Course Catalogue Master Programmes Incoming Exchange ... · 2 / 32 Dear Exchange IN Students,...

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Course Catalogue

Master Programmes

Incoming Exchange Students

Suzhou Campus (China)

Fall 2018

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Dear Exchange IN Students,

Welcome to SKEMA Business School !

Here are a few key instructions on how to consult properly the Suzhou Course Catalogue Fall 2018.

Please read these instructions carefully:

1) Students are required to choose one program and follow the courses within that one program. It is not possible

to mix and match courses from different programs due to frequent scheduling clashes.

2) Pay attention to the pre-requisites! We have highlighted the pre-requisites for courses in red. It is the student’s

responsibility to ensure he/she has the required academic background to follow the courses successfully.

3) Courses within the catalogue are subject to slight changes.

4) There is a maximum number of seats available per specialization program.

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Table of Contents

FALL ............................................................................................................................................................ 5

PGE - M1 Suzhou ....................................................................................................................................................5

CHINOIS / CHINESE ............................................................................................................................................................................ 5

CORPORATE FINANCE ....................................................................................................................................................................... 5

Elective 1 CODING ............................................................................................................................................................................. 6

Elective 2 EXCEL ................................................................................................................................................................................ 6

ENGLISH ............................................................................................................................................................................................. 7

ENTREPRENEURSHIP & INNOVATION ............................................................................................................................................... 7

ENTREPRENEURSHIP PROJECT .......................................................................................................................................................... 8

GEOPOLITICS ..................................................................................................................................................................................... 8

GKET SEMINAR .................................................................................................................................................................................. 9

GLOBAL ECONOMIC ISSUES .............................................................................................................................................................. 9

GLOBAL LEADERSHIP ....................................................................................................................................................................... 10

MANAGEMENT 1 : MANAGERS & HUMAN RESOURCES ................................................................................................................. 10

MARKETING………………………………………………………………………………………………………………………………………………………………..

PREREQUISITE FINANCE………………………………………………………………………………………………………………………………………………

PREREQUISITE MARKETING…………………………………………………………………………………………………………………………………………

MSc - Entrepreneurship and Innovation ................................................................................................................ 12

Developing a multisided web platform ........................................................................................................................................... 12

ECO-SYSTEM OF INNOVATION ........................................................................................................................................................ 13

EFFECTUAL STRATEGIC MARKETING ............................................................................................................................................... 14

Ethics, governance and entrepreneurship ...................................................................................................................................... 15

FINANCE FOR NEW VENTURE MANAGEMENT ................................................................................................................................ 15

IDENTIFYING AND MANAGING BUSINESS OPPORTUNITIES ............................................................................................................ 16

INNOVATION AND NEW PRODUCT DEVELOPMENT USING DESIGN THINKING .............................................................................. 17

NEW VENTURE AND BUSINESS PLAN .............................................................................................................................................. 17

OPEN INNOVATION FOR GLOBAL ENTREPRENEURS ....................................................................................................................... 18

SUSTAINABLE INNOVATION FROM A BUSINESS PERSPECTIVE ....................................................................................................... 19

MSc - International Business ................................................................................................................................. 20

CULTURAL ASPECTS OF BUSINESS ................................................................................................................................................... 20

GEOPOLITICS OF WORLD BUSINESS ................................................................................................................................................ 20

GLOBAL SUPPLY CHAIN MANAGEMENT .......................................................................................................................................... 21

IMPORTING AND EXPORTING IN A GLOBAL MARKET ..................................................................................................................... 22

INTERNATIONAL ENTREPRENEURSHIP ............................................................................................................................................ 23

INTERNATIONAL PROJECT MANAGEMENT ..................................................................................................................................... 23

INTERNATIONALISATION OF THE FIRM ........................................................................................................................................... 24

MARKETING TO CHINESE CUSTOMERS ........................................................................................................................................... 25

MSc - Luxury and Fashion Management ................................................................................................................ 25

CHINESE SEMESTER 1 ...................................................................................................................................................................... 25

CHINESE SEMESTER 1 OPTION ........................................................................................................................................................ 26

DESIGN AND INNOVATION .............................................................................................................................................................. 27

FASHION AND BRAND MANAGEMENT ........................................................................................................................................... 28

GLOBAL LUXURY & FASHION ........................................................................................................................................................... 29

INTEGRATED LUXURY AND FASHION COMMUNICATION ............................................................................................................... 29

INTERNATIONAL MARKETING STRATEGIES FOR LUXURY AND FASHION GOODS ........................................................................... 30

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REGULATORY ISSUES IN THE LUXURY INDUSTRY ............................................................................................................................ 31

STATE OF THE ART IN FASHION AND LUXURY ................................................................................................................................. 31

UPDATES IN LUXURY & FASHION AND CRITICAL THINKING ............................................................................................................ 32

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FALL

PGE - M1 Suzhou

CHINOIS / CHINESE

Course Code PGE.FINM1.LGCOR.4286 (fall) / PGE.FINM1.LGCOR.4294 (spring)

ECTS Credits 2

Course Leader DURANTON Hélène

Contact Hours 30

Department Dept. Languages and Personal Development

Programme PGE - M1 Suzhou

Prerequisites -There are no prerequisites to follow a language course

Course Description Course description and objectives

This course is a beginning level course of Mandarin Chinese designed for students without any

Chinese Language background. We will provide you with a rudimentary knowledge of the

Mandarin phonetic system (Pinyin), pronunciation, tones, the writing system, daily vocabulary,

and basic sentence structure. Speaking and Listening practice will be emphasized in this

course. Students will learn how to greet, ask for names, ask for nationality, ask about the

address, ask the date etc.

