Course Catalogue Master Programmes Incoming Exchange ... · Table of Contents SPRING ... Case study...

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Course Catalogue

Master Programmes

Incoming Exchange Students

Suzhou Campus (China)

Spring 2019

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Dear Exchange IN Students,

Welcome to SKEMA Business School !

Here are a few key instructions on how to consult properly the Suzhou Course Catalogue Spring 2019.

Please read these instructions carefully:

1) Students are required to choose one program and follow the courses within that one program. It is not possible

to mix and match courses from different programs due to frequent scheduling clashes.

2) Pay attention to the pre-requisites! We have highlighted the pre-requisites for courses in red. It is the student’s

responsibility to ensure he/she has the required academic background to follow the courses successfully.

3) Courses within the catalogue are subject to slight changes.

4) There is a maximum number of seats available per specialization program.

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Table of Contents

SPRING ........................................................................................................................................................ 5

PGE - M1 Suzhou ....................................................................................................................................................5

CHANGE & CRISIS MANAGEMENT..................................................................................................................................................... 5

CHINOIS / CHINESE ............................................................................................................................................................................ 5

CODING / DIGITAL LITERACY ............................................................................................................................................................. 6

DESIGN THINKING ............................................................................................................................................................................. 6

DIGITAL TRANSFORMATION & STRATEGY ......................................................................................................................................... 7

Elective 2 EXCEL ................................................................................................................................................................................ 7

ENGLISH ............................................................................................................................................................................................. 8

INTERNATIONAL FINANCE ................................................................................................................................................................. 8

INTERNATIONAL MARKETING ........................................................................................................................................................... 9

INTERNATIONAL NEGOTIATION ........................................................................................................................................................ 9

MANAGEMENT 2 - ETHICS & GOVERNANCE ................................................................................................................................... 10

SELF DEVELOPMENT ........................................................................................................................................................................ 11

STRATEGY ........................................................................................................................................................................................ 11

PREREQUISTE FINANCE PREREQUISITE MARKETING INFORMATION SYSTEMS

MSc - Entrepreneurship and Innovation ................................................................................................................ 14

ADVANCED STRATEGIC MODELS ..................................................................................................................................................... 14

ENTREPRENEURIAL FINANCE .......................................................................................................................................................... 15

ENTREPRENEURIAL SKILLS AND LEADERSHIP .................................................................................................................................. 15

EXECUTIVE STRATEGIC CONSULTING .............................................................................................................................................. 16

Launching an Innovative Venture in China...................................................................................................................................... 17

NEGOTIATION SKILLS ....................................................................................................................................................................... 17

PROJECT MANAGEMENT ................................................................................................................................................................. 18

START-UP SUPPORT (PARTNERSHIP WITH INCUBATORS) ............................................................................................................... 18

STRATEGIC MANAGEMENT OF INNOVATION ................................................................................................................................. 19

MSc - International Business ................................................................................................................................. 20

ADVANCED STRATEGY ..................................................................................................................................................................... 20

CHINA LEGAL ISSUES FOR BUSINESS ............................................................................................................................................... 20

COMPANY FAILURE AND RENEWAL IN CHINA ................................................................................................................................ 21

CROSS CULTURAL COMMUNICATION AND LEADERSHIP ................................................................................................................ 22

FRENCH AS A SECOND LANGUAGE 2 ............................................................................................................................................... 22

INTERNATIONAL BUSINESS GAME: SKEMASIM ............................................................................................................................... 23

INTERNATIONAL FINANCE ............................................................................................................................................................... 24

MANAGEMENT IN INTERNATIONAL ENVIRONMENT FROM A CHINESE PERSPECTIVE ................................................................... 24

NEGOCIATION PRACTICE ................................................................................................................................................................. 25

NEW BUSINESS MODELS: INTERNET APPLICATIONS IN BUSINESS WITH FOCUS ON CHINA ........................................................... 25

MSc - Luxury and Fashion Management ................................................................................................................ 26

ADVANCED ADVERTISING STRATEGIES ........................................................................................................................................... 26

ADVANCED SERVICE MANAGEMENT IN THE LUXURY INDUSTRY .................................................................................................... 27

CHINESE SEMESTER 2 ...................................................................................................................................................................... 27

CHINESE SEMESTER 2 OPTION ........................................................................................................................................................ 28

CONSUMERS TRENDS AND THEIR IMPACT ON MARKETING STRATEGIES ...................................................................................... 29

FINANCE AND ACCOUNTIBILITY IN LUXURY AND FASHION ............................................................................................................ 30

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GROWTH STRATEGIES IN LUXURY & FASHION ................................................................................................................................ 31

HOW TO BUILD A BRAND ................................................................................................................................................................ 31

PRICING, DISTRIBUTION AND RETAIL IN LUXURY AND FASHION .................................................................................................... 32

SUSTAINABLE DEVELOPMENT, SUSTAINABLE VALUE CREATION IN THE LUXURY INDUSTRY ......................................................... 33

VALUE MANAGEMENT & MARKETING ............................................................................................................................................ 34

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SPRING

PGE - M1 Suzhou

CHANGE & CRISIS MANAGEMENT

Course Code NOUVEAU

ECTS Credits 3

Course Leader GUERET-TALON Lyvie

Contact Hours 18

Department Dept. Management, Law and Organization

Programme PGE - M1 Suzhou

Prerequisites

Course Description

Course Open to Exchange Students

Belo /Spring;Paris /Spring;Sophia /Spring;Suzhou /Spring

Semester spring

Campus Belo Horizonte;Paris;Sophia;Suzhou

Evaluation

Final Examination (%)

0

Nature of final exam Quizz

Continuous Assessment (%)

0

Recommended Reading

Websites

CHINOIS / CHINESE

Course Code PGE.FINM1.LGCOR.4286 (fall) / PGE.FINM1.LGCOR.4294 (spring)

ECTS Credits 2

Course Leader DURANTON Hélène

Contact Hours 30

Department Dept. Languages and Personal Development


Prerequisites -There are no prerequisites to follow a language course

Course Description Course description and objectives

This course is a beginning level course of Mandarin Chinese designed for students without any

Chinese Language background. We will provide you with a rudimentary knowledge of the

Mandarin phonetic system (Pinyin), pronunciation, tones, the writing system, daily vocabulary,

and basic sentence structure. Speaking and Listening practice will be emphasized in this

course. Students will learn how to greet, ask for names, ask for nationality, ask about the

address, ask the date etc.

