Weekly Grocery Insight Report

Friday 29th May

Cosine HighlightsSunday 1st February – Saturday 7th February

Lead Customer

Message

Secondary

Supporting

Message

Top 2

Deals

• Get Summer

Started• Holiday Shop

• Wine/ Champagne/ Sparkling/

Sherry/ Port: Buy 6 or more

save 25%

• Holiday Shop: Selected

products 2 for £13 or 3 for £18

• Now cheaper at

Tescos• Fuel Save

• Persil: £4

• Big Night In: £6 (2 sides + 2

mains)

• Let’s Garden• Ramadan

Mubarak

• Compost Selected: 3 for £10

• Pepsi Cola: 98p

• The Garden’s

Calling

• Baby and Toddler

Event

• Stella Artois 20pk: £12

• Andrex White Quite Toilet Tissue

9pk: £3.50

• Taste of the British

Isles

• Five days of

Summer

• Buy 4 Picnic Items And Get A Free Bottle Of Wine, Cool Bag, Picnic Blanket Or 2 Bottles Of Beer

• Buy 6 Save 25% On Wine, Champagne, Bottled Beers And Ciders

• Summer is For…• Waitrose Good to

Go

• Sizzling Flavours: 3 for £10

• Strawberries/Nectarines: 2 for

£4

• Great Deal Locally • Sourced Locally• Cereals By Kellogg's: £1.69

• Baked Beans By Heinz x4: £2

• All Your Favourite

Things for Summer• Swap and Save

• SNACKRITE x18 Snacks: £1.29

• SNACKRITE x6 Crisps: 75p

• Discover New

Ideas

• Limited Offers Hurry

Hurry

• Braemoor Beef Burgers 4pk:

£2.99

• Aubergines: 39p

Store

Date

In-S

tore

Customer Themes / Messages

What did customers hear, see and experience?

Key Theme

• Get Summer Started: Most significant theme

in store. 8 bays and one free standing

display unit containing gardening

equipment and accessories/ compost/

BBQ…. Advertised extensively, with signs and

bunting for 'Get Summer Started' noted in

several areas in store

Supporting

Themes

• Holiday Shop: 2 bays in between checkouts,

plus 2 bays in the cosmetics aisle. Selected

products 2 for £13 or 3 for £18

Key

Promotions

• Bistro Meal Deal: £10 (1 meal + 1 dessert + 1

drink)

• Beer Or Cider: 2 for £18 or 3 for £24

• Picnic Items Selected: 3 for 2

• Gardening and BBQ Items Selected: 25% off

• Westland Multi-Purpose Compost 50L: 3 for

£10

• Clearsprings Sauvignon Blanc: £5.50

• Edizione 789 di Mondelli Prosecco: £6.75

• Tetley Original Tea Bags 160k: £3

External / Car

Park

• Large Floor Standing Sign: Mobile by

Sainsbury's: More from the phone you own.1

month SIM only price plans. Half price for

your first 3 months

• Large Floor Standing Sign: Wine/

Champagne/ Sparkling/ Sherry/ Port: Buy 6

or more save 25%

• Window Sign: Get Summer Started

Front Of Store

(Theme

POS, Pallets)

• Hanging Signs: Get Summer Started

• Security Gate Shrouds: Tetley Original Tea

Bags 160k £3

WimbledonThursday 28th May

Store

Date

In-S

tore

Customer Themes / Messages

What did customers hear, see and experience?

