COURSE CATALOGUE - bsbu Ecole Programme - Master in... · COURSE CATALOGUE Grande Ecole ......

Published - mai 2 2017 11:22AM

COURSE CATALOGUE

Grande Ecole Programme Master in Management Level 1

English Track

Fall Semester 2017-2018

Published - mai 2 2017 11:22AM

Summary:

MiM1 – Core courses - (English) S1 - Communication Strategies 1 ............................................................ 3

MiM1 – Core courses - (English) S1 - European Law ................................................................................... 4

MiM1 – Core courses - (English) S1 - Financial analysis - ESC ................................................................... 5

MiM1 – Core courses - (English) S1 - Human Resources Management ...................................................... 6

MiM1 – Core courses - (English) S1 - Management control - budgetary control ....................................... 7

MiM1 – Core courses - (English) S1 - Strategic Analysis ............................................................................. 8

MiM1 – Core courses - (English) S1 - Strategic Marketing 1 ....................................................................... 9

Français et Culture - French - Elementary .................................................................................................. 10

Français et Culture - French - Intermediate ................................................................................................ 11

Français et Culture - French - Advanced 1 .................................................................................................. 12

Français et Culture - Culture & Société ....................................................................................................... 13

Français et Culture - French culture and society ........................................................................................ 14

Français et Culture - Intercultural Management and Communication .................................................... 15

All course descriptions are based on 2016-17 syllabus and are subject to

modifications.

3/15

MiM1 – Core courses - (English) S1 - Communication Strategies 1

Time volume (in hour): 20 Total student workload: 60 ECTS: 3 Semester: Autumn

Module's Manager: BONESCU Mihaela

Pre-requisites: none

Description: The main topics in the course will enable the student to assess and evaluate the role of advertising and other promotional mix elements in the integrated marketing communications program. Attentions will be given to the various communication tools and the process by which integrated marketing programs are planned, developed and executed. The international environment will be examined that has an impact on the integrated marketing communication strategies.

Understand the place of a communication strategy into the global marketing management strategy

Learning objectives: GK2 To be acquainted with the fundamentals of marketing and sales GK2.3 To understand and to make the connection between the marketing strategy and the commercial plan of action GS6 To work with others, to possess relational qualities GS7 To know how to communicate effectively, both orally and in writing

Methodology: Teaching language : english, french

Teaching tools:

Pedagogical methods:

Assessments:

Final collective assessment - Big lecture hall 50%

Continuous individual assessment - Big lecture hall 50%

Remedial classes - Big lecture hall 100%

Final collective assessment - Collective dossier 50%

Continuous individual assessment - Individual case study 50%

Skills:

MGE GK 02 - To be acquainted with the fundamentals of marketing and sales

MGE GK 02.03 - To understand and to make the connection between the marketing strategy and the commercial plan of action

MGE GS 06 - To work with others, to possess relational qualities

MGE GS 07 - To know how to communicate effectively, both orally and in writing

References:

WELLS William (2000), Advertising : principles and practice, Prentice Hall, 125.55 WEL

PARENTE Donald (2000), Advertising campaign strategy : a guide to marketing communication plans, The Dryden Press, 125.70 PAR

SHIMP Terence A. (2000), Advertising promotion : supplemental aspects to integrated marketing communications, The Dryden Press, 125.55 SHI

KOTLER Philip (2012), Marketing management, Pearson Education, 121.55 KOT

KOTLER Philip (2009), Marketing management : first european edition [E-BOOK], Pearson,, 121.55 KOT

4/15

MiM1 – Core courses - (English) S1 - European Law


Module's Manager: GAUPILLAT Mathilde

Pre-requisites: Understanding of English

Description: Introduction to European Law. History of the European Union. Presentation of : the European institutions, The European legal sources, The European Union Court of Justice. Exercices and presentations by the students.

History of the European Union Main European institutions European legal sources European Union Court of Justice (EUCJ) Reading and understanding of a judgement of the EUCJ

Learning objectives: MGE GK 01 : To be acquainted with the economic, legal and political environment of the firm The aim of this module is to develop a knowledge and understanding of the European legal system. This course gives students a comprehensive grasp of European Law.