Required Textbook

Experiencing Chinese, Book I, 1st Edition. Beijing: Higher Education Press


Suzhou /Fall;Suzhou /Spring

Semester fall;spring

Campus Suzhou

6 / 34

Evaluation


30

Nature of final exam Quizz;Mid-term examination


70

Recommended Reading

Websites

CODING / DIGITAL LITERACY

Course Code NOUVEAU

ECTS Credits 2

Course Leader POTELLE Déborah

Contact Hours 12

Department Dept. Management of projects, Information Systems and Supply Chains


Prerequisites

Course Description



Semester spring


Evaluation


0



0

Recommended Reading

Websites

DESIGN THINKING

Course Code PGE.FINM1.STCOR.0814

ECTS Credits 3

Course Leader POULINGUE Genevieve

Contact Hours 18



Prerequisites -

Course Description A multi campus workshop based course to highlight why Design Thinking is so relevant for

business today. The Design thinking process is an iterative process which means you

constantly revise you thinking, changing your vision and ideas according to feedback received.

A powerful creative tool that can drive a brand, business or an individual forward positively

with innovative solutions


Belo /Spring;Lille /Spring;Paris /Spring;Sophia /Spring;Suzhou /Spring

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Semester spring

Campus Belo Horizonte;Lille;Paris;Sophia;Suzhou

Evaluation


0

Nature of final exam Presentation;Report / Dissertation


0

Recommended Reading

Websites The deep dive (IDEO) (22min) https://www.youtube.com/watch?v=2Dtrkrz0yoU Lucky Iron Fish

(3min43) https://www.youtube.com/watch?v=iY0D-PIcgB4 d.school Paris and the aging

simulator (1min25) https://www.youtube.com/watch?v=jD5XwdgAq_s How it works : Design

Thinking (5min51) https://www.youtube.com/watch?v=pXtN4y3O35M Design Thinking - Tim

Brown, CEO and President of IDEO (26min42) https://www.youtube.com/watch?v=U-

hzefHdAMk

DIGITAL TRANSFORMATION & STRATEGY

Course Code NOUVEAU 2

ECTS Credits 3

Course Leader BOUKEF Nabila

Contact Hours 18



Prerequisites

Course Description


Belo /Spring;Paris /Spring;Raleigh /Spring;Sophia /Spring;Suzhou /Spring

Semester spring

Campus Belo Horizonte;Paris;Raleigh;Sophia;Suzhou

Evaluation


0



0

Recommended Reading

Websites

Elective 2 EXCEL

Course Code NOUVEAU

ECTS Credits 2

Course Leader MILLELIRI André

Contact Hours 12



Prerequisites

Course Description

8 / 34


Belo /Fall;Lille /Fall;Paris /Fall;Sophia /Fall;Suzhou /Fall;Belo /Spring;Lille /Spring;Paris

/Spring;Sophia /Spring;Suzhou /Spring



Evaluation


0



0

Recommended Reading

Websites

ENGLISH

Course Code NOUVEAU

ECTS Credits 2

Course Leader DURANTON Hélène

Contact Hours 15



Prerequisites

Course Description


Belo /Fall;Lille /Fall;Paris /Fall;Sophia /Fall;Suzhou /Fall;Belo /Spring;Lille /Spring;Paris

/Spring;Sophia /Spring;Suzhou /Spring



Evaluation


0



0

Recommended Reading

Websites

INTERNATIONAL FINANCE

Course Code PGE.FINM1.FICOR.0514

ECTS Credits 4

Course Leader GROSLAMBERT Bertrand

Contact Hours 24

Department Dept. Accounting and Finance


Prerequisites -

Course Description -This course provides an overview of the nature and operation of global capital markets and

traded financial instruments. Students are exposed to the organisation of the international

financial system and the markets for stocks, bonds, commodities and foreign exchange

9 / 34



Semester spring


Evaluation


60



40

Recommended Reading

Principles of Corporate Finance, 12/e.Brealey, Myers and Allen. McGraw-Hill ed.

Websites

INTERNATIONAL MARKETING

Course Code NOUVEAU 2

ECTS Credits 3

Course Leader PANCHOUT Katrina

Contact Hours 24

Department Dept. Marketing


Prerequisites

Course Description



Semester spring


Evaluation


0



0

Recommended Reading

Websites

INTERNATIONAL NEGOTIATION

Course Code PGE.FINM1.MKCOR.0406 (US) /PGE.FINM1.MKCOR.0407

ECTS Credits 3

Course Leader SPIER Peter

Contact Hours 18



Prerequisites None

Course Description 'Par ma foi ! il y a plus de quarante ans que je dis de la prose sans que j'en susse rien' (My

faith!I have been speaking prose for forty years without knowing it), observes Molière's

'Bourgeois gentilhomme'. The same could be said of negotiation. We all do it, whether we

10 / 34

realize it or not, and a great deal can be gained from learning to do it better. This skill will be

paramount for careers in sales, key account management, purchasing, business development..

but it is also key in teamwork, conflict management, relationship building and a myriad other

situations involving interaction between two or more parties. The list of different negotiation

situations we might encounter is endless and varied: buying a souvenir, a car, an appartment;

deciding on a holiday destination or a new sofa with your partner; asking your neighbour to

turn down the stereo or look after your cat; negotiating a new deal with a supplier or a client;

setting up an agreement with a new distributor or agent... As a means of reaching agreement

and navigating differences, it is an essential tool for living and working abroad, or working

with international partners or clients. Good negotiation skills presuppose an ability to interact

constructively with others; cultural differences add one more dimension to this, and it is useful

to reflect on how these differences impact the negotiation process. This course will take up

and build on frameworks and concepts encountered in the multicultural management course

and explore how they play out in a negotiation situation. To do so, we must first develop our

knowledge and understanding of the nature and dynamics of negotiation itself. The course

will involve a balanced approach, with some theory, practical negotiation exercises and case

studies. On international campuses, there will naturally be some degree of emphasis on

learning to negotiate within the local culture.