Required Textbook

Experiencing Chinese, Book I, 1st Edition. Beijing: Higher Education Press

Course Open to Exchange Students

Suzhou /Fall;Suzhou /Spring

Semester fall;spring

Campus Suzhou

Evaluation

Final Examination (%)

30

Nature of final exam Quizz;Mid-term examination

Continuous Assessment (%)

70

Recommended Reading

Websites

CORPORATE FINANCE

Course Code PGE.FINM1.FICOR.0503

ECTS Credits 4

Course Leader GROSLAMBERT Bertrand

Contact Hours 30

Department Dept. Accounting and Finance


Prerequisites None

Course Description Our objective is to bring students to develop a rigorous analytical framework of the major

investment and financing decisions. In particular, we will shed lights on the interest rates and

the investment valuation. We will focus on different ways of financing between equity, debt.

Then, we present the relationship between risk, return and the cost of financing.

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Belo /Fall;Lille /Fall;Paris /Fall;Raleigh /Fall;Sophia /Fall;Suzhou /Fall

Semester fall

Campus Belo Horizonte;Lille;Paris;Sophia;Suzhou

Evaluation


60

Nature of final exam Quizz


40

Recommended Reading

1) Principles of Corporate Finance, 11/e, Brealey, Myers and Allen, McGrawHill Higher

Education ed. 2) Corporate Finance – Theory and Practice, P. Vernimmen, John Wiley & Sons,

2011, 3rd edition Available freely on Scholarvox by Cyberlibris at

http://mediatheque.skema.edu/index.php?id=408

Websites Http://skema.lms.crossknowledge.com/data/modules/crossknowledge/interfaces/index.php

http://www.vernimmen.com/ http://mediatheque.skema.edu/index.php?id=408

http://knowledge.skema.edu/

Elective 1 CODING

Course Code NOUVEAU

ECTS Credits 2

Course Leader PANCHOUT Katrina

Contact Hours 12

Department Dept. Management of projects, Information Systems and Supply Chains


Prerequisites -

Course Description


Belo /Fall;Lille /Fall;Paris /Fall;Sophia /Fall;Suzhou /Fall

Semester fall


Evaluation


0



0

Recommended Reading

Websites

Elective 2 EXCEL

Course Code NOUVEAU

ECTS Credits 2

Course Leader MILLELIRI André

Contact Hours 12



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Prerequisites -

Course Description


Belo /Fall;Lille /Fall;Paris /Fall;Sophia /Fall;Suzhou /Fall;Belo /Spring;Lille /Spring;Paris

/Spring;Sophia /Spring;Suzhou /Spring



Evaluation


0



0

Recommended Reading

Websites

ENGLISH

Course Code NOUVEAU

ECTS Credits 2

Course Leader DURANTON Hélène

Contact Hours 15



Prerequisites -

Course Description


Belo /Fall;Lille /Fall;Paris /Fall;Sophia /Fall;Suzhou /Fall;Belo /Spring;Lille /Spring;Paris

/Spring;Sophia /Spring;Suzhou /Spring



Evaluation


0



0

Recommended Reading

Websites

ENTREPRENEURSHIP & INNOVATION

Course Code NOUVEAU

ECTS Credits 3

Course Leader VIAN Dominique

Contact Hours 21

Department Dept. Stratégy, Entrepreneurship and Economics


Prerequisites -

Course Description

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Semester fall


Evaluation


0



0

Recommended Reading

Websites

ENTREPRENEURSHIP PROJECT

Course Code NOUVEAU

ECTS Credits 3


Contact Hours 18



Prerequisites -

Course Description



Semester fall


Evaluation


0



0

Recommended Reading

Websites

GEOPOLITICS

Course Code NOUVEAU 3

ECTS Credits 2

Course Leader DESBORDES Rodolphe

Contact Hours 9



Prerequisites -

Course Description


Belo /Fall;Suzhou /Fall

Semester fall

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Campus Belo Horizonte;Suzhou

Evaluation


0



0

Recommended Reading

Websites

GKET SEMINAR

Course Code PGE.FINM1.HRCOR.0323

ECTS Credits 3


Contact Hours 21

Department Dept. Marketing


Prerequisites No prerequisite

Course Description Managing diversity within a professional and cultural environment is a central competence of

management and leadership skills today. The GKET seminar and inclass teaching will help

students identify the issues and challenges inherent in managing both diversity and

multicultural aspects in professional and business environments; inter-generational, cultural,

gender, race, age and disability. It will also provide valuable insights into the importance of

cultural competence in successful leadership and management



Semester fall


Evaluation


50

Nature of final exam Report / Dissertation


50

Recommended Reading

Websites Links provided on the LMS course site

GLOBAL ECONOMIC ISSUES

Course Code NOUVEAU

ECTS Credits 3

Course Leader DESBORDES Rodolphe

Contact Hours 12



Prerequisites -

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Course Description



Semester fall


Evaluation


0



0

Recommended Reading

Websites

GLOBAL LEADERSHIP

Course Code NOUVEAU

ECTS Credits 3

Course Leader HANSON Michael

Contact Hours 18

Department Dept. Management, Law and Organization


Prerequisites -

Course Description



Semester fall


Evaluation


0



0

Recommended Reading

Websites

MANAGEMENT 1 : MANAGERS & HUMAN RESOURCES

Course Code NOUVEAU

ECTS Credits 4

Course Leader BACHA Eliane

Contact Hours 24

Department Dept. Management, Law and Organization


Prerequisites Sociology

Course Description This course focuses on some principles and practices used in management and organization.