Methodology: Teaching language : english

Teaching tools: Cases. Course support. Work

Pedagogical methods: Case studies. Oral presentations. Debates

Assessments:

Final collective assessment - Big lecture hall 100%

Final collective assessment - Collective dossier 100%

References:

MOUSSY Nicholas (2009), Access to European Union : law, economics, policies, European Study Service, 413.29 MOU

MOUSSIS Nicholas (2009), EU environment and energy policies : two interwoven legislative areas, European Study Service, 342.55 MOU

NIHOUL Paul (2009), European competition law 2009, Larcier, 322.37 NIH

TERRA Ben (2008), European tax law / Ed. 2008, Kluwer law international, 334.33 TER

GRUNDMANN Stefan (2006), General clauses and standards in European contract law : comparative law, EC law and contract law codification, Kluwer law international, 323.67 GRU

MOUSSY Nicholas (2009), Guide to European policies, European Study Service, 413.29 MOU

European commission (2008), Research for Europe, European commission, 151.55 EUR

BALDWIN Richard (2009), The economics of European Integration, McGraw-Hill, 413.29 BAL

WELZ Christian (2008), The European social dIalogue under articles 138 and 139 of the EC treaty : actors, processes, outcomes, Kluwer / First, 321.83 WEL

NELLO Susan (2005), The European Union : economics, policies and history, McGraw-Hill, XXXXX

SMALLBONE David (2010), The theory and practice of entrepreneurship : frontiers in European entrepreneurship research, Edward Elgar, XXXXX

LUND Joachim (Sous la dir. de) (2006), Working for the new order : European business under German domination, 1939-1945, University Press of Southern Denmark / Copenhagen Business School Press, 311.70 JOA

CAIRNS David (2010), Youth on the move : European youth and geographical mobility, Verlag für Sozialwissenschaften, 352.16 CAI

5/15

MiM1 – Core courses - (English) S1 - Financial analysis - ESC


Module's Manager: ZENOU Emmanuel

Pre-requisites: Basis of finance (value creation principles, discounting) and Basics of General accounting

Description: This course aims at developing financial skills and methodology required to any corporate manager. This implies in particular being able to formulate a diagnosis as regards to the financial results of a business, and on its ability to create value; the main themes includes : - Evaluating its default risk - Evaluating it profitability - Establishing recommendations - Presenting and explaining the overall diagnosis This lecture is based on case studies.

At the end of the module, student should have : Acquired technical and theoretical skills : value creation (book value, market value, market ratios); profitability ratios (ROE, RONA and breakdown of RONA into margin and assets turnover, leverage effect), risk assesment tools (solvability and liquidity ratios, cash flow statement). Acquired and be able to implement methodological skills : financial analysis methodology. Developed managerial capabilities : analysis and diagnosis; synthesis and oral qualities.

Learning objectives: Competencies targeted by this module: 1) GK3.5 - To know how to make a diagnosis about a firm’s financial situation 2) GS1 - To know how to analyse and solve a problem and to know how to structure one’s thinking 3) GS7 - To know how to communicate effectively, both orally and in writing

Methodology: Teaching language : english

Teaching tools: E-learning. Course support

Pedagogical methods: Case studies. Oral presentations. Diagnostics

Assessments:

Continuous collective assessment - Big lecture hall 40%

Final individual assessment - Big lecture hall 60%


Continuous collective assessment - Collective case study 40%

Final individual assessment - Written exam 60%

Skills:

MGE GK 03 - To be acquainted with the fundamentals of accounting, management control and finance

MGE GK 03.05 - To know how to make a diagnosis about a firm’s financial situation

MGE GS 01 - To know how to analyse and solve a problem and to know how to structure one’s thinking

MGE GS 07 - To know how to communicate effectively, both orally and in writing

References:

or any more recent version

VERNIMMEN Pierre (2014), Corporate finance : theory and practice, John Wiley & Sons,, 131.55 VER

VERNIMMEN Pierre (2014), Corporate finance : theory and practice [E-BOOK], John Wiley & Sons, 131.55 VER

6/15

MiM1 – Core courses - (English) S1 - Human Resources Management


Module's Manager: HAVARD Christelle

Pre-requisites: None

Description: This course is a beginners's course in Human Resource Management.