Seasonal

Aisle

• Get Summer Started: 8 bays and free

standing display unit containing gardening

equipment and accessories/ compost/

BBQ…

In Store

Activity

(Value Aisle

Plinths/In

Aisle Events)

• Wine/ Champagne/ Sparkling/ Sherry/ Port:

Buy 6 or more save 25%. Bunting hanging

along BWS aisle advertising promotion. Clip-

on signs were also seen in the same area

Checkouts

(Theme,

Space,

Point Of Sale)

• Sainsbury’s Bank/ Sainsbury’s Mobile: POS

on checkouts

• Stack: Clearsprings Sauvignon Blanc £5.50,

Edizione 789 di Mondelli Prosecco 75cl £6.75

• Free Standing Display Unit: Sainsbury's in

store bakery mini bite tubs 2 for £3,

Sainsbury's mini bite millionaire flapjack 9pk

£1, Quaker Oat So Simple porridge pots 5 for

4

This Weeks

Top 2 Deals

- To Be

Briefed By

Cosine

• Wine/ Champagne/ Sparkling/ Sherry/ Port:

Buy 6 or more save 25%

• Holiday Shop: Selected products 2 for £13 or

3 for £18

This Weeks Top

2 Deals This

Weeks Top 2

Deals (Crisps,

Snacks, Biscuits

&

Confectionery)

• Sainsbury's In Store Bakery Mini Bite Tubs: 2

for £3

• Sainsbury's Mini Bite Millionaire Flapjack 9pk:

£1

Store

Date

In-S

tore

Customer Themes / Messages

What did customers hear, see and experience?

Key Theme • Summer Sorted

Supporting

Themes• N/A

Key

Promotions

• Ben And Jerry’s: £2.50

• Sainsbury Toilet Paper x9: £3

• Oyster Bay Sauvignon Blanc: £8.50

• Coca Cola: 2 for £2

External / Car

Park• A-boards: Supporting summer sorted offers

Front Of Store

(Theme

POS, Pallets)

• N/A

Colchester, EssexWednesday 27th May

Store

Date

In-S

tore

Customer Themes / Messages

What did customers hear, see and experience?

Seasonal

Aisle• Summer Sorted: Lots of summer items

In Store

Activity

(Value Aisle

Plinths/In

Aisle Events)

• Ribena £1.50: Free standing display unit

Checkouts

(Theme,

Space,

Point Of Sale)

• Summer Sorted: Bunting

This Weeks

Top 2 Deals

- To Be

Briefed By

Cosine

• N/A

This Weeks Top

2 Deals This

Weeks Top 2

Deals (Crisps,

Snacks, Biscuits

&

Confectionery)

• Doritos: 2 for £2.50

• Tyrells: £1.25

Store

Date

In-S

tore

Customer Themes / Messages

What did customers hear, see and experience?

Key Theme• Now Cheaper At Tesco: Supported by bus

stops, security gate shrouds and standees

Supporting

Themes

• Fuel Save: Continues in store supported by

banners and checkout signs

Key

Promotions

• Heineken x12: £8

• Satsumas/Nectarines: £1

• Persil: £4

• Lenor: £5

• Air Wick Aerosols: £1

• Squares: 2 for £3

• Sensations: Buy 1 Get 1 Free

• Big Night In: £6 (2 sides + 2 mains)

• Dining For Two: £10 (1 side + 1 main + 1

dessert + 1 drink)

• Mince Beef: £4

• Lloyd Grossman Sauces: £1

External / Car

Park

• Pallets: Compost any 3 for £10, Wood

Fencing Any 2 for £6

• A-boards And Banners: Supporting fuel save

and prices now cheaper at Tesco

Front Of Store

(Theme

POS, Pallets)

• Pallets: Walkers £4

• Flowers Display

Leighton BuzzardThursday 28th May

Store

Date

In-S

tore

Customer Themes / Messages

What did customers hear, see and experience?

