Cotton Casual Apparel

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STUDENT’S COLLOQUIUM REPORT PRODUCT SURVEY ON CASUAL COTTON APPAREL SUBMITTED BY: Akash Thakore Bharat Maheshwari Dipa Shah Girish Nair Nikita Sanghvi Prakash Prajapati GROUP NO: 6 DATE OF SUBMISSION: 11 th JAN 2010 1 | Page

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STUDENT’S COLLOQUIUM REPORTPRODUCT SURVEY ON CASUAL COTTON APPAREL

Transcript of Cotton Casual Apparel

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STUDENT’S COLLOQUIUM REPORT

PRODUCT SURVEY ON

CASUAL COTTON APPAREL

SUBMITTED BY:

Akash Thakore

Bharat Maheshwari

Dipa Shah

Girish Nair

Nikita Sanghvi

Prakash Prajapati

GROUP NO: 6

DATE OF SUBMISSION:

11th JAN 2010

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ABSTRACT

Indian organised retail industry is poised for growth. Apparel sector in particular has a great opportunity with alignment of Indian economy to globalised markets. With the widespread use of sales promotions- short term activities which provide material inducements to consumers and trade it becomes imperative for managers to understand such practices and understand challenges. This study investigates retail activities of casual cotton apparel stores in Ahmedabad market and compares them on various dimensions. It presents major findings and provides insights on the sales behaviour of various apparel stores in organised sector & unorganised sector. Lifestyle, for instance, has a loyalty programme called `The Inner Circle', while Pantaloons offers a `Green Card' Rewards programmes, Westside has `Club West' to woo the sales & compete in the market. Managerial challenges are posed in planning and implementing such activities. The report concludes with future bright outlook.

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ACKNOWLEDGEMENT

We extend our warmest thank and appreciation to all people who have assisted us in the preparation of this report.

First of all we would like to thank Mr. Karthik Mehta, Sales & Marketing manager of ‘QIM Analysis’ for his valuable contribution, involvement and advice throughout the report preparation. We are thankful to him for sharing his skilful knowledge in the subject and his assistance in developing this report.

We are also thankful to all the vendors, shop owners, staff of malls and shops who has co operated with us and providing information that make possible for us in the completion of our project report.

We would specially like to thank our faculty member, Dr. Himani Joshi, Academic Co-ordinator for her guidelines, suggestions, feedback & constant encouraging support from initial stage of market survey to the presentation of the project report.

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TABLE OF CONTENTS

S.NO. PARTICULARS PAGE NO.1. Abstract 22. Acknowledgement 33. Executive summary 54. Introduction 65. Features of Indian apparel industry 66. Characteristics of casual cotton

apparel retail sector 7. Classification of apparel market 88. Organised sector & unorganised

sector9

9. Supply chain management 1210. Methodology 13

11. Price mechanism 1612. Sales promotion 1913. Emergence & survival of

international companies21

14. SWOT analysis 2215. Conclusion 2416. Reference 25

EXECUTIVE SUMMARY

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The Indian retailing industry, which was traditionally dominated by small and family-run stores, has come of age. The retail sector is the second largest employer after agriculture in the country and also the second largest untapped market after China. There are some 12 million retail outlets in India.Organized retailing is only 2%of the total retail industryOver the past couple of years there have been sweeping changes in the general retailing business, mainly in apparel retailing which was once strictly a made-to-order market for clothing has changed to a ready-to-wear market. Flipping through a catalogue, picking the color, size and type of clothing a person wanted to purchase and then waiting to have it sewn and shipped was standard practice.At the turn of the century some retailers would have a storefront where people could browse, and new pieces being sewn or customized in the back rooms. Among the few players who have been catering to the branded market are Park Avenue, Charagh Din, Liberty, Double Bull, Proline and Snowhite. It took a quite long time for brands such as Allen Solly and Van Heusen to create a respectable market share in the ready-to-wear market. Big players like Tata, Raheja, Biyani, etc have intensified the competition with their professional retail chains like Westside, Shopper’s Stop and Pantaloons. Recently, India is increasingly being looked upon as a major supplier of high quality fashion apparels and Indian apparels have come to be appreciated in major markets internationally.The following report covers various aspects of apparel retailing in Ahmedabad, starting from global overview to future outlook of Indian casual cotton apparel market. It also provides an in-depth study of current Indian apparel market scenario, which includes manufacturing capabilities and exports market. The report covers pricing techniques and sales promotion technique of different apparel brand in organised sector & unorganised sector.

OBJECTIVE OF THE STUDY

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i) To compare pricing & product range across exclusive and multi brand outlets.

ii) To explore rationale behind various sales promotion & market scheme activities

INTRODUCTION

COTTON TEXTILES IN INDIA

Cotton textiles count among the oldest industries in India. One can follow it back to the times of Indus Valley Civilization, when cotton fabrics of India were in great demand even in the countries of Europe and West Asia. It used to be a cottage or village industry during those times. The spinning wheel comprised its only machine- simple but exceedingly inventive. The modern textile industry in India first began at Fort Gloster near Calcutta in early 19th century. But it actually made a headstart in Mumbai, when a cotton textile mill was set up there- exclusively out of Indian funds, in 1854.

COTTON TEXTILE INDUSTRY IN INDIA

There are several worth remarking features of the Indian textile industry. It is based on indigenous raw materials, especially cotton. In 1995-96, the textile industry had provided employment to over 64 million persons, next only to agriculture. Thus it is exceedingly meaningful for a country like India, because it is a labour-intensive industry. It alone accounts for 4% of the gross domestic product. More prominently, it is responsible for 20% of the manufacturing value addition. Lately, it has been bringing home one-third of India`s total export earnings. In 1996-97 the country had earned virtually 12 billion U.S. dollars.

The industry provides livelihood to farmers, cotton ball pluckers, and workers engaged in ginning, spinning, weaving, dying, designing and packaging, not leaving sewing and tailoring. It is India`s most traditional and esteemed industry. More importantly, the industry strikes a sensible balance between tradition and modernity. While the spinning occupation is rather centralised, weaving is exceedingly decentralised, providing scope for traditional skills of craftsmen in cotton, silk, zari, embroidery and so on. The hand spun and hand woven khadi holds back the ancient tradition of providing large scale employment in one`s home and cottages. Textile industry in India has all along prospered on its own funds. On the other hand, the country possesses the most contemporary capital intensive and high speed mill-produced cloth with a huge

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market- both at home and abroad.

Lately, the readymade cotton garments industry has been developing in tremendous momentum to cater to foreign markets. They are thus bringing home prized foreign exchange. One of the problems faced by cotton textile industry in India was the old-fashioned technology of old mills and their industrial sickness. Slowly, but steadily old technology is being superceded by the new one. India is yet to exploit her enormous potential to manufacture classic cotton fabrics, for which there is enormous demand in the upper social classes of the industrialised countries of the globe.IndianThe important centres of cotton textiles industry comprise Mumbai, Ahmedabad, Coimbatore, Madurai, Indore, Vapi, Sholapur, Kolkata, Kanpur, Delhi and Hyderabad.

APPAREL SHOPPING STORES INDIA

The United States and Bangladesh are the largest buyers of Indian cotton textiles and their share touches close to over 10% of the total exports. The South Asian countries continue to be the most important destination for exports in cotton textiles. The number of man made fibre textile mills is on the rise and this has led to the expansion of the spinning sector. Around forty percent of the spindles installed worldwide are installed in India. This development led to a sharp leap in cotton yarn exports.

CLASSIFICATION OF APPAREL MARKET

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Men’s apparel market is 46 percent of the total apparel market in India. Preference for readymade garments is increasing and this has become inevitable with the rise in urbanization. Whereas, women’s apparel market is 17 percent of the total apparel market in India. The preference for the branded Western and Indo-western apparels among the working women is on the rise, which is a welcome relief for the

manufacturer and retailers of branded apparel. The dressing habits are getting refined if not changed specifically among the working women.Kids’ apparel market is 37 percent of the total apparel market. Being the brand penetration in this segment lowest at 9 percent shows a lot of potential for the branded players to exploit this segment.

CLASSIFICATION OF CASUAL COTTON APPAREL

Men’s wear: Trousers, pants, Shorts, Dhoti, Shirts, t-shirts, kurta Women' wear: salwar suit, kurtis, skirts, pyjamas, t-shirts, shirts, trousers,

shorts Kids wear

Organized sector contributed major in providing employment to the rural people. .Handicrafts, decorative items, excessories are some of the products that are made in the rural areas and supplied to the urban markets. These ethnic products are in much demand in urban markets. They are representing the culture of India.

CHARACTERISTICS OF CASUAL COTTON APPAREL RETAIL SECTOR

(i) MANUFACTURE OF INVENTORY

As apparel retail is led by fashion, a player needs to keep a close watch on fashion amongst teenagers as they are the trend setters. Role of Bollywood in spreading fashion needs to be understood. Seasonal variations on stocking pattern and need to clear inventory at the end of season should be understood by apparel retailer. Typically once an item is sold from the outlet, retailer ensures that there is no repetition of same. It gets replaced by different design, style, colour. Importance of store layout, décor is very critical. A browser visiting the store frequently likes to see changes in the layout otherwise he may carry the impression that stocks are not moving out of the store. Category management becomes very crucial function as

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transformation of design into production and delivery has to be completed before fashion or fad changes in the market.

(ii) SALES OF INVENTORY

This highlights the importance of sales promotions- short term activities which induces trade or consumer to buy now rather than in future as the value of apparel after the season, goes down substantially and inventory carrying burden turns out to be very high. Apparel retailer needs to understand critical role of sales promotions. Attractive promotions induces purchase acceleration, stock piling and brand switching on the part of a consumer which substantially reduces retailer’s financial and inventory risk and consumer’s financial risk and psychological risk.

UNORGANIZED SECTORS,

It includes:

Road side outlets Retail shops Handicraft harts

Unorganized sectors is the backbone of the organized sectors. They are also contributing in the economy at a greater extent. 70% of the cotton apparel market is unorganized. It is greatly contributing to economy also.

EVOLUTION OF THE SECTOR

Weekly Markets, Village and Rural Melas

Source of entertainment

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Rural and historic reach

Convenience stores

Neighborhood stores/convenience

Traditional and pervasive reach

          PDS outlets, Khadi stores, Cooperatives

Government supported Availability/low costs/distribution

               Exclusive Brand outlets, Hypermarkets and Supermarkets, Department stores and Shopping malls.

Shopping experience/ efficiency Modern formats/ international

Modern Format retailers

Supermarkets Hypermarkets

Department StoresSpecialty Chains

Company Owned Company Operated

Traditional Format Retailers

Street MarketsExclusive /Multiple Brand Outlets

ORGANISED SECTOR

MAJOR BRANDED PLAYERS IN INDIA

Indian brands : Arrow

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Van Heusen

Color Plus

Park Avenue

Parx

Connexions

Stanza

Allen Solly

Raymond

Reid And Taylor

Fabindia

Wrangler

Biba

Rimanika

Satyapaul

& many more...

International Brands:

Dockers Peter England

John Players

Thomas Scott

Gotti

Manzoni

Wills Lifestyle

Black Berry

Lee

United Colors of Benetton

Levi’s

Pepe

Gas

Tommy Hilfiger

Woodland

Killer

Espirit

Plus

Status Quo

& many more.

Retail companies in India section in Naukri hubs analysis and report on Top companies in retail Industry :

Shoppers stop

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Westside Pantaloon Lifestyle Wills lifestyle Globus Pyramid

SUPPLY CHAIN MANAGEMENT

The retail scenario is characterized by logistical challenges, constant changes in consumer preferences and evolution of new retail formats. All this increases the challenges faced by the industry. Various strategies are to be implemented to improve core business processes, such as logistics, innovation, transparency, distribution and inventory, management of point sale (POS) data. Retail majors are under serious pressure to improve their supply chain systems and distribution channels and reach the levels of quality and service desired by the consumers.

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Cotton

(Farms)

Jute/Wool/Silk

(farms)

Polymers

(Petrochemical Plants)

ginning

Ginning

Spinning

Processing/

Finishing

Garments &

Accesories

Other Textile Products

Distribution Channel

(Export & Domestic Markets)

Man-Made:Filament Extrusion Process

Composite Mills

(spinning, weaving,processing)

Stand-Alone Weaving(mid-size)

Powerlooms (small)

Handlooms

Knitting

Figure 1: The Textile and Apparel Supply Chain

Grey

Yarn

Cloth

Cone

Hank

Cloth

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METHODOLOGY

RESEARCH TYPE: Primary Research

SAMPLE UNIT: For organised sector: Brand Retail outlet

For unorganized sector: roadside vendors, local brand retail outlets, handicraft market

SAMPLE SIZE: 20 (ten- organised sector & ten unorganised sector)

SELECTING THE RESEARCH METHOD:

As our research problem requires collection of primary data & the purpose of the study was exploration we have selected personal interviews of retailers as our research method.

An in depth structured guide was prepared &personal interviews of the respective managers were taken to gather the data about store profile, pricing tools and techniques, product bundling, relative market share, distribution channel & sales promotion activities undertaken by the stores.