The aim of the course is to equip students with the necessary knowledge to understand

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management theories, analyze organizations and help their future organizations in becoming

more efficient. Hence, this course is designed to improve your effectiveness as a future

manager and leader.



Semester fall

Campus Belo Horizonte;Lille;Paris;Raleigh;Sophia;Suzhou

Evaluation


60

Nature of final exam Others


40

Recommended Reading

Websites

MARKETING

Course Code NOUVEAU

ECTS Credits 3


Contact Hours 21


Programme PGE - M1 ABM France

Prerequisites -

Course Description



Semester fall


Evaluation


0



0

Recommended Reading

Websites

Prerequisite FINANCE

Course Code PGE.FINM1.FICOR.0512

ECTS Credits 2


Contact Hours 12



Prerequisites -

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Course Description -


Belo /Fall;Lille /Fall;Paris /Fall;Sophia /Fall;Belo /Spring;Lille /Spring;Paris /Spring;Sophia /Spring



Evaluation


0



0

Recommended Reading

Websites

Prerequisite MARKETING

Course Code PGE.FINM1.MKCOR.0408

ECTS Credits 2

Course Leader PRESS Melea

Contact Hours 12



Prerequisites -



Belo /Fall;Lille /Fall;Paris /Fall;Sophia /Fall;Belo /Spring;Lille /Spring;Paris /Spring;Sophia /Spring



Evaluation


0



0

Recommended Reading

Websites

MSc - Entrepreneurship and Innovation

Developing a multisided web platform

Course Code MSC.EISM2.ISELE.0034

ECTS Credits 3

Course Leader SERVEL Nicolas

Contact Hours 18


Programme MSc - Entrepreneurship and Innovation

Prerequisites Business idea

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Course Description This course will take students through the process of coding for the creation of multisided

web platform using existing ready-to-use tools.

Along the way students will have to demonstrate deliverables of multisided platform content,

such as:

- a landing page

- a Beta testing

- a payment page

These deliverables will allow students to validate the relevance of their value proposition

through field feedback from users.


Suzhou /Fall

Semester fall

Campus Sophia;Suzhou

Evaluation


50



50

Recommended Reading

Websites

ECO-SYSTEM OF INNOVATION

Course Code MSC.EISM2.STCOR.0003

ECTS Credits 3

Course Leader DIBIAGGIO Ludovic

Contact Hours 18



Prerequisites None

Course Description Innovation is like an iceberg and a tropical forest. It is like an iceberg because what you see

above the surface is just a small part of the reality. It is like a tropical forest because, like a

biological ecosystem, variety of elements is necessary for life to develop. The course is

organized to discover what is under the surface of innovation and the multiplicity of actors

necessary to develop rich innovation environments, and to make innovation happen through

entrepreneurship.

Ecosystems of innovation are nowadays essential to understand and to act into the innovation

and entrepreneurial world. Different ecosystems co-exist: National Systems of Innovation,

Local System of innovation, Platform of innovation. The seminar will be an opportunity for the

participants to enter into this ecosystems of Innovation world not only from the start-up

perspective, but also from the existing company one.

It will be also a unique opportunity to discover Sophia Antipolis as an example of a local

system of innovation, and to meet local key players.


Sophia /Fall;Suzhou /Fall

Semester fall


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Evaluation


50



50

Recommended Reading

Lectures obligatoires / Required readings : Lectures Recommandées / Recommanded

readings : - Chesbrough Henry (2006) Open Innovation, the New Imperative for Creating and

Profiting from Technology, Harvard Business School Press. - Chong-Moon L, Miller W.F., Gong

Hancock M., Rowen H. S., (2000) The Silicon Valley Edge: A Habitat for Innovation and

Entrepreneurship , Stanford Business Books. - Isaak R. (2008). "From collective learning to

Silicon Valley replication: The limits to synergistic entrepreneurship in Sophia Antipolis."

Research in International Business and Finance(doi:10.1016/j.ribaf.2008.03.006). - Rantanen K.

Bernasconi M. (2009). "International Comparison of Entrepreneurial Sub-Cultures within

Cultures: Effect of Territory on Entrepreneurial Strategies for Fundraising." International Journal

of Business 14(4) 309-320. - Senor D., Israel, The startup nation, Twelve, 2009.

Websites Global Entrepreneurship monitor :http://www.gemconsortium.org/ Accenture Tech Vision:

https://www.accenture.com/us-en/insight-disruptive-technology-trends-2017 Top global

innovators: http://top100innovators.stateofinnovation.com/ The origin of the Sil

EFFECTUAL STRATEGIC MARKETING


ECTS Credits 3

Course Leader VIAN Dominique

Contact Hours 18



Prerequisites An interest in challenging traditional strategic marketing

Course Description The course introduces the concept of effectuation (exercising control without predicting the

future) and applies it to strategic marketing.

This new paradigm allows students to consider ISMA360® as a method for innovation.

ISMA360® SKEMA Business School – Author Dominique Vian.



Semester fall


Evaluation


100



0

Recommended Reading

Lectures obligatoires / Required readings : Effectual Entrepreneurship ( 2011) Routledge,

authors Read, Sarasvathy, Dew, Witbank, Ohisson Lectures Recommandées / Recommanded

readings : Vian D. (2013), ISMA360, la boussole de l'entrepreneur innovateur Ed. de boeck,

collection le management en pratique

http://superieur.deboeck.com/titres/130088_2/isma360.html

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Websites effectuation.org

Ethics, governance and entrepreneurship

Course Code MSC.EISM2.STELE.0054

ECTS Credits 3

Course Leader BARRAQUIER Anne

Contact Hours 18



Prerequisites Fundamental undergraduate level management, marketing and financial knowledge.