Seasonal

Aisle

• All Things Summer: Bus stops and shelf

barkers supporting double your fun this

summer with Clubcard boost

In Store

Activity

(Value Aisle

Plinths/In

Aisle Events)

• Clubcard Boost: In seasonal aisle and health

and beauty. Supported by bus stops and

shelf barkers

Checkouts

(Theme,

Space,

Point Of Sale)

• Tesco Bank: POS on all, along with standees

and high signs

• Fuel Save Signs: On all checkouts

This Weeks

Top 2 Deals

- To Be

Briefed By

Cosine

• Persil: £4

• Big Night In: £6 (2 sides + 2 mains)

This Weeks Top

2 Deals This

Weeks Top 2

Deals (Crisps,

Snacks, Biscuits

&

Confectionery)

• Jaffa Cakes: £1.49

• Maryland Cookies: £1

Store

Date

In-S

tore

Customer Themes / Messages

What did customers hear, see and experience?

Key Theme • Now Cheaper At Tesco

Supporting

Themes• Fuel Save

Key

Promotions

• Meal For 2: £10

• Heinz Soup: 4 for £3

• PepsiCo: ½ price

External / Car

Park• Banner: Fuel Save

Front Of Store

(Theme

POS, Pallets)

• Pallets: Fosters, Coca Cola and Bulmers

Magdalene Road, Colchester, EssexWednesday 27th May

Store

Date

In-S

tore

Customer Themes / Messages

What did customers hear, see and experience?

Seasonal Aisle • N/A

Supporting

Themes• N/A

In Store

Activity

(Value Aisle

Plinths/In Aisle

Events)

• Fuel Save

Checkouts

(Theme,

Space,

Point Of Sale)

• N/A

This Weeks Top

2 Deals

- To Be Briefed

By Cosine

• McCoy's x6: 2 packs for £3

• Walkers Crinkles x6: 2 for £2.50

This Weeks Top

2 Deals This

Weeks Top 2

Deals (Crisps,

Snacks,

Biscuits &

Confectionery)

• N/A

Store

Date

In-S

tore

Customer Themes / Messages

What did customers hear, see and experience?

Key Theme

• Let's Garden/ Outdoor Living: 2 aisles support

a range of gardening items, accessories,

furniture, equipment, camping, BBQ items

and outdoor activity products. Numerous

stacks are seen around the area and front of

store. Highlighted with signs, bus stops and

bunting

Supporting

Themes

• Price Lock: More prices locked than ever

before: Signs seen concentrated down the

central aisle, around the store and car park

• Ramadan Mubarak: 9 bays seen supporting

various grocery items associated with the

event. Highlighted with high signs and bus

stops, plus additional stacks seen at the front

of store

Key

Promotions

• Coca Cola: 2 for £2

• Beers & Lagers Multi Pks: 3 for £20

• Meats/ Poultry/ Fish: 3 for £10

• Heinz Baked Beans 4pk: 3 for £5

• Rubicon Mango: 3 for £10

External / Car

Park

• Banner: Price Lock, George Clothing ½ price

sale

• Stacks: Compost selected 3 for £10, Plants

selected

Front Of Store

(Theme

POS, Pallets)

• Security Gate Shrouds: New Jacobs Cracker

Crisps, It's Springtime at George Home

• 2 Stands: Bakery selection

• Multi-stacks: Ramadan grocery products

• Stack: Pepsi Cola 98p, Coca Cola 2 for £2

Clapham JunctionThursday 28th May

Store

Date

In-S

tore

Customer Themes / Messages

What did customers hear, see and experience?

Seasonal Aisle

• Ramadan Mubarak: 9 bays seen supporting

various grocery items associated with the

event. Highlighted with high signs and bus

stops

In Store

Activity

(Value Aisle

Plinths/In Aisle

Events)

• George Clothing: ½ price sale. Advertised in

the car park and the clothing department

• Baby & Toddler Shop: High signs and bus

stops seen in the Baby department,

promoting various offers

Checkouts

(Theme,

Space,

Point Of Sale)

• Click & Collect: Signs on every checkout

• Asda Banking: Leaflets on every checkout

This Weeks Top

2 Deals

- To Be Briefed

By Cosine

• Compost Selected: 3 for £10

• Pepsi Cola: 98p

This Weeks Top

2 Deals This

Weeks Top 2

Deals (Crisps,

Snacks,

Biscuits &

Confectionery)

• McVites Biscuits/ Nestle KitKats: 97p

• Cadburys Chocolate Puddles: £1

Store

Date

In-S

tore

Customer Themes / Messages

What did customers hear, see and experience?

