Course Guide BA(Hons) International Hospitality Management · BA (Hons) International Hospitality...

Wolverhampton Business SchoolBA(Hons) International Hospitality Managementwith Sandwich PlacementCourse Guide

2017-18September

About this guide

This is your course guide. It provides the basic but fundamental information about your course of study. Thisguide is yours for the duration of the course, we don’t re-issue it annually and if any information containedwithin were to change then we will write to you to explain so.

In particular, if any important aspects relating to your modules were to change then we will inform you inaccordance with the Code of Practice for the Management of Changes to Modules and Courses. The teachingand support teams which you will get to know over time will refer to this guide – it will be useful to you andwe advise you to make good use of it throughout your studies.

The Course Guide should be read in conjunction with the more general sources of information which relate toall students at the University. The Student Handbook is a very detailed reference point for all issues relating toyour studies which aren’t specific to just your particular course. You might also want to refer to the StudentCharter; the University’s Policies and Regulations and the University Assessment Handbook documents whichwill provide you with all of the information that we think you will need for your period of study here.

If you need additional information, or you simply want to discuss elements of any of these documents or otheraspects of your course, find that there is something you need to know, please contact your Faculty StudentServices:

Faculty Student Services

We can help with the administration and organisation of your time at University – from enrolment andmodule registration, tuition fee enquiries, attendance support, course management and lifecycle queries,extenuating circumstances, leave of absence, transfers and changes, assignment submission, SAMsappointments, assessment and result queries, right through to Graduation.

You can also come and talk to us for impartial advice and support if things are starting to go wrong and you’renot sure who else to talk to. The main thing to remember is that you are not alone. We see large numbers ofstudents over the course of a year on a variety of issues, so please don’t be afraid to approach us.

We are here to ensure that your transition into Higher Education is as smooth as possible. Normal officeopening hours are Monday-Friday 08:45-17:00.

You can contact us through the e:vision help desk, by phone or in person or by e-mail:

Faculty of SocialSciences

The Lord Paul Swraj Building MU 202 (01902) 321789(01902) 321515

[email protected]

Help and Advice is alsoavailable from StudentSupport & Wellbeing…

Contact us at the Alan TuringBuilding MI 001 for all enquiries andreferrals… Services operate at allcampuses by appointment.

(01902) 321074(01902) 321070

[email protected]@wlv.ac.uk

Welcome from the Course Leader

On behalf of the teaching and support teams from BA(Hons) International Hospitality Management withSandwich Placement course, I would like to extend to you a very warm welcome to the University ofWolverhampton, and in particular your campus.

My name is Dr Asia Alder and I am the course leader for your BA(Hons) International Hospitality Managementwith Sandwich Placement course and alongside your personal tutor, will be your main point of contact overthe duration of your studies. My contact details are below – please don’t hesitate to get in touch if you needany support or guidance.

The successes which you will achieve whilst at the University are based upon a partnership between the

expertise and support from the staff here and the effort you put into learning. We welcome students who areeager to think for themselves, to take control of their own learning and who are ready to get involved indeveloping the skills required in a highly competitive job market. Make the most of the wide range ofopportunities available to you.

Studying at University can be difficult, and for many of you the transition into University life will bechallenging. However we will support you throughout your course, particularly whilst you develop into anindependent learner over the course of your first year with us.

We believe it is important that you are encouraged to make your own contribution to the effective operationand development of your chosen course. We hope that you might consider acting as a Course Representativeduring some of your time with us to help the University continue to improve your experience.

I would like to wish you every success with your studies. We look forward to working with you and hope thatyou enjoy your time with us.