Course Description Entrepreneurial ventures are distinct from established businesses in many respects. Their

structure is strongly dependent upon the entrepreneurs, from one person to a few people.

Social pressure, desire to succeed, isolation, lack of guidance and other factors can lead the

entrepreneur to make unethical decisions or engage in deviant behaviour (corruption, abuse,

fraud, etc.). The course will focus on these issues. It will start with an overview of ethical issues,

to provide students with a sense of ethical dilemmas, and cognitive devices to solve them.

Then, we will introduce issues of ownership and governance. Ownership structure and

governance mechanisms are introduced and discussed in class with respect to their ethical,

social and sustainable implications.


Suzhou /Fall

Semester fall


Evaluation


30

Nature of final exam Case study;Others


70

Recommended Reading

Main source: journal articles (provided as course starts) -- Other: Stout, L. A. (2012). The

shareholder value myth: How putting shareholders first harms investors, corporations, and the

public. Berrett-Koehler Publishers.

Websites

FINANCE FOR NEW VENTURE MANAGEMENT

Course Code MSC.EISM2.FIELE.0123

ECTS Credits 3

Course Leader LAI Wan Ni

Contact Hours 18



Prerequisites basics in accounting and finance

Course Description The course is dedicated to transfer the essentials of finance and accounting tools for

supporting decisions about the effective launching and management of the operations of a

new venture.

16 / 32



Semester fall


Evaluation


100



100

Recommended Reading

Lectures obligatoires / Required readings : Vernimmen Corportate finance, 3rd Edition

Lectures Recommandées / Recommanded readings : Will be communicated during the

tutorials.

Websites Will be communicated during the tutorials.

IDENTIFYING AND MANAGING BUSINESS OPPORTUNITIES


ECTS Credits 3

Course Leader CIRILLO Bruno

Contact Hours 24



Prerequisites Interested exchange students should send their CV to the course leader for the consideration

of joining the course.

Course Description What do business opportunities look like? How do firms discover and exploit these

opportunities to create value and sustain competitive advantage?

Entrepreneurship is the art of recognition and exploitation of opportunities. Entrepreneurship

is valuable within existing organizations as well as in the establishment of new ventures.

Discovering business opportunities requires that individuals not only possess knowledge, but

that they also have the cognitive abilities that allow them to value and exploit that knowledge

within teams.

By combining in-class experiments, debates, practitioners testimonials and an innovation

contest, the course aims at providing students with the cognitive process to identify and

leverage business opportunities within organizations.



Semester fall


Evaluation


50



50

Recommended Reading

Websites

17 / 32

INNOVATION AND NEW PRODUCT DEVELOPMENT USING DESIGN THINKING

Course Code MSC.EISM2.MKCOR.0111

ECTS Credits 4


Contact Hours 21



Prerequisites Marketing Strategy

Course Description New product development is the process of creating a new product (good or service) to be

sold by a business to its customers. It is the efficient and effective generation and

development of ideas through a process that leads to new products. In a systematic approach,

product development consists of conceptualizing and evaluating ideas and turning them into

tangible products. This process applies to goods and services.

From an entrepreneurial perspective, the issue of product development is to liaise the

identification of an opportunity and the marketing of a tangible product. Using design

thinking and user innovation approach, the course will focus on this opportunity-product fit

and prepare students to understand the process and the steps through which technology-

based or market-based opportunities are transformed into marketable offerings. Sustainable

development dimensions will be focused on during the course.

The course will give students an overview of the relationship between strategic marketing and

the creation of innovation within an organization. In this course, students will learn 1) the

stages in developing an innovation; 2) develop sustainable innovation strategies on how to

create value in a world of finite resources;



Semester fall


Evaluation


100

Nature of final exam Presentation;Report / Dissertation


0

Recommended Reading

Lectures Recommandées / Recommanded readings : Christensen, C. (2003), The innovator’s

dilemma, Harper Business; Sempels & Hoffmann (2013), Sustainable Innovation Strategy,

London: Palgrave-Macmillan;Hoffmann & Coste (2013), Global Luxury Trends, London:

Palgrave Macmillan; Holt (2004), How Brands Become Icons, HBP; Midgley, D. (2009), The

Innovation Manual, Wiley; Christensen, C. (2003), The innovator’s dilemma, Harper Business;

Websites

NEW VENTURE AND BUSINESS PLAN


ECTS Credits 4


Contact Hours 27


18 / 32


Prerequisites none

Course Description This course will take the student from innovative idea creation to early start-up activities and

acquisition of the first clients for a new business. Central to this process is the iterative creation

and fine tuning of a business plan, development of understanding the uses of the business

plan for management of key activities and for attracting outside investors.



Semester fall


Evaluation


50



50

Recommended Reading


readings : Osterwalder, A., Pigneur, Y. (2010). Business Model Generation, Wiley Chereau, P.,

Meschi, P.X. (2017), Strategic consulting - PALGRAVE

Websites

OPEN INNOVATION FOR GLOBAL ENTREPRENEURS

Course Code MSC.IBPM2.ISELE.0023

ECTS Credits 3

Course Leader KAMINSKA Renata

Contact Hours 18



Prerequisites None

Course Description The objective of this course is to analyze the emergence of Open Innovation paradigm and its

relevance for managers and entrepreneurs. First, we will define what Open Innovation is in

relation to what some now call Closed Innovation. Second, through the lenses of managers of

incumbent firms and potential entrepreneurs, we will analyze how different organizations,

large and small, espouse the principles of Open Innovation. Finally, we will evaluate the

opportunities created by the platform-based network-centric innovation in the global

economy.


