuring Situation,

Acquisition, Merger policy. Divestment.

Unit-V

Factor Strategies-Finance and physical Resources: Factor Policies,

Finance, Materials.

Factor Strategies-Manpower and Management: Manpower, The

Management Factor, Enterprise, Structure and Adaptability.

Business Policy in a negotiated Environment: The State of the Art. The

State of the theory. Enterprise Growth Theory. Facing the future.

53

BOOKS RECOMMENDED

1. Memoria and Memoria, Business Planning and Policy, Himalaya.

2. Sontakki, C. N., Strategic Management, Kalyani.

3. Srivastava, Management Policy and Strategy, Himalaya.

Michale, V. P. Business Policy and Environment, S. Chand

4. Prasad, L. M. Business Policy and Strategic Management, Sultan and

Chand.

FINANCE GROUP (HONS.)

ELECTIVES

BUSINESS FINANCE

Unit-I

Introduction: The financing need of modern industry Promotion

Company promotion and Growth in Indian Corporation and Capital

Structure, Corporate Securities their marketing, Role and functions of Stock

exchanges. Under- Writing of securities in India.

Internal Financing Profits and reserves; Financing replacements

Depreciation-Sole financing in corporate undertakings, Ploughing back of

profits. Dividend Policy and Bonus Issue.

Unit-III

External Financing. Debenture , public deposits, long term debts,

institutional financing and other sources.

54

Unit-IV

Short term Loans , Loans, Trade Credits, Bank Borrowings current

liabilities. Concept and Management of Working capital.

Unit- V

Financing Institutions in India: IFC. ICICI, IDBI, LIC, UTI and SFCs.

BOOKS RECOMMENDED

1. Hoglane – Corporate Finance.

2. Howard and Upton – Introduction to Corporation Finance.

3. Gerstenberg - ,Corporation Organisation Management: Control

4. S. C. Kuchhal – Corporation Finance.

5. Srivastava, R. M. – Introduction to Corporation Finance.

6. Mohsin, M. – Corporation Finance.

FINANCIAL MANAGEMENT

(See , Management Group)

SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT

Unit-I

Investment: Nature and scope of investment analysis, elements of

investment, avenue of investment, approaches to investment analysis;

concept of return and risk: Security return and risk analysis, Measurement of

return and risk.

55

Financial assets. Types and their characteristics, sources of financial

information.

Unit-II

Security markets: Primary and secondary market: Primary market-role,

Functions and methods of selling securities in primary market; Allotment

procedure; New Financial instruments. Public Issue: SFBI guidelines on

public issue, size of issue, pricing of issue, promoters contributions,

appointment of merchant bankers, under-writers, broker, registrar and

managers, bankers and allotment of shares.

Role, importance, type of brokers, trading mechanism, listing of

securities in stock exchanges, screen based trading; Depository – role and

need; Depositories Act. 1996.

Unit-III

Valuation of securities; Bonds, debentures, preference shares, equity

shares fundamental Analysis, Economic analysis, Industry analysis and

Company analysis. Technical Analysis. Trends, indicator, indices and moving

averages applied in technical analysis.

Unit-IV

Capital Market Theory.

Efficient Market Hypothesis: Weak , semi-strong and strong market

and its testing techniques.

56

Unit-V

Portfolio Analysis: Estimating rate of return and standard deviation of

portfolio. Effect of combining the security; Markowitz risk-return

optimization: Single Index Model or Market Model: Portfolio total risk,

portfolio market risk and unique risk, simple Sharpe’s optimization solution.

REFERENCES

1. Amling: Fundamentals of investment Analysis. Prentice Hall

International Edition.

2. Bhalla: Investment analysis, S. Chand and Co. Delhi.

3. Chandratra. K. R. Capital Issue, SEBI and Listing Bharat Publishing

House , New Delhi Clark, James Francis. Investment Analysis and

Management. Mc Graw Hill. International Edition.

4. Sharpe, Wills F. Gordon J. Alexander and J. V. Bailly:

Investments, Prentice Hall of India, New Delhi.

COMPANY ACCOUNTS

(See Accounting Group)

BUDGETING AND BUDGETARY CONTROL

Unit-I

Budget and Budgetary control introduction, Budget Centres,

definition, objectives of setting Budgets, Objective and advantages of

Budgetary control, problem of Budgetary Control, Budget Manual, Budget

Period and Control periods, Key factor, Types of Budget, Functional Budget.

57

Unit-II

Capital Budgeting: Meaning, Definition. Importance and Capital

Budgeting: Meaning, Definition. Importance and significance of Capital

Budgeting, capital Budgeting process. Project Evaluation Methods, Payback

period.