Dr Asia Alder

Course Management and Staff Involvement

RoleRole NameName SpecialismSpecialism eMaileMail Tel. Ext.Tel. Ext. RoomRoom

Head of Department Dr Peter Robinson [email protected] 3893 MN009

Course Leader Dr Asia Alder [email protected] 3723 MN005

Lecturer Dr Ade Oriade [email protected] 3042 MN005

Lecturer Mrs Ghislaine Povey [email protected] 2096 MN114

Graduate Teaching Assistants Amanda Ross [email protected] 3608 MN018

Lecturer Mr Steven Gelder [email protected] 3125 MN005

Lecturer Ms Debra Wale [email protected] 2842 MN117

Lecturer Mrs Elizabeth Heyworth [email protected] 3938 MN010

Lecturer Dr Ian Mckeown [email protected] 3949 MN106

Lecturer Dr Mohammed Mahdi [email protected] 3917 MN105

Lecturer Ms Debra Blisson [email protected] 3669 MN108

Student Advisor Miss Lynne Pennells [email protected] 3631 MU202

Mrs Joan Blackhurst [email protected] 3676 MD007

Skills Development Librarian Rebecca Gibbons [email protected] 2395 MD007

Lecturer Dr Lee Crofts [email protected] 3794 MN207

Lecturer Dr Andrew Hambler [email protected] 3757 MN220

Educational Aims of the Course

BA (Hons) International Hospitality Management aims to prepare graduates for management roles in thedynamic global hospitality industry. Students would acquire industry relevant skills, knowledge andunderstanding which will enable them to utilise relevant technological tools and techniques in themanagement of resources in order to create desirable guest experiences. You will also develop skills inentrepreneurship and intrepreneurship which will maximise your performance in the contemporaryhospitality environment.

What makes this programme distinctive?

The Marketing, Innovation, Leisure and Enterprise (MiLE) department has strong reputations in the subjectdisciplines of international hospitality management, based on a combination of the industry expertise andexperience of MiLE department staff who have delivered a number of national and international consultancyprojects (including KTP) on behalf of organisations such as The British Council, and leading brewers, furtherdemonstrating our expertise around the management of hospitality. Courses are informed by our research,publications, and engagement with professional bodies such as the ITT and AEME. Our alumni from the last20 plus years work at the most senior management levels worldwide, and many have progressed to gain PhD’sand enter higher education as lecturers.

The University is an Institute of Travel and Tourism (ITT) Centre of Excellence which recognises leadinguniversities who working particularly closely with the Institute to develop and maintain high professionalstandards throughout the travel and tourism industry. The University receives support in organisingindustrial placements, access to high level industry speakers, access to senior industry figures for researchpurposes and will grant an annual ITT Centre of Excellence Student of the Year award to a student identifiedby the university.

Our relationship with university venues: The Arena Theatre and The Performance Hub provide an alternativeclassroom which you will access as part of your course. Learning with us, you will engage with industrythrough application of learning to live events, field trips and guest lecturers. These resources anddevelopments place MiLE in a very strong position to provide both practical experiences which underpintheoretical understanding and prepare you for the challenges of working in the dynamic event environment.

This programme also encourages you to engage with the University of Wolverhampton Hotel School, whereyou will be able to undertake a work experience of 100 hours for 2 years of your programme in our ownhospitality environment, guided by experienced team members in a range of hospitality skills to enhance youremployability.

Whilst studying with us in our new business school at the Wolverhampton Campus, you will learn about theglobal marketplace within which international hospitality operates, gain a working understanding of digitaltechnologies, and develop entrepreneurship and business skills that will help you to plan, organise, andmanage international hospitality.

A placement can be undertaken anywhere; local, national or even, in some instances, international. During aplacement, you will be doing similar work to a normal employee of the organisation giving you a uniqueinsight into your chosen profession or sector, the opportunity to acquire crucial personal skills and also theopportunity to build a network of useful contacts. Many companies that employ graduates use placementprogrammes as a method of recruitment so you could be fast tracked into employment or onto one of theirgraduate schemes if you impress them.

The team at The Workplace constantly search for new placement opportunities but if you find an opportunitythat interests you or you have been successful in securing one yourself, contact them for further informationand support.