Key Theme

• The Garden's Calling: 6 bays containing solar

lights/ gardening accessories, furniture and

equipment/ BBQs…. Based in the seasonal

aisle and highlighted with overhead signs

and bus stops

Supporting

Themes

• Baby And Toddler Event: 2 large signs seen

hanging from either end of the baby and

toddler aisle. These signs were advertising

'Bundles of savings on big brands - Ends June

21st’

Key

Promotions

• Coca Cola 1.75L: BOGOF

• Wine's Selected: ½ price

• Plenty Kitchen Towel 6pk: £3

• Andrex White Quite Toilet Tissue 9pk: £3.50

• Coca Cola Cans 8pk: 2 for £5

• Pampers Baby Dry Economy Pack 31-52pk: ½

price

• Heinz Baked Beans 4pk: £2

External / Car

Park

• Signs: Morrisons Match & More / Join today

and save

Front Of Store

(Theme

POS, Pallets)

• Stacks: Pampers Baby Dry Economy Pack 31-

52pk ½ price, Coca Cola Cans 8x330ml 2 for

£5, Andrex 9pk £3.50

• Heinz Baked Beans 4pk: £2- stack

• Security Gate Shrouds: Pringles Tortilla Crisps

£1.50

WimbledonWednesday 27th May

Store

Date

In-S

tore

Customer Themes / Messages

What did customers hear, see and experience?

Seasonal

Aisle

• The Garden's Calling: 6 bays containing solar

lights/ gardening accessories, furniture and

equipment/ chemicals and fertilises/ picnic

accessories/ disposable BBQs/ charcoal/

firelighters. Theme advertised on bus stop

signs along aisle

In Store

Activity

(Value Aisle

Plinths/In

Aisle Events)

• Father's Day: Large sign hanging in centre

aisle advertising 'Make your Father's Day

special

• Morrisons Match & More: Collect points to

get vouchers / Join today and save

Checkouts

(Theme,

Space,

Point Of Sale)

• Stack: Andrex White Quite toilet tissue 9pk

£3.50

• Free Standing Display Unit: KitKat Chunky/ 4

finger single bar 2 for £1, Cadburys Dairy Milk

chocolate 45g 60p, Linder Treat Bar 60p,

Quaker Oat So Simple Pots 99p

• 'Collect your Saver Stamps today!‘:

Advertised on every checkout

• Large Floor Standing Sign: Positioned behind

checkouts adverting Summer's Here

• Morrisons Match & More: Collect points to

get vouchers

This Weeks

Top 2 Deals

- To Be

Briefed By

Cosine

• Stella Artois 20pk: £12

• Andrex White Quite Toilet Tissue 9pk: £3.50

This Weeks Top

2 Deals This

Weeks Top 2

Deals (Crisps,

Snacks, Biscuits

&

Confectionery)

• Walkers Quavers/ Wotsits/ Meaty/ Variety

24pk: £3

• Pringles Tortilla Crisps: £1.50

Store

Date

In-S

tore

Customer Themes / Messages

What did customers hear, see and experience?