Suzhou /Fall

Semester fall


Evaluation


50

Nature of final exam Presentation


50

19 / 32

Recommended Reading

Surowiecki J. (2005), The Wisdom of Crowds: Why the Many Are Smarter Than the Few. Abacus

On cognitive diversity: Page S. (2008), The Difference: How the Power of Diversity Creates

Better Groups, Firms, Schools, and Societies. Princeton University Press. Chesbrough H.W.

(2003), The era of open innovation, MIT Sloan Management Review, Spring. Hargadon A. &

Sutton R.I. (2000), Building an innovation factory, Harvard Business Review, May-June, 157-166.

Von Hippel E. (2005), Democratizing Innovation. MIT Press: Cambridge: MA Baldwin C. & von

Hippel E. (2011), Modeling a Paradigm Shift: From Producer Innovation to User and Open

Collaborative Innovation, Organization Science, 22(6), 1399–1417. Henkel J. & Baldwin C. Y.

(2010), Modularity for Value Appropriation – How to Draw the Boundaries of Intellectual

Property, Working Paper - Harvard Business School, 11-054. Huston L. & Sakkab N. (2006),

Connect and develop: inside Procter & Gamble's new model for innovation, Harvard Business

Review, March, 58-66. Johnson, S. (2010), Where good ideas come from, London, Penguin.

Nielsen M. (2012), Reinventing discovery, Princeton: NJ: Princeton University Press.

Chesbrough H.W. (2006). Open Business Models: How to Thrive in the New Innovation

Landscape, Harvard University School Press. Page, S. E. (2007). Making the Difference:

Applying a Logic of Diversity. Academy of Management Perspectives, 21(4), 6–20. Anderson, C.

(2004). The Long Tail. Wired, 170–177. Anderson, C. (2012). Makers: The New Industrial

Revolution. Random House, London. Adner, R. (2012). The wide lens: What successful

innovators see that others miss. London: Penguin Books. Cusumano, M. 2010. "The evolution

of platform thinking." Communications of the ACM 53(1):32-34. Eisenmann, T., J. Parker and

M.W. Van Alstyne. 2006. "Strategies for two-sided markets." Harvard Business Review.

Websites GE view on additive manufacturing and open innovation

https://plus.google.com/events/c273pncgit22a3i88n9ofg97sto 3D printers and disruptive

innovation http://disruptiveinnovation.se/?p=286 Blomberg report

http://www.bloomberg.com/news/2013-05-14/how-3-

SUSTAINABLE INNOVATION FROM A BUSINESS PERSPECTIVE


ECTS Credits 3


Contact Hours 18



Prerequisites none

Course Description You will develop a true understanding of the new rules of the world in which you will evolve

and develop by showing you the potential business opportunities that SD offers especially

through innovation, mostly looking through the environmental lens, and be able to apply the

principles of sustainable development to your thinking processes.



Semester fall


Evaluation


100

Nature of final exam Case study;Presentation


0

20 / 32

Recommended Reading


readings :

Websites

MSc - International Business

CULTURAL ASPECTS OF BUSINESS

Course Code MSC.IBSM2.STCOR.0046

ECTS Credits 3

Course Leader LI Laubie

Contact Hours 18


Programme MSc - International Business

Prerequisites knowledge of basic functions

Course Description International business induces a lot of challenges, among which communicating across

cultures is a permanent concern from local market entry stage to making your business

effectively work in the daily course of operations.

The course aims at giving a set of keys about doing business in an international context, and

specifically in China.


Suzhou /Fall

Semester fall

Campus Suzhou

Evaluation


50



50

Recommended Reading


readings : Page Scott E. (2007), The Difference: How the Power of Diversity Creates Better

Groups, Firms, Schools, and Societies, Princeton University Press. Trompenaars, F (1993)

Riding the Waves of Culture: Understanding cultural diversity in business, Economist Books,

London

Websites

GEOPOLITICS OF WORLD BUSINESS

Course Code MSC.IBRM2.STELE.0056

ECTS Credits 3

Course Leader COSTE-MANIERE Ivan

Contact Hours 18



Prerequisites n/a

21 / 32

Course Description This course is designed to prepare students to understand how geography and politics

intersect with and influence international business and multinational firms. Upon successful

completion of the course, students should possess an awareness of important geopolitical

facts and should be able to demonstrate the analytical and strategic thinking skills that reflect

an understanding of how these facts interact with and affect international business

competition. In particular, the course will examine how geographic location, natural resource

endowments, historical relationships, and national and institutional political factors influence

global companies.


Raleigh /Fall;Suzhou /Fall

Semester fall

Campus Raleigh;Suzhou

Evaluation


50

Nature of final exam Case study


50

Recommended Reading

Learning Objectives At the end of this course, students are expected to know what are the

main foundations, frameworks and practices of updated current world business; to identify the

key challenges in managing risks and crisis in foreign environments; and to be able to

implement effective management strategies and practices in fast changing and evolving

frameworks. From incoterms to country risk, corruption index or some other qualitative and

quantitative parameters will be explained with some specific cases all the world around.

Instructional Material and References Students will have compulsory readings on as well texts

and case studies to further understand the challenges of pure applied and pragmatic

globalization. Most of the cases will be dealing with the NAFTA or the LATAM area without

forgetting India, Africa, China, GCC or Asia… Additional readings are suggested for this

course: In Defense of Globalization: With a New Afterword, Jagdish Bhagwati, 2007, Oxford

Blueprint for Action: A Future worth Creating, Thomas P.M. Barnett, 2005, Berkeley Books

Instructional Methods The course will be taught using a mix of theoretical materials, case

studies, anecdotes, as well as presentations and numerous discussions. The aim of each

session is to connect and bridge theory to practice through texts, case studies and/or videos.