Unit-III

Cash Budget; Management of Cash Effective Cash Management, Cash

Budget, Managing the Cash Flows, Optimum Cash level, Determinants of

Cash Flow, Long-term Cash Forecast.

Working capital Budget- Definition of Working Capital: Concept of

Working Capital, Need for Working capital, estimating Working capital

Requirement, Determinants of working Capitals Adequacy of working

capital, Optimum Level of Working Capital financing working capital. Tendon

Committee Recommendations.

Unit-IV

Zero base budget: Introduction, definition Incremental Budgeting and

ZBB, Decision packages; Ranking Decision packages, Implementation and

Follow-up, Application of Zero-Base Budgeting, Advantages of ZBB.

Unit-V

Performance Budget: Definition, format of performance Budget,

Performance Budgeting Vs, Conventional Budgeting, Significance Budgeting

Limitations of performance Budgeting.

58

BOOKS RECOMMENDED

1. Sharma and Gupta, Management Accounting, Kalyani.

2. Monmohan and Gayal, Principle of Management Accounting, Sahitya,

Bhavan.

3. Pandey, I. M. Financial Management, Vikas

4. Ravi, M. Kishore, Cost Accounting , Taxmann.

FINANCIAL SERVICES

Objectives: The course acquaints students with the concepts and

various financial services offered in the industrial world today.

1. Mutual Funds: Concept origin and development: Objective: Mutual

Funds in India. Types of mutual funds: Importance of mutual funds:

management and investment strategy of mutual funds; Regulation of

mutual funds, progress of mutual fund business in India.

2. Lease financing: Concept, types of leasing: Factor influencing lease Vs

Buy decisions: Leasing in India, problems of leasing companies: Legal

aspects.

3. Hire purchase, concept and growth: Types of higher purchase: Legal

frame work: Problems and prospects of leasing companies: Legal

aspects.

4. Merchant Banking: Concept; Services rendered by merchant banks:

merchant banking in India: Origin of merchant banking abroad:

Regulation of merchant banking: Problems of merchant banking.

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5. Venture Capital Financing: Concept and characteristics: Origin and

growth of venture capital: Venture capital schemes; Legal guidelines

and problems of venture capital finance.

6. Factoring and forfeiting: Concept: Types of factoring: Legal aspects of

factoring: Factoring: Factoring in India, Problems of factoring

Forfeiting.

7. Credit Bating: Concept: Credit rating agencies –CRISIL, ICRA, CARE and

others. Techniques of credit rating: Rating symbols: Ethical issues

problems in credit rating.

8. The concept of credit card: Debit card Vs Credit card: Progress of

credit card business in India.

REFERENCE:

1. Avadhani, V. A. Investment and Securities Market in India, Himalaya

Publishing House, Bombay.

2. Khan M. Y, Indian Financial System – Theory and practice, Vikas

Publishing House, New Delhi.

3. Shiva Ramu S. Global financial Services Industry, South Asia

Publication, New Delhi.

4. Verma JC., Lease Financing, Bharat Law House, New Delhi.

5. Singh. H. K. and Singh Meers, Mutual Fund & Indian Capital Market,

Kanishka Publishers Distributors, New Delhi.

60

6. Gordon & Natrajan, Financial Markets & Services, Himalaya Publishing

House, Bombay.

7. Pezullo, Marketing Financial Markets & Services, McMillan Indian Ltd.,

New Delhi.

8. Machraju, H.R., Merchant Banking, New Age Internal Publishers, New

Delhi.

TAX LAWS & PLANNING

Objective: To provide a conceptual idea about the various provisions

of the Income Tax Act related to the Corporate Sector and study the

implications of these provisions on the tax planning of the companies.

Unit-I

Concept of the tax planning: Tax planning for different organisations,

concept of capital, Revenue, Receipt and Expenditure, Concept of Income

Computation of Income for corporate form of organisation, Deductions and

Exemptions, Recent Developments.

Unit-II

Business Expenditure and Tax Planning Depreciation and Tax Planning,

Capital Gains and Tax Planning.

Unit-III

Tax Planning for New Industries: Export oriented Units, Holding Co.

And subsidiary Co., New Projects in infrastructure like Power, Telecom,

Incentives for new project.

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Unit-IV

Tax planning for Foreign companies: Foreign Collaborations, Foreign

Technician, Amalgamations, Mergers, Tax planning for royalties Technical

Consultancy.

Unit-V

Administration : Income Authorities, Assessment procedures. Tax

payment, Interest, Penalties, MAT, Search and Seizure, Appeals and

Remission.

SUGGESTED READINGS:

1. R.N. Lokhotia and Subash Lokhotia- “Corporate Tax Planning” Vision

Books Pvt. Ltd.

