Cosmetic Innovator Of The Year Awards 2016 Entry Form

21925 Field Parkway, Suite 205Deer Park, IL 60010800-334-2623www.icmad.org

Cosmetic Innovator Of The Year Awards 2016 Entry Form

►STEP 1 CHOOSE YOUR CATEGORIES

Only one product or product line entry per category is allowed. Multiple entries from the same brand in the same category will not be accepted.

PRODUCT INNOVATION CATEGORIESRecognizing innovative product formulation- ingredient, delivery system, etc

A. Color Cosmetic Product: Face/Body/Nails B. Facial Skincare Product C. Bath & Body/Fragrance (Perfume & Home) D. Haircare E. Accessories & Tools

PACKAGE DESIGN INNOVATION CATEGORIESRecognizing innovative package design - new componentry, embellishment, primary/secondary packaging

A. Color Cosmetic Product: Face/Body/Nails B. Facial Skincare Product C. Bath & Body/Fragrance (Perfume & Home) D. Haircare E. Accessories & Tools

MARKETING/ADVERTISING INNOVATION CATEGORIES A. Best Cause Marketing

Innovative strategies and tactics used to give back to the community/non-profit organizations (Examples include: Press Releases, Photos, Videos, Social Media and Events)

B. Innovative Launch CampaignDefining a unique and fresh approach to launching a product (Examples include: Social Media, website, Print, Broadcast, Events, and/or Grass Roots)

Member’s Choice Award—Voted by ICMAD Board of Directors

►STEP 2 DETERMINE ELIGIBILITY & REQUIREMENTS

1. To be eligible for a CITY Award, the company must be in the beauty industry. Membership in ICMAD is not a requirement.2. The entry must be of a new product or product line that has been launched and shipped between March 2, 2015, and February 29, 2016. Advertising programs also must have been initiated between these dates.

ENTRY RULES:• Only materials submitted according to the specified criteria will be judged.• All entries must be shipped prepaid, and provide ICMAD with tracking information.• Payment: Fee must be paid by check, credit card or money order payable to: Independent Cosmetic• Manufacturers and Distributors; drawn on a U.S. bank in U.S. dollars. To qualify for judging, all entries

must include complete fees.• Eight (8) full-size products, which cannot be returned are required. • Marketing materials, high-resolution digital product photos (both product and brand logo), and a 50-

word description of the product must accompany all entries.• ICMAD has full rights to use the submitted materials/photos for CITY Award related promotional • efforts.• Deadline for all entries is May 22.

►STEP 3 SUBMIT YOUR ENTRIES

Completed Entry Includes A Full Set of These Five Items:1. Completed official entry form- (online or print version available).2. ENTRY FEE: $200 per entry for ICMAD members/$400 per entry for non-ICMAD members.

(A $100 late fee will be assessed for each entry recieved after May 22, 2016).3. For Product Innovation and Package Design Categories:*

Provide Eight (8) full-size products or an assortment from your product line (If you are submitting the same product in Product Innovation & Package Innovation only 8 products total are needed. Duplicates are not necessary.)For Marketing/Advertising Categories:*Submit eight (8) foamcore boards that represent your campaigns & a digital version of the board plus additional online materials can be submitted if applicable (CD orUSB flash drive acceptable).

4. Digital photos, brand logo, and 50-word description provided on CD or USB flash drive.5. Relevant support materials- brochures, sell sheets, etc (8 sets).

* Finalists will be contacted to ship one additonal product/marketing board to be on display at Cosmoprof North America.

►CITY Awards 2016 TIMELINE:

• March 14- May 22 Enrollment Period• May 22- 30 Late Enrollment Period• June 16 Judges Meeting & Finalists Selection• June 22 PR Release with final nominee announcement: 3 finalists per category• July 25 CITY Award Ceremony (Mandalay Convention Center, Las Vegas)

JUDGESWinners will be selected by five (5) industry influentials comprising a mix of retailers, distributors,online beauty editors, consumer magazine editors and PR agencies. Judges will evaluate each entry and select three (3) finalists for each category.

JUDGING CRITERIA:Judges will base their selections on the following:• Does the product or advertisement demonstrate originality?• Does it influence or advance the category?• Does it answer an unmet consumer or retailer need?• Does it provide sales opportunity, as well as creativity?• Does it provide unique opportunities across the cosmetic business supply chain?