Websites

GLOBAL SUPPLY CHAIN MANAGEMENT

Course Code MSC.IBSM2.PMCOR.0007

ECTS Credits 4


Contact Hours 24



Prerequisites n/a

Course Description This course aims to introduce students to the international nature of business supply chains

and how companies work in the global marketplace. It develops students understanding of

how companies design and manage their international supply chains through utilisation of

specific management techniques. Students will develop a wider understanding of business

competitiveness in global marketplaces and how to use theories to evaluate the effectiveness

22 / 32

of choices made by organizations.The module also enables students to link the evaluation to

management of these international networks.


Suzhou /Fall

Semester fall

Campus Suzhou

Evaluation


40



60

Recommended Reading

A variety of white papers, articles, blogs, websites, news stories, etc. will be added to required

readings.

Websites

IMPORTING AND EXPORTING IN A GLOBAL MARKET

Course Code MSC.IBUM2.STCOR.0061

ECTS Credits 5

Course Leader AMMAR Oussama

Contact Hours 30



Prerequisites None

Course Description A study of the principles, places, regulations and procedures of international trade, including

terms of sale (INCOTERMS), financing arrangements, means of payment, credit insurance,

shipping and insurance issues, support services, customs procedures, and trade facilitation.

The basic objective of this course is to provide students with the necessary knowledge, skills

and

foundations for acquiring a wide range of rewarding careers into the rapidly expanding world

of Import & Export Management.


Belo /Fall;Paris /Fall;Raleigh /Fall;Suzhou /Fall

Semester fall

Campus Belo Horizonte;Paris;Raleigh;Suzhou

Evaluation


50

Nature of final exam Case study;Presentation;Report / Dissertation;Class participation


50

Recommended Reading

- Albaum, G. and E. Duerr (2016), “International Marketing and Export Marketing”, Printice Hall

FT, 7th Edition. - Weiss, Kenneth D. (2010), "Building an Import/Export Business", 4th Edition. -

ICC Chamber of Commerce (2010), "Incoterms 2010". - Selected case studies to be provided

before the begining of the course.

Websites

23 / 32

INTERNATIONAL ENTREPRENEURSHIP

Course Code TBC

ECTS Credits 4

Course Leader LIN Hua

Contact Hours 0



Prerequisites TBC

Course Description TBC


Suzhou /Fall

Semester fall

Campus Suzhou

Evaluation


0



0

Recommended Reading

Websites

INTERNATIONAL PROJECT MANAGEMENT

Course Code MSC.IBBM2.PMCOR.0055

ECTS Credits 5

Course Leader ELTIGANI Adil

Contact Hours 30



Prerequisites Course Project Management Fundamentals

Course Description The Project Management track is dedicated to deliver practical and theoretical PM

fundamentals. based on « best practices » collected from worldwide Professionals and

documented by PMI® (Project Management Institute) thru the PMBOK® (Project

Management Body Of Knowledge), a worldwide Project Management Standard.



Semester fall


Evaluation


60



40

24 / 32

Recommended Reading

Lectures obligatoires / Required readings : PMBOK 5th Edition (edited by PMI) English version.

Electronic PDF version free of charge for PMI members. Paper copy can be ordered on

Amazon.com Lectures Recommandées / Recommanded readings : None

Websites Www.pmi.org: For PMI members, Access to all PMI standards, including PMBOK 5th edition,

and an electronic PM library with more than 300 PM Books. Www.pmexam.com: Example of

daily questions in same format as for the real exam)

INTERNATIONALISATION OF THE FIRM

Course Code MSC.IBNM2.STCOR.0028

ECTS Credits 5

Course Leader AMMAR Oussama

Contact Hours 30



Prerequisites none

Course Description The course will teach students through academic lectures and firm consulting field practice the

process of internationalization of firms from the decision to internationalize to the

organizational structuring of internationalization.

The course will be structured in 2 parts:

- Part 1: 15h of teaching of theories of internationalization supported by case studies and/or

research papers and transfer of analytical tools used in internationalization consulting

missions.

- Part 2: 15h of action learning as consultancy works with firms facing an issue of

internationalization.



Semester fall


Evaluation


50

Nature of final exam Case study;Presentation


50

Recommended Reading


readings : - World 3.0 - Ghemawat Pankaj., Harvard Business School Press, 2011 - Le conseil

stratégique pour l'entreprise - Chereau Philippe, Meschi Pierre-Xavier, Pearson, 2014 -

Ghemawat Pankaj, Distance Still Matters: The Hard Reality of Global Expansion, Harvard

Business Review, vol. 79, no 8, 2001, p. 137-147. - Ghemawat Pankaj, The Cosmopolitan

Corporation, Harvard Business Review, vol. 89, no 5, 2011, p. 92-99. - Lasserre Philippe, Global

Strategic Management, Palgrave McMillan, New York, 2003. - Lessard Donald, Lucea Rafael &

Vives Luis, Building your Company’s Capabilities Through Global Expansion, MIT Sloan

Management Review, vol. 54, no 2, 2013, p. 61-67. - Johanson Jan & Vahlne Jan-Erik, The

Uppsala Internationalization Process Model Revisited: From Liability of Foreignness to Liability

of Outsidership, Journal of International Business Studies, vol. 40, no 9, 2009, p. 1411-1431. -

Ghemawat Pankaj, « Managing Differences: The Central Challenge of Global Strategy »,

Harvard Business Review, vol. 85, no 3, 2007, p. 58-68.