2. R.N. Lokhotia “Tax Planning for Non-resident Indians “ Vision Books.

3. R.N. Lokhotia “Dictionary of Business Expenditure, Vision Books.

VOCATIONAL COURSE

SHORTHAND & INTRODUCTION TO

COMPUTER APPLICATIONS

FIRST YEAR EXAMINATIONS

Unit-I

Introduction:

Origin of Shorthand with particular emphasis on Pitman shorthand,

definition and importance of stenography, qualities of a successful

stenographer, writing techniques and materials.

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Consonants:

Definition, number, forms, classes, signs, place position of outlines,

intervening vowels.

Introduction of upwards/downwards strokes in stenography.

Diphthongs-definition, names, signs, placed, joined diphones and

triphones.

Diphones – Definition, Signs and application, use of vowels dipthongs

and diphones in plural in stenography.

Unit-II

Grammalogues and Phraseography

Grammalogues-definition of grammalogues and logogram, list of

grammalogues, punctuation signs; phraseography-definition of phrase, how

a phrase in written, qualities of a good phraseogram, list of simple phrases.

Unit-III

Circles, loops and hookes:

Circle-size and direction, application in phraseography, attachment

with straight and curved strokes, exception to the use of circle, Loops : size

and direction.

Unit-IV

Introduction to Computer based business data Processing, Basic

Components of Computer and their operating Principle, Classification of

software, Concepts of language translators, Editors and operating systems,

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Preliminary ideas on Computer networks: topologies . LAN, WAN, MAN,

INTERNET and INTERNET.

Unit-V

Introduction to WINDOWS: Platform, menu bottoms, boxes etc,

Accessories, Note pad, WordPad, Paint brush etc, control penal, Windows

explore, Creation of folder; Creation, deletion and search for files,

Personalization WINDOWS: Customizing start menu, Creating shortcuts to

Programs and files, Changing the desktop settings.

MS-WORDS for WINDOWS, Creation and editing of text-files, Final and

replace, cut, copy, paste; Text formatting and spacing, fonts, Indents, page

set-up, page numbering. Headers and footers, Print settings, spell check-

creation of tables, Drawing simple objects, Mail merge facility.

REFERENCE BOOKS

1. a) Pitman Shorthand Instructor.

c) Key to Pitman Shorthand Instructor.

2. a) Pitman’s New Course.

b) Graded Dictation Exercises.

c) New Photographic Phrase Book

d) A Comprehensive list of Contractors and Grammalogues.

3. a) Shorthand Made Easy.

b) Key to Shorthand Made Easy.

c) Graded Exercises on Shorthand Made Easy.

d) Way to High Speed writing .

64

4. Rajaraman, V., Fundamentals of Computer, Mc Graw Hil.

5. Jegjit & Jain, Computer for Beginners, Academy.

OFFICE MANAGEMENT AND PRACTICE

SECOND YEAR EXAMINATION

Unit-I

Modern Office and its Functions:

Introduction-Meaning of Office-Office Work-office Activities. The

Purpose of an office-office Functions – Importance of Office- The changing

office scene.

Office Management:

Office Management-Elements of Management-Function of Office

Management-Office Manager-Functional Office Management-

Administrative office Management-Information Management-Scientific

Office Management Scientific Management in Office.

Office Organisation:

Office Organisation-principles of Organisation- Formal and Informal

Organisation-Types of Organisation-Type of Committee- Selecting Type of

Organisation- Organisation Chart and Manuals- Authority and Responsibility-

Delegation of Authority- The Delegation Process- Principles of Delegation-

Securing Effective Delegation- Centralisation and Decentralisation of

Authority. Centralisation versus Decentralisation.

Office Administration:

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Administrative Office Management- Objectives of Administrative

Office Management- Functions of Administrative Office Manager-

Information Management- Scientific Office Management.

Unit-II

Office Accommodation:

Introduction: Principles- Location of Office-Office Building-Office

Layout-Preparing the Layout-Re-layout-Open and private-offices-New

Trends in Office Layout.

Office Environment:

Office Lighting-type of Lighting System-Designing a Lighting System-

benefits of Good Lighting in Office-Ventilation Interiors Decoration-

Furniture-Freedom from Noise and Dust-Physical Hazards-Sanitary

Requirements-Cleanliness –Security-Secrecy.

Unit-III

Office System and procedures:

The system concept-Definitions-systems Analysis-Flow of Work,

Analysis of Flow of Work-role of Office Manager in Systems and procedure-

Systems illustrated.

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Office Machines and equipments:

Objects of Mechanisation- the Criteria for Selection-types of Office

Machines-Miscellaneous Machines.

Office Form-Design, Management and Control.

Office Forms-Forms Control-Forms Designing-Form Sets-Continuous

Stationary.