Key Theme

• Grab & Go Meal Deal: Buy One Of Each Get

The Cheapest Free. Highly advertised in

store, on the security gate shrouds, entrance

advertising and concentrated signs used

around the chilled area

Supporting

Themes

• Perfect For The Bank Holiday: Signs seen on a

gondola end and around store promoting

summer ranges

Key

Promotions

• Wine's Selected: Various offers

• Robinsons Squash: ½ price

• Cadburys Chocolate Puddles: £1

• Pizza Express Margherita: £2.33

• Carling 4pk: £3.50

• Andrex Toilet Tissue 9pk: £3.50

External / Car

Park

• Window And Pavement Sign: Coca Cola

BOGOF

• Security Gate Shrouds: Grab & Go Meal Deal

• Pavement Sign: Pizza Express Margherita

£2.33, Carling 4pk £3.50

Front Of Store

(Theme

POS, Pallets)

• Shipper: Heineken Lager, Cadburys

Chocolate Puddles £1, Maynard Wine Gum

range £1

Store

Date

In-S

tore

Customer Themes / Messages

What did customers hear, see and experience?

Seasonal Aisle • N/A

In Store

Activity

(Value Aisle

Plinths/In Aisle

Events)

• Match & More: Standees

Checkouts

(Theme,

Space,

Point Of Sale)

• Match & More: Standees

• Andrex Toilet Tissue 9pk £3.50: Stack

This Weeks Top

2 Deals

- To Be Briefed

By Cosine

• Coca Cola: BOGOF

• Grab & Go Meal Deal: Buy One Of Each

Get The Cheapest Free

This Weeks Top

2 Deal This

Weeks Top 2

Deals (Crisps,

Snacks,

Biscuits &

Confectionery)

• Tyrrells Crisps: ½ price

• MvVites Biscuits Selected: 2 for £2

BrixtonThursday 28th May

Store

Date

In-S

tore

Customer Themes / Messages

What did customers hear, see and experience?

Key Theme

• Tastes Of The British Isles: Advertising across

store, the majority of which being seen along

the centre aisle. Several key deals were in

conjunction with this theme

Supporting

Themes

• Five Days Of Summer: Large floor standing

sign and display front of store containing a

large variety of cakes

Key

Promotions

• Meat, Fish And Poultry: 3 for £10, or 2 for £7

• Strawberries: ½ price

• Family Favourites For Four (2 mains + 2 Sides

+ Dessert): £10

• Meals For One Selected: 2 for £6

• Ice Cream Cones: 2 for £3

• Old Fashioned Barbecue Sauce And

Marinade: 3 for 2

External / Car

Park• N/A

Front Of Store

(Theme

POS, Pallets)

• Large Floor Standing Sign At Store Entrance:

Five Days Of Summer. 27 - 31 May, Buy 6 save

25% on Wine, Champagne, Bottled Beers

and Ciders

WimbledonWednesday 27th May

Store

Date

In-S

tore

Customer Themes / Messages

What did customers hear, see and experience?

Seasonal

Aisle• N/A

In Store

Activity

(Value Aisle

Plinths/In

Aisle Events)

• Buy 6 Save 25% On Wine, Champagne,

Bottled Beers And Ciders: Large display, small

display, floor standing sign, hanging signs

and advertising seen on the majority of wine

bottles promoting this deal in the BWS

section

• M&S Proud To Be Exhibiting Blooms: At the

RHS Chelsea Flower Show 2015, floor

standing sign positioned next to the cut

flowers

Checkouts

(Theme,

Space,

Point Of Sale)

• M&S Credit Card/M&S Current Account:

Advertised on every checkout

• Old Fashioned Barbecue Sauce And

Marinade: 3 for 2

• St Clements Cashews And Almonds: £3.50

• Scottish All Butter Shortbread Rounds: £1.50

This Weeks

Top 2 Deals

- To Be

Briefed By

Cosine

• Buy 4 Picnic Items And Get A Free Bottle Of

Wine, Cool Bag, Picnic Blanket Or 2 Bottles Of

Beer

• Buy 6 Save 25% On Wine, Champagne,

Bottled Beers And Ciders

This Weeks Top

2 Deals This

Weeks Top 2

Deals (Crisps,

Snacks, Biscuits

&

Confectionery)

• Full On Favour, Hand Cooked, Reduced Fat

And Combos Crisps: 2 for £2.50

• M&S Cookies Selected: 2 for £3

Sampling • Strawberries: In Fruit and Veg section

Store

Date

In-S

tore

Customer Themes / Messages

What did customers hear, see and experience?

