Course Syllabus

1. Program of Study: Bachelor of Arts Program (Communication Design)

Faculty/Institute/College: Mahidol University International College

2. Course Code: ICCD 360 Course Title: Graphic Design History

3. Number of Credits: 4 (4-0-8) (Lecture-Lab-Self study)

4. Prerequisite(s): ICCM 202 or equivalent

5. Type of Course: Required Course

6. Trimester/Academic Year: Trimester II / Year 2

7. Conditions: Enrollment cap: 20 students

8. Course Description:

Historical survey of graphic design, presenting work from various perspectives: cultural and cross-cultural, historical and timeless. Focused on shaping visual sensibilities and broadening the palette of references essential to the process of design thinking.

9. Course Objectives:

After successful completion of this course, students will be able to:

9.1 Identify major periods, cultures, and designers in relation to graphic design history.

9.2 Use graphic design and general design terminology essential in upper level courses and design careers.

9.3 Demonstrate a stronger sense of aesthetics, as visual sensibilities are developed and refined.

9.4 Think critically in the arena of visual communication design.

9.5 Conduct research into graphic design history.

9.6 Craft a term paper using learned skills in research and critical response.

10. Course Outline

11. Teaching Methods

11.1 Lecture

11.2 Group discussion and critique session

11.3 Self-study

Week Topics

Hours Instructor

Lecture Lab Self study

1Prologue to graphic design: the visual message from Prehistory through the Medieval era.

4 0 8 Konstanz

2Origins of European typography and design for printing, focusing on the Renaissance in Europe.

4 0 8 Konstanz

3Impact of industrial technology upon visual communications, including new styles of typography. Assignment of Timeline Project.

4 0 8 Konstanz

4 Origins of Modernism and the influence of Modern Art. 4 0 8 Konstanz

5 Influence of The Bauhaus. 4 0 8 Konstanz

6 Timeline Due. Midterm Review / Midterm Exam. 4 0 8 Konstanz

7 International Typographic Style. Assign Research Paper / Presentation. 4 0 8 Konstanz

8 International Typographic Style. Documentary: Helvetica 4 0 8 Konstanz

9New York School of Graphic Design, including advertising and typographic styles. Documentary: Milton Glaser

4 0 8 Konstanz

10 Post-Modern Design. 4 0 8 Konstanz

11 Current trends in visual communication. 4 0 8 Konstanz

12 Student Presentations on a Graphic Designer. Research Paper Due. 4 0 8 Konstanz

13 Final Exam

Total 48 0 96

12. Teaching Media

12.1 Supplementary handouts

12.2 Presentation of images

12.3 Visual references

13. Measurement and Evaluation of Student Achievement

Students will demonstrate their ability to:

13.1 Identify major periods, cultures, and designers in relation to graphic design history.

13.2 Use graphic design and general design terminology essential in upper level courses and design careers.

13.3 Demonstrate a stronger sense of aesthetics, as visual sensibilities are developed and refined.

13.4 Think critically in the arena of visual communication design.

13.5 Conduct research into graphic design history.

13.6 Craft a term paper using learned skills in research and critical response.

Student achievement will be evaluated by means of:

Timeline 15% Presentation 15%Paper 20%Midterm Exam 20%Final Exam 20%Participation 10%

Total 100%

Student achievement will be graded according to College and Universitystandard using the symbols A, B+, B, C+, C, D+, D and F.

Students must have attended at least 80% of the total class hours of this course.

14. Course Evaluation

14.1 Students’ achievement as indicated in number 13 above.

14.2 Students’ satisfaction towards teaching and learning of the course using questionnaires.

15. References

Hollis, R. (1994). Graphic Design: a Concise History. New York: Thames & Hudson. Meggs, P. (1998). A History of Graphic Design. New York: Van Nostrand Reinhold.

16. Instructor

Dale Konstanzdale.kon@mahidol.ac.thOffice: Fine and Applied Arts Division, Room P 313

17. Course Policies

Attendance   It is imperative that you attend every class session. Roll will be taken each session. You are required to stay for the entire class.  If you leave class early, you will be marked absent. If you have a valid reason for missing a class, such as an illness or death in the family, you can submit a formal written letter in English, to be excused.  The instructor has the right to accept or deny excuses. Even if you have a formal written excuse, missing class with indirectly negatively affect your grade. If you miss more than 4 classes, you will fail the course. Punctuality Arrive to class on time, as arriving late is disruptive to your classmates and to the instructor, and it slows down the pace of the class.  If you arrive after the in-structor takes roll call, you will be marked late. If you are late 3 times, it will be considered one absence. If you arrive 15 minutes late or more after roll call, you will be marked ab-sent for the day.

Breaks You will be given one 15 minute break each class. The break will be announced by the instructor.  You are expected to return to class ON TIME after the break. The in-structor may take attendance after break, and if you are late, it will count as one late ar-rival (see above).  If you return to class later than 15 minutes after the end of break, you will be marked absent for the day.

Lecture As this course involves viewing examples of design, it is your responsi-bility to stay focused and look at the visual images projected on the screen.  Unless there is a class discussion, critique, or conversation with the instructor, there is to be min-imal talking during the class.  It is highly recommended that you take notes during the lectures as a way to remember the information presented. Turn off your mobile phone and do not use your laptop or any other electronic devices during the lecture. Uniform and MUIC Policies You are required to wear the proper MUIC uniform during class and follow all MUIC policies. Academic Honesty Policy Academic work that is submitted to the instructor is assumed to be the result of one’s own work, thought, research, or self-examina-tion. Further, when wording, organization, images, or ideas are borrowed from another source, that source is to be adequately acknowledged according to proper academic conventions. Plagiarism is the failure to acknowledge the use of words, ideas, images, and/or organization of another. Anyone engaged in plagiarism will fail the course and further actions may be taken.