Semester spring


Evaluation


50

Nature of final exam Quizz;Case study


50

Recommended Reading

Below are some suggestions of books to read on the subject of negotiation. The list is not

exclusive and you should feel free to consider other titles. You will also see suggested titles on

the PPT slides used during the course Roger Fisher, William Ur

Websites Useful links will be provided on the Knowledge learning platform

MANAGEMENT 2 - ETHICS & GOVERNANCE

Course Code NOUVEAU

ECTS Credits 3

Course Leader BARRAQUIER Anne

Contact Hours 24



Prerequisites

Course Description



Semester spring


Evaluation


0

11 / 34



0

Recommended Reading

Websites

SELF DEVELOPMENT

Course Code NOUVEAU

ECTS Credits 2

Course Leader BEAUGRAND Audrey

Contact Hours 12

Department Career Center - Employability


Prerequisites

Course Description



Semester spring


Evaluation


0



0

Recommended Reading

Websites

STRATEGY

Course Code PGE.FINM1.STCOR.0801

ECTS Credits 4

Course Leader CIRILLO Bruno

Contact Hours 30

Department Dept. Stratégy, Entrepreneurship and Economics


Prerequisites None

Course Description This strategy course introduces the fundamental concepts, analytical tools, and strategic

options at the basis of strategic analysis and action. We will use a combination of lectures,

case studies and a team project to explore and apply theoretical frameworks and

methodologies in different industry and company situations. For instance, we will explore

methods for assessing the strength of competition and the relative bargaining power, for

anticipating competitors’ actions, for analyzing cost and value structures and their relevance to

competition, and for assessing potential changes in the scope of the firm (diversification and

vertical integration).


Belo /Spring;Lille /Spring;Paris /Spring;Raleigh /Spring;Sophia /Spring;Suzhou /Spring

12 / 34

Semester spring

Campus Belo Horizonte;Lille;Paris;Raleigh;Sophia;Suzhou

Evaluation


50

Nature of final exam Quizz;Others


50

Recommended Reading

Grant, R. M. (2016). Contemporary strategy analysis and cases: text and cases, 9th Edition. John

Wiley & Sons.

Websites

Prerequisite FINANCE

Course Code PGE.FINM1.FICOR.0512

ECTS Credits 2

Course Leader PANCHOUT Katrina

Contact Hours 12


Programme PGE - M1 ABM France

Prerequisites -

Course Description -


Belo /Fall;Lille /Fall;Paris /Fall;Sophia /Fall;Belo /Spring;Lille /Spring;Paris /Spring;Sophia /Spring



Evaluation


0



0

Recommended Reading

Websites

Prerequisite MARKETING

Course Code PGE.FINM1.MKCOR.0408

ECTS Credits 2

Course Leader PRESS Melea

Contact Hours 12


Programme PGE - M1 ABM France

Prerequisites -



Belo /Fall;Lille /Fall;Paris /Fall;Sophia /Fall;Belo /Spring;Lille /Spring;Paris /Spring;Sophia /Spring

13 / 34



Evaluation


0



0

Recommended Reading

Websites

INFORMATION SYSTEMS

Course Code PGE.FINM1.ISCOR.0703

ECTS Credits 3

Course Leader OKOLI Chitu

Contact Hours 21



Prerequisites Premise:

Information and knowledge are now recognized as critical resources in the modern

organization.

Information Systems (IS) are socio-technical systems made of Information Technology (IT),

people, organizational structures, and business processes. Due to the dramatic progress of IT

(e.g., computers, software, networks) in the last fifty years, Information Systems now represent

the nervous system of most enterprises, and have become a crucial resource to ensure the

competitive viability of almost any business as well as the efficient operation of not-for-profit

organizations. In fact, most value-creating strategies, products, and processes today entail

significant reliance on information and information systems.

In spite of the rising complexity pervasiveness of IT-based information systems, there is a

persistent scarcity of business managers who are well versed in IS.

Prerequisites:

Students need to have the basic knowledge on Organization Theories and Design. The Course

Information Systems and Organization takes for granted that students know the meaning of

division of labor, economies of scales, economies of scope, organizational chart, Functional

organization divisional organization, matrix organization.

Course Description This course is an introduction course to Management of Information Systems

With information technologies becoming an important force shaping entire industries and

value creation in firms, it is important that you as future business leaders understand the

potential role of IT in creating value and competitive advantage. The objectives of this course

are to help you develop the critical thinking to assess how information technology and

systems shape business strategy, innovation, and operations in firms. The key goal of the class

is to help you be better prepared to analyse and evaluate business challenges for maximizing

the impact of IT on products, processes and services in different settings.

This course will help you develop sophisticated understanding of the links between IT,

business strategy and business process. You will also gain an appreciation of the

organizational and management practices that complement IT investments and are needed to

extracting the appropriate return on the IT investments

14 / 34


Belo /Spring;Lille /Spring;Paris /Spring;Sophia /Spring;Suzhou /Spring

Semester spring


Evaluation


50



50

Recommended Reading

The following Textbook is MANDATORY. Students have to read and prepare lectures in

advances according to the following textbook. Piccolim G., Pigni, F. (2016), Information

Systems for Managers without Cases, Edition 3.1 Prospect press.

http://prospectpressvt.com/titles/piccoli-3e/ WARNING: The finale exam requires to study the

content of the textbook

Websites Last up to date information about the course will be provided online in the course website.