Websites

25 / 32

MARKETING TO CHINESE CUSTOMERS

Course Code MSC.IBUM2.MLELE.0031

ECTS Credits 3


Contact Hours 18



Prerequisites none

Course Description Today's business world is often presented as globalised and uniform - at the expense of a

deep understanding of local markets. In many respects, the Asian and Chinese market ar

unique in today's global economy.Underestimating this uniqueness is a key reason why

businesses fail in Asia / China.

This course is designed for students to appreciate the specifics of doing business in Asia

/China and open doors for success. The course will cover key topics (see below) with a balance

between describing market situations and offering relevant keys for businesses to succeed.

The course material will largely draw from market facts and observations and real cases of

companies.

The focus is clearly Chinese market / consumers, altough regional cases and situations will be

discussed.


Suzhou /Fall

Semester fall

Campus Suzhou

Evaluation


40



60

Recommended Reading

Lectures obligatoires / Required readings : none Lectures Recommandées / Recommanded

readings : none

Websites none

MSc - Luxury and Fashion Management

CHINESE SEMESTER 1

Course Code MSC.LFMM2.LGCOR.0027

ECTS Credits 1


Contact Hours 0


Programme MSc - Luxury and Fashion Management

Prerequisites None

Course Description Beginner

26 / 32

To enable learners who have some basic knowledge to gain a more comfortable entry to

Mandarin Speaking Environment and become more confident. This program is designed for

beginners who can pass HSK 1. By the end of the level, learners would have mastered the basic

foundation of the language and pass HSK 2.

Intermediate

To enable students to understand and learn basic language materials about life. The learner is

to use more complicated sentence structures or organize simple passages in communication

and description.

Advanced

The course follows the functional approach to language learning in stressing the students'

ability to communicate effectively in a broad range of everyday situations. Our goals are to

develop students’ listening, speaking, reading and writing proficiency in advanced Chinese.

Specifically, the focus will be on comprehension and usage of fundamental grammatical

structures in modern Chinese, building of vocabulary and idiomatic expressions, and raising

awareness of Chinese culture.


Suzhou /Fall

Semester fall

Campus Suzhou

Evaluation


40



60

Recommended Reading

Lectures obligatoires / Required readings : 体验汉语 Lectures Recommandées /

Recommanded readings : GreatWall Chinese

Websites Http://www,globalhanyu.com http:www.nihao.com http://www.chinesepod.com

http:www.laowaichinese.net ttp:www.nciku.cn http://www.zapchinese.com/

Http://www.greatwallchinese.cn/portal.do

CHINESE SEMESTER 1 OPTION

Course Code MSC.LFMM2.LGOPT.0028

ECTS Credits 0


Contact Hours 0



Prerequisites None

Course Description Beginner

To enable learners who have some basic knowledge to gain a more comfortable entry to

Mandarin Speaking Environment and become more confident. This program is designed for

beginners who can pass HSK 1. By the end of the level, learners would have mastered the basic

foundation of the language and pass HSK 2.

Intermediate

To enable students to understand and learn basic language materials about life. The learner is

to use more complicated sentence structures or organize simple passages in communication

and description.

27 / 32

Advanced

The course follows the functional approach to language learning in stressing the students'

ability to communicate effectively in a broad range of everyday situations. Our goals are to

develop students’ listening, speaking, reading and writing proficiency in advanced Chinese.

Specifically, the focus will be on comprehension and usage of fundamental grammatical

structures in modern Chinese, building of vocabulary and idiomatic expressions, and raising

awareness of Chinese culture.


Suzhou /Fall

Semester fall

Campus Suzhou

Evaluation


0



100

Recommended Reading

Lectures obligatoires / Required readings : 体验汉语 Lectures Recommandées /

Recommanded readings : GreatWall Chinese

Websites Http://www,globalhanyu.com http:www.nihao.com http://www.chinesepod.com

http:www.laowaichinese.net ttp:www.nciku.cn http://www.zapchinese.com/

Http://www.greatwallchinese.cn/portal.do

DESIGN AND INNOVATION

Course Code MSC.LFMM2.MKCOR.0018

ECTS Credits 4


Contact Hours 24



Prerequisites None

Course Description Introduction to Design

Roots and history

Aims, goals and different jobs in design

creatives methodologies

Initiation to Design Management

- Brands strategies Definitions

- Defining and creating and elaborating aBrand Book

- Defining a creatifve concept



Semester fall


Evaluation


100

Nature of final exam Quizz;Presentation;Report / Dissertation

28 / 32


0

Recommended Reading

Lectures obligatoires / Required readings : Claude Levi-Strauss, Anthropologie structurale,

Pocket, 2003 Kotler Philip, Dubois Bernard, Delphine Manceau, Marketing Management,

Pearson Education, 2004 Ferdinand de Saussure, Cours de linguistique générale, editions Payot

1995 Lectures Recommandées / Recommanded readings : Porter Michael, Avantage

concurrentiel, Paris, Dunod, 1999 Cooper Rachel and Mike Press, The Design Agenda,

Chichester, John Wiley & Sons Ltd, 1995 Sun Tzu, L’Art de la guerre, Flammarion, 1999

Websites

FASHION AND BRAND MANAGEMENT


ECTS Credits 4

Course Leader HOFFMANN Jonas

Contact Hours 24



Prerequisites None

Course Description Managing luxury or fashion brand is not the same as managing a consumer goods one, the

specificities of that brand management are huge and make from the luxury brand

management a specific exercise.

