COURSE SYLLABUS activities. · Course Description: Overview of cruise industry: history, operating...

Dr. Scott Lee HFT3770 – Cruise Line Operations & Management 1

School of

COURSE SYLLABUS

Please read this syllabus in its entirety. It is a part of the course content. Further, it is important that

you understand what is required in this course and the time frames for completing assignments and activities.

SECTION 1: COURSE INFORMATION

Course Number & Name: HFT 3770 – Cruise Line Operations & Management

CRN: 81758 Course Credit Hours: 3

Semester: Fall 2013 Department/Program: School of Resort & Hospitality Management Meeting Times/Location: Mondays, 8:00 – 10:45am and Nov. 10-17 (7-night cruise) Format: Lecture, Online, and Onboard Assignments Instructor Name: Dr. Scott Lee Office Location: Sugden Hall, Room 217 Contact Information: [email protected], 239-590-7707 Office Hours: M: 11:00-12:00noon, W: 12:00noon-2:00pm, R: 3:30-5:30pm Prerequisites: None

Course Description: Overview of cruise industry: history, operating and marketing procedures, career opportunities, ship profiles, itineraries, and ports of call. Guest

speakers plus optional field trip included. Required Text: Course content, information and reading assignments will be posted

online and hosted on the course’s Angel webpage. Supplemental Reading: As assigned.

http://www.aacsb.edu/aacsb-accredited

mailto:[email protected]


SECTION 2: MISSION, LEARNING OUTCOMES, & MEASUREMENTS

A. PROGRAM MISSION

“The mission of the Resort and Hospitality Management program is to provide students with core competencies and experiential learning opportunities in preparation for successful management careers and leadership roles in the resort and hospitality industry and to instill values of lifelong learning and community service.”

B. PROGRAM LEARNING OUTCOMES (PLOs)

Upon successful completion of the program students will be able to:

1. Identify and demonstrate content/discipline, proficiencies and skills relevant to the operational

areas of Resort and Hospitality Management.

2. Choose experiential learning opportunities in the field of Resort and Hospitality Management

that can develop professional judgments and leadership skills.

3. Communicate effectively.

4. Evaluate information and make decisions using critical thinking and problem solving skil ls.

5. Develop an awareness of the importance of community service, ethical values, and life-long

learning.

C. COURSE LEARNING OUTCOMES

At the completion of this course, students will have:

1. Experienced the contemporary cruise experience.

2. Compared the different cruise categories in the industry.

3. Examined the laws, regulation and regulatory bodies impacting the cruise line industry.

4. Defined the different operational areas of the cruise industry and described their different

functions onboard and shoreside.

5. Defined the different career options within the cruise industry.

D. MEASUREMENTS OF STUDENT LEARNING OUTCOMES When assessing the learning outcomes below, if a student answers correctly 85 - 100 percent of the questions used to assess their learning outcomes then the student EXCEEDS EXPECTATIONS. A 70 – 84 percent score will MEET EXPECTATIONS. If the student obtains less than 70 percent then their performance is BELOW EXPECTATIONS.


ALC/ILO/ PLO Learning Objectives

Course Learning Outcomes Assessment Used To Measure Outcomes

Content/Discipline Knowledge & skills

ILO1 & 3, PLO1 & 4

ILO1 & 3, PLO1 & 4

ILO1 & 3, PLO1 & 4 ILO1 & 3, PLO1 & 4

1. Experienced the contemporary cruise

experience.

2. Compared the different cruise categories in

the industry.

3. Examined the laws, regulation and regulatory

bodies impacting the cruise line industry.

4. Defined the different operational areas of the

cruise industry and described their different


5. Defined the different career options within

the cruise industry.

Exam questions Group Assignments

Communication ILO2 & 3, PLO3& 4

1. Defined the different operational areas of the

cruise industry and described their different


Group Assignments

Critical/Analytical

Thinking ILO1 & 3, PLO1 & 4

1. Compared the different cruise categories in

the industry.

2. Examined the laws, regulation and regulatory

bodies impacting the cruise line industry.

