County-wide OC Business Journal ad campaign launches in ... · Girls Club” GREAT FUTURES START...

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County-wide OC Business Journal ad campaign launches in March 2012! For many years, the 16 Boys & Girls Clubs in Orange County have been working together to develop projects that benefit all Clubs. We meet monthly and work together on events like the Youth of the Year, Unity Day, training programs, etc. Some years ago, a 501(c)3 Orange County Alliance corporation was formed to enable large donors to donate to one united front. Although the concept had merit, the reality is that the Alliance didn’t work. We now working to close the Alliance, but as one final project have banded together to create a 25 -month ad campaign. The adst will run in the Orange County Business Journal and bring awareness of Boys & Girls Clubs to OC professionals. The campaign will start with a two page color ad in the 2012 Giving Guide and continue with 24, 1/3 page color monthly, ads in the journal. The 24 ads will begin in April and are made up of one ad per club designed to highlight a special project that club is doing combined with 8 general ads promoting all clubs. All ads are designed with a bottom section that reads, “Support Your Local Boys & Girls Club” GREAT FUTURES START HERE. followed by a listing of all 16 organizations. Huntington Valley is lthe lead in the ad designs and will be the contact to the Orange County Business Journal. The cost of this campaign is $40,000 and will be paid for by the remaining funds in the Alliance checking account. I’m excited to begin this project and believe strongly that it will benefit all clubs in Orange County. A few of the ads we have designed are displayed on this page and continued on the back, page 4, of this report.

Transcript of County-wide OC Business Journal ad campaign launches in ... · Girls Club” GREAT FUTURES START...

Page 1: County-wide OC Business Journal ad campaign launches in ... · Girls Club” GREAT FUTURES START HERE. followed by a listing of all 16 organizations. Huntington Valley is lthe lead

County-wide OC Business Journal ad campaign launches in March 2012! For many years, the 16 Boys & Girls

Clubs in Orange County have been

working together to develop projects

that benefit all Clubs. We meet

monthly and work together on

events like the Youth of the Year,

Unity Day, training programs, etc.

Some years ago, a 501(c)3 Orange

County Alliance corporation was

formed to enable large donors to

donate to one united front.

Although the concept had merit, the

reality is that the Alliance didn’t

work. We now working to close the

Alliance, but as one final project

have banded together to create a 25

-month ad campaign. The adst will

run in the Orange County Business

Journal and bring awareness of

Boys & Girls Clubs to OC

professionals. The campaign will

start with a two page color ad in the

2012 Giving Guide and continue

with 24, 1/3 page color monthly, ads

in the journal. The 24 ads will begin

in April and are made up of one ad

per club designed to highlight a

special project that club is doing

combined with 8 general ads

promoting all clubs. All ads are

designed with a bottom section that

reads, “Support Your Local Boys &

Girls Club” GREAT FUTURES

START HERE. followed by a listing

of all 16 organizations. Huntington

Valley is lthe lead in the ad designs

and will be the contact to the

Orange County Business Journal.

The cost of this campaign is

$40,000 and will be paid for by the

remaining funds in the Alliance

checking account. I’m excited to

begin this project and believe

strongly that it will benefit all clubs in

Orange County. A few of the ads

we have designed are displayed on

this page and continued on the

back, page 4, of this report.

Page 2: County-wide OC Business Journal ad campaign launches in ... · Girls Club” GREAT FUTURES START HERE. followed by a listing of all 16 organizations. Huntington Valley is lthe lead

Kingston Branch, Fountain Valley February 2012 Page 2

“100 Days of

Learning”

We had a very eventful month at

the Kingston Branch. Our annual

Youth of the Year dinner, which

honors all of the Kingston

Branch’s “kids of the month,” was

very successful and moving.

Nearly 200 parents and family-

friends attended the event.

During the dinner we announced

the Kingston Branch Youth of the

Year, Cassidy Walley. Her

dedication to school and club

programs, as well as her wiliness

to always help others, are some

of the many reasons why

Cassidy was selected as

Kingston’s Youth of the Year.

