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MINI PROJECTA STUDY ON INDUSTRY AND COMPANY ANALYSIS(WITH REFERENCE TO TEXTILE INDUSTRY)A Mini Project report submitted in partial fulfillment ofthe requirements for the completion of II SemesterSubmitted byG.SUMALATHA(Reg. No. 13471E0082)

Under the guidance ofK.KRISHNA VENIM.B.A, Associate Professor

DEPARTMENTOF M.B.A.NARASARAOPETA ENGINEERING COLLEGE,NARASARAOPET-522601, GUNTUR (DT).Affiliated toJawaharlal Nehru Technological University,Kakinada(2013 2015)

Introduction to cotton industry:

Cotton is a soft, staple fiber that grows around the seeds of the cotton plant. It is a natural fiber harvested from the cotton plant. The fiber most often is spun into yarn or thread and used to make a soft, breathable textile, which is the most widely, used natural-fiber cloth in clothing today.History of cotton industry:

Indian Cotton Industry's history of establishment has a rich past. English did gradual inaugurations of a number of beneficial industries in India and the country was opening its eyes to a whole new era of mechanisation. With 19th century India had successfully established major production industries, owing to the initiative of the British East India Company. Cotton was an essential staple fabric, which was needed in almost every work of life in India.

Major competitors in industry:

Company nameplace

1) Paramount Textiles Mills Pvt. Ltd- Madurai2) Siva Sankari Mills-Coimbatore3) PEC Ltd-Delhi4) Indus Fila Pvt. Ltd-Bangalore5) Alok Industries-Silvassa6) R.M. Mohite Textilies-Kolhapur7) Sachin Textiles-Ichalkaranji8) Kayaar Exports-Tiruchengode.9) GTN industries-Hyderabad10) GTN Enterprises-Kochin11) Prathibha Syntex-Ahmedabad12) Mandhana Weaving House-Tarapur13) Bombay Royan Fashions-Sangli

Problems in industry:Cotton textile industry is obsessed with many problems. Two main factors which have wrecked die industry are Government's textile policy and the growth of the power loom sector.Power shortage-Textile mills are facing acute shortage of power. Supplies of coal are difficult to obtain and frequent cuts in electricity and load shedding affect the industry badly. This leads to loss of man hours, low production and loss in the mills.Low productivity of labour-Low productivity is another major problem of cotton textile industry. On an average an Indian factory worker only handles 380 spindles and 2 looms as compared to 1,500-2,000 spindles and 30 looms in Japan. If the productivity of an American worker is taken as 100, the corresponding figure for U.K. is 51 and for India only 13. Also industrial relations are not very good in the country. Strikes, layoffs, retrenchments are the common features of many cotton mills in the country.

POLICY OF GOVERNMENT OF INDIA TOWARDS SPINNING INDUSTRY The Cotton production policies in India historically have been oriented toward promoting and supporting the textile industry. The Government Of India announces a minimum support price for each variety of seed cotton (kapas) based on recommendations from the Commission for Agricultural Costs and Prices. The Government Of India is also providing subsidies to the production inputs of the cotton in the areas of fertilizer, power, etcMarkets for Indian CottonThe three major groups in the cotton market are Private traders State-level cooperatives The Cotton Corporation of India Limited.

SUGGESTIONS OF INDUSTRYIt is suggested that Government should provide good Infrastructure.It is suggested that Government should provide loans.It is suggested to maintain the inventory properly.It is suggested to use the advanced technology to produce quality output.It is suggested to find the labour problems and solve them.It is suggested to utilize the optimum resources.It is suggested Modernization and consolidation for creating a global competitive industry. It is suggested to increase Indias share in world trade to 9%by 202COMPANY PROFILE Introduction:

Y.S.R. Spinning & Weaving Mills Pvt. Ltd was established in 1999, with a spindle capacity of 4500 spindles. After expansion made in 2003 and 2006, it was having 25514 spindle and 1030 rotors and 8 numbers of air jet weaving machines to produce 5 tons of ring spun, 2 tons of open end, 1.5 tons of ring doubling and 2000 meters of fabric per day. In spinning department the mill has a complete range of LMW, Trumac machines from blow room to spinning departments and in weaving Department PICANOL Omni plus air jet weaving machine.VISION / MISSIONVISSIONThe company has a vision to excel in all fields of textile industry and agriculture produce basis. The company will be intensively customer focused and will offer products and services which provide the best value for the customers.MISSIONTo manufacture a high quality yarn thereby withstanding high level of competitiveness.Developing a long term relationship with the customers and suppliers.To use latest technological strategies during production thereby forming an innovative approach.To provide a safe, fulfilling and rewarding work environment for the employees.The company operates in the servicing and supporting the communities.Promoters of the company:

Name of CEOMr. Y. Sridhar ReddyPrimary Business TypeManufacturerEstablishment Year1999No. of Employees300Market CoverAnnual TurnoverRs.70.00 Crores Mr. Yerram Sridhar Reddy started his business as cotton commission agent in 1977 at his native place Idupulapadu, Inkollu Mandalam, Prakasam District, Andhra Pradesh,

ORGANIZATIONAL STRACTUREProducts:

PRODUCTS The company offers an exclusive collection of white cotton fabrics of all sizes. The white cotton fabric is made up of pure cotton. The company also deals with the manufacturing and supplying of organic cotton yarn. It provides organic cotton yarn in all shades. It uses environment friendly procedure for producing our organic cotton yarn.

Cotton Fabrics cotton yarn.

Major competitors in company:

COMPETITORS Y.S.R spinning mills is having 50 spinning mills as competetors. Some of them are..Dhanalakshmi cotton mills pvt Ltd., Ganapavaram.ICM (Idupulapadu cotton mills), Ganapavaram.Vasantha Spinning mills, Thimmapuram.Tirumula spinning mills,GanapavaramPujitha spinning mills,Amaravathi textile mills,MarturPrasuna vamsi Krishna spinning mills, Ganapavaram.Siva Swathi textile pvt Ltd., Ganapavaram.NSL textiles Pvt Ltd, Edlapadu.

POLICIES OF THE COMPANY

Quality Policy Quality is integrals to everything at Y.S.R we adopt holistic quality assurance system and an integrated system which covers the entire production process. All lots are tested before giving to the mixing.

The company believes quality is a continual process. With a focus clearly an delivering quality products and services, we integrate to constantly innovate and excel. Value

By a clear comprehension of the market dynamics and the assimilation of the cutting edge technology the company assures the highest quality standards are met at all times.

AWARDS OF THE COMPANYBest exporter award from Government of A.P in 2005-2006.Stood first in India in scientific processing of cotton Seed in 2007-2008First in India domestic sales in cotton seed extraction in 2010-2011

SWOT ANALYSISStrength YSR Spinning mill have rich resources of raw materials. YSR Spinning mill is rich in highly trained manpower. The company have a huge advantage due to lower wage rates. It produces quality output.Weakness Labour force giving low productivity as compared to other competing companies. Technology obsolescence despite measures . Low bargaining power in a customer-ruled market. Company seriously lacks in trade pact memberships.

Opportunity Low per-capita domestic consumption of textile indicating significant Potential growth. Companies need to concentrate on new product developments. Increased use of CAD to develop designing capabilities and for developing greater options.Threats Competition in post-2005 is not just in exports, but is also likely within the country due to cheaper imports of goods of higher quality at lower costs. Alternative competitive advantages would continue to be a barrier.