MSc - Entrepreneurship and Innovation

ADVANCED STRATEGIC MODELS

Course Code MSC.EISM2.STCOR.0051

ECTS Credits 3

Course Leader MESCHI Pierre Xavier

Contact Hours 18


Programme MSc - Entrepreneurship and Innovation

Prerequisites Competitive strategy essentials

Course Description Advanced Strategic Models” course aims at developing professional skills in the field of

strategic management. In this perspective, this course concentrates on three main issues of

strategic management: industry value assessment, strategy-performance analysis and

internationalization strategy. They correspond to strategic issues that any CEOs will have to

face at one stage or the other of his/her company lifecycle.


Sophia /Spring;Suzhou /Spring

Semester spring

Campus Sophia;Suzhou

Evaluation


0



100

Recommended Reading

Philippe Chereau & Pierre-Xavier Meschi (2017). Strategic Consulting, Palgrave, London.

Websites

15 / 34

ENTREPRENEURIAL FINANCE


ECTS Credits 3

Course Leader SERVEL Nicolas

Contact Hours 18



Prerequisites Basic understanding of Finance and Accounting +

Each student needs to prepare the basis of a start-up project or gather enough information on

a start-up that he / she knows very well

Course Description Entrepreneurial finance applies tools and techniques of corporate finance to the

entrepreneurial venture. It closely follows a "life cycle of the firm" approach in a very accessible

manner. The class will explore the theories, knowledge, and financial tools needed by an

entrepreneur in starting, building, and harvesting a successful venture. The course will focus

on sound financial management practices, how and where to obtain the financial capital

necessary to run and grow the venture, and how and when to interact with the financial

institutions and regulatory agencies central to financing ventures as they grow and ultimately

look for liquidity for their investors



Semester spring


Evaluation


50



50

Recommended Reading

Lectures obligatoires / Required readings : Lectures Recommandées / Recommanded

readings :

Websites

ENTREPRENEURIAL SKILLS AND LEADERSHIP


ECTS Credits 3

Course Leader WALKER Sandra

Contact Hours 18



Prerequisites none

Course Description Entrepreneurs have to develop appropriate personal and interpersonal skills in order to

manage the entrepreneurial process. They need to develop a specific mindset to face risk and

uncertainty. During this course, students will explore how entrepreneurs make decisions and

investigate the values and belief systems that impact entrepreneurial leadership and business

processes.

16 / 34

This course is designed to steer participants towards a self-directed learning path to grow and

excel as an entrepreneur in the global field. Every project is unique, so future leadership

scenarios cannot de foreseen with great accuracy. This seminar therefore helps participants to

invest in leadership preparedness to attract stakeholders to their project and lead their team

to success.


Suzhou /Spring

Semester spring


Evaluation


50



50

Recommended Reading

Lectures obligatoires / Required readings : Leadership theory and Practice, Peter G.

Northouse, 3rd ed 2004, Sage Publications Lectures Recommandées / Recommanded

readings : 1 NLP Business Masterclass, Molden, David, Pearson Education, 2001 2 Enteri

Websites http://www.mckinseyquarterly.com http://www.edwarddebono.com http://www.mind-

map.com http://www.quadrant1.com http://www.12manage.com http://www.ted.com

EXECUTIVE STRATEGIC CONSULTING


ECTS Credits 4


Contact Hours 24



Prerequisites Good knowledge in strategy theories

Course Description This course is dedicated to transferring methods and tools of Executive Consulting in the field

of strategy and organization management. Emphasis is put on delivering ideal models of

strategy-business model alignment and strategic fit assessment.

Teaching methods are based on a robust understanding of strategic and organizational

management theories transposed into action learning via field-based consulting missions to

experience consulting and change management best practices.



Semester spring


Evaluation


50

Nature of final exam Case study


50

Recommended Reading

Lectures obligatoires / Required readings : Strategic Consulting - Chereau & Meschi -

PALGRAVE, 2017

17 / 34

Websites

Launching an Innovative Venture in China

Course Code NOUVEAU

ECTS Credits 3

Course Leader LIN Hua

Contact Hours 18



Prerequisites -



Suzhou /Spring

Semester spring

Campus Suzhou

Evaluation


0



0

Recommended Reading

-

Websites -

NEGOTIATION SKILLS


ECTS Credits 3


Contact Hours 18



Prerequisites none

Course Description The course will provide students with practical and cognitive techniques for an efficient

management of interpersonal relationships and negotiation situations.



Semester spring


Evaluation


50

Nature of final exam Presentation


50

18 / 34

Recommended Reading


readings :

Websites

PROJECT MANAGEMENT

Course Code MSC.EISM2.PMCOR.0001

ECTS Credits 3

Course Leader HIRZMANN Corinne

Contact Hours 18



Prerequisites No

Course Description The Project Management track is dedicated to deliver practical and theoretical PM

fundamentals based on « best practices » collected from worldwide Professionals and

documented by PMI® (Project Management Institute) thru the PMBOK® (Project

Management Body Of Knowledge), a worldwide Project Management Standard

The course will cover the Project Management Framework and Fundamentals :

•Definitions

•Major phases

•10 Knowledge areas

•MS Project tools and techniques

Case studies tools and techniques will be developed to highlight these concepts and position

them in practical environment.



Semester spring


Evaluation


60

Nature of final exam Quizz;Case study


40

Recommended Reading


readings : PMBOK 5th Edition (edited by PMI) English version. Electronic PDF version free of

charge for PMI members. Paper copy can be ordered on Amazon.com

Websites Www.pmi.org: For PMI members, Access to all PMI standards, including PMBOK 5th edition,

and an electronic PM library with more than 300 PM Books Www.pmexam.com: Example of

daily questions in same format as for the real exam)

START-UP SUPPORT (PARTNERSHIP WITH INCUBATORS)


ECTS Credits 4

Course Leader VIAN Dominique

Contact Hours 24

19 / 34



Prerequisites none

Course Description This action aims at delivering business coaching to incubated start-ups.

