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Creative Problem Solving
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Course objectivesSuccessful completion of this course will increase your knowledge and ability to: Identify roadblocks that prevent creative
thinking.Develop a creative attitude and learn to
see every problem as an opportunity.Rediscover your creative ability.
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Course objectivesFocus and direct creative efforts.Overcome criticism and gain acceptance
for new ideas.Learn creative and effective techniques to
recognize and identify problems.Explore techniques on how to manage
creative people.Realize the significance of humor and how
it impacts creativity.
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CreativeProblem Solving
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Learning objectivesSuccessful completion of this chapter will increase your knowledge and ability to:
Overcome ingrained beliefs.Define creativity.Identify myths and facts about creativity.Assess barriers to creativity in your
workplace.
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“Imagination is more important than knowledge.”
—Albert Einstein
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Which group is most creative?NASA engineersFirst gradersModern paintersHomemakersJournalists
Auto mechanicsArchitectsCollege studentsMovie producers
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Evaluate your answerAge 40 – 2% creativeAge 30 – 2% creativeAge 25 – 2% creativeAge 17 – 10% creativeAge 5 – over 90% creative
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Which is it?Creativity
The process of generating something new that has value.
There are many new ideas, but some may not have value.
InnovationThe process of
creating something new.
It has significant value to an individual, group, an organization, society, or an industry.
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Creative environment“The question isn’t whether you want more creative employees; you’ve already got them. The real question is whether you’re going to recognize their creativity and figure out how to use it better.”
—Stan Gryskiewicz, The Center for Creative
Leadership
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Step one
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Draw a rectangle.
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Step two
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Add two smaller rectangles at the top edges of
the big rectangle.
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Step three
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Add lines as indicated.
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Step four
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Add triangle and lines as indicated.
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Step fiveAdd curved lines as indicated.
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Add lines as indicated.Step six
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Add triangles and square.Step seven
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Add circles and rectangles.Step eight
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You drew a pirate ship!Step nine
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Myth busters
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The Wright brothers were bike mechanics.
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The 15% RuleEmployees are given 15% of their work time to pursue pet projects and new ideas.
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Pet Project
Time
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DevelopingRough Ideas
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Learning objectivesSuccessful completion of this chapter will increase your knowledge and ability to:
Develop a clear plan for getting ideas heard.
Navigate office politics.Instill a creative and fun environment for
employees.
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Seek an Idea SponsorSeek an alliance with a coworker or a
mentor.They help refine ideas.They help you get past gatekeepers.
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Be an Idea SponsorReturn the favor and act as a catalyst for
creativity: Assume the bestListenAllow freedom to failEncourage creativityBe consistent
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Fun, Fun, Fun!!As the founders of Ben & Jerry’s Ice Cream
say,
“If it’s not fun, why do it?”
Hey…it’s worked for them!
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Strengthening Your Problem Solving Skills
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Learning objectivesSuccessful completion of this chapter will increase your knowledge and ability to:
Define problem solving.Focus your ideas into creative actions.Apply the five actions that result in
creative problem solving.Articulate how failure and risk taking are
at the core of innovation.Determine your own creative style.
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Problem solvingBridging the gap between where you are…
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…and where you
want to be.
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Creative actions
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ACTION
Problem
Failure
Opportunity
Pure creativity
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“Every act of creation
begins with an act of
destruction.”
—Pablo Picasso
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The creative twistA new inventionA problem solvedImprovements on
existing technologyRecovering
something positive and productive from a failure
Refocusing on a new, productive track 32
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Be brave, take risks…View setbacks in a positive light.Don’t be a perfectionist.Become comfortable with
ambiguity.
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…It pays off!
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EnthusiastsEnterprising VenturesomePersuasiveNatural leadersSolve problems
through discussion
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InquirersLove new
informationObservantInvestigate
optionsSolve problems
by applying new information
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ArtistsLike to create new
ideasAnti-status quoPrefer flexibilityCreate new
solutions to problems
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TraditionalistsDetail-orientedLike numbers,
figures, and dataLike clarityPrefer systematic
approachesSolve problems by
maintaining the status quo
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HumanistsEnjoy helping
peopleSkilled with wordsNatural leadersGive guidance to
othersSolve problems
through discussion
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PragmatistsExcellent
mechanical abilities
Like to be moving and active
Enjoy work with plants, animals, or things
Use a hands-on approach to problem solving
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Making CreativeIdeas Practical
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Learning objectivesSuccessful completion of this chapter will increase your knowledge and ability to:
Determine a personalized technique for getting into the optimal creative mood.
Explore different problem-solving techniques.
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The Alpha state is the most creative.
How do you get there?
Brain waves
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Mind mapping
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New Fitness ProductAutomated
Customized
Exercise
Schedule
Weight Loss
Repeat
Customers
Ease of Use
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IdentifyingPotential Solutions
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Learning objectivesSuccessful completion of this chapter will increase your knowledge and ability to:
Approach potential solutions to a problem from many different angles.
Recognize and avoid groupthink in your team.
Determine the merits of evaluation techniques.
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Analogies
BusinessReorganizatio
n
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=
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Fishbone diagram
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Poor Sales of a
New Product
Competitor
Actions
Small Sales
Force
Lack of
Advertising
Poor Product
Design
Priced Too
HighLate Release
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Another fishbone diagram
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Affinity diagram
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Scatter diagrams
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The Bay of Pigs
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Perceptions
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What do you see?
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Is it coming or going?
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Is it a duck…?
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Or is it a bunny?
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Questions