Council on-foundations 2014-media-deserts_10182014. v2
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Transcript of Council on-foundations 2014-media-deserts_10182014. v2
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The Media Deserts Project:
Identifying Community News and Information Needs and Expanding the Role of Foundations
Dr. Michelle Ferrier, Principal Investigator, The Media Deserts Project, Ohio UniversityPeggy Holman, Executive Director, Journalism That Matters
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Workshop Facilitators
Dr. Michelle Ferrier
Associate Dean for Innovation | Associate
Professor , Scripps College of Communication,
Ohio University Vice President, Journalism
That MattersFounder, Create or Die Startup
Gatherings
Peggy Holman
Executive Director, Journalism That Matters
Author, Engaging Emergence
Author/Editor, The Change Handbook
Peggy Holman has
helped explore a
nascent field of
social technologies
that engage “whole
systems” of people
from organizations
and communities in
creating their own
future.
Michelle Ferrier.
Ph.D. is a scholar,
digital content
architect and
communications
consultant around
community-based
participatory
research and media
entrepreneurship.
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Workshop Agenda
• Overview of The Media Deserts Project and media ecosystem
• Case studies of communication audits and strategies
• Small Group Conversation: Communication strategies
• Synthesis of ideas from participants
• Next steps: From here to where?
Our goal is to bring awareness to the changing local media environment and to help community foundations discover ways to support robust, community news and information.
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Takeaways from Today
• Understanding of changing media ecosystem.
• Ideas for doing your own communication differently.
• Help assess and fund projects that help fill the gaps in community news and information needs.
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Newspaper Layoffs and
BuyoutsYear
2007
2008
2009
2010
Layoffs and Buyouts
2,256+ (partial data)
15,992+
14,783+
2,828+ 120+
newspapers
More than 120 newspapers have ceased operation in the United States
since 2008.
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The Media Deserts Project
• Using GIS tools, we map “media deserts” -- places where fresh news and information is lacking.
• Modeled after the USDA Food Access Locator Map
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The Media Deserts Project
After users see the pinpoint data, they can click on a state and see the circulation change rendered by zip code. Users can also compare the circulation on demographic factors.
The Media Deserts Project
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The Media Deserts Project
Awareness
• Audit of Community Information
Sources
• Visualization of Current
Information Sources
• Content Analysis of Existing
Sources
• Assessing Community
Characteristics for Sustainable
Media Enterprises
Action
• Community Engagement
through Focused Gatherings
• Engaging Key Stakeholders in
Developing Sustainable
Media Enterprises
• Developing Face-to-Face and
Virtual Public Spaces for
Engagement/Community
Conversations
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“Create or Die” Startup Events• Developed JTM “Create or Die” series
of media startup weekends in Detroit
and Greenboro,NC.
• Provided seed funding and mentors to
teams that successfully pitched their
project.
• Partnered with NC entrepreneurship
centers to provide support for
projects.
“Create or Die” Startup Events
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NC: Piedmont TogetherRFP?
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The Engagement Hub
The Engagement Hub is an interactive
platform to support peer-to-peer
learning among people in news
organizations who want to more
authentically connect with their
communities.
We believe that when the public and
journalists engage, journalists start
drawing from a more diverse mix of
sources, they ask questions that
uncover strengths and possible
solutions, and they tell stories that
inspire the public to get involved.
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What Does Community
Engagement Look Like?
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About Community Engagement
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Small Group Discussions
What did you hear that struck you?
What implications do you see for your organization?
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Text Your Closing Thoughts
What’s your take away from
this session?
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For more information on
The Media Deserts Project:
Contact:
Dr. Michelle Ferrier
Associate Dean for Innovation, Research/Creative Activity
and Graduate Studies
Scripps College of Communication, Ohio University
@mediaghosts