USING SOCIAL MEDIA TO YOUR PROFESSIONAL ADVANTAGE

Kyleen M. Burgess

Area Information Management Agent

Region 3

NCCES

WHAT IS “SOCIAL MEDIA?”

BEFORE YOU START NETWORKING If you are going to start a network for your

programming: Plan Commit – sometimes even the best laid plan fails

because of lack of commitment UPDATE – stay frequent and on point Follow through – if you leave make sure someone

knows how to keep up with what you started Note the blend of personal/professional Use common sense. Remember posts are

searchable and public (use privacy settings)

6 STEPS TO ADOPTING SOCIAL MEDIA

Stupid trend (someone talks you into it) You find information that perks your interest You start building connections – community

builds You reach a point of feeling obligated to

share You realize the power of the message and

harness it Addiction

Source: Michele Payn-Knoper – Social Media Guru - @mpaynknoper on Twitter

STRENGTHS OF SOCIAL MEDIA

It’s revolutionizing our culture, just as the air conditioner changed our demographics and how relate to others

It’s a cost effective communication tool Rapidly being driven by the over 35 crowd It allows you to mix media – pictures, video,

web links Reaches your target audience in real time –

enhanced by smart phones Stimulates two way dialogue It knows no geographical boundaries It’s a great advocacy tool

HAZARDS OF SOCIAL MEDIA

It can own you if you don’t master it It knows no geographic or demographic

boundaries You can lose your focus – diluting your

message It functions 24 hours a day (ping addiction) It allows two way dialogue –followers can

consume your time We’re becoming a ping culture It’s a big world – once you open the doors

those who oppose you views will find you

WWEBD? (WHAT WOULD EDGAR BOONE DO?)

COME UP WITH A PROGAM MODEL!

STRATEGY & DISCIPLINE (TIWEBWD)(THIS IS WHAT EDGAR BOONE WOULD DO)

Define your objective Define your audience Define your tool – Twitter, Facebook, Blog,

You-Tube, etc. Develop your strategy / content Market your tool Remain true to your objective Evaluate your results

WARREN COUNTY COOPERATIVE EXTENSION

Objective: A) Provide real time information on programs/activities offered by staff, B) Build a brand name, C) build hit-count at warren.ces.ncsu.edu

Audience: Warren County Citizens

Tool: Facebook, Twitter

Strategy-Content A) Tweet and status update on programs B) Tweet and SU relevant news stories

Market the Tool: Promote Online, in print (newsletters/news papers, advertising) and when speaking

Evaluation: Feedback, rising web hits on county webpage, number of fans (73) on FB, number of followers on Twitter (27)

OVERALL GOAL

Increase awareness, engagement, traffic and word of mouth

SOCIAL NETWORKS WE’LL COVER

Facebook Twitter

SOCIAL MEDIA STATISTICS

FACEBOOK 629 million users > 8 billion minutes per day 46.7% of North Carolinians use FB (10th) 100 million US (5x more than American Idol) 55 minutes per user Women age 55 and older are fastest growing

demographic 30 billion pieces of content shared each week

http://www.kenburbary.com/2011/03/facebook-demographics-revisited-2011-statistics-2/

TWITTER STATISTICS

13% of US Adults 100 million users Company usage skyrocketing Busiest from 9-5, M-F 47% use Facebook

FACEBOOK VS TWITTER

Connectivity Broadcasting

Facebook Twitter

FACEBOOK

FACEBOOK IN CUMBERLAND COUNTY

County Government – 544 Downtown Fayetteville – 6,126 Cumberland Public Library and Info Center –

788 Fayetteville-Cumberland Chamber – 1,634 Safe Kids – 233 Cape Fear Botanical Garden – 1218 Arts Council – 1,288 Fort Brag – 12,836

HOW EXTENSION IS ON THE CUMBERLAND COUNTY GOVERNMENT FACEBOOK PAGE

FACEBOOK IN EXTENSION

COUNTY OFFICE PAGE

PROGRAM SPECIFIC PAGE

HORTICULTURE

4-H LIVESTOCK

CUMBERLAND COUNTY FB PAGE USER INFORMATION

SECURITY

Make a page / not a new account Set up several administrators (with one main

head administrator) Work the page out of your personal account

Set up your personal privacy settings so that no one can see your personal page without friending them

Set up user policy like county page Educate Staff on Facebook usage

EXTENSION IN TWITTER

PROFESSIONALISM ON THE NET

Facebook Create list for friends to separate work from

business Be careful of tagged photos

Act like you would in real life

Don’t sent out applications

DO NOT PUT THE PRIVATE OUT IN PUBLIC

Write clear status updates

Avoid chain status updates

Social Media is a step up from texting

Inappropriate comments may create issues

Use common sense

There is no privacy

Use technology to enhance your work,

but avoid the liabilities that can be

created

REFERENCES

Slideshare.net Introduction to Social Networking By Stacy Lukaasavita

Michele Payn-Knopper –Social Media Guru eXtension Webanair –Social Media in

Agriculture

DISCOVER YOUR WEB SOCIAL MEDIA 2.0

www.tinyurl.com/OFBFSocialMedia

FEEL FREE TO CONTACT ME

Kyleen Burgess Area Information Management Agent Region 3 Hertford County Office Twitter: misskyleejean AOL IM: kyleenburgess Facebook:

http://www.facebook.com/#/kyleen.burgess?ref=profile