AREAS COVERED:

For organised sector: retail outlets at S.G. Highway, Satellite & Judge’s Bunglow Road

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For unorganised sector: retail outlets at C.G.road & S.P. Stadium Road,Roadside vendors at Law Garden area, Gujarat University & Nehrunagar

ANALYSIS OF CASUAL COTTON APPAREL MARKET

CHARACTERISTICS

There is no differentiation between casual cotton wear or ethnic cotton wear or traditional cotton wear in the market. So the promotional activities are of same pattern for different categories of cotton wears.

The consumers are more price conscious than brand conscious.

There dominance of major players is absent in this market. Each & every retail outlet has different segment of the population to serve.

The segmentation is done on the basis of purchasing power of the consumer.

E.g. Tommy Hilfiger & Espirit serves rich class group whereas Color Plus & Wrangler serves upper-middle class.

MARKET SEGMENTATION

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MARKET SHARE

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PRICE MECHANISM

i. ORGANISED SECTOR

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a) Setting the price

The assortment drivers for price in apparel are size, style & colour.

A. For launching a product in already established market, the retailer has to select the segment of the population to serve & then follow price trend of that market.

B. For launching a new style of product, the price is set in the following procedure-

There are four phases for establishing the price of a new style of product in the market. They are:

1. Introductory phase2. High price phase3. Markdown price phase4. Clearance price phase

During the introductory phase, the price of the new casual cotton apparel is kept low so that the product enters into the competitive market &accepted by the consumers as Indian people are more price conscious than brand conscious. After a certain time period when the product demand settles at the peak, it is sold at its full price.

The company tries to sell 90% of its inventory during this phase. This is the period when the company wants to earn maximum profit margin.

At later stage, due to fashion change or change of season, the demand for that product decreases, the company now markdown, the product price. This new price does not incur lose but decreases the profit.

This is done by extensive sales promotion so that the inventory doesn’t pile up in the store.

Finally the remaining apparel inventory would be sent to factory outlet to be sold at clearance price which is quite lower than cost price.

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b) Price variation

Brand nameMale Shirt’s / t-shirt’s

price (Rs.) Male Trouser’s price

(Rs.)

TOMMY HILFIGER (Foreign brand outlet)

1600-3500 -

ESPIRIT (Foreign brand outlet)

1800-3000 2000-2500

COLOR PLUS

(Indian brand outlet)1400-1600 1800-2500

LEE (Foreign brand outlet)

849-1599 1799-2299

RATANAM (ARVIND MILLS OUTLET) (local brand outlet)

350-3000 500-2500

The variation in the costs of all brands for the same style of male shirt or male trouser is on the basis of their target customer segment.

e.g. Ratanam & Color plus are the retail outlets of the same company Arvind Mills. They sell same size, same style & same quality shirt at Rs.500 in Ratanam & at Rs. 1500 in Color Plus. It is because both the outlets have been launched to provide service to different market segments.

c) Margins

The apparel industry always keeps the profit margin of 50% on each category of product.

The annual business plan of a brand apparel company for the particular year depends upon the last year’s profit & adds 10% to it in the present year.

ii. UNORGANISED SECTOR

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a) Setting the price

The assortment drivers for price in apparel are fabric quality & style.

The prices are set according to the market demand. The prices fluctuate according to the volume of sales & the prices are set by the retailer himself. If a product is introduced at a certain cost & people give good response to it the retailer would hike its price to a certain limit. If the demand is affected adversely by this increase in price then he would again reduce the price to clear the inventory.E.g. A female apparel named leggings was introduced at the cost of Rs.150. The market gave positive nod to its introduction so its demand increased at a wider scale. So even when the prices were increased from Rs.150 to Rs. 300, its demand kept on increasing.

b) Price variation

ApparelLocal Retail outlet

price (Rs.)

Handicraft market price

(Rs.)

Roadside vendors Price (Rs.)

Kurti 250-800 150-350 125-300

Salwar suit 400-3000 300-2000 200-900

The price variations between these two types of sellers are because –

Roadside vendors do not have any shop maintenance expense. They do not pay government taxes.

Roadside vendors & handicraft marketers need not to spend on advertisement & sales promotion, and ambience. The essence of customer care is absent here.

The handicraft market directly purchase apparel from manufacturers so the additional cost of other intermediaries is reduced.

c) Margins

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Unlike the organised market, for unorganized sectors margin of profits varies from the market to market and area to area. For Road side vendors the margin varies from 5% to 300%.