This month our Kindergartners

achieved an important milestone,

reaching their 100th day of

learning at the Boys & Girls Club.

We celebrated the 100th day

with a variety of interactive math

games, puzzles, and art projects

that encouraged imagination and

learning in a fun and positive

way. The kindergartners had a

blast, and did not realize that

they spent the entire afternoon

doing math and learning! Finally,

t h e K i n g s t o n B r a n c h ’ s

“Friendship Carnival” was very

successful, with over 150

members attending. During the

carnival, members participated in

team building activities promoting

friendship, played lots of carnival

games, and won prizes.

Learning Center Child Development Preschool, FV The last two months have been

very busy for the Learning

Center, for February the children

made friendship day cards to

exchange with their peers during

the “Friendship Day” celebration.

The classrooms planned a

healthy “Snack” party for the

day, and the parents helped with

the celebration by providing red

strawberries, peppers,

grapes, watermelon,

pink lemonade, and red

velvet mini cupcakes.

On January 26, we had

a person from the

OCDE visit the Pre-K

classroom and did an

observation on the

teachers and the class.

The observation is part of

the OCQIS - OC Quality

Improvement System- that

the Learning Center is a

part of. On Friday, Feb. 24,

the teachers and Director

will meet with the Observer

to discuss the findings and

set goals for improvement

and implementation.

The Directors have also been

very busy conducting tours and

enrolling new students. By the

end of February we will have

98 students enrolled at the

Learning Center. An amazing

growth from the 32 students we

started with 5 months ago.

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Page 3

HB Branch Well a lot has transpired since we

last talked. In January we Honored

Martin Luther King Jr, by culturing

our children on who he was and his

mission for equality for all people.

We coincided Martin Luther King Jr.

Day with an Anti-bullying week. We

called the week “Be a friend not a

bully”. Our Torch Club made a video

on the different types of bullying and

how to get help in each situation.

We showed the video to all the

members to show how bullying effect

others. Our Smart Girls made

friendship jewelry to share with other

members. This was to show the

positives when doing things for

others not only make the recipients

feel good but also the people

creating and giving the jewelry. The

week was culminated by creating a

mural wall. Our children were given

paints, markers and pens to write

their pledges on the wall stating how

they would not be bullies.

January finished off with a bang. We

had an awesome Chinese New

Year’s Carnival. We also put on a

Cultural Feast for our children to

sample the cuisine from China. The

celebration ended with a dragon

parade. Many of our kids have

never seen a dragon parade before.

The reaction to the parade by our

m e m b e r s w a s i n c r e d i b l e

enthusiasm. They can’t wait until

next year.

ClubHouse Academy, Huntington Beach 2011 was capped off by some

amazing performances at our

Winter Dance Recital. This time

around we had over 100 young

dancers perform in over 20 acts

in all types of dance from ballet

and tap to hip-hop and jazz.

The gym was packed for both

performances and the kids had

a great time doing their routines

in front of a packed house.

The new year kicked off quickly

with the start of the flag football

season. We just finished the

semi-finals of the playoffs and

are eagerly anticipating the

championship games that are

rapidly approaching.

Just around the corner are the

spring basketball and arena

soccer evaluations with the

season beginning at

the end of March.

The ClubHouse is

also happy to

announce our Youth

of the Year for 2011,

a fine young man

named Tyler Le. He

has been a club member for 8

years now! He plays

basketball with the club almost

every season and his

teammates and coaches have

nothing but great things to say

about him. We are truly lucky

to have him in our programs.

On another exciting note,

February marks the beginning

of the theatre season. This

time around we have 5 casts

and 10 performances. The

shows have started and will

continue thrul March 11th. Join

us for a trip into the exciting

land of Seuss!

Robert Mayer Child Development Preschool, HB

The beginning of January was

celebrated with our one year

anniversary in our new building!

Children came to school in their

cozy pajamas and they celebrated

with a cookie decorating party.

Staffs took advantage of lower

numbers in the classrooms due to

Winter Break on the college

campus and were able to work

more one on one with the kids on

goals and specif ic school

readiness criteria. Children ages 3

-5 have been actively working on

criteria that help them learn how to

write their name, sounds and

recognition of the alphabet,

counting from 1-30 and identifying

the numbers, working on longer

attention spans and of course

building on their independence.