The main topics associated to this course are : Introduction IHRM; HR Planning; Recruitment and selection; Rewards; Performance management & Appraisal; Training and Career; Strategic HRM and CSR; Employee Relationship; Change management

Learning objectives: This module aims to prepare students becoming employees in international firms (giving them knowledge on stakes and practices in HRM) and managers in charge of a team (giving them skills on operational human resource management). Aimed and assessed skill: To be acquainted with the various dimensions of human resources within a firm (MGE GK 04.03)

Methodology: Teaching language : english Pragmatic approach, mix of knowledge and case studies

Teaching tools: Manual. Course support

Pedagogical methods: Critical analysis. Case studies. Oral presentations

Assessments:






Skills:

MGE GK 04 - To be acquainted with the fundamentals of the management of organisations and strategy

MGE GK 04.03 - To be acquainted with the various dimensions of human resources within a firm

MGE GS 01 - To know how to analyse and solve a problem and to know how to structure one’s thinking

References:

Fundamentals of Human resource management / Global Edition [E-BOOK] - DESSLER Gary - Available on Dawsonera.

7/15

MiM1 – Core courses - (English) S1 - Management control - budgetary control


Module's Manager: .

Pre-requisites: Financial Accounting, Managerial Accounting

Description: Introduction to Management control. Introduction to budgeting: planning and budgeting; budgetary control and variance analysis. Behavioural aspects and conclusion.

Introduction to management control: process, systems and structure of management control. Planning and budgetary control systems. Principles of planning and budgeting. The master budget: sales budget, production budget, direct materials purchases budget, direct manufacturing labour budget, cash budget, budgeted P & L, budgeted balance sheet. Budgetary control: flexible budgets and variance analysis. Behavioural aspects and conclusion.

Learning objectives: At the end of this module, students will be able to: 1) understand the role of management control in the organisation. 2) understand the principles of planning, budgeting and controlling. 3) know the key methods of planning and budgetary control. 4) establish a budget and comment the results of a variance analysis. GK3: To be acquainted with the fundamentals of accounting, management control and finance

Methodology: Teaching language : english, *Class session: lecture by the professor, correction of exercises, case studies and discussion. Student's personal work: reading documents, seeking additional information, preparing exercices and cases during each session

Teaching tools: E-learning. Manual. Cases. Course support

Pedagogical methods: Case studies. Researches. Seminars

Assessments:






Continuous individual assessment - Quiz 25%


Skills:

MGE GK 03 - To be acquainted with the fundamentals of accounting, management control and finance

MGE GK 03.02 - To understand the concepts of management control, especially cost analysis and budgetary management

References:

Management and Cost Accounting, A. Bhimani C.T. Horngren, S.M. Datar, G. Foster, Prentice Hall, 4th edition, 2008, Chapters 14 and 15 Essentials of Corporate Finace: Only Chapter 17.4 and 17.5.

ROSS Stephen A. (2008), Essential of corporate finance / Ed. 2008, McGraw-Hill, 131.55 ROS

BHIMANI Alnoor (2012), Introduction to management accounting [E-BOOK], Pearson Education,, 133.57 BHI

HORNGREN Charles T. (2015), Management and cost accounting [E-BOOK], Prentice Hall, 133.57 HOR

8/15

MiM1 – Core courses - (English) S1 - Strategic Analysis


Module's Manager: INGHAM Marc

Pre-requisites: none

Description: Introductory course in strategy

Analysis of a company’s trajectory and segmentation, analysis of the competitive environment (PESTEL analysis, Porter's analysis) and key success factors, analysis of the competitive positioning and business model of a firm, diagnosis of resources and skills, SWOT analysis.Strategic options (specialization, integration, diversification, internationalization)