Key Theme

• 'Summer Is For...‘: 25% off a selected summer

products. This theme was present

predominantly in the seasonal aisle and front

of store, with three bays containing a variety

of fruit and veg/ fresh juices/ condiments

and many more 25% off offers

Supporting

Themes

• Waitrose Good to Go: Win England cricketer

tickets with Waitrose. Simply buy one of the

stickered Good to Go products to be in with

a chance to win, concentrated in the chiller

sandwich section

Key

Promotions

• Waitrose Balsamic Vinegar Of Modena: 25%

off

• Strawberries/Nectarines: 2 for £4

• Dressings/Pizza/Salad Pots/Olives: Save 1/3

• Salmon Fillets: Buy 3 for £10

• Calvet Sancerre: Save ½

• Coconut Water: Save 1/3

• Innocent Juice: Save 1/3

• All Jams Spreads And Honey: 3 for 2

External / Car

Park• Plants: Flower displays/plants

Front Of Store

(Theme

POS, Pallets)

• Floor Standing Sign: Advertising 'Offers on ice

cream every week‘ for 'Summer is for...'

• Wall Sign: Summer is for, 3 for £6, mix and

match

ThameThursday 28th May

Store

Date

In-S

tore

Customer Themes / Messages

What did customers hear, see and experience?

Seasonal Aisle

• Celebrating British: ‘We’re backing British’

products, seen in fruit and veg and

seasonal aisle

In Store Activity

(Value Aisle

Plinths/In Aisle

Events)

• N/A

Checkouts

(Theme, Space,

Point Of Sale)

• S.Pellegrino Sparkling Mineral Water: 20%

off end of checkout

• Selected Suntan Lotion, Cosmetics And

Beauty Products: Save 1/3 end of checkout

• Car/Home/Life Insurance

• Waitrose Good to Go: Advertised on

grocery divider bar

This Weeks Top

2 Deals

- To Be Briefed

By Cosine

• Sizzling Flavours: 3 for £10

• Strawberries/Nectarines: 2 for £4

This Weeks Top

2 Deals This

Weeks Top 2

Deals (Crisps,

Snacks, Biscuits

&

Confectionery)

• Aplen Bars: Buy 2 for £3

• Pretzels: Buy 2 for £2

Store

Date

In-S

tore

Customer Themes / Messages

What did customers hear, see and experience?

Key Theme• Great Deal Locally: Is the slogan on all POS

around the store

Supporting

Themes

• Sourced Locally: Produced with fewer miles

to travel to store. Supported by overhead

signs wall signs, shelf edge strips and tax discs

Key

Promotions

• Andrews x 4: £1.99 or 2 for £3.50

• Napolina Jars Of Cooking Sauces: £1.69

• Napolina Pasta: £1.64

External / Car

Park• A-boards: Supporting ½ price offers in store

Front Of Store

(Theme

POS, Pallets)

• Farm Yard Toy Offer, Outdoor Plants And

Garden Furniture

Stanway, Colchester, EssexWednesday 27th May

Store

Date

In-S

tore

Customer Themes / Messages

What did customers hear, see and experience?

Seasonal Aisle • Barbeque

In Store

Activity

(Value Aisle

Plinths/In Aisle

Events)

• Father's Day: A few free standing display

units with cards in them and an free

standing display unit with DVDs

• Beer: Aisle: There are several bus stops with

Footy Mates beer on them

Checkouts

(Theme,

Space,

Point Of Sale)

• Dump Bins: With offers on each checkout

This Weeks Top

2 Deals

- To Be Briefed

By Cosine

• Cereals By Kellogg's: £1.69

• Baked Beans By Heinz x4: £2

This Weeks Top

2 Deals

(Crisps,

Snacks,

Biscuits &

Confectionery)

• Puff Hula Hoops x6: £1

• Co-op Popcorn: £1

Store

Date

In-S

tore

Customer Themes / Messages

What did customers hear, see and experience?