Course Structure

September (Sandwich)September (Sandwich)

https://www.wlv.ac.uk/current-students/careers-enterprise-and-the-workplace/the-workplace/student-support/placements-/

ModuleModule TitleTitle CreditsCredits PeriodPeriod TypeType Module LeaderModule Leader

4LI011 Academic Skills 20 SEM1 Core Debra Wale

4MK002 Marketing Principles 20 SEM1 Core William Mott

4LI014 The International Hospitality Context 20 SEM1 Core Ghislaine Povey

4LI007 Employability: The World of Work 20 SEM2 Core Asia Alder

4HR002 Introduction to People at Work 20 SEM2 Core Andrew Hambler

4LI013 Introduction to Hospitality 20 SEM2 Core Debra Wale

5LI012 Hospitality Property Management 20 SEM1 Core Roya Rahimi

5LI018 Services Marketing 20 SEM1 Core Mohammed Mahdi

5HR002 Leading and Managing in Organisations 20 SEM2 Core Kevin Croker

5BE001 Entrepreneurial Creativity and Innovation 20 SEM1 Core Elizabeth Heyworth

5LI005 Employability: Managing Finance and HumanResources

20 SEM2 Core Ghislaine Povey

5LI013 Research Themes in International Hospitality 20 SEM2 Core Debra Wale

5LI009 Employability: The Year-Long SandwichPlacement

40 YEAR Core Asia Alder

6LI022 Research, Interpretation and Analysis 20 SEM1 Core Sammy Li

6LI007 Gastronomy and Menu Design 20 SEM1 Core Asia Alder

6BU013 Independent Project 20 SEM2 Core Lee Crofts

6LI008 Hotel and Accommodation Management 20 SEM2 Core Ade Oriade

6BU008 Strategy and Consultancy 20 SEM2 Core Elizabeth Heyworth

Group 12 | Min Value: 20 | Max Value: 20Group 12 | Min Value: 20 | Max Value: 20

6BE001 Creating and Starting a New Business Venture 20 SEM1 CoreOption

Ian Mckeown

6BE002 Strategies for Building Business Success 20 SEM1 CoreOption

Ian Mckeown

6BU009 Social Enterprise in Context 20 SEM1 CoreOption

Elizabeth Heyworth

6MK002 Marketing Strategy 20 SEM1 CoreOption

William Mott

Course Learning Outcomes

Learning OutcomeLearning Outcome Contributing ModulesContributing Modules

CertHE Course Learning Outcome 1 CertHE Course Learning Outcome 1 (CHECLO1)(CHECLO1)

"Demonstrate knowledge of the underlyingconcepts and principles associated with yourarea(s) of study, and an ability to evaluate and

4HR002 Introduction to People at Work4LI007 Employability: The World of Work4LI011 Academic Skills4LI013 Introduction to Hospitality4LI014 The International Hospitality Context

interpret these within the context of that area ofstudy"

4MK002 Marketing Principles


"Demonstrate an ability to present, evaluate andinterpret qualitative and quantitative data, inorder to develop lines of argument and makesound judgements in accordance with basictheories and concepts of your subject(s) of study."

4HR002 Introduction to People at Work4LI007 Employability: The World of Work4LI011 Academic Skills4LI013 Introduction to Hospitality4LI014 The International Hospitality Context4MK002 Marketing Principles


Evaluate the appropriateness of differentapproaches to solving problems related to yourarea(s) of study and/or work


"Communicate the results of your study/workaccurately and reliably, and with structured andcoherent arguments"


Demonstrate the qualities and transferable skillsnecessary for employment requiring the exerciseof some personal responsibility

DipHE Course Learning Outcome 1 DipHE Course Learning Outcome 1 (DHECLO1)(DHECLO1)

"Demonstrate knowledge and criticalunderstanding of the well-established principlesof your area(s) of study, and of the way in whichthose principles have developed with anunderstanding of the limits of your knowledge,and how this influences analyses andinterpretations based on that knowledge."