Exam questions

Group Assignments

ALC – Academic Learning Compact (State of Florida requirements) ILO – University Learning Outcomes PLO – RHM Program Learning outcomes


SECTION 3: LEARNING OUTCOME EVALUATION METHODS AND GRADING POLICIES

A. Course Grading: Possible Points

Assignments: Reflective Video/Paper Assignment 10 On Board Professionalism Grade 30 Examinations:

Exam 1 10 Exam 2 10

Exam 3 10 Exam 4 10

Exam 5 10 Final Examination 10 Total: 100 B. Grading Scale/Point System: Final grades will be awarded for this course according to the following scale 93-100 (93%) A 90-92 (90%) A- 88-89 (88%) B+ 83-87 (83%) B

80-82 (80%) B- 78-79 (78%) C+ 73-77 (73%) C 70-72 (70%) C- 68-69 (68%) D+ 63-67 (63%) D 60-62 (60%) D- 59 and below (<60%) F

SECTION 4: TEACHING METHODS & PHILOSOPHY

A. TEACHING METHODS

The instructor may incorporate the following methods while presenting this course: Lecture,

Discussion, PowerPoint Presentations, Student Presentations, In-Class Individual and Group

Exercises, Video Films and clips, Guest Speakers, Field Trips, Group Reports and Demonstrations.

B. TEACHING PHILOSOPHY

I believe the best learning opportunities happen when each individual is actively engaged with

the course material. Please come to class prepared to get involved and actively engage your

classmates and professor regarding the course material.


SECTION 5: COURSE POLICIES

A. CLASS ROOM FORMAT a. This course will require students to be actively engaged in class meetings, activities, and

assignments in the classroom, online, and onboard the ship.

B. COURSE POLICIES

a. On-time attendance is mandatory for some class meetings. These will be announced in advance as much as possible.

b. On-time attendance is mandatory for ALL onboard meetings, activities, discussions, assignments, and events.

Failure to be on time for and attend ALL onboard meetings, activities, discussions, assignments, and events may result in the students receiving a failing grade for the course.

C. REQUIRED CRUISE:

a. This course incorporates a mandatory cruise as part of the learning process. All students

must attend this mandatory cruise, represent FGCU in a professional manner on board

and in port at all times, and participate in all onboard activities in order to pass the

course.

November 9-16: 7-Night Western Caribbean Cruise on Royal Caribbean’s Oasis of the Seas

Sat 9 Nov 2012 Fort Lauderdale, Florida Embarkation

Sun 10 Nov 2012 Cruising Cruising

Mon 11 Nov 2012 Labadee, Haiti Docked 8:00am - 5:00pm

Tue 12 Nov 2012 Falmouth, Jamaica Docked 10:00am - 7:00pm

Wed 13 Nov 2012 Cruising Cruising

Thu 14 Nov 2012 Cozumel, Mexico Docked 8:00am - 7:00pm

Fri 15 Nov 2012 Cruising Cruising

Sat 16 Nov 2012 Fort Lauderdale, Florida Disembarkation

D. PASSPORT INFORMATION:

YOU MUST HAVE A PASSPORT TO GO ON THE CRUISE!

The latest passport information can be found by visiting: http://travel.state.gov/passport/

This website has the latest information on obtaining a new passport or renewing one you

already have. All necessary forms are here as well.

E. COMMUNICATION ONBOARD THE SHIP:

Your cell phone will typically work onboard the ship and when at port. You should check with

your provider regarding fees and charges when using your cell phone in each international

location – including when at sea. Each stateroom has a telephone as well, however, the charges

may be expensive to use this phone. An Internet connection is available on the ship, however, it

http://travel.state.gov/passport/


is very expensive, and sometimes it doesn’t work. It is recommended that students submit all

work due for other classes prior to boarding the ship. You should plan to touch base with people

back home during the cruise, but everyday is not advised due to the potential expense.

F. ON THE CRUISE:

There will be days at port and days at sea. Typically when at port we will get off the ship and

explore each port. WHEN AT PORT EACH PERSON IN THE CLASS MUST BE WITH SOMEONE ELSE

FROM THE CLASS. If you don’t have someone to go with you while at port, please let the

professor know. He can make safe and appropriate arrangements for you. We wil l meet as a

class onboard the ship many times. These meeting are required, and you must be on time for

each meeting as a professional courtesy to the officers and crew we will be meeting with. You

will be given an itinerary prior to boarding the ship of required meetings. This itinerary is subject

to change and may be adjusted frequently to meet the needs of the officers and crew we will be

meeting with.

G. ACCOMODATIONS:

Accommodations are double or triple occupancy onboard the ship. Roommates are assigned by

the professor and changes may be made with approval is arranged with other students in the

group.

H. MEALS:

All onboard meals are included with the cruise fare. You may wish to purchase some beverages

onboard the ship. Food and beverages are not included at port. You may wish to try some of

the local fare at the ports of call. The food is typically safe. Beverages are typically safe too,

however, it is advisable to drink bottled water or water provided by the cruise line when at port.