Learning objectives: To be acquainted with the principal tools of strategic analysis and to know how carry out a diagnosis. (Competency GK 4 (G.K.04.04))

Methodology: Teaching languages : english, french

Teaching tools: Manual. Cases. E-learning

Pedagogical methods: Case studies

Assessments:








Skills:

MGE GK 04 - To be acquainted with the fundamentals of the management of organisations and strategy

MGE GK 04.04 - To be acquainted with the principal tools of strategic analysis and to know how to carry out a diagnosis

References:

JOHNSON Gerry (2008), Exploring corporate strategy : text and cases / Ed. 2008, Prentice Hall / Financial times,, XXXXX

9/15

MiM1 – Core courses - (English) S1 - Strategic Marketing 1


Module's Manager: TAVILLA Valériane


Description: Course Philosophy- Marketing creates value for customers by focusing on the long-run relationship as well as on short-run sales. This course emphasizes the role of what is traditionally called the “marketing mix” or the “4 P’s - product, price, promotions (communication) and place (distribution) - in creating value for customers, which in turn creates value (revenue and profit streams) for owners, shareholders and employees. The course also highlights the interrelatedness of the different elements of the marketing mix.

At the completion of the course, students should be able to: 1. Define the marketing concept and its shift from transaction-based to relationship marketing. 2. Identify the different components of the marketing environment. 3. Define the concept of product, product policy, branding and product life cycle. 4. Learn about qualitative & quantitative market research 5. Explain the concept of pricing and approaches to price setting. 6. Describe the marketing channels and the major channel strategy decisions. 7. Describe the communication process, the promotional mix and effectiveness.

Learning objectives: MGE GK 02.03: savoir analyser la stratégie marketing de l'entreprise et la replacer dans son environnement concurrentiel MGE GS 06: Travailler avec les autres, avoir des qualités relationnelles MGE GS 07: Savoir communiquer avec efficacité à l'écrit et à l'oral

Methodology: Teaching language : English, French. Teaching Methods- The teaching approach, based on a balanced approach, gives students not only theoretical enrichment but also practical enlightenment. It contains class lectures, interactive class discussion, students’ presentation and coaching and showing of appropriate films illustrating the concepts.

Teaching tools: E-learning. DVD - Video support. Manual. Cases. Fascicule. Course support

Pedagogical methods:

Assessments:




Continuous collective assessment - Collective dossier 50%

Continuous individual assessment - Individual case study 50%

Skills:

MGE GK 02 - To be acquainted with the fundamentals of marketing and sales

MGE GK 02.02 - To know how to analyse the marketing strategy of the firm and to resituate it in its competitive environment

References:

KOTLER Philip (2008), Marketing management / 13th ed. 2008, Pearson Education, 121.55 KOT

AAKER David A. (2000), Brand leadership, The Free Press, 121.92 AAK

KOTLER Philip (2008), Principles of marketing / Ed. 2008, Pearson Education, 121.55 KOT

10/15

Français et Culture - French - Elementary


Module's Manager: CASEAU Cornelia

Pre-requisites: no

Description: Surviving with basic French

Learning objectives: PGE GK06 to be able to communicate in foreign languages the general objective at this level is to develop communication skills which will enable the student to cope with the simple situations he/she may encounter.

Pedagogicals methods: The themes are illustrated by examples from French and international social,

political and economic life. Media used: press, radio, video the acquisition of this know-how is carried out according to the capacity and needs of the students. Oral presentations.Debates. Internet.

Pedagogicals tools: CD - Audio Support. E-learning. DVD - Vidéo Support. Courses Support.

Assessments: Continuous individual assessment 100 %

References: Alter Ego A1, Annie Berthet, Catherine Hugot, V. Kizirian, Béatrix Sampsonis, Monique Waendendries, Hachette 2006 DELATOUR Y. (1991), Grammaire du français : cours de civilisation française de la Sorbonne, Hachette F.L.E.