5BE001 Entrepreneurial Creativity and Innovation5HR002 Leading and Managing in Organisations5LI005 Employability: Managing Finance and Human Resources5LI009 Employability: The Year-Long Sandwich Placement5LI012 Hospitality Property Management5LI013 Research Themes in International Hospitality5LI018 Services Marketing


"Demonstrate the ability to apply underlyingconcepts and principles outside the context inwhich they were first studied, including, whereappropriate, the application of those principles inan employment context"



"Demonstrate knowledge of the main methods ofenquiry in the subject(s) relevant to the namedaward, and ability to evaluate critically theappropriateness of different approaches tosolving problems in the field of study"



"Use a range of established techniques to initiateand undertake critical analysis of information,and to propose solutions to problems arising fromthat analysis"

5BE001 Entrepreneurial Creativity and Innovation5LI005 Employability: Managing Finance and Human Resources5LI009 Employability: The Year-Long Sandwich Placement5LI012 Hospitality Property Management5LI018 Services Marketing


"Effectively communicate information, argumentsand analysis in a variety of forms to specialist andnon-specialist audiences, and deploy keytechniques of the discipline effectively"


"Demonstrate the qualities and transferable skillsnecessary for employment, requiring the exerciseof personal responsibility and decision-makingand undertake further training, developingexisting skills and acquire new competences thatwill enable them to assume significantresponsibility within organisations."

Ordinary Course Learning Outcome 1Ordinary Course Learning Outcome 1(ORDCLO1)(ORDCLO1)

"Understand the role and scope of theinternational hospitality sector and criticallyanalyse hospitality’s impact upon theirenvironments and on regional, national and globalculture"

6BU009 Social Enterprise in Context6BU013 Independent Project6LI007 Gastronomy and Menu Design6LI008 Hotel and Accommodation Management6LI022 Research, Interpretation and Analysis6LI025 The Professional Project6MK002 Marketing Strategy


"To acquire industry knowledge and developoperational and entrepreneurial skills, relevant toemployability and to the operation andmanagement of international hospitality"

6BE001 Creating and Starting a New Business Venture6BE002 Strategies for Building Business Success6BU008 Strategy and Consultancy6BU009 Social Enterprise in Context6BU013 Independent Project6LI007 Gastronomy and Menu Design6LI024 The Wedding Experience6LI025 The Professional Project


Recognise the changing trends in theinternational hospitality industry and its ability toattract retain and develop consumers andmarkets

6BE001 Creating and Starting a New Business Venture6BE002 Strategies for Building Business Success6BU008 Strategy and Consultancy6BU009 Social Enterprise in Context6BU013 Independent Project6LI007 Gastronomy and Menu Design6LI025 The Professional Project6MK002 Marketing Strategy


Apply problem solving techniques to managechallenges and appropriate theoretical conceptsand models to the management of variedinternational hospitality organisations

6BE001 Creating and Starting a New Business Venture6BE001? 6BE002 Strategies for Building Business Success6BU008 Strategy and Consultancy6BU009 Social Enterprise in Context6BU013 Independent Project6LI008 Hotel and Accommodation Management6LI022 Research, Interpretation and Analysis6LI025 The Professional Project6MK002 Marketing Strategy


Develop awareness of and utilise digitaltechnologies in learning environments and in thecontext of developing and managing internationalhospitality organisations

6LI007 Gastronomy and Menu Design6LI008 Hotel and Accommodation Management6LI022 Research, Interpretation and Analysis6LI024 The Wedding Experience


"Understand, manage and critically evaluate therole of regional, national and global stakeholdersand their impact on the structure andorganisation and management of theinternational hospitality industry organisations."

6BE001 Creating and Starting a New Business Venture6BE002 Strategies for Building Business Success6BU009 Social Enterprise in Context6BU013 Independent Project6LI007 Gastronomy and Menu Design6LI008 Hotel and Accommodation Management6LI024 The Wedding Experience6LI025 The Professional Project

Honours Course Learning Outcome 1Honours Course Learning Outcome 1(DEGCLO1)(DEGCLO1)

"Understand the role and scope of theinternational hospitality sector and criticallyanalyse hospitality’s impact upon theirenvironments and on regional, national and global

6BU009 Social Enterprise in Context6BU013 Independent Project6LI007 Gastronomy and Menu Design6LI008 Hotel and Accommodation Management6LI022 Research, Interpretation and Analysis6LI025 The Professional Project6MK002 Marketing Strategy

culture"