If you have special dietary needs or concerns please discuss this with the professor so that

arrangements may be made with the cruise line in advance.

I. CLOTHING, PERSONAL ITEMS

You should bring both comfortable casual clothing and dress clothing, as some events require

you to dress-up. The cruise line does provide laundry services for a nominal fee. Basic hygiene

items are provided in your stateroom by the cruise line; however, you may bring any hygiene

items onboard that you prefer to use.

J. MONEY

The course fee covers everything you will need. However, you may wish to bring money for

souvenirs, food at the ports of call, shore excursions, etc. Cash and credit cards are accepted in

all ports. Some taxis and street vendors are easier to negotiate with if you have cash. Most ports

of call have ATM machines. You should check with your bank regarding any fees that would

apply.


K. HEALTH AND SAFETY:

Cruising does not present any significant health risks. You may be exposed to norovirus onboard

a ship. You are advised to wash your hands often and certainly before eating. Hand washing is

the best defense against any virus you may come in contact with. Additional information about

the Norovirus is here: http://www.cdc.gov/ncidod/dvrd/revb/gastro/norovirus.htm

There is a medical staff and medical center onboard the ship should an emergency arise. All

medical emergencies will be handled through the ship’s medical center. In addition, this course

includes major medical coverage and medical evacuation insurance while on the cruise.

http://www.cdc.gov/ncidod/dvrd/revb/gastro/norovirus.htm


SECTION 6: TENTATIVE CLASS SCHEDULE OUTLINED FOR FALL 2012

WEEK Date Chapters, Topics, Assignments, & Deadlines

1

8/19 Course Introduction

2

8/26 Brent Spencer ***Mandatory Class!***

3

9/2 Labor Day

4 9/09 5

9/16

6

9/23 The Cruise Industry

Shoreside Organization

Financial Metrics

7

9/30 GUEST SPEAKER: President and CEO of The World! Marine and Technical Operations

***Mandatory Class!***

8

10/7

New Builds

Itinerary Planning

Information Technology

9

10/14 Hotel Operations

Shoreside Travel Operations (STOPs)

10

10/21

Potential Guest Speaker

Sales

Marketing ***Mandatory Class!***

11

10/28 Potential Guest Speaker

12

11/4 Pre-departure meeting ***Mandatory Class!***

13

11/9-16 7-night Western Caribbean Cruise on the Oasis of the Seas Mandatory ship-board classes, meetings, and assignments will be announced

14

11/18 Group Work on your video/paper assignment – these will take 12-20 hours of

group work to complete!!!

15

11/25 Cruise Wrap-up and Debrief ***Mandatory Class!***

16

12/3 Final Exam – on Canvas

“The instructor reserves the right to amend the tentative schedule as deemed necessary.”


SECTION 7: UNIVERSITY & COLLEGE STANDARDS & POLICIES

Academic Behavior Standards and Academic Dishonesty - All students are expected to demonstrate honesty in their academic pursuits. The university policies regarding issues of honesty can be found in

the FGCU Student Guidebook under the “Student Code of Conduct” on page 11, and “Policies and Procedures” sections on pages 18 - 24. All students are expected to study this document which outlines

their responsibilities and consequences for violations of the policy. The FGCU Student Guidebook is available online at http://studentservices.fgcu.edu/judicialaffairs/new.html

Copyright – The university requires all members of the university community to familiarize themselves and to follow copyright and fair use requirements. You are individually and solely

responsible for violations of copyright and fair use laws. The university will neither protect nor defend you nor assume any responsibility for employee or student violations of fair use laws.

Violations of copyright laws could subject you to federal and state civil penalties and criminal liability, as well as disciplinary action under university policies.

Disability Accommodations Services - Florida Gulf Coast University, in accordance with the Americans with Disabilities Act and the university’s guiding principles, will provide classroom and academic accommodations to students with documented disabilities. If you need to request an accommodation in this class due to a disability, or you suspect that your academic performance is affected by a disability, please contact the Office of Adaptive Services. The Office of Adaptive Services is located in Howard Hall 137. The phone number is 239‐590‐7956 or TTY 239‐590‐7930 University Policy about Student Observance of Religious Holidays - All students at Florida Gulf Coast University have a right to expect that the University will reasonably accommodate their religious

observances, practices, and beliefs. Students, upon prior notification to their instructors, shall be excused from class or other scheduled academic activity to observe a religious holy day of their faith. Students shall be permitted a reasonable amount of time to make up the material or activities covered in their absence. Students shall not be penalized due to absence from class or other scheduled academic activity because of religious observances. Where practicable, major examinations, major assignments, and University ceremonies will not be scheduled on a major religious holy day. A student who is to be excused from class for a religious observance is not required to provide a second party certification of the reason for the absence. http://www.fgcu.edu/generalcounsel/files/policies/4.005%20Student%20Observance%20of%20Religious%20Holidays.pdf

Grading Policies and Grading Systems - The grading system at FGCU is described in the FGCU Catalog and is overseen by the Office of Planning and Institutional Performance.