11/15

Français et Culture - French - Intermediate

Time volume (in hour): 30 Total student worload: 60 ECTS: 2 Semester: Autumn

Module's Manager: CASEAU Cornelia

Pre-requisites: To have a good level of elementary French. (The level is determined by a test.)

Description: Survival french for real life situations. Discussions with the French

Learning objectives: PGE GK06 to be able to communicate in foreign languages

Pedagogicals methods: Reading little texts, role plays, debates. Oral comprehension exercises. Oral presentations.Debates. Internet.

Pedagogicals tools: CD - Audio Support. E-learning. DVD - Vidéo Support. Courses Support.

Assessments: Continuous individual assessment 100 %

References: Le français par les textes 2, niveau intermédiaire, M. Barthe, B. Chovelon. Pug, 2003 Activités pour le CECR, niveau B1, M-L Parizet, E. Grandet, M. Corsain, 2006 Grammaire expliquée du français, niveau intermédiaire, S. Poisson, R. Miran, M. Mahéo-Le Coadic, 2003 Communication progressive du français, niveau intermédiaire, C. Leroy-Miquel, A. Goliot-Lété, 2004 Vite et bien 2, Claire Miquel, 2010 Vocabulaire progressif du français, niveau intermédiaire, CLE international, Claire Leroy - Miquel & Anna Galiot - Lété, 2001 Echo 2, CLE international, J. Girardet & J. Pécheur, 2008 Phonétique progressive du français, CLE international, Lucile Charliac & Annie - Claude Motron, 2001 Les 500 exercices de grammaire, Hachette, Marie - Pierre Caquineau - Gündüz, Yvonne Delatour, Jean - Pierre Girodon, Dominique Jennepin, Françoise Lesage - Langot & Pascal Salomé, 2007 Compréhension orale, niveau 1, CLÉ international, Michèle Barféty et Patricia Beaujouin, 2004 Compréhension orale, niveau 2, idem..., 2005 Grammaire progressive du français, niveau intermédiaire, CLE international, Maïa Grégoire & Odile Thiévenaz, 1995 STEELE Ross (2004), Civilisation progressive du français avec 400 activités : niveau intermédiaire, Nathan / CLE international, 903 STE DELATOUR Y. (1991), Grammaire du français : cours de civilisation française de la Sorbonne, Hachette FLE (Français Langue Étrangère), 907 DEL

12/15

Français et Culture - French - Advanced 1

Volume horaire en face à face : 30 Charge de travail totale : 60 ECTS: 2 Semestre : Automne

Responsable du module : CASEAU Cornelia

Pré-requis: Bon niveau de français intermédiaire déterminé par un test.

Description: Découverte du français de la vie professionnelle. Approfondissement de la connaissance du comportement, de la culture et de la civilisation du pays.

Calendrier

Objectifs d'apprentissage : Pouvoir évoluer dans un environnement professionnel

Démarche pédagogique : Ce cours se caractérise par l'interactivité et la mise en situation. Utilisation d'articles de journaux, jeux de rôles, débats.

Outils pédagogiques : CD - Support Audio. E-learning. DVD - Support Vidéo. Support de cours

Méthodes pédagogiques : Présentations orales. Débats. Interviews. Jeux

Évaluations pédagogiques : Continuous individual assessment 100 %

Références bibliographiques: Affaires à suivre, Anatole Bloomfield, Béatrice Tauzin, Hachette, 2001 Vocabulaire progressif du français des affaires, J-L Penfornis, Cle International, 2013 Grammaire progressive du français, Intermédiaire, Maïa Grégoire, Odile Thiévenaz, Elisabeth Franco et Alina Koskocki, Cle International, 2003 Compréhension Orale, Niveau 2, Michel Bartefy, Patricia Beaujouin, Cle International, 2005 Compréhension Orale, Niveau 3, Michel Bartefy, Cle International, 2007

13/15

Français et Culture - Culture & Société

Volume horaire en face à face : 16 Charge de travail totale : 60 ECTS: 3 Semestre : Automne