Students will use their knowledge about business modeling and strategy to help firms to sort

out strategic issues related to:

- diversification (new market, new offering, launching of a new Business Unit)

- repositioning

- internationalization



Semester spring


Evaluation


100

Nature of final exam Presentation


0

Recommended Reading


readings :

Websites

STRATEGIC MANAGEMENT OF INNOVATION

Course Code MSC.EISM2.STELE.0020

ECTS Credits 3

Course Leader CHEREAU Philippe

Contact Hours 18



Prerequisites Good knowledge in strategy

Course Description The purpose of this course is to teach the rationales of innovation management from a

strategic perspective, considering that innovation is one of the essential means for a firm to

achieve strategic goals. Strategy-innovation fit will be analysed from both innovation

performance and financial performance insights. Critical thinking and controversy using

research papers and practical case studies will be encouraged.



Semester spring


Evaluation


50



50

20 / 34

Recommended Reading

Lectures obligatoires / Required readings : Reaserch papers will be provided to students prior

the elective. Lectures Recommandées / Recommanded readings : Chereau P., (2014). Strategic

Management of Innovation in SMEs: Exploring the Predictive Validity

Websites

MSc - International Business

ADVANCED STRATEGY

Course Code MSC.TRCM2.STCOR.0001

ECTS Credits 3

Course Leader KAMINSKA Renata

Contact Hours 0


Programme MSc - International Business

Prerequisites Strategy 1 (Master 1 Program)

Course Description The objective of the course is to understand how companies elaborate strategic decisions to

support corporate growth. Profitable growth remains a top-priority for most companies. It is a

condition to survive for startup companies. It often is a means to guarantee sustainable

profitability for larger corporations. However, it is difficult to achieve in the long run and may

put the company at risk if not successful.

By using a combination of lectures, teaching, case studies, team projects, this course will

provide an overview of growth options in different contexts.


Belo /Spring;Lille /Spring;Paris /Spring;Raleigh /Spring;Sophia /Spring;Suzhou /Spring

Semester fall


Evaluation


50



50

Recommended Reading

Websites

CHINA LEGAL ISSUES FOR BUSINESS

Course Code MSC.IBSM2.MLCOR.0003

ECTS Credits 3

Course Leader DALLOZ Marc

Contact Hours 18



Prerequisites n/a

Course Description This course provides an understanding of the essential elements of International Business Law.

It focuses on the main issues relating to Chinese and International Contract Law, International

21 / 34

Credits and Chinese specificities regarding the negotiation and the performance of an

agreement (non-disclosure agreements, non-competition clause, hardship and renegotiation,

Company chops, etc.)

The aim of the course is to give students a comprehensive and coherent knowledge of the key

concepts of International contracts, to provide tools to solve or to avoid legal problems arising

in the practice of international contracts.

This course focuses on the main issues relating to Chinese contract law. Students will

become familiar with an International contract in particular real international contracts,

templates and contract forms. They will develop skills to identify the main clauses and the

unavoidable elements of an international agreement. Students will become familiar and

comfortable with the contract terms, so that they could be aware of contract traps.

The aim of this course is to provide students with tools to develop and draft contracts.

Students will be more familiar with the application of specific international business contracts,

in particular mergers, acquisition and joint-venture contracts.

Working in group, students will analyze and draft the clauses of these international business

contracts.


Suzhou /Spring

Semester spring

Campus Suzhou

Evaluation


80

Nature of final exam Case study;Others


20

Recommended Reading

R. SCHAFFER, F. AGUSTI and B. EARLE, International Business Law and its Environment, 9th

edition, South-Western, 2014. R. AUGUST, D. MAYER and M. BIXBY, International Business Law,

6th édition, Pearson, 2012.

Websites www.uncitral.org www.unidroit.org

COMPANY FAILURE AND RENEWAL IN CHINA

Course Code MSC.IBUM2.STELE.0059

ECTS Credits 3

Course Leader LI Laubie

Contact Hours 18



Prerequisites n/a

Course Description This course aims to equip students with the knowledge and skills to diagnose why

organizations experience crises and what might be done to identify problems, to avoid

potential failure, and to transform the organization to enable it to succeed in the future.

Particular focus will be placed on Chinese companies many of which have attracted world-

wide attention for adopting new business models and innovative operations. The course will

also examine symptoms as well as the causes of company failure by introducing to students

the techniques that may be used to identify the onset of difficulties as early as possible, based

on the assumption that successful turnaround strategies will more likely be achieved if

22 / 34

problems are recognized early. The experiences of Chinese companies will form the backdrop

against which the universality of such a phenomenon will be tested.


Suzhou /Spring

Semester spring

Campus Suzhou

Evaluation


0



0

Recommended Reading

Websites

CROSS CULTURAL COMMUNICATION AND LEADERSHIP

Course Code TBC

ECTS Credits 3

Course Leader LIN Hua

Contact Hours 0



Prerequisites TBC

Course Description TBC


Suzhou /Spring

Semester spring

Campus Suzhou

Evaluation


0



0

Recommended Reading

Websites

FRENCH AS A SECOND LANGUAGE 2

Course Code MSC.TRCM2.LGOPT.0009

ECTS Credits 0

Course Leader POMMIER Jean-Paul

Contact Hours 12



Prerequisites Placement Test

23 / 34

Course Description There are 4 levels:

- A0: complete beginner

- A1: pre-intermediate

- A2-B1: intermediate

- B2: advanced

Students are asked to take an online placement test whose results will determine which level

suits them best.