The pre-k children worked on the

letter “P” recently and created

piñatas, made pink pudding,

took their own photographs

and built their own pizza’s all

which happen to start with the

letter “P.”

February was a month filled

with love and friendships! Staff

has been incorporating the

feeling “love,” friendships,

heart shapes, and mixing

colors to make red, purple and

pink into lesson plans. We

celebrated Friendship Day on

Tuesday February 14th where

the children created friendship

grams to pass to their friends.

We used this activity as a

perfect opportunity to have the

older children practice writing

their own name.

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February 2012 Page 4

2012 GIVING GUIDE text:

SERVING 65,000 YOUTH & TEENS IN

ORANGE COUNTY

MISSION STATEMENT - To enable all young people, especially those who need us most, to reach their full potential as productive, caring, responsible adults.

GOALS FOR 2012 - Give Orange County’s children the opportunity to open the door to a great future by helping youth achieve academic success, live healthy lifestyles, and develop good character and citizenship.

SERVICE AREA - ORANGE COUNTY

16 Boys & Girls Club organizations

65,000 youth and teens served

108 Club sites throughout Orange County

FUNDRAISING EVENTS - There are 16 Boys & Girls Club organization in Orange County. Each organization holds special events throughout the year that raise dollars to make a difference for youth in our community. There are many ways to get involved! You can attend an event, volunteer at a Club, donate to a cause and more!

Contact the Boys & Girls Club in your area to see how you can help create a great future for all kids!

Ad campaing contintued from page 1.

Development Department Events: This month has been a

busy time in the events arena as

we prepare for Surf City Splash

on March 9th, the JMG Security

Systems Annual Benefit Golf

Tournament on May 13th, and our

Great Futures Start Here Annual

Benefit Dinner & Auction on

October 13th. Splash is well

underway and we are opening

our “auction war room” this week.

We have prepared major mailings

for both the golf tournament and

Great Futures Start Here and our

mailing project have also

prompted database update

projects. Sponsorship request

letters for Great Futures Start

Here are available for you to

personalize at this month’s board

meeting and at the next annual

fundraising committee meeting.

We have another exciting event

that we are just getting started

with. This year, BGCHV will be

hosting the Image Makers regional

contest in late spring. 300-500

pieces of digital photography

created by youth from throughout

the Pacific region will come to our

Club. We will work with community

businesses to display them and

appoint judges to determine

whose artwork will advance to the

national competition. Some of our

own Club members have been

winners over the last few years

and we are excited to have the

opportunity to host this event and

see great artwork kids from other

areas are creating.

Grants: We applied for the

Possible Dream application,

completed invoices/reports for

Golden West College and the City

of Fountain Valley, received the

contract for our OCTA grant that

has enabled the Club to order two

brand new buses, completed

training for administering our OCTA

and OJP grants, activated our OJP

grant, and completed quarterly

reporting for the Orange County

Children & Families Commission.

We are excited to see the

changes to the Twilight Education

Project that are happening as a

result of new grant funding this

year. The program is expanding

and we are now busing to

additional areas of Huntington

Beach and we will soon have bus

service to and from targeted

Fountain Valley neighborhoods as

we strive to reach out more English

Language Learner families. The

Fountain Valley School District has

signed on as a new partner for the

program, which will help us reach

the program the most. The Twilight

Program will also grow to include a

summer session as a result of Pacific

Life Foundation funding.

Marketing: We hope you enjoyed the

beautiful annual report that you

received in the mail last month. The

Development team has also been hard

at work on spring program materials,

new advertisements in the Fountain

Pen, a series of ads for the Orange

County Business Journal promoting all

the Boys & Girls Clubs in Orange

County, and press releases about

awards for dedicated service given at

the annual meeting, Surf City Splash,

and spring break enrollment. We’ve

also updated our annul design/print

calendar so we can plan ahead of

upcoming projects throughout the year.

Our online presence has been updated

too and we are excited to now have the

capacity to do regular web updates.