CORPORATE VOICE | WEBER SHANDWICKAdvocacy Starts Here

INDIA CREDENTIALS

INTRODUCTION

WEBER SHANDWICK

CORPORATE VOICE | WEBER

SHANDWICK

Weber Shandwick is a global public relations and communications leader. Headquartered in New York, Weber Shandwick are counselors to 15 of Fortune’s top 20 companies and recognized for strong corporate reputation and issue management expertise worldwide

Named Global Agency of the Year 2009 by the Holmes Report and Large Agency of the Year 2008 by PR News, Weber Shandwick operates through its joint venture Corporate Voice | Weber Shandwick in India.

Since its inception in 1992, Corporate Voice | Weber Shandwick has played a leading role in development of the Public Relations industry in India. We have grown to be one of the largest consultancies in the local market, currently employing over 150 communications professionals from diverse disciplines and serving over 110 leading Indian and multinational corporations on a retainer basis.

126 offices in 77

markets worldwide

WE'RE PART OF SOMETHING BIGGER

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GROUP

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A Corporate Voice I Weber Shandwick Group Company

212, Second Floor, Okhla Industrial Estate, Phase III,New Delhi – 110020, INDIA

T : +91-11-40501200M : +91-9810023281

E : puneet@digitalstage.in

Puneet Taneja

digitalstage

LEADERS AT RUNNING MULTI-MARKET PROGRAMMES…

9 offices

26 offices

25 offices

44 offices

Serviced ByClient

1996

2003

1997

1986

1996

1995

Client Since

12 offices

17 offices 1999

22 offices

2003 13 offices

2006 29 offices

…endorsed by Harvard Business

School

More than 400 awards in 4 years across our global network

A PROUD RECORD OF INDUSTRY LEADERSHIP

Current Global Agency of the Year

Business Superbrand 2007, 2008, 2009

PR industry’s first ever winner at Cannes Lion Awards

Platinum SABRE Award for Best Campaign of the Year

Global Chariman Jack Leslie appointed by the President of USA as the Board of Director to The United States African Development Foundation (USADF)

ASIA PACIFIC NETWORK

ALL INDIA NETWORK OF OFFICES

We service large Indian and multinational corporates through a network of owned and associate offices across India:

Owned offices DelhiMumbaiBangaloreKolkattaChennai

Associate offices Hyderabad, Pune, Chandigarh, Lucknow, Jaipur, Ahmedabad

Expandable network Bhopal, Indore, Coimbatore, Kochi, Trivandrum, Patna, Ranchi, Bhubneshwar, Guhawati, Nagpur, Nashik, Surat, Vadodara, Vishakapatnam, Ludhiana, Amritsar, Lucknow, Kanpur, Uttaranchal, Haryana, Himachal Pradesh, Jaipur, Jodhpur, Bhopal, Indore, Coimbatore, Patna, Ranchi, Bhubneshwar, Guhawati, Pondicherry, Coimbatore, Salem, Madurai, Raipur, Bilaspur, Sikkim…

INDIAINDUSTRY RECOGNITIONS & AWARDS

Our unrelenting commitment to deliver outstanding work for our clients has been recognized internationally. Today, Corporate Voice | Weber Shandwick prides itself as the most awarded PR Agency in India, with global industry awards and recognition from clients:

• Co-led the P&G/ Gillette Campaign "To shave or not" which won the Gold and Silver in the Media Lions Category at Cannes Awards 2009

• United Nations Grand Prize for PR Excellence 2007

• First agency in India to win the IPRA Golden Award 2007

• Media's Asia Pacific PR Campaign of the Year 2007/2006

• NDTV PR Team of the Year Award 2007 for Honda Civic

• Media's Asia Pacific PR Network of the Year 2006

• First agency in India to win the Asia Pacific PR Week Gold Award (2005)

• McDonald’s International Global Award for the best public relations launch program in India in 1997

• Maximum coverage award for India in 2001 by LG Electronics, Korea

• Outstanding Contribution to a Launch Event – Gillette India in 2005

ADVOCACY APPROACH

With the introduction of our new Advocacy communication planning methodology we have taken the best from modern communication campaigning and applied to the new empowered consumer/ citizen environment companies are increasingly facing

OUR PRACTICE GROUP MODEL

Corporate Voice | Weber Shandwick operates dedicated practice groups, which bring local and international expertise together to help add value to clients.

These practice groups work seamlessly together, both cross-borders and within offices to ensure that we are able to put together teams of people with the expertise which best matches client needs.

Corporate Public Affairs

Healthcare Technology

Consumer Financial

Digital/ Social MediaIndustry verticals:

Travel & Hospitality, Infrastructure, Automobiles

OUR OFFERINGS: Corporate Voice | Weber Shandwick has drawn from its strong expertise across various practices to create a suite of services specially suited for companies in today’s context

Corporate Reputation Media Management

• Reputation research and program development

• Messaging and positioning• Corporate communication policy

development• CSR programme development

• Media monitoring• Media relations• Press conferences• Media tours• News releases• One-on-one interviews

Public Affairs Financial Communication

• Issues Tracking & regulatory analysis

• Stakeholder mapping and audit• Strategic government relations • Politically-focused media relations• Policy advocacy

• Secondary offer/ listings• IPO management• Value based positioning• Investor outreach• Financial media outreach• Collateral development

Crisis Management Special Services

• Senior management counsel• Intelligence gathering• Media response• Crisis training and avoidance

• Event management support• Training & Development• Content development• Online reputation management

INDIA CLIENTS We work with some of the best names in the business. We have a strong base of over 110 retainer clients. Some of our major clients include names like:

Consumer : Gillette, Honda Siel Cars, LG Electronics, Whirlpool, ITC (Personal Care), General Mills

Corporate : Australian Trade Commission, Hero Honda, Moser Baer

Healthcare: Apollo Hospitals, MSD (Merck & Co., US), Dabur, USAID

Technology: Gartner, Agilent Technologies, Hitachi GST, Progeon (Infosys)

Infrastructure: DSC Limited, IREO, Bombardier, DP World

Travel & Hospitality: Oberoi Hotels, KLM Royal Dutch Airlines, American Airlines, Etihad Airways, Tourism Australia

Financial: SