Getting Your Home Sold!

Why Choose Counselor?

Experience is KEY!

t It would be our pleasure to market and manage the sale of your home.

t At Counselor Realty your house is a home – not just another listing.

t We are an agent owned company whose agents average 12 years’ experience compared to just 2 years for the industry.

t Our experience helps us outsell the average agent 3 to 1.

t Experienced Counselor agents will help you avoid problems, offer expert advice and cut through the red tape of a real estate transaction.

t Creating a smooth transaction for you and your family.

2013Q1Seller - 2

As Your Seller’s Agent Redefining excellence takes a lot of devotion and hard work. The service we provide guarantees your satisfaction.

tProcess Justaseachpersonhasdifferentwants

andneeds,eachhomeisdifferentandunique.Weanalyzeyoursituationandtailorourmarketingapproachtobethemosteffectiveforyourproperty.Ourproventechniquesgetresults–FAST.

tIntegrity Wetreatpeoplewithrespect,goodhumorandconsideration.Weknowwe

havetoearnyourtrustandweworkhardtoachievethisgoal.Youcanrelyonus.

tPeaceofMind Workingwithusputsyouatease.Difficultsituationssuchasdivorceor

foreclosuresaremadeeasierwhenthistop-notchprofessionalworksforyou.Wetakethetimetoexplaineverystepofyourtransactionwithpatienceandunderstanding.

tResults Wehaveatrackrecordthatdemonstratesexcellenceintherealestate

industry.Ourcombinationofoutstandingserviceandinnovativemarketingtechniqueshavemadeourclientssatisfiedgoalachievers.Putustoworkforyouandgettheresultsyoudeserve.

2013Q1Seller - 3

As a Home Seller, What Should I Know About Dual Agency?Dualagencyiscreatedwhenarealestatebrokerrepresentsthesellerandthebuyerinarealestatetransaction.Thissituationismorelikelytooccurwithalargerealestatecompanythathasmanylistingsandalargenumberofsalespeopleworkingwithbuyers.

Importantconsiderationsforsellers:

MorebuyerswillseeyourhomeifyouallowdualagencyBuyersmaychoose“BuyerBroker”representationduringtheirhomesearchprocesswithaCounselorRealtysalesassociate.Byconsentingtodualagency,allprospectivebuyersworkingwithCounselorRealtyassociateswillbeabletoseeyourhome.Withoutyourdualagencyacceptance,buyerswhohavechosenanagencyrelationshipwithCounselorRealtywillnotbeabletoseeorpurchaseyourhomethroughCounselorRealty.

“Motivational” information is kept confidentialBuyersandsellersmaysharemotivationalinformationwiththeirrealestatesalesassociate.Thiscouldincludeinformationonacceptableprice,termsandtheirreasonforbuyingorselling.Inaproperdualagencysituation,thisinformationwillbekeptconfidential.Confidentialitypreventseitherpartyfromhavinganegotiatingadvantage.

BuyersandsellersgetequalrepresentationfromallassociatesAllofthesalesassociatesinvolvedinthetransactionoweanequallevelofrepresentationtothebuyersandsellers.Allinformationwillbesharedwithbothpartieswiththeexceptionofthefinalpriceortermseitherpartywillagreeto,theirmotivationformakingthosedecisions,orifspecificinformationisdesignatedconfidentialbyeitherpartyinwriting.

SellerwillgetnegotiationoptionsandpotentialoutcomesThebrokerwilladvisethesellerastonegotiationoptionsaswellasthefutureramificationsofthosedecisions.Advicemaytakeplacepriortoorduringthepresentation,negotiationandacceptanceofanoffertopurchase.

2013Q1Seller - �

Most Buyers Will Find Your Home

Whenyoulistwithus,wewilladvertiseyourhomeonourCounselorRealty.comsite,ouragentswebsites,andallotherMLSbrokersitesinthearea.ThroughBrokerReciprocityyourhomewillalsobeputonCBBurnet.com,EdinaRealty.com,ReMax.com,andTheMLSOnline.complusmanymore.