(http://www.fgcu.edu/catalog/) In accordance with FERPA (Family Educational Rights and Privacy Act, 1974), grades may not be

announced in class or displayed in any public view by use of the Student ID number (or social security number) in a paper or electronic format. Electronic display format includes email or a web-based environment such as Angel.

http://www.fgcu.edu/generalcounsel/files/policies/4.005%20Student%20Observance%20of%20Religious%20Holidays.pdf

http://www.fgcu.edu/generalcounsel/files/policies/4.005%20Student%20Observance%20of%20Religious%20Holidays.pdf


SECTION 7: UNIVERSITY & COLLEGE STANDARDS & POLICIES CONT.

Retention of Papers, Tests, Student and Class Records - University policy dictates that any materials, hardcopy or electronic, that contribute to the determination of a course grade be maintained by

individual faculty for one full academic year after the end of the semester. In addition, departments/programs must maintain all records pertinent to grades for any faculty no longer with the university. Eagle Mail - is Florida Gulf Coast University’s student e-mail system. Your FGCU Eagle Mail account

MUST be activated. If you are a first time student, you will need your PIN and Student ID, both of which are assigned at registration.

- If you don’t know your PIN, you will need to go to the Registrar's office to retrieve it. - To activate your account, visit http://admin.fgcu.edu/IS/applications/studentaccts/activate.asp.

- The ANGEL (at http://elearning.fgcu.edu) will be used as the primary application for learning and communication. Additional course information may be distributed via Eagle Mail, so make sure you know how to retrieve your Eagle mails, and check it very frequently (at least once a day). - Log in to ANGEL at http://elearning.fgcu.edu. You need to use FGCU Eagle Mail account and password to log in. - Assignments, instructions, and other course information on ANGEL are integral components of the course material and are hereby incorporated as part of this syllabus. The FGCU Writing Center - assists student writers through free, accessible, learning-based writing consultations. Our primary goals are to help students improve their abilities to think independently, to write critically, and to learn and implement strategies that will assist them in producing effective writing assignments. Consultants help writers with brainstorming, formulating a clear thesis, developing their

ideas, and revising. Writing Center sessions are designed to assist writers in improving their ability to revise independently. Writing Consultants also help writers identify issues of style and mechanics; however, they do not edit or proofread. The Writing Center is located in Library West, 202C. Library West is not accessible from the main Library building (Library East). Phone: 239/590-7141


SECTION 8: ASSIGNMENTS

In addition to online and onboard activities and assignments, there are three main assignments for this course:

1. Group Reflective Video Project or Individual Paper – Please additional info below.

2. Cruise Line Research Project – Additional info will be provided.

3. Photo/Video Depository Participation – Additional info will be provided.

GROUP REFLECTIVE PAPER/VIDEO: The final reflective assignment should combine the student’s experience online, in the classroom, aboard the ship, and any outside experience. The student(s) will need to focus on two different topic

areas that were covered during the course (potential topic areas are listed below). The student will need to discuss major areas of importance within the topic area, what they experienced on the ship related to

that area of focus, and the future implications of this topic on the cruise industry.

The paper is an individual assignment. No teams or group may submit a paper. The paper should be 10 to 15 pages in length, typed, 12-point font, double spaced, use 1-inch margins, use APA style, and

should cite at least 3 outside sources other than classroom resources (again, do not worry about citing classroom or ship resources).

The video should be a minimum of 20 minutes and should be edited to remove dead-time, empty scenes, delays, etc.

Topics to choose from:

Finance Sales

Marketing Marine & Technical Operations

New Build Itinerary Planning

Information Technology Human Resources Youth Activities Hotel Operations Shoreside Travel Operations

Quality Assurance Government & Community Relations

Content:

In each paper, provide:

A description of each topic and how it fits into the larger cruise industry arena.

A critical analysis of the two topics including the importance and challenges presented within the topic.

A discussion how the topic area is applied on cruise ships using your teaching cruise as a

resource.