The objective of this course is to aware students to this and to provide them a clear view on

the subjects of brands: from brand equity, strategic brand management process and brand

identity. The lectures will lay a stress on all the specificities of the fashion and luxury worlds

from the products characteristics to consumer behaviour, issues faced in each sectors and all

the macroeconomics trends



Semester fall


Evaluation


0



100

Recommended Reading

Lectures obligatoires / Required readings : The Luxury Srategy: Break the rules of Marketing to

build luxury brands Jean-Noel Kapferer and Vincent Bastien Editions Kogan Luxury Brand

Management -A world of privilege Michel Chevalier et Gérard Mazzalovo Editions Wiley

Lectures Recommandées / Recommanded readings : Luxe & Co Dana Thomas Editions Les

Arènes Strategic Brand Management Kevin Lane Keller Editions Pearsons Luxury

World: Past, present and future of luxury brands Mark Tungate Editions Kogan

Websites

29 / 32

GLOBAL LUXURY & FASHION

Course Code MSC.TRCM2.FICOR.0001

ECTS Credits 3

Course Leader POISSON Jérôme - EXT

Contact Hours 18



Prerequisites -




Semester fall


Evaluation


100



0

Recommended Reading

-

Websites -

INTEGRATED LUXURY AND FASHION COMMUNICATION


ECTS Credits 5


Contact Hours 30



Prerequisites None

Course Description This specialization seeks to give students showing financial or marketing backgrounds the

opportunity to enhance their knowledge in the luxury world, maybe one the fastest moving

ones. The main aim is to acquire the skills enabling students to evolve in the innovation-driven

and polycultural environment of global luxury companies and holdings.



Semester fall


Evaluation


100



0

Recommended Reading

Lectures obligatoires / Required readings : To be given during the lectures Lectures

Recommandées / Recommanded readings :

30 / 32

Websites

INTERNATIONAL MARKETING STRATEGIES FOR LUXURY AND FASHION GOODS


ECTS Credits 4

Course Leader HOFFMANN Jonas

Contact Hours 24



Prerequisites None

Course Description The International Marketing Strategies for Luxury and Fashion Goods provides students with a

clear understanding of key global business issues and trends surrounding international

marketing strategies for luxury and fashion goods today as well as providing a comprehensive

framework for taking marketing strategy decisions. Specifically, students will learn how to

develop cultural innovations and cultural strategies. Cases studies illustrate the topics above

with a focus in the markets of Europe, US, China and Brazil.



Semester fall


Evaluation


0



100

Recommended Reading

Lectures obligatoires / Required readings : Hoffmann & Coste (2013), Global Luxury Trends,

London: Palgrave-Macmillan. Hoffmann & Coste (2012), Luxury Strategy in Action, London:

Palgrave-Macmillan. Sempels & Hoffmann (2013), Sustainable Innovation Strategy, London:

Palgrave-Macmillan. Holt & Cameron (2010), Cultural Strategy, Oxford: OUP. Lectures

Recommandées / Recommanded readings : Kapferer & Bastien (2008 or 2012), The Luxury

Strategy: Break the Rules of Marketing to Build Luxury Brands, Kogan Page Chevalier &

Mazzalovo (2008), The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands,

Wiley Okonkwo, U. (2007), Luxury Fashion Branding: Trends, Tactics, Techniques, Palgrave-

Macmillan Okonkwo, U. (2008), Luxury Online: Styles, Systems, Strategies, Palgrave-Macmillan

Michel Chevalier et Michel Gutsatz (2012), Luxury Retail Management: How the World's Top

Brands Provide Quality Product and Service Support, Wiley Radha Chadha and Paul Husband

(2008), The Cult of the Luxury Brand: Inside Asia's Love Affair With Luxury, Nicholas Brealey

Michel Chevalier and Pierre Xiao Lu (2009), Luxury China: Market Opportunities and Potential,

Wiley Pierre Xiao Lu (2008), Elite China: Luxury Consumer Behavior in China, Wiley Manfredi

Ricca et Rebecca Robins (2012), Meta-luxury: Brands and the Culture of Excellence, Wiley

Dana Thomas (2008), Deluxe: How Luxury Lost Its Luster, Penguin Christian Blanckaert, Luxe,

Paris: Cherche-Midi.

Websites

31 / 32

REGULATORY ISSUES IN THE LUXURY INDUSTRY

Course Code MSC.LFMM2.MKELE.0023

ECTS Credits 3

Course Leader DALLOZ Marc

Contact Hours 18



Prerequisites None

Course Description Premiums and promotions are constantly used by all major mail order companies

Licensing is used by all major brands around the world



Semester fall


Evaluation


50



50

Recommended Reading


readings : Indicated by the teacher: www.wipo.org

Websites

STATE OF THE ART IN FASHION AND LUXURY


ECTS Credits 3


Contact Hours 18



Prerequisites None. This course is devoted to students joining the MSc Luxury & Fashion Management as

they are willing to work in the marketing, branding, artistic, international fields, and need an

average background level.

Course Description This specialization seeks to give students showing financial or marketing backgrounds the

opportunity to enhance their knowledges in the luxury world, maybe one the fastest moving

ones. The main aim is to acquire the skills enabeling students to evolve in the innovation-

driven and polycultural environment of global luxury companies and holdings.



Semester fall


Evaluation


100


32 / 32


0

Recommended Reading

Lectures obligatoires / Required readings : Let Them Eat Cake: Marketing Luxury To The

Masses -- As Well As The Classes (janvier 2005) de Pamela N. Danziger Trading Up: Why

Consumers Want New Luxury Goods... And How Companies Create Them (janvier 2005) de

Michael Silverstein, et al -- Relié Lectures Recommandées / Recommanded readings :

Websites

UPDATES IN LUXURY & FASHION AND CRITICAL THINKING

Course Code nouveau

ECTS Credits 3


Contact Hours 18



Prerequisites -



Suzhou /Fall

Semester fall

Campus Suzhou

Evaluation


100



0

Recommended Reading

-

Websites -

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