Paris /Spring;Raleigh /Spring;Suzhou /Spring

Semester spring

Campus Paris;Raleigh;Suzhou

Evaluation


30

Nature of final exam Quizz;Others


70

Recommended Reading

Websites

INTERNATIONAL BUSINESS GAME: SKEMASIM

Course Code MSC.BCIM2.STCOR.0026

ECTS Credits 3

Course Leader MESCHI Pierre Xavier

Contact Hours 18



Prerequisites Strategy

Course Description The « SKEMA Multicampus Business Simulation » (otherwise known as SKEMASIM) course is a

6-day seminar organized simultaneously in the different SKEMA campuses across the world

(France, China and USA). It is made up of the business simulation itself, some tutorial

conferences, and the writing of an annual activity report.


Belo /Spring;Paris /Spring;Raleigh /Spring;Suzhou /Spring

Semester spring

Campus Belo Horizonte;Paris;Raleigh;Suzhou

Evaluation


25

Nature of final exam Report / Dissertation


75

Recommended Reading


readings : (1) BRULHART F., GUIEU, G. & MESCHI P.-X., La Croissance de l’Entreprise avec la

Méthode des Cas, Eyrolles et Centrale des Cas et des Médias Pédagogiques, 2011.

Websites www.webtolearn,com/skemasim

24 / 34

INTERNATIONAL FINANCE

Course Code MSC.IBRM2.FICOR.0061

ECTS Credits 5

Course Leader DESOKY Mohamed

Contact Hours 30



Prerequisites None

Course Description This course provides an overview of the nature and operation of global capital markets and

traded financial instruments. Students are exposed to the organisation of the international

financial system and the markets for stocks, bonds, commodities and foreign exchange.


Belo /Spring;Paris /Spring;Raleigh /Spring;Suzhou /Spring

Semester spring

Campus Belo Horizonte;Paris;Raleigh;Suzhou

Evaluation


50



50

Recommended Reading

Lectures obligatoires / Required readings : Available on Cyberlibris at www.scholarvox.com: 1)

Economics for Investment Decision Makers Workbook : Micro, Macro, and International

Economics, Piros and Pinto, John Wiley & Sons, 2013, Chapters 5, 8, 9 and 1

Websites http://databank.worldbank.org/data/home.aspx http://stats.oecd.org/

MANAGEMENT IN INTERNATIONAL ENVIRONMENT FROM A CHINESE PERSPECTIVE

Course Code MSC.IBUM2.STCOR.0060

ECTS Credits 5


Contact Hours 30



Prerequisites n/a

Course Description This course explores the opportunities and challenges in international environment faced by

multinational enterprises (MNEs) from the economic, social, cultural, political, and legal

perspectives. The course places an emphasis on the Chinese context and help students

develop a managerial perspective on MNEs’ cross-cultural management and practices in

China. In particular, this course focuses on the knowledge and skills of managers in MNEs to

communicate, negotiate, motivate, and work effectively in a country with high language and

cultural barriers.


Suzhou /Spring

Semester spring

Campus Suzhou

Evaluation

25 / 34


0



0

Recommended Reading

Websites

NEGOCIATION PRACTICE

Course Code MSC.IBNM2.STELE.0047

ECTS Credits 3

Course Leader AMMAR Oussama

Contact Hours 18



Prerequisites None

Course Description This course is designed to provide students with both a conceptual and practical

understanding of interpersonal relationship: communication techniques serving as successful

negotiation. Class sessions are highly interactive and require the active engagement of each

student in order to learn the multiple facets of negotiation. Course content includes the

fundamentals of negotiation, based upon a highly effective methodology (from preparation to

closing the deal) used by professionals all over the world. It encompasses the whole process of

developing a fruitful discussion that eventually leads to an agreement. Practise is the key word,

and filmed role plays are used as the most effective tool to understand and learn these

techniques. Students will participate in one-to-one, one-to-several, with the complexity of

negotiations increasing as the course progresses. This course is designed in an executive

education format; as such, there are no formal presentations.


Paris /Spring;Raleigh /Spring;Suzhou /Spring

Semester spring

Campus Paris;Raleigh;Suzhou

Evaluation


50

Nature of final exam Case study;Class participation


50

Recommended Reading

The MInd and Heart of the Negotiator, Leigh L. Thompson (reference; not required)

Websites http://davidhenard.com

NEW BUSINESS MODELS: INTERNET APPLICATIONS IN BUSINESS WITH FOCUS ON CHINA

Course Code MSC.IBSM2.PMCOR.0009

ECTS Credits 4


Contact Hours 24


26 / 34


Prerequisites n/a

Course Description This course aims to provide students with an understanding of internet business in the context

of a global business environment. Operating in the digital economy, a sound business strategy

for on-line business is essential to business success. This course covers key topics of e-

business, including: Strategy formulation and implementation; e-branding; service leadership;

economics and industry impacts of e-business and Internet effectiveness with a focus on

Chinese e-commerce.


Suzhou /Spring

Semester spring

Campus Suzhou

Evaluation


100

Nature of final exam Case study;Presentation;Report / Dissertation;Class participation


0

Recommended Reading

Akter, S. and Wamba, S.F., 2016. Big data analytics in E-commerce: a systematic review and

agenda for future research. Electronic Markets, 26(2), pp.173-194. Batra, R., & Keller, K. L.

(2016). Integrating Marketing Communications: New Findings, New Lesson

Websites

MSc - Luxury and Fashion Management

ADVANCED ADVERTISING STRATEGIES

Course Code MSC.LFMM2.MKELE.0028

ECTS Credits 2

Course Leader COSTE-MANIERE Ivan

Contact Hours 12


Programme MSc - Luxury and Fashion Management

Prerequisites None

Course Description Theoretical bakgrounds. Mediaplanning tools. International approaches and comparative

international surveys. Refining the scope. Mass advertising and split sub-segmentation : niche

strategies. The roles and uses of agencies. The key concepts and principales are delivered by

lectures. Theoretical implications and practical applications are explored in tutorial discussions

using excercises and case studies to develop the skills base, using as much as possible

intercultural approaches.