2013Q1Seller - �

Internet MarketingWe will syndicate your listing to multiple websites locally, nationally, and internationally! We will market your home on the top four websites where consumers search for real estate.

trulia.com

zillow.com

homes.yahoo.com

realtor.com

2013Q1Seller - �

Your First Showings Start Online!

tConsumerstodaystarttheirhomesearchonline,narrowingtheirpricerangeandareas,lookatthephotosofthepropertiesthendriveby.

tYoursecondshowingiswhentheyactuallysetupanappointmenttoseetheproperty.

tItiscrucialyourpropertyphotographswellandhascurbappeal.

2013Q1Seller - �

Email MarketingWe will announce your listing to our complete database of clients, prospects, and agents who work in your area.

2013Q1Seller - �

Social Media MarketingWe will market your home on our social media sites and promote it to our network.

YouTube.com

Twitter.com

facebook.com

2013Q1Seller - �

Flyers and Print MarketingWe will create customized flyers for your property

This stunning, custom built, 2-story home sits on a quiet cul-de-sac. Large backyard is professionally landscaped. Newly remodeled kitchen has granite

countertops, top of the line stainless steel appliances and back

3236HampshireAveS

Property Details

4 Bedrooms

3 Baths

2-Car Attached Garage

3,000 Finished S.F.

Year Built 1910

This stunning, custom built, 2-story home sits on

a quiet cul-de-sac. Large backyard is professionally

landscaped. Newly remodeled kitchen has granite

3236HampshireAveS

2013Q1Seller - 10

The Process

t Discussyourgoalsinmoving

t Touryourproperty

t Reviewacustomizedmarketingplan

t Explainformsandprocedures

t Cometomutualagreement

2013Q1Seller - 11

Reasons A Property Sells

t Location

t Price

t ConditionoftheProperty

t Termsandpossession

t MarketExposurebyAgent

Youcontrol3ofthe5reasons

2013Q1Seller - 12

What Type Of Market Are We In? Check The “Inventory”?

Month’s Supply Impact on Price

4-5Months

•Buyer/Seller•TheNorm

1-3Months

•Sellers!•Appreciation

6+Months

•Buyers!•Depreciation

2013Q1Seller - 13

You Compete With 11 Other Listings...Onaverage,peoplelookat12homesbeforedeciding-soyouneedtomakesureyourhomeshowswellandispricedrightcomparedtoothersinthemarket.

Yourhome

2013Q1Seller - 1�

Time Is Your EnemyA property attracts the most attention, excitement and interest from the real estate community and potential buyers when it is first listed on the market

Improper pricing at the initial listing misses out on this peak interest period and may result in your property languishing on the market

The longer your home is on the market the less it will sell for.

2013Q1Seller - 1�

Is Your Price On Target?

This shows you what happens if it is not...

Getanoffer......................................... PricedRight!

Showingsbutnooffers................... 4-6%toohigh

Drive-bys,fewshowings...............6-12%toohigh

Drive-bys,noshowings..................12+%toohigh

2013Q1Seller - 1�

Is It Worth the Time and Effort?

Simple Project Cost ReturnCleaninganddecluttering $290 $1,990Brightening $375 $1,550Smartstaging $550 $2,194Landscaping $540 $1,932Electrical&Plumbing $535 $1,505Carpets $647 $1,739

Excerpted from HomeGain’s 2011 Home Sale Maximizer Survey.

2013Q1Seller - 1�

Home Warranties pick up where homeowners insurance leaves off. Let us help make your home easier to sell!

Home Protection Plan

2013Q1Seller - 1�

Counselor CaresGivingbacktothecommunity

CounselorRealtyisaproudparticipantintheannualbreastcancerRacefortheCureattheMallofAmericaeveryMothersDay.

CounselorRealty’sAnnualGolfTournament benefits the MN NationalGuardYouthCamp.

CounselorRealtyisaproudtobeasupporterofToysforTots.

2013Q1Seller - 1�

What’s In A Name?The word counselor implies know-how, judgement,

knowledge, savvy, expertise, and experience.

Put the sign of experience on your property. It’s the sign of success!

2013Q1Seller - 20