►WINNER PROMOTION

Cosmetic Innovator Of The Year Awards 2016 winners will enjoy exposure with consumer and trade media, and visibility among industry peers. Publicity includes:• Feature in the ICMAD Digest (September 2016 issue) and website• Winners Display at ICMAD Booth at Trade Shows• Meet & greet with top online beauty editors • All Finalists’ entries will be on display in Las Vegas at Cosmoprof North America Tradeshow

1. OFFICIAL ENTRY FORMEach entry requires a completed form. Download additional forms at www.icmad.org. Please provide eight (8) full-size products (if applicable), logo and support materials and a high-resolution digital image with each entry. (Please provide one form for each entry submitted.)

CITY Product Innovation CITY Package Design CITY For Marketing/Advertising Select Category: Select Category: Select Category:

Only one product entry per category is allowed, multiple entries from the same brand in the same catego-ry will not be accepted. If you have any questions about your submission call ICMAD: 800-334-2623.

2. PLEASE TELL THE JUDGES ABOUT YOUR ENTRY (Fill out questions on following page.)

3. Payment: All Categories $200.00 (Members) per entry $400.00 (Non-Members) per entry$100 Late fee after May 22, 2016*

Company Name: ___________________________________ Contact: _____________________________________ CHECK ENCLOSED_____ Charge my: _____ VISA ______ MASTERCARD _____AMEXCard Number: ______________________________________ Security Code: _________ Exp. Date: _______Name on Card: ____________________________________________________________________________Billing Address: ____________________________________________________________________________City: __________________ State:__________________ Country:_______________ Zipcode:______________Signature: ________________________________________________________________________________Phone Number: ______________________________ Email: ________________________________________________

Final Deadline for all entries is May 30, 2016. We will not be able to accept any entries after this date. (Late fee period is from May 22 through May 30, 2016.)

Company entering any category represents to ICMAD that product/service complies with all applicable Federal and State cosmetic regula-tions and Company agrees to indemnify and hold ICMAD harmless in the event that its product/service does not comply. Acceptance of a submission or selection as the winner does not serve as any form of certification or confirmation that the products/service is in compliance with applicable laws or regulations. Additionally, by entering, Company authorizes ICMAD to utilize photos of its awards ceremony attendees for publicity purposes.

Color Cosmetic Facial Skincare Bath/ Body/FragHaircareAccessories & Tools

Color Cosmetic Facial Skincare Bath/ Body/FragHaircareAccessories & Tools

Best Cause MarketingInnovative Launch Campaign

►CITY Awards Enrollment Form

Please send all entries, the entry forms, samples, support materials and fees to:ICMAD ATTN: CITY

21925 Field Parkway, Suite 205, Deer Park, IL 60010

Independent Cosmetic Manufacturers and Distributors, Inc.Tel: 800-334-2623 | Fax: 847-991-8161 | www.icmad.org | info@icmad.org

ENTRIES DUE: May 22, 2016*Final Deadline: May 30, 2016

PLEASE TELL THE JUDGES ABOUT YOUR ENTRY Product Name _____________________________________________________________________________ Category _________________________________________________________________________________Company Name _________________________________ Also Entered In ____________________________Describe the product/package or ad: ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________What makes this entry innovative? __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Who is your target audience? _____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

What buzz have you created? _____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Date product/campaign launched (between 3/2/15 and 2/29/16): ________________________________________Name of person submitting entry: ____________________________________________________________________Name of Company submitting entry (If PR or Publicist Company Name): ____________________________________Company contact: __________________________________________________________________________________Company name (Manufacturer/Distributor): ____________________________________________________________Year the company started: _______________ Company address: _________________________________________________________________________________________ City ________________________ State: ______________ Country _________________ Zipcode: _________________Telephone: ______________________________________ Fax: ______________________________________________Website: ___________________________________ Email: ________________________________________________Who will represent your Company at the Awards Night if you win a CITY Award? ________________________________________________________________________________________________________________________________I acknowledge the accuracy of the information provided in this entry. Signature: ________________________________________________________________________________________

►CITY Awards Enrollment FormENTRIES DUE: May 22, 2016Late Deadline: May 30, 2016