Semester spring


Evaluation


100

Nature of final exam Report / Dissertation

27 / 34


0

Recommended Reading


readings :

Websites

ADVANCED SERVICE MANAGEMENT IN THE LUXURY INDUSTRY


ECTS Credits 2

Course Leader HOFFMANN Jonas

Contact Hours 12



Prerequisites None

Course Description Theoretical Bakgrounds. Luxury services in a 5 star enviroment in the hospitality industry.

Service in the air, privet jets. Origins of the hospitality industry, one of the oldest service

industries.Time sharing and after sales.



Semester spring


Evaluation


0



100

Recommended Reading

Lectures obligatoires / Required readings : www.4hoteliers.com,www. hotelsmag.com,

www.hotelsnews.com Vertu, Neemrana, HiDesign Lectures Recommandées / Recommanded

readings : Denney G Rutherford 2001 Hotel Management and Operations . Micah Solomon

201

Websites

CHINESE SEMESTER 2

Course Code MSC.LFMM2.LGCOR.0029

ECTS Credits 1


Contact Hours 0



Prerequisites None

Course Description Beginner:

To enable learners who have some basic knowledge to gain a more comfortable entry to

Mandarin Speaking Environment and become more confident. This program is designed for

28 / 34

beginners who can pass HSK 1. By the end of the level, learners would have mastered the basic

foundation of the language and pass HSK 2.

Intermediate:

To enable students to understand and learn basic language materials about life. The learner is

to use more complicated sentence structures or organize simple passages in communication

and description.

Advanced:

The course follows the functional approach to language learning in stressing the students'

ability to communicate effectively in a broad range of everyday situations. Our goals are to

develop students’ listening, speaking, reading and writing proficiency in advanced Chinese.

Specifically, the focus will be on comprehension and usage of fundamental grammatical

structures in modern Chinese, building of vocabulary and idiomatic expressions, and raising

awareness of Chinese culture.


Suzhou /Spring

Semester spring

Campus Suzhou

Evaluation


40



60

Recommended Reading

Lectures obligatoires / Required readings : 体验汉语 Lectures Recommandées /

Recommanded readings : GreatWall Chinese

Websites Http://www,globalhanyu.com http:www.nihao.com http://www.chinesepod.com

http:www.laowaichinese.net ttp:www.nciku.cn http://www.zapchinese.com/

Http://www.greatwallchinese.cn/portal.do

CHINESE SEMESTER 2 OPTION

Course Code MSC.LFMM2.LGOPT.0030

ECTS Credits 0


Contact Hours 0



Prerequisites None

Course Description Beginner

To enable learners who have some basic knowledge to gain a more comfortable entry to

Mandarin Speaking Environment and become more confident. This program is designed for

beginners who can pass HSK 1. By the end of the level, learners would have mastered the basic

foundation of the language and pass HSK 2.

Intermediate

To enable students to understand and learn basic language materials about life. The learner is

to use more complicated sentence structures or organize simple passages in communication

and description.

Advanced

29 / 34

The course follows the functional approach to language learning in stressing the students'

ability to communicate effectively in a broad range of everyday situations. Our goals are to

develop students’ listening, speaking, reading and writing proficiency in advanced Chinese.

Specifically, the focus will be on comprehension and usage of fundamental grammatical

structures in modern Chinese, building of vocabulary and idiomatic expressions, and raising

awareness of Chinese culture.


Suzhou /Spring

Semester spring

Campus Suzhou

Evaluation


0



100

Recommended Reading

Lectures obligatoires / Required readings : 体验汉语 Lectures Recommandées /

Recommanded readings : GreatWall Chinese

Websites Http://www,globalhanyu.com http:www.nihao.com http://www.chinesepod.com

http:www.laowaichinese.net ttp:www.nciku.cn http://www.zapchinese.com/

Http://www.greatwallchinese.cn/portal.do

CONSUMERS TRENDS AND THEIR IMPACT ON MARKETING STRATEGIES

Course Code MSC.LFMM2.MKCOR.0026

ECTS Credits 4

Course Leader HOFFMANN Jonas

Contact Hours 24



Prerequisites None

Course Description Consumer behavior is not rocket science, but it is more complicated than that, because human

beings are more complicated than the machine. Shortly speaking, this course is to understand

why consumers behave in the way they behave. The course involves multiple disciplines

including psychology, sociology, behavior science, and marketing of course.

The purpose of studying consumer behavior is to improve marketing effectiveness and

efficiency. Consumer’s behavior is complicated, but thanks to the development of social

psychology and behavior science, we could now gain good insight into the principles of

consumer behavior. By understanding these principles, we could interpret, predict and even

influence consumer’s final purchase.

Consumer study helps to diagnose the marketing problems. If your previous job is related to

marketing or sales, ask yourself how much time you or your boss have spent on understanding

your customers. The reality is managers spend very little time in understanding their

customers, averagely less than 5% of their working time. When the sales decline, marketing

managers always look for answers from 4P. Is there anything wrong with the product? Is the

price too high? Am I selling it in the right channel? Is it because the advertising or promotion

is not enough? What they should be aware of is that behind each P there is always a C –

Consumer. Eventually in many situations, to find out why a marketing stimulus is not effective,

marketing managers have to return to consumer study, because it is the consumer who

30 / 34

decides to buy or not to buy that product. Therefore, marketers need to check if their

marketing stimuli (4P) could appeal to the right motivation, increase consumer attention,

improve consumer memory, obtain right interpretation, encourage desirable learning, foster

positive attitude and establish customer satisfaction.



