Cotton Incorporated Overview
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Cotton Incorporated Overview J. Berrye Worsham President & CEO
Transcript of Cotton Incorporated Overview
Cotton IncorporatedOverview
J. Berrye WorshamPresident & CEO
Who is Cotton Incorporated?
Cotton Incorporated, established in 1970,
is the sole contractor of the Cotton Board.
We develop and implement the research
and promotional activities on behalf of
cotton. Our mission is to increase the
demand for and profitability of cotton
through research and promotional
activities.
Cotton Incorporated
145 full-time employees
World HQ: Cary, North Carolina
Offices: Cary (HQ), New York, Hong Kong,
Shanghai, Osaka, and Mexico City
Cotton Incorporated
Board of Directors Elected by Certifying Producer Organizations
Representation based on State’s cotton production (5-year moving average)
63 Directors and 63 Alternates for 2009
3-Year Terms
$40$45$50$55$60$65$70$75$80$85$90$95
$100
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
$60.0$63.0 $63.0 $62.0 $62.8
$73.00 $73.0$78.0 $78.0
$81.1
$67.0
Mill
ion
$
Total Cotton Incorporated Budget*
*Includes supplemental budgets
Cotton Incorporated Structure
Fiber Product Consumer
President and CEO
Agricultural Research
Fiber Competition
Global ProductSupplyChain
Strategic Alliances
Advertising / Public
Relations
Administration Finance / I.T.
Key Program Objectives
Effective Consumer
ReachProducer
Profitability
New Products and
Processes
Industry Training & Education
Global Presence for
Cotton
Key Program Objectives
Effective Consumer
Reach Producer Profitability
New Products and
Processes
Industry Training and
Education
Global Presence for
Cotton
Key Program Objectives
Effective Consumer
Reach Producer Profitability
New Products
and Processes
Industry Training & Education
Global Presence for Cotton
Effective Consumer Reach
TV advertising Consumer print Internet promotion Trade promotion Retail programs Event marketing Public Relations
Leona Lewis
Colbie Caillat
THE FABRIC OF OUR LIVES® NATIONAL MALL CAMPAIGN
Streets at Southpoint, Durham, NC
COTTON. FROM BLUE TO GREEN.®DENIM DRIVE
National Geographic Kids Partnership:Setting the Guinness World Record
Event at Union Station, Washington, DC on August 12, 2009
2009: 3,600,000 Visitors
2002: 237,662 Visitors
Key Program Objectives
Effective Consumer
ReachProducer
Profitability
New Products and
ProcessesIndustry
Training & Education
Global Presence for
Cotton
Key Program Objectives
Effective Consumer
Reach Producer Profitability
New Products
and Processes
Industry Training & Education
Global Presence for Cotton
Producer Profitability
Yield enhancement Insect & disease
resistance mgt. Cottonseed mktg. &
research Precision agr. Variety improvement Environment
ICotton
• Variety Improvement• Cottonseed Value Improvement• Production Efficiencies
• Lint Cleaning• Nitrogen Research• Harvest Studies• Risk Management• Precision Ag.• Insect / Weed Mgt.• Sustainability
AGRICULTURAL RESEARCH INITIATIVES
Agricultural Research
Agriculture ResearchCooperating Institutions
Quality Research: Measurements for Fiber Improvement
• Improve Breeder Sample Protocols and Testing
• Develop Better Reference Method for Measuring Moisture Content in Cotton Samples
• Develop Improved Fiber Length & Maturity Measurements
Key Program Objectives
Effective Consumer
ReachProducer
Profitability
New Products
and Processes
Industry Training & Education
Global Presence for
Cotton
Key Program Objectives
Effective Consumer
Reach Producer Profitability
New Products
and Processes
Industry Training & Education
Global Presence for Cotton
New Products and Processes
Fiber processing research
Product enhancements (moisture management, wrinkle resistance, waterproofing, fabric constructions, etc.)
Environmental research Nonwovens
Global Product Supply Chain
Water, Energy & Chemicals Use in Cotton Textile Production
10%
85%
8% 8%
80%
<5%
22%12%
65%
0%10%20%30%40%50%60%70%80%90%
100%
Yarn Fabric D & F Apparel
WaterEnergyChemicals
Global Product Supply ChainGlobal Product Supply Chain
Foam Dyeing
Key Program Objectives
Effective Consumer
ReachProducer
Profitability
New Products and
Processes
Industry Training & Education
Global Presence for
Cotton
Key Program Objectives
Effective Consumer
Reach Producer Profitability
New Products
and Processes
Industry Training & Education
Global Presence for Cotton
Industry Training & Education
Workshops Technical Bulletins Seminars Websites
Global Product Supply Chain
Technical Workshops 2009
36 total workshops – 8 in Cary, 18 regional, 10 international
Global Product Supply Chain
Los Angeles Fabric Finishing workshop
New York Color Standards and Measurements workshop
Key Program Objectives
Effective Consumer
ReachProducer
Profitability
New Products and
Processes
Industry Training & Education
Global Presence for Cotton
Key Program Objectives
Effective Consumer
Reach Producer Profitability
New Products
and Processes
Industry Training & Education
Global Presence for Cotton
Global Presence for Cotton
Major events & conferences
Account meetings Trade shows Technical bulletins Trade advertising EFS Marketing Fashion Forecasts
Global Product Supply Chain
COTTON TEXTILE PROCESSING : Sustainable Solutions for a Better Future (Hong Kong)
Create A Global Presence for Cotton
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Global Product Supply Chain
• 76 Tradeshows, conferences,events and tours
• 401,219+ Attendees/participants
• 187+ Follow-Up Opportunities
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• Time 3.4 million• time.com 5.1 million
Cotton IncorporatedOverview
J. Berrye WorshamPresident & CEO