"To acquire industry knowledge and developoperational and entrepreneurial skills, relevant toemployability and to the operation andmanagement of international hospitality"

6BE001 Creating and Starting a New Business Venture6BE001Á 6BE002 Strategies for Building Business Success6BU008 Strategy and Consultancy6BU009 Social Enterprise in Context6BU013 Independent Project6LI007 Gastronomy and Menu Design6LI024 The Wedding Experience6LI025 The Professional Project


Recognise the changing trends in theinternational hospitality industry and its ability toattract retain and develop consumers andmarkets

6BE001 Creating and Starting a New Business Venture6BE002 Strategies for Building Business Success6BU008 Strategy and Consultancy6BU009 Social Enterprise in Context6BU013 Independent Project6LI007 Gastronomy and Menu Design6LI025 The Professional Project6MK002 Marketing Strategy


Apply problem solving techniques to managechallenges and appropriate theoretical conceptsand models to the management of variedinternational hospitality organisations

6BE001 Creating and Starting a New Business Venture6BE001Á 6BE002 Strategies for Building Business Success6BU008 Strategy and Consultancy6BU009 Social Enterprise in Context6BU013 Independent Project6LI008 Hotel and Accommodation Management6LI022 Research, Interpretation and Analysis6LI025 The Professional Project6MK002 Marketing Strategy


Develop awareness of and utilise digitaltechnologies in learning environments and in thecontext of developing and managing internationalhospitality organisations

6LI007 Gastronomy and Menu Design6LI008 Hotel and Accommodation Management6LI022 Research, Interpretation and Analysis6LI024 The Wedding Experience


"Understand, manage and critically evaluate therole of regional, national and global stakeholdersand their impact on the structure andorganisation and management of theinternational hospitality industry organisations."

6BE001 Creating and Starting a New Business Venture6BE002 Strategies for Building Business Success6BU009 Social Enterprise in Context6BU013 Independent Project6LI007 Gastronomy and Menu Design6LI008 Hotel and Accommodation Management6LI024 The Wedding Experience6LI025 The Professional Project

PSRB

None

Employability in the Curriculum

Upon graduation students can expect to enter a number of roles in the events sector: public, private orvoluntary, gain career progression or set up their own events business. Opportunities can be found in adiversity of venues worldwide from management of venues and stadia, conferencing in hotels to stagingcorporate, local authority or charity events, arts and music festivals, or business start up such as Weddingplanning. Graduates of this award may also progress to postgraduate study.

The completion of a Sandwich Year will enable you to gain valuable hands on experience in a relevant work

environment. This will not only provide additional practical subject skills but it will also develop personaltransferable skills such as communication skills, problem solving skills and demonstrate competency inworking with other people. This will increase your employability and assist you in gaining employment in thefuture.

Teaching, Learning and Assessment

These may include;

Reading – both core and supplementary reading from books, journals and electronic sourcesCase Analysis – to look at the application of theory and practice, to identify problems and recommendsolutions.Group discussions – on provided themes to draw out and share personal experiences and learningamongst the wider group.Student presentations/student led seminars.Problem-based learning approaches.Lectures and workshops.Group and individual tutorialsPersonal reflection.Group role play and project work.Assessment preparation and feedback.Individual and group presentations.Digital assessmentPeer feedback.

Reference Points

FHEQ Level Descriptors

QAA Generic Masters

QAA – (FHEQ), (2001) Framework for higher education qualifications in England, Wales and Northern Ireland

Equality Act 2010

Academic Regulations Exemptions

None

Support with your studies

University Learning Centres are the key source of academic information for students providing access to:

Physical library resources (books, journal, DVDs etc.)Study areas to allow students to study in the environment that suits them best: Social areas, quiet andsilent areas.A wide range of online information sources, including eBooks, e-journals and subject databasesAcademic skills support via the Skills for Learning programmeStudents on campus can attend workshops or ask for one-to-one help on a range of skills such asacademic writing and referencing.Dedicated Subject Pages to enable you to explore key online information sources that are recommendedfor their studies.

https://www.gov.uk/guidance/equality-act-2010-guidance

Physical access to local libraries both in UK and overseas via SCONUL and WorldCat agreements

We also strongly advise you to download to “MyWLV” student app. MyWLV is a single point of personalisedaccess to the variety of systems the University offers. This includes pulling through relevant information (e.g.deadlines, timetables) and linking to underlying systems.

