Corporations do not speak in the same voice as these new networked conversations. To their intended...

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Transcript of Corporations do not speak in the same voice as these new networked conversations. To their intended...

Page 1: Corporations do not speak in the same voice as these new networked conversations. To their intended online audiences, companies sound hollow, flat, literally inhuman.

Arjay Orcasitas

Page 2: Corporations do not speak in the same voice as these new networked conversations. To their intended online audiences, companies sound hollow, flat, literally inhuman.

companies speak litearally inhuman Lacking kindness companies must learn how o relate to their

markets more in a human way consumer- friendly talk the way they wanted to be communicated

Page 3: Corporations do not speak in the same voice as these new networked conversations. To their intended online audiences, companies sound hollow, flat, literally inhuman.