Sample Outline for Paper:

Title Page

Introduction and overview of the paper Overview, description, and key factors that need to be considered by the cruise industry for the

two selected topics o Describe each topic; outline the key concepts, theoretical underpinnings, best practices,

and how the topic directly relates to the cruise industry.

Critical analysis of the topics chosen o Explain the importance of your topics in the cruise industry o Identify and discuss three to five critical issues related to each topic. What are the most

important things that need to be considered by executives in the cruise industry? Why do you believe these are the critical issues?

o Summarize the pitfalls and challenges faced by cruise industry executives and workers for each of the factors. What are some of the best industry practices and the costs and

benefits for each? Application of the topic

o Apply what you learned during your education cruise to your topic areas and the critical issues

o Describe what you saw on the ship and discuss how it relates to the topics and evaluate the experience.

Summary o Summarize your key points and make concluding remarks

REFLECTIVE SUBMISSION—VIDEO OPTION (up to 4 students in a group):

Students have the option of verbalizing the Reflective Paper in a video format. That means you will be

able to use video cameras, digital cameras, telephones, etc. to shoot your video. The production of the

video should mainly occur on-board but may include embarkation, dismemberment, and other portions

of your trip that you deem relevant. If you choose this option over writing the paper, ensure that your

video narration includes information that would normally be found in:

• a title page

• an introduction (set the stage for the viewer)

• a 10 – 15 page paper

MOST IMPORTANT: Ensure that you read the above criteria (i.e., REFLECTIVE PAPER:) for the

assignment and the grading rubric (see below) MULTIPLE TIMES throughout the time you are developing

your video submission.

If you use someone’s words or ideas in your narrative, please mention who they are. For instance: “We are now in the dining room area. According to Bozzio, dining has been a central part of the cruise

experience since its modern-day inception”


CAUTION: Although doing a project like this can be highly rewarding, it can take a lot of time if it

requires too much editing. Think about each shot’s narrative importance and what you’re going to say

before you start rolling.

Also note that to exercise this submission option you agree that it is OK to use some or all of your video production for promotional and other activities pertaining to future classes of this nature.

The paper is to be done by individuals – no groups allowed.

Individuals or groups of up to four students may complete the video.

Grading Criteria for Reflective Paper: Criteria

(30 total points) 0

Non-performance 4

Basic 8

Proficient 12

Distinguished

Followed the

formatting guidelines of the video/paper

Did not type, was less than the

required length, or

contained a significant number

of spelling and grammatical errors

Followed the format but

contains significant grammatical and spelling

errors

Followed the format

but does contains a few grammatical and

spelling errors

Followed format and is well written

Describe each of the topics and how it

relates to the cruise industry

Does not refer to the topics and relate

it to the cruise industry

Refers to the topics but

does not describe them

Describes the topics and how they relate to

the cruise industry

Provides a concise yet

complete description of the topics, relevant concepts, theoretical

underpinnings, and best practices and

how it relates to the cruise industry

Critically analyzes each of the topics

chosen for the video/paper

Does not analyze the topics

Discusses the topics and critical issues but does

not analyze them

Critically analyzes the critical issues for both

topics

Critically analyzes,

compares, and evaluates the critical issues for both topics and directly relates it

to the cruise industry

Applies information

for topic one to the cruise experience

Does not attempt to apply the topic area

to a practical application from the

cruise experience

Attempts to apply the critical issues around the

topic to the cruise experience but

demonstrates an incomplete or inadequate

understanding of the

topic

Applies an understanding of the

topic area and how it applies to the cruise

experience

Evaluates and synthesizes the topic

to the cruise

experience by critically analyzing the issues to actual

application

Applies information for topic two to the

cruise experience

Does not attempt to apply the topic area

to a practical

application from the cruise experience

Attempts to apply the critical issues around the

topic to the cruise experience but

demonstrates an incomplete or inadequate

understanding of the topic

Applies an understanding of the topic area and how it

applies to the cruise experience

Evaluates and synthesizes the topic

to the cruise experience by

critically analyzing the issues to actual

application


Cruise Trip Grading Rubric:

Proposal Element 0 1 2 Attendance Misses one or more required

meetings - being late by more than 15 minutes w ill be counted

as an absence.

Attends all required meetings.

Timeliness Is late to one or more required meetings or bus pick-up times.

Is on time for all required meetings orbus pick-up times

Professionalism Does anything that requires a

meeting/discussion/focused time w ith

security/police/mgmt./professor

Acts in a w ay that is acceptable

to all authorities/mgmt/professor and does not require a focused discussion about any behavioral

issue(s)

COURSE SYLLABUS activities. · Course Description: Overview of cruise industry: history, operating...

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