For the retail outlets their profit margin varies from 30% to 500% depends upon area of the market.

d) Risk

Risk attached with unorganized sector is the movement of piled stock. As there is no brand attached with the cloths or it was not belonging to organized market the unsold product risk and the cost attached with it. They have only option to sell these goods with sales or with complimentary offers. At one point of time to recover their stationery finance they use to sale it at production cost or even to bear loss also.

INFERENCE

It has been noticed in the study that there is a huge difference in price range of apparels brand outlets & exclusive local retail outlets. It can vary from Rs. 350 to Rs. 2500 for a same quality & style shirt. The organised sector prices are of high range because of the customer service they provide & the popularity of the brand name. The popular the brand name, the higher would be the price.

Whereas in unorganised the prices varies according to market demand & geographical behaviour.

SALES PROMOTION ACTIVITIES

i. ORGANISED SECTOR

Usage of sales promotion activities has a direct impact on behaviour as it motivates a consumer to buy now rather than in future, enhances value of an offer temporarily till the promotion period, encourages switching, reinforce or reward loyalty etc. Broadly, objectives set for these activities are;

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i)to generate store traffic, ii) to move excess inventory, iii)to enhance store image and iv)to create a price image( high or low).

Traffic building is achieved by inventory reduction through end of season sale; creation and building store image through feature advertising and displays and joint promotions and price image by highlighting the discounts. It helps consumer reduce not only financial risk but also psychological and social risk by making consumer confident of his/her purchase, conformation to group norms by shopping at famous stores/brands and possibility of acquiring well known branded apparel during promotions. Promotions may induce non buyers to walk in to the store and loyalty programmes may encourage buying more, more often or upgrading to better quality. Exciting promotions also have tendency to generate positive word of mouth and help consumer feel a smart shopper. Thus not only utilitarian benefits like, saving of money, time or quality up gradation but hedonic benefits like feeling confident, feeling of excitement and entertainment etc.

ii. UNORGANISED SECTOR

Sales and promotional offers for unorganized sectors are depends upon the consumer market association of particular market. They are the decision makers in the market and they only decide upon the complimentary offers such as off upto 20%, reduced cost sale, combo packets, etc in the market. Traffic building is achieved by special event promotions like Diwali, Rakshabandhan promotions.

INFERENCE

The objective of sales promotion is different for both organised sector & unorganised sector.

In organised sector it is done for reducing the inventory pile up & this is mainly done through end of season sale. The time period for this promotional activities is generally set the head offices of the outlets.

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Whereas in unorganised sector, the promotional activities are done according to the market needs. They generally do these kind of activities in festive season. Their main motive is to push up the sales & demand.

KHADI

Khadi is again a government unorganized sector. This is also Indian culture and again contributing in the growth of an economy. Khadi stores are undertaken by various state governments for development of small to medium scale industries in the rural areas. They have the system of the sales only on the occasion of Gandhi Jayanti in the tribute of Gandhiji.

FABINDIA

Fabindia is another chain of stores which are dealing in handicrafts. Again they are promoting rural activities and rural development. Fabindia is the only departmental chains which do the sales promotion through advertisement by events.In events they display their all whole range of products. Their competitors are sales in branded outlets, local handicraft outlets and roadside vendors.

PRODUCT BUNDLING

Product bundling is known as ‘combo scheme’ or ‘pack scheme’ in apparel market. It is a very common marketing technique done by retailers mainly in organised sector.

In this the retailer analyses & makes a consumer basket according to the trend prevailing in the market. E.g. If it’s a clearance season of winter collection, then the retailer will prepare a basket of sweater, socks & scarf. He will markdown his prices in sweater but increases the prices of socks & muffler.

The retailers do not lose any profit margin from their annual business plan. Whenever they decide to markdown the prices they initially deal with the respective manufacturer of the product.

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E.g. If the retailer has decided to give 10% off on the sweaters he will ask the manufacturer to divide this markdown equally between them. So the retailer & the manufacturer both will lose 5% from their profit margins. But the former cover up this lose from the consumer basket & the latter incur loses.

So ultimately, we analysed that the retailer is the KING of the Supply Chain.

Product bundling is done only in organised sector & not in unorganised sector.

EMERGENCE & SURVIVAL OF INTERNATIONAL COMPANIES

Though in India people are more Price conscious than Brand conscious, 5% of the total population of India, (which is a huge amount of a billion+ population) prefers branded clothes. To serve this segment of the market international companies enter the Indian market.