Semester spring


Evaluation


0



0

Recommended Reading

Lectures obligatoires / Required readings : Title: Consumer Behavior Author: Michael Solomon

Publisher: Prentice Hall Edition: 7 edition, 2007 (the 6 edition is also available in Chinese) Title:

Customer Behavior: A Managerial Perspective Author: Sheth, J

Websites

FINANCE AND ACCOUNTIBILITY IN LUXURY AND FASHION

Course Code MSC.LFMM2.FICOR.0065

ECTS Credits 4

Course Leader SOSCIA Isabella

Contact Hours 30



Prerequisites Curiosity in technical elements, ambition to focus on critical elements of financial world.

The course is a basic level and does not require pre acquired technical knowledge.

Course Description This course is dedicated to all students interested in the luxury business.

Doing business is a general pattern, doing business in the luxury field is a part of it.

Each professional of the luxury business shall be fully aware of finance possibilities and

constraints to become a successful actor of the field.

This course is thought and drafted to teach the students the backstage existing behind the

luxury business façade.

- Which are the rationales behind investing in this business?

- Which drivers to be used to manage a business in this sector?

Throughout the sessions and the lectures students will have disclosure of all the key topics of

the finance area of the luxury business including accounting, reporting systems, organization

elements, treasury management, real estate, tax and legal, Intellectual Property management,

stock markets and financial analysis.

Luxury is a business! Investing and managing in luxury means filling in a big puzzle of finance

activities that ensure the success (or collapse) of a business venture. Attendees will be up to

date and aware of all the relevant areas of an organization acting in the luxury business arena.



Semester spring


31 / 34

Evaluation


20



80

Recommended Reading

Lectures obligatoires / Required readings : Collier, P. M., (2012) Accounting for Managers:

interpreting accounting information for decision- making, 4th Edition John Wiley and Sons

Ltd Lectures Recommandées / Recommanded readings : "Parker, R.

Websites

GROWTH STRATEGIES IN LUXURY & FASHION

Course Code nouveau

ECTS Credits 3

Course Leader POISSON Jérôme - EXT

Contact Hours 18



Prerequisites -




Semester spring


Evaluation


100



0

Recommended Reading

Websites

HOW TO BUILD A BRAND


ECTS Credits 3


Contact Hours 18



Prerequisites None

Course Description CREATION D’UNE MARQUE DE LUXE (SWISS MADE) EN HORLOGERIE / CREATION OF A SWISS

MADE LUXURY WATCH BRAND



32 / 34

Semester spring


Evaluation


0



0

Recommended Reading


readings :

Websites

PRICING, DISTRIBUTION AND RETAIL IN LUXURY AND FASHION


ECTS Credits 4


Contact Hours 24



Prerequisites None

Course Description Retail, distribution and pricing strategies are numerous. They differ from one country to

another not merely in distinctive formulations of product, price, distribution, and appeal more

and more to customer distinction. They are to be carefully led when dealing with high end

products as they could definitely damage the brand awareness, and the branded value in the

short and long term. From traditional barometers such as AT Kearneys GRDI, more and more

apparel and luxury metastructures have been feeling the evolution and societal shifts among

consumers. New distribution and retail models have been appearing, some copying the

already existing luxury POS or matching empowered consumers, or even price-hunters

approaches. Trust is a must, which gave rise to incentive and fidelity cards, private website,

professional bloggers and pop up stores or flagships. From cocooning to hiving, the

consumers behavioral changes have been leading a tremendous transformation of the

distribution channels, which has been amplified by the blooming of parallel channels, social

media. Aesthetic brand ideology is increasingly attractive,same as for the atmosphere of the

point of sales, or of the sales forces. The stock consolidation of the big hunters of this specific

world is also to be taken in account.

The course provides the student with a clear understanding of both the key retail global

business issues as well as the challenges and specificities of local markets that shape the B2C

and the most often forgotten B2B marketing environment It takes both a theoretical and

active learning approach to providing students with the skills and knowledge necessary to

identify how the companies, fight for trust and try their best to achieve a competitive

advantage with this global environment through any means from sourcing, SCM, or marketing

led communications. Students will be introduced to a broad range of practical examples, from

different business sectors through in-class activities, case studies and group project. Led by

different lecturers who are specialists in their different fields (mobiles, bizz jets, leathergoods,

watches ...)



Semester spring

33 / 34


Evaluation


80

Nature of final exam Case study;Report / Dissertation;Class participation;Mid-term examination


20

Recommended Reading

Lectures obligatoires / Required readings : B2B press magazines will be given to students

Lectures Recommandées / Recommanded readings : Luxury Strategy in Action Palgrave 2011 -

J. Hoffmann/I. Coste

Websites

SUSTAINABLE DEVELOPMENT, SUSTAINABLE VALUE CREATION IN THE LUXURY INDUSTRY


ECTS Credits 3

Course Leader SOSCIA Isabella

Contact Hours 18



Prerequisites None

Course Description The purpose of this course is to train participants with an understanding of sustainability as

well as some of the practical approaches to understanding critical social and environmental

pressures, assessing their impact on organizations, developing systems for responding to

them, and integrating these solutions into an organization’s operations and strategy.

During the course, we will investigate the challenges of implementing sustainability in a luxury

industry context from the perspectives of community impact, labour conditions, climate

change, energy use, natural resource use, and ecosystems use.

Course will focus on key challenges of sustainability, material risks and opportunities, as well

as key trends in response. We will explore companies actions used to enhance competitive

advantage, as well as possible interventions that can contribute to long-term corporate

sustainability and profitability.

The participants will deepen their thinking on sustainability and practice while they carry out

individual and team research projects that involve applying the concept of sustainability.



Semester spring


Evaluation


35

Nature of final exam Presentation;Class participation


65

Recommended Reading


readings :

Websites

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VALUE MANAGEMENT & MARKETING

Course Code nouveau

ECTS Credits 4

Course Leader CHHABRA Sudeep - EXT

Contact Hours 24



Prerequisites -




Semester spring


Evaluation


100



0

Recommended Reading

-

Websites -

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