Unit-IV

Records Management:

Records-Importance of Records-Records Management Filling

Essentials or Characteristics of Good Filling System-Classification &

Arrangement of Files-Fillings Equipment-Methods of Filling –Modern Filling

Devices-Centralised Vs. Decentralised Filling –Indexing – Types of Indexing-

Selection of Suitable Indexing System-The filling Routine – The filling

Manual- Records Retention- Evaluating the Records Management

Programme- Modern Tendencies of Records Making.

Office Stationery and Supplies:

Stationary-importance of Stationary-Need of Control office Stationery

and Supplies-How to keep down the Stationary Cost-proper and Careful

Selection-Standardisation of Office Supplies-Purchasing Supplies-

Centralised and Decentralised purchasing-Method of Purchasing-Purchasing

Procedure-Storage-Principle of Storage Applicable to Supplies Control over

Stationery in Stores-Issue of Stationery and Supplies Control of

Consumption-Office Manager and Stationary control.

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Unit-V

Office Communication:

Importance of communication-Common Barriers in Communication-

Effective Communication - Process-internal Communication-Oral

Communication – Written Communication- Mechanical Communication-

Characteristic of a Good System of Internal Communication- External

Communications.

Office Correspondence & Mail Service:

Office Correspondence-Organising Correspondence-Production of

Correspondence- From Letters-Typing and Stenographic Service- Mail

Service – Facilities of Mail Service-Organisation of the Mailing Department-

Arrangement with the Post Office-Establishing Mail routine – Handling

Incoming Mail –Handling Outgoing Mail-Mechanising mail Services.

Office Reports :

Report Writing-Types of Reports-Specimen of Reports.

Personnel Management :

Functions of personnel Management- Establishing the personnel

Department –Role of Personnel Manager-Personnel Functions Chart-Job

Evaluation and merit Rating- Training of Staff-Methods of Training-

Placement, Promotion and Transfers. Salary Administration-incentives-

Employee Turnover.

BOKS RECOMMENDED:

1. Chhabra, T.N., Modern Office Management; Dhanpat Rai & Sons.

68

2. Ghosh. Pal, Business Correspondence and Office Management, Sultan

Chand.

3. Ghosh, P.K., Office Management, Sultan Chand.

4. Gupta,C.B., Office Oranisatoon and Management, Sultan Chand.

5. Tandon, B.N. Office Management, S. Chand.

6. Chopra, P.K. Office Management, Himalaya Secretarial Practice.

SECRETARIAL PRACTICE

THIRD YEAR EXAMINATION

Unit-I

Meaning and Nature of company: Characteristics, kind of company lifting

the corporate veil; privileges and exemptions available to a Private

company; section 43 A, company and its feature.

Formation and incorporation of a company; Promoter-duties , rashts,

liabilities; procedure for registration/ incorporation of a company,

preliminary (v) provisional contact; Certificate of incorporation and

Certificate of commencement of Business.

Memorandum of Association & Article of Association; Clauses in

memorandum , kinds of Articles; Alternation of Memorandum and Articles.

Relationship between memorandum and Articles, doctrine of Constructive

notice and indoor management.

69

Unit-II

Prospectus-Meaning – contents- Mis-statements in prospectus

Consequences- liability of Experts. Directors relating to mis-statements in

prospectus-Acceptance of public Deposits.

Shares and Share Capital : Kind of Shares and Share capita. Allotment of

shares-rules-irregular allotment-Underwriting (v) Brokerage-Buy-Bank of

Shares (New Provisions)- Issue of shares at Premium and at Discount-Calls

on shares-Forfeiture(v) surrender of shares-Transfer and Transmission of

shares.

Unit-III

Membership-Definition, member (v) Share-holder, Who may become a

member ? Termination of membership.

Loans, Borrowings and Investments- Limits and procedure, Registration of

charges.

Company Management-Legal Position of Directors-methods of Appointment

directors-Removal of Directors-Manager (a) Remuneration-Powers of

directors.

Unit-IV

Company Meetings-Requisitions of a valid meeting-Kinds of Meeting-

statutory, AG and EGM-Procedure before at and after the meeting.

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Accounts and Audit-Maintenance of Books of Accounts- Basic - Application

and adaptation Accounts - Appointment of Auditors.

Unit-V

Majority (v) Minority Rule; Rule is Foss (v) Harbottle Oppression and Mis-

management.

Winding up-Modes of winding up- Voluntary, Compulsory and winding up

subject to supervision through court’s order.

BOOKS RECOMMENDED:

1. Tandon, B.N.Manual of Secretarial Practice, S. Chand .

2. Sherlekar, Secretarial Practice.

3. Krishna Murty, Improve your Secretarial Skill, S. Chand.

4. Datey, V.S., Corporate Laws & Secretarial Practice, Taxman.

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