Responsable du module : CHAPUIS Claude

Pré-requis: Aucun

Description: Vie sociale et politique, sociologie de la France. Vie intellectuelle, artistique et spirituelle

Voir calendrier

Objectifs d'apprentissage : PGE GS11 Savoir évoluer dans un environnement multiculturel A la fin du module, les étudiants devront être capables de mieux comprendre comment la société française fonctionne, quelles sont les valeurs et les croyances des Français, les caractéristiques qui les distinguent des personnes d'autres pays et quelles sont les différences culturelles entre leur pays et la France

Démarche pédagogique : Lectures personnelles Cours du professeur et discussion en classe

Outils pédagogiques : DVD - Support Vidéo. Autres. Musée, spectacle. Support de cours

Méthodes pédagogiques : Séminaires

Évaluations pédagogiques : Contrôle individuel continu 50% Contrôle individuel final 50%

Références bibliographiques: MERMET Gérard (2004), Francoscopie 2005 : pour comprendre les Français : faits - analyses - tendances - comparaisons - 10 000 chiffres, Larousse, 122.82 MER FRISCHER Dominique (1990), La France vue d'en face : l'image de la France analysée et jugée par des étrangers, R. Laffont MICHAUD Guy (1996), Le nouveau guide France, Hachette NADEAU Jean-Benoît (2005), Pas si fous, ces français !, Le Seuil, 903 NAD 1990 Peyrefitte (Alain) Le Mal français. Albin Michel.

14/15

Français et Culture - French culture and society


Module's Manager : CHAPUIS Claude


Description: A panorama of today's French culture and society: The family, work and employment, entertainment, religion, education, the institutions...

See calendar

Learning objectives: At the end of this module, students will be able to understand the way the French society works, the values and beliefs held by the French, some of the people's idiosyncrasies and cultural differences between their native country and France.

Pedagogicals methods: Preparatory work: reading assignment Lecture and discussion

Pedagogicals tools: CD - Audio Support. DVD - Vidéo Support. Courses Support.

Assessments: Continous collective assessment - 50% Continous final assessment – Examen Final 50%

References: Bernstein (Richard). Fragile Glory. Plume. 1990 Nadeau (Jean-Benoît) & Barlow (Julie) Pas si fous ces Français Bernstein. Seuil. 2005 Peyrefitte (Alain) the French Evil Platt (Polly) French or Foe? Culture crossings Ltd. London 1994 Zeldin (Theodore) The French ARDAGH John (1990), France today, Penguin Books, 861 ARD STEELE Ross (2006), the french way: the keys to the behaviour, attitudes and customs of the French, McGraw-Hill, 903 STE

15/15

Français et Culture - Intercultural Management and Communication

Time volume (in hour): 16 Total student worload: 60 ECTS: 4 Semester: Autumn

Module's Manager: RAIMBAULT Sophie


Description: foreign culture and communication: foreign students will be mixed in the class to share their experiences and are asked to understand other cultures. They can therefore approach intercultural management during the sessions through exercises and situations from other cultures.

Lectures, role plays, cases studies

Learning objectives: PGE GK 06 to be able to communicate in foreign languages make the students more communicative in a foreign country and team building

Pedagogicals methods: Reading, role plays, case studies, oral presentations. Seminar

Pedagogicals Tools: Cases

Assessments: Continous collective assessment - 70% Continous final assessment - 30%

References: BENNETT Milton J. (1998), Basic concepts of intercultural communication: selected readings, Intercultural Press HOFSTEDE Geert (1994), Cultures and organizations: software of the mind: intercultural cooperation and its importance for survival, McGraw-Hill PAIGE Michael (1993), EDUCATION FOR THE INTERCULTURAL EXPERIENCE, Intercultural Press CHANEY Lillian H. (1995), Intercultural business communication, Prentice Hall HALL Edward T. (1990), UNDERSTANDING CULTURAL DIFFERENCES, Intercultural Press

COURSE CATALOGUE - bsbu Ecole Programme - Master in... · COURSE CATALOGUE Grande Ecole ......

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