Couple of examples on storification by tarinakone 2016 anne kalliomaki
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Transcript of Couple of examples on storification by tarinakone 2016 anne kalliomaki
EXAMPLES OF STORIFICATION
&
MATERIAL FOR TWEET CHAT
12TH APRIL OF 2016
Hi there! Looking for common red thread? I am Anne from Tarinakone.
I am a pioneer of storifica;on in Finland and have worked as a story designer since 2008.
Before that, I worked nearly a decade in the
TV and film industry.
My passion is storifica;on, a new way of storytelling, where companies lead with a story by using story stages on both digital and analog channels and create service
experiences that have a unique and memorable storyline.
With storifica;on you can build service experiences that people understand and love!
My book about storifica;on was published 2014 (By Talentum Oyj, Finnish) and received a Silver Feather award in Finland in 2015.
P.S. Storification is a creative process of story making, much like we use to make storylines for TV and movies. Applying this process to business is
growing field and organizations employing this method are seeing results.
My vision is that organizations world-wide can experience the potential of using a core story to design services, brands and
experiences that customers know and love.
It’s a big world, so if you have examples of organizations using storification, I would love to hear about them!
Email me at anne[at]tarinakone.fi
Here are a few of my favorite bite-sized examples of storification, or ”story doing”.
You will notice it’s not only about telling a story. It is about letting your customers join
into an experience and truly become co-creators of the story.
You can also check out story doing here: http://www.storydoing.com/idea
#storification
@tarinakone
Santa Claus hotel in RovaniemiIncluded a little note in each hotel room
alone with a small reindeer and book about Santa Claus himself. This a simple way the
hotel has used storification. Tourism is one industry in which we see
storification used quite a lot already.
P.S.: Buttons on the elevator at Santa Claus hotel even light up like the nose of Rudolph the Red-Nosed Reindeer.
Read more: http://www.deeplead.com/en
#storification
@tarinakone
Couple of years ago at the Nordic Business Forum I met people
from the company Deep Lead. With the help of small aeroplane,
representatives could tell the entire story of their service offering, customer
experience and values. That sure was a ”storified” way to leave a lasting
impression!
Read more at: http://www.mymodernmet.com/profiles/blogs/airbnb-van-gogh-bedroom
#storification
@tarinakone
Storifica;on can also use analogies from literature, art or film.
In this way we can create experiences that, on a metaforical level, speak to
the memories and emo;ons of customers.
Popular culture can be used as a playground for designing services that
engage.
Chip Conley has used the basic ideas of storification in his work on creating successful hotel concepts.
This is how he describes it:
“What I started to learn was that each time we created a hotel, if we created a personality that defined the hotel, and it was a very soulful, holistic personality, we found that people fell in love with the hotel,” said Conley. “Then they shared that love with their
friends…. We grew into a $250 million a year company and we spent less than $50,000 a year in advertising.”
Read more on article here:http://skift.com/2013/11/11/airbnb-hospitality-guru-explains-
hospitality-to-travel-bloggers/#1
Read more at: http://www.nydailynews.com/new-york/pirate-themed-ct-scanner-helps-new-york-city-kids-find-
calm-waters-tests-article-1.1435876
#storification
@tarinakone
Storification can make a traditionally unpleasant experience a bit more
comfortable and easy for your customer. It might even be able
to add a splash of fun.
Read more about Eventio: https://
www.facebook.com/eventiocom
#storification
@tarinakone
Even;o company owners explored the jungle of the event organizing industry and adopted this signature Tiger that is now always at the side of the event
organisers.
Both the character and its story are used as a guide for customers,
both on social media and in live mee;ngs.
Ooops, what’s there?
Oh my! It is a liYle coffee
cup.
More about LaYe Cafe: hYp://
laYecafe.biz/
#storification
@tarinakone
LiYe cup of cafe is having an adventure in Turku, Finland.
This is a nice way to create an introduc;on for your story-‐designed
service experience.
This extra touch sure made me no;ce this liYle cafe! Making your customer
feel special is all in the details.
http://www.trendhunter.com/protrends/gamified-retail
”By transforming the act of shopping into a hands-‐on adventure, retailers are providing a shoppable form of entertainment, as well as encoding a
strong, memorable brand message through the prac;ce of play.”
Read more here:
#storification
@tarinakone
If you gamify, you also need to storify.
In my mind, gamification and storification kind of like
sisters.
Read more at: http://www.springwise.com/short-story-vending-machines-
public-places/
There are many ways to use storification.
And we still need also traditional storytelling in business.
#storification
@tarinakone
Read more at: http://www.adweek.com/adfreak/ikea-lovingly-recreated-these-childrens-drawings-its-new-line-
fundraising-toys-167781
#storification
@tarinakone
Lovely creatures and good cause, too.
Can you think of ways this IKEA® project might have
included even more storytelling and storification?
"Each of the An;bo;c robots have names,
physical characteris;cs, and personality traits.
They are the protagonists, and their story the conduit of knowledge about taking an;bio;cs
properly."
Read more at: hYps://medium.com/ideo-‐stories/the-‐an;bo;cs-‐234821e539ea#.c6fc1i65
#storification
@tarinakone
If customer experience and designing services that are more fun and engaging is important to you, try your hand at crea;ng a story experience that stands out and
engages. Start with liYle story doing and see how your customers respond!
#storification
@tarinakone
Storifica;on is a great tool for crea;ng a bridge between digital and analog channels. We need
storifica;on to use new technology in a wise and produc;ve way.
It is a way to create service experiences that people understand and love!
I will publish my free storifica;on quide in English at June 2016. Stay tuned!
TwiYer
@tarinakone
Email me: anne[at]tarinakone.fi
Follow storifica;on method page here: www.facebook.com/ Storifica;onMethod/