Also Indian economy is growing at a faster pace among all the developing nations & hence the purchasing power of the people is also increasing so they have started to shift their preference to branded clothes.

SWOT ANALYSIS OF COTTON APPAREL INDUSTRY

The Indian Textile industry adds 14% to the industrial production and 8% to the GDP of India. It provides employment to 38 million people and thus, is the second largest employment provider after agriculture. The Indian Apparel & Textile Industry is one of the largest sources of foreign exchange flow into the country with the apparel

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exports accounting for almost 21% of the total exports of the country. A systematic SWOT analysis of the casual cotton apparel industry indicates the following:-

1. STRENGTH

I. Raw material base

India has high self sufficiency for raw material particularly natural fibres. India’s cotton crop is the third largest in the world. Indian textile Industry produces and handles all types of fibres.

II. Labour

Cheap labour and strong entrepreneurial skills have always been the backbone of the Indian Apparel and textile Industry.

III. Flexibility

The small size of manufacturing which is predominant in the apparel industry allows for greater flexibility to service smaller and specialized orders.

IV. Rich Heritage

The cultural diversity and rich heritage of the country offers good inspiration base for designers.

V. Domestic market

Natural demand drivers including rising income levels, increasing urbanisation and growth of the purchasing population drive domestic demand.

2. WEAKNESS

I. Spinning Sector

Spinning sector lacks modernization and there is a need of introducing new technology.

II. Weaving Sector

India has relatively less number of shuttle-less loom.

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III. Fabric Processing

Processing is the weakest link in the Indian textile value chain, adversely affecting its ability to compete in exports.

IV. Poor Infrastructure

High power costs and long export lead times are eroding India’s export competitiveness across the textile chain.

VI. Low Labour Productivity

Productivity levels for manufacturing various apparel items are far lower in India in comparison with its competitors.

OTHER WEAKNESSSES

VII. Less attention on man power training

VIII. Poor quality standards

IX. Distance of the potential market

X. Lower average consumption in domestic market

XI. Lack of professionalism and integration of supply chain

XII. Dependence on quota system

XIII. Very low investment on R&D

XIV. Limited exploitation of economies of scale

3. OPPORTUNITIES

I. Growing Industry

World textile trade would continue to grow at a rate of 3-4% to reach $200-210 billon by 2010.

II. Market access through bilateral negotiation

The trade is growing between regional trade blocs due to bilateral agreements between participating countries.

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III. Integration of Information technology

‘Supply Chain Management’ and ‘Information Technology’ has a crucial role in apparel manufacturing. Availability of EDI (Electronic Data Interchange), makes communication fast, easy, transparent and reduces duplication.

IV. Opportunity in High Value Items

India has the opportunity to increase its UVR’s (Unit Value Realization) through moving up the value chain by producing value added products and by producing more and more technologically superior products.

4. THREATS

I. Decreasing Fashion Cycle

There has been an increase in seasons per year which has resulted in shortening of the fashion cycle.

II. Formation of Trading Blocks

Formation of trading blocks like NAFTA, SAPTA, etc; has resulted in a change in the world trade scenario. Existence of bilateral agreements would result in significant disadvantage for Indian exports.

III. Phasing out of Quotas

India will have to open its protected domestic market for foreign players thus domestic market will suffer.

CONCLUSION

Today, the buyers of ready made garment segment are aware of the running trends, and demand the newest in fashion and products at a reasonable cost. At the front position of this evolution are the smaller players, which private labels that are thoroughly transforming the dressing way of men, women and children. With the supply chain limitations eased, organization in real estate markets, and rationale tax structure, the readymade garment segment has become more

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lucrative and it is anticipated that the readymade garment segment will be the main segment in the next five years.

REFERENCE

www.fibre2fashion.com

www.allbusiness.com

www.in.kpmg.com

www. naukrihub.com

www. gurjari.com

www.iimahd.ernet.in

brand outlets at Iscon Mall, S.G.Road-

Tommy Hilfiger

Lee

Raymonds’

Levis

Pepe

Fabindia At Judge’s Bunglow Road

Brand Outlets At C.G.Road-

Kewal Sons

My My

Navkala

John Players

Megamart

Bigenzer

Outlets At S.P. Stadium

Pintoo

Femina Town

Anjali Dress Wala

Q N Q Full Stop Dress Stop

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