is a brand with deep ties to heritage and culture but no one knows it

WHAT DO PEOPLETHINK ABOUTYOUR BRAND?

INTERVIEW VIDEO

INTERVIEW VIDEO

STRENGTHSSo, what are its

right now?

Isn’s perceived NEGATIVELY.

Cost Plus World Market

Cost Plus World Market

Opportunity for GROWTH

UNIQUE selections

Cost Plus World Market

PROBLEM? Stand for nothing

So, what’s the

In the MIDDLE of no man’s land

Product doesn’t quite deliver on PROMISE.

NO MINDSET

Lost emotional connection

OVERALL

Cost Plus is a great brand, with good brand values who has

lost relevancy in an ever changing market place where perception of value and customer demands have evolved.

ENEMIESMeet our competitors?

WHAT WE FOUND?

Insights

PERSONA

HUNGER

for

CULTURE

• Live in big city, 28-45 years old.

• Speak more than one language.

• They live in another country/ or want to.

• Prefer local coffee shop rather than Starbucks

• Yoga passionate

• Discovery Channel, DIY books.

L I F E STYLE

PERSONA DISSECTED

BIGthe

idea

WHERE TO GO FROM HERE

The goalWe are going to reposition Cost Plus, from a stagnant retailer that people visit out of need into an iconic cultural retailer with deep ties to community and culture.

• Face lift of corporate website• Emergence into the community• Expansion of product ?HOW

are you doing to make this new strategy come alive

WEBSITE

Face lift of corporate website

COMMUNITY

Emergence into the community

PRODUCTEXPANSION

Expansion of product

SUMMARY