Everything you know about fixing

your favorite electronic is…

Rig

ht

WRO

NG

MEE

T

JOE

He just

bought a

Flat

screen tv

Joe became EXTREMELY

Frustrated

Joe Realized he had

TWO

Options...

LET ME

FIX

YOUR

TV!

HEY SARAH!

I HAVE A

QUESTION....

....

HEY

JOE!

What’s

Up?!

Sarah

Owns The

Latest

Smart

Phone.....

THE LATEST

TABLET.....

& The Latest

TELEVISION

“I REPAIRED MY

TABLET LAST WEEK.

You should definitely

give Cory’s Electronics

a call!”

After Talking to Sarah, Joe

decided to Call

Now, Let’s Find Out What

Cory’s Electronics

CAN DO FOR JOE & HIS

TV

Remember How I Said Everything You Know

About Electronics Repair Is

WRONG

WE THINK WE CAN

FIX IT ALL

But THE

REALITY

IS......WE

CAN’T

This IS WHY YOU NEED

ELECTRONICS REPAIR

TECHNICIANS

Out of 25 online

survey respondents,

only

6 people

HAD HEARD of

Cory’s Electronics.

Who repaired your last electronic device?

I sent the device to themanufacturer.

I visited the retail store where Ipurchased the device.

I went to an electronics repairstore.

I didn't repair the device.

I replaced the device instead ofrepairing it.

HOW DOES

THIS

HAPPEN?!

Who Do YOU

TRUST?

T = R + D

TRUST

RELIABILITY

DELIGHT

“ PROVIDING

PERSONAL

ELECTRONICS

REPAIR WITH

EXPERTISE

YOU CAN

OVERALL THEME:

“ FOR CORY’S

ELECTRONICS TO BE

RECOGNIZED AS The

TOP ELECTRONICS

REPAIR STORE IN MECOSTA COUNTY.”

TWO

OBJECTIVE

S

FIRST,

We want to COMMUNICATE

TO THE BIG RAPIDS

COMMUNITY THAT

CORY’S IS THE

EXPERT IN

ELECTRONICS

NEXT,

We want to promote Cory’s repair

services,

which will lead to TOP-OF-MIND AWARNESS

of Cory’s as the place to go

for electronics repairs.

HOW WILL CORY’S REACH THEIR GOAL?

WELL, WE HAVE FOUR STRATEGIES.

1.Integrated Marketing

Strategy

2.Interactive Media

Strategy

3.Social Awareness

Strategy

4.Through Leadership

and Engagement

TA-DA!

This Is How We’ll

Implement Each

Strategy

……………………

NEW

WEBSITE!

SALES

PROMOTIO

NS!

MONTHL

Y

E-

NEWSLE

TTER!

REPAIR,

REUSE,

RECYCL

E

MEDIA

RELATIONS

CAMPAIGN!

HOW WILL WE

MEASURE

SUCCESS?

Monitoring Techniques:

1.In-Store Traffic

2.Website Analytics

3.Number of People

Recycling Electronics

Post-Program Evaluation:

1.Post Customer

Perception Survey

2.Press Coverage

3.Sales Activity and Repairs

QUEST

IONS?