Key Theme• All Your Favourite Things For Summer: Is

slogan on new POS through out the store

Supporting

Themes

• Swap And Save: With high signs and window

signs

Key

Promotions

• Classic Ales x12: £14.79

• Aldi Super 6 Vegetables: 59p

• Suncare: £2.99

• Chicken x 4 Fillets: 3.49

• Plants Per Tray: £4.99

External / Car

Park

• Garden Plants On Sale

• Window Signs: Supporting swap and save,

special buys and All your favourite things for

summer

Front Of Store

(Theme

POS, Pallets)

• Security Gate Shrouds: Have All your

favourite things for summer slogan on them

• Pallets: Classic ales

Magdalene Road, Colchester, EssexWednesday 27th May

Store

Date

In-S

tore

Customer Themes / Messages

What did customers hear, see and experience?

Seasonal Aisle • N/A

In Store Activity

(Value Aisle

Plinths/In Aisle

Events)

• Special Buys: Continue in store

• Reduced Special Buys: Up to 50% off

• Lots Of Garden furniture

Checkouts

(Theme,

Space,

Point Of Sale)

• Thank You POS: On all checkouts

This Weeks Top

2 Deals

- To Be Briefed

By Cosine

• N/A

This Weeks Top

2 Deals This

Weeks Top 2

Deals (Crisps,

Snacks, Biscuits

&

Confectionery)

• SNACKRITE x18 Snacks: £1.29

• SNACKRITE x6 Crisps: 75p

Store

Date

In-S

tore

Customer Themes / Messages

What did customers hear, see and experience?

Key Theme

• Discover New Ideas: The central aisle displays

garden items, tools, equipment and furniture.

Highlighted with signs above and on the

lower trim

Supporting

Themes

• Limited Offers Hurry Hurry...: Signs feature this

promotion against various products across

the store

Key

Promotions

• Vine Tomatoes: £1.99

• Pepsi Cola: 2 for £2.50

• Lumpwood Charcoal: 2 for £8

• Braemoor Meat/ Chicken Range: 2 for £5

• Bananas: 68p

• AquaPur Towel Airer: £14.99

• Pampers Nappies: £4.99

• Formil Laundry Powder: £5.99

External / Car

Park

• Car Park Sign: Braemoor beef burgers 4pk

• Pavement Sign And Stack: Bark Chip/

Compost

• Stack: Plants selected

• Window Sign: Discover New Idea

• Window Sign: Everything you need for

summer, sunshine not included

Front Of Store

(Theme

POS, Pallets)

• Stacks: Bottled Water multipks, Classic Ales

£14.79, XXL Premium Pils £5.99

MitchamWednesday 27th May

Store

Date

In-S

tore

Customer Themes / Messages

What did customers hear, see and experience?

Seasonal

Aisle

• Discover New Ideas: The central aisle

displays garden items, tools, equipment and

furniture. Also household products, clothing,

accessories, electrical items, etc.

In Store

Activity

(Value Aisle

Plinths/In

Aisle Events)

• Deluxe Range: One bay supports selected

items within the premier range

Checkouts

(Theme,

Space,

Point Of Sale)

• Cien Suntan Lotion: Free standing display unit

• Nuts, Dried Fruits And Seeds: On all

checkouts

This Weeks

Top 2 Deals

- To Be

Briefed By

Cosine

• Braemoor Beef Burgers 4pk: £2.99

• Aubergines: 39p

This Weeks Top

2 Deals This

Weeks Top 2

Deals (Crisps,

Snacks,

Biscuits &

Confectionery)

• J D Gross Belgian Chocolate Sea Shells: £1.59

• Snaktastic Crisps Variety: 75p