Course Specific Support

A core strand through this course is the development of skills appropriate to both general study at HE and forlifelong learning, and specific study in a chosen specialist subject. In some modules the development of theseskills are explicit in others they are embedded within the curriculum.

For example;

The University Counselling Service offers short courses on topics such as "Self Confidence", "StressManagement and Relaxation" and "Life Skills". They also provide study skills and academic support,providing short courses such as provide help in areas such as "Writing and Assignment Skills", "ExamTechniques", "Enhancing Professional Skills", "Personal Development Planning" and "Making Choices forthe Future.University Learning Centres provide general academic skills support to all students. Individualappointments are available with a study skills advisor. They can offer advice on areas such as, academicwriting, assignment planning, exam preparation, and time management. In addition, there is a regulartimetable of drop-in and bookable workshops covering information and digital literacy skills, includingacademic referencing.The International Centre will be able to provide more generic international advice and guidance forexample visa’s. In addition, the Centre will be able to provide regulatory guidance and any such othersupport to signpost students to enhance their learning.

You will receive support and guidance from personal tutors, so that you: can understand better your learningprocess, have the skills and understanding to act on the feedback, so as to become more effective andsuccessful, collect evidence on your achievement to enhance your employability.

Feedback - tutors provide personalised written feedback following all summative assessments. Themechanism for feedback from formative tasks varies between assessments, but will always be provided insome form. On occasions tutors may provide generalised verbal feedback to the whole group on pointsrelating to an assessment. You may also be asked to give feedback to your peers and to your tutors.

Contact Hours

In higher education, the term ‘contact hours’ is used very broadly, to refer to the amount of time that youspend learning in contact with teaching or associated staff, when studying for a particular course.

This time provides you with the support in developing your subject knowledge and skills, and opportunitiesto develop and reflect on your own, independent learning. Contact time can take a wide variety of formsdepending on your subject, as well as where and how you are studying. Some of the most common examplesare:

lecturesseminarstutorialsproject supervisionsdemonstrationspractical classes and workshops

supervised time in a studio/workshopfieldworkexternal visitswork-based learning (including placements)scheduled virtual interaction with tutor such as on line, skype, telephone

In UK higher education, you as the student take primary responsibility for your own learning. In this context,contact time with teaching and associated staff is there to help shape and guide your studies. It may be usedto introduce new ideas and equip you with certain knowledge or skills, demonstrate practical skills for you topractise independently, offer guidance on project work, or to provide personalised feedback.

Alongside contact time, private or independent study is therefore very significant. This is the time that youspend learning without direct supervision from, or contact with, a member of staff. It might includebackground reading, preparation for seminars or tutorials, follow-up work, wider practice, the completion ofassignments, revision, and so on.

Course Specific Health and Safety Issues

No specific health and safety issues recorded.

Course Fact File

Hierarchy of Awards:Hierarchy of Awards: Bachelor of Arts with Honours International Hospitality Management, havingsatisfactorily completed a sandwich placement Bachelor of Arts International Hospitality Management, having satisfactorily completeda sandwich placement Diploma of Higher Education International Hospitality Management Certificate of Higher Education International Hospitality Management University Statement of Credit University Statement of Credit

Course Codes:Course Codes: LI002K23UV Sandwich 4 Years

UCAS Code:UCAS Code: N295

Awarding Body / Institution:Awarding Body / Institution: University of Wolverhampton

School / Institute:School / Institute: Wolverhampton Business School

Category of Partnership:Category of Partnership: Not delivered in partnership

Location of Delivery:Location of Delivery: University of Wolverhampton

Teaching Institution:Teaching Institution: University of Wolverhampton

Published: 10-Sep-2017 by Asia Alder

Course Guide BA(Hons) International Hospitality Management · BA (Hons) International Hospitality...

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