Couponspy Christmas Ecommerce Survey 2013
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Transcript of Couponspy Christmas Ecommerce Survey 2013
COUPONSPY CHRISTMAS ECOMMERCE SURVEY 2013
What is the average shopping behaviour of Indians during the festive season?
2
GOALS OF THE SURVEY
With this survey CouponSpy aimed to determine the shopping behaviour of Indians during the Christmas period, in particular, their online shopping behaviour. The results are published in the following categories:
1. Online/Offline Shopping2. Finance3. Products purchased4. Comparisons between genders and religions5. Fun facts
Christmas Facts & Figures 2013
3
ONLINE/OFFLINE SHOPPING
Christmas Facts & Figures 2013
4
MOST INDIAN PEOPLE BUY CHRISTMAS GIFTS
Yes No0
10
20
30
40
50
60
70
80
90 85
15
Christmas Facts & Figures 2013
Answer in percentage
5
MOST INDIAN PEOPLE BUY BETWEEN 1 – 5 GIFTS
More than 20
10 - 20
5 - 10
1 - 5
0 10 20 30 40 50 60 70 80
4
7
21
68
Christmas Facts & Figures 2013
Answers in percentage
6
FRIENDS AND FAMILY ARE THE TOP RECIPIENTS OF CHRISTMAS GIFTS
Fam
ily
Frie
nds
Colle
ague
sBo
ssPe
ts
Other
0
10
20
30
40
50
60
70
8068 67
19
6 4 6
Christmas Facts & Figures 2013
Indicated in percentage
7
MOST PEOPLE DO NOT HAVE TROUBLE DECIDING ON THEIR PARTNERS GIFT
Very Easy
Easy
Neutral
Difficult
Very Difficult
0 5 10 15 20 25 30 35
20
19
33
20
9
Christmas Facts & Figures 2013
Answers in percentage
8
DECEMBER IS THE TIME TO DO CHRISTMAS SHOPPING FOR MOST PEOPLE
Afte
r Pre
viou
s Chr
istm
as
6 Mon
ths Be
fore
3 Mon
ths Be
fore
2 Mon
ths Be
fore
In D
ecem
ber
A Fe
w D
ays Be
fore
Chr
istm
as0
20
40
60
4.5 3 1 2.5
58
30
Christmas Facts & Figures 2013
Indicated in percentage
9
BETTER PRICES IS THE TOP REASON FOR ONLINE SHOPPING
Bette
r Pric
es
Spec
ial O
ffers
24/7
Ava
ilabi
lity
Conve
nien
ce
Prod
uct D
iver
sity
Avoi
d Cro
wds
& Q
ueue
s
Quick
Easy
gift
givin
g
Supp
ort H
elpl
ines
Preo
rder
item
s
Discr
eet P
urch
ases
Other
01020304050607080 71 68
5045
3530 27 26
14 136 2
Christmas Facts & Figures 2013
Answers are in percentage
10
MONEY MATTERS
Christmas Facts & Figures 2013
11
THE VAST MAJORITY SPEND BETWEEN RS 1000 AND RS 10 000
Rs 1000 - 10 000
Rs 10 000 - 20 000
Rs 20 000 - 30 000
Rs 30 000 - 50 000
0 10 20 30 40 50 60
53
10
3
2
Answers in percentage
Christmas Facts & Figures 2013
12
THE MAJORITY OF RESPONDENTS WILL SPEND MORE WHEN COMPARED TO LAST YEAR
68%
32%
More Less
Christmas Facts & Figures 2013
13
THE MOST MONEY FOR CHRISTMAS GIFTS WILL BE SPENT ON FRIENDS
Frie
nds
Pare
nts
Partn
er
Child
ren
Exte
nded
Fam
ilyPe
ts
Other
05
101520253035
29 27
2015
7
0.5 2
Christmas Facts & Figures 2013
Answers are in percentage of respondents
14
PRODUCTS PURCHASED
Christmas Facts & Figures 2013
15
THE FAVOURITE ONLINE STORES FOR INDIAN CONSUMERS
Other
Yebhi
Jabong
HomeShop18
Myntra
eBay.in
SnapDeal
FlipKart
0 10 20 30 40 50 60 70 80 90
9
11
25
28
29
34
37
83
Christmas Facts & Figures 2013
Results in percentage of users
16
THE BUYERS GUIDE FOR CHRISTMAS GIFTS
Other
Tickets
Toys
CDs/Books/Blu-Rays
Items for Home
Electronics
0 10 20 30 40 50 60 701
1111
1417171818
2529
5863
Christmas Facts & Figures 2013
Answers in percentage
17
WHERE DO YOU BUY YOUR CHRISTMAS GIFTS?
In S
tore
s
Onlin
e us
ing
PC
Onlin
e us
ing
Mob
ile
Onlin
e us
ing
Tabl
et
Other
0
10
20
30
40
50
60 54 54
22
51
Christmas Facts & Figures 2013
Respondents could choose more than one answer
18
THE CHRISTMAS GIFT WISH LIST
OtherToys
Consoles & GamesTickets
CDs, Books and Blu-RaysFood/Sweets
Cosmetics/FragrancesItems for HomeVouchers/Cash
Jewellery & WatchesClothing/Shoes/Accessories
Electronics
0 10 20 30 40 50 60 701
891112
1518
2327
3153
64
Christmas Facts & Figures 2013
Answers in percentage
COMPARISONS
Christmas Facts & Figures 2013
19
20
MEN AND WOMEN HAVE THE SAME TOP 3 GIFTS IN THEIR WISH LIST
Food
s/Sw
eets
Toys
Cosm
etics/Fr
agra
nces
Elec
troni
cs
Item
s fo
r the
Hom
e
Conso
les & G
ames
Cloth
ing/
Shoe
s/Ac
cess
orie
s
Jewel
lery
& W
atch
es
Tick
ets
Vouc
hers
/Cas
h
CDs/Bo
oks/Bl
u-Ray
s0
20
40
60
80
158 13
75
2012
49
2611
251415
8
2936 30
1
64
44
10
34
5
Male Female
Christmas Facts & Figures 2013
Answers in percentage
21
COMPARE WHERE MEN AND WOMEN BUY THEIR CHRISTMAS GIFTS
Other
Online Using Tablet
Online Using Mobile
In Stores
Online Using Computer
0 10 20 30 40 50 60 70 80
1
6
23
46
59
1
3
22
74
39
Female Male
Christmas Facts & Figures 2013
Answers in percentage
22
COMPARE WHICH GIFTS MEN AND WOMEN BUY
Consoles & GamesElectronics
TicketsCDs/Books/Blu-Rays
Voucher/CashClothing/Shoes/Accessories
ToysJewellery & Watches
Cosmetics/FragrancesFood/Sweets
Items for the HomeOther
0 10 20 30 40 50 60 70 8011
6914
1914
5917
2814
1824
1
928
417
1472
1732
2917
281
Female Male
Christmas Facts & Figures 2013
23
FUN FACTS
Christmas Facts & Figures 2013
24
MANY WESTERN CHRISTMAS TRADITIONS ARE APPARENT IN INDIA
Other
Mistletoe
Clay Lamps
Mass
Carols
The Tree
Decorating
Meals with loved ones
Helping others
Gifts
0 10 20 30 40 50 60 70
4
3
12
20
20
21
34
35
40
61
Christmas Facts & Figures 2013
Answers in percentage
25
MEMBERS FROM ALL RELIGIONS BUY GIFTS
Yes No0
20
40
60
80
100
120
97
3
67
33
84
16
100
0
Christian Muslim Hindu Buddhist
Christmas Facts & Figures 2013
Answers in percentage