Count Us In Webinar
22
• Michael Carnuccio, Policy Officer, National Housing Federation Helping your residents cut their energy bills
-
Upload
national-housing-federation -
Category
Government & Nonprofit
-
view
80 -
download
1
description
Rising energy costs and welfare cuts continue to put a strain on household budgets, with the worst affected being forced to choose between heating, eating or paying the rent. Investment in physical improvements to homes have gone some way to helping households save energy. However there is growing recognition that the way people use their homes is a critical determinant of how much energy is actually saved. But given many households may be under heating their homes, how best can we help residents to safely manage their use? And how can we reach many residents with limited resources? This webinar will talk you through findings from the Count Us In project, and will cover: • What works when helping residents change their behaviour • The national smart meter roll out and how this could help • How best to deliver effective engagement with limited resources • The right messages to use with residents • What help and resources are available to support you • An opportunity to ask questions and share your experiences
Transcript of Count Us In Webinar
• Michael Carnuccio, Policy Officer, National Housing Federation
Helping your residents cut their energy bills
• Overview of the Count Us In project• Drivers of behaviour• Different ways you could help your residents• What messages to use• Delivering engagement at scale• Smart meters• Help and resources available• Questions
What we will cover
Count Us In
Shepherds Bush Housing GroupVictorian street-based properties.• Smart meters with in-home display.• All engagement was delivered
virtually, through an online social networking platform.
Aspire HousingSheltered housing schemes.• Home advice visits• Communal events• Top-tips leafletHelena Partnerships
1960s and 1970s houses.• Smart meter with in-home display• Home advice visits• Workshops• Quarterly information leaflets
Trafford Housing Trust1960s tower blocks undergoing retrofit.• Home advice visits• Illustrated top-tips guide• Community events• Tenant energy champions
Yorkshire HousingA mix of housing types including off-gas and new build.• Home advice visits• Personal action plans• Feedback on consumption• Advice leaflets and calendar
Poll – What have you tried in the past?
• Energy saving advice• Tariff switching advice• Advice on using new heating/energy technology
• Information on website• Newsletters and advice guides• Telephone helpline• Home visits• Group events• Tenant energy champions• Feedback on consumption• Other
• Haven’t carried any out yet
Count us in
Drivers of behaviour
Personal circumstancesIndividual beliefs and attitudesKnowledge and awarenessSocial and household normsHuman nature
Buildings don’t use energy, people do.
Types of interventions
Advice and guidance
Motivational campaigns
Making it easy
Feedback on consumption
How-toAction plansDemonstrations
IncentivesPledges
Removing hassle factorPrompts
Real-time, historic, comparativeRewardsCompetitions
Home visits
• Preferred by most
• Opportunity to tailor information
• Hands on demonstrations
• Leave residents small number of specific actions
• Repeat visits important
• Familiar faces work best
Advice guides
• Help reinforce messages
• Plain English instructions
• But can be easily misplaced
• Don’t replace face to face interaction
• Short and pictorial works best
Group events
• Opportunity for residents to share experiences and support
• But difficult to motivate attendance
• Familiar faces work best
• More social setting and focus
• Neighbourhood location
Feedback on consumption
• Helps with make energy use real
• Particularly appliance use
• Other households like you are just as comfortable but using % less energy than you are
• Simple graphs can work
• Smiley faces work too
• Link to specific advice
EFFICIENTNEIGHBOURS
YOUALL
NEIGHBOURS
ELECTRICITY | 15% more electricity than your efficient neighbours.
HOW YOU’RE DOING
GREAT
GOOD
MORE THAN AVERAGE
So what messages are best?
Poll – What would help you better deliver engagement?
• More staff resources (time/capacity)• More funding• Improved staff skills and confidence• Access to support materials, such as templates for
advice guides and surveys• Better buy-in from residents• Better buy-in from senior management/Board
Programme delivery
£££!££ £!
Right time.Right person.Right format.
Right time
£££!££ £!
• Moments of change
• Established contact points
• Retrofit?
Right person
£££!££ £!
• Trusted messengers
• Front-line staff
• Community networks
• Training is key.
• Neighbourhood scale.
• Coordination across organisation.
Right format
£££!££ £!
• Mix of formats needed
• Succinct
• Graphic
• Engaging
• Online?
Plan and monitor
£££!££ £!
• Keep it simple and focused
• Keep it relevant and specific
• Small sustained efforts over time
• Remote monitoring recommended
• All home will receive one by 2020
• Energy companies will lead the rollout
• Many residents liked the idea of no more estimated bills
• In-home display helped track appliance use and cut down on electricity
• But use dropped off over time
• Some believed having a smart meter meant they didn’t need to change their behaviour
• Installation process is key to motivating use
Smart meters
Poll – Housing associations role in the smart meter rollout
• Raising awareness amongst residents• Help energy companies coordinate installations• Carrying out installations• Engaging with residents post-installation to help
them get the most benefits• No direct role• Not sure, I don’t know enough about smart meters
Website www.housing.org.uk/countusin• Case studies
• Lessons learnt report
• Individual pilot reports
• Samples of materials used
My Home Energy Switch• Free tariff and void service
• www.myhomeenergyswitch.org.uk
Staff training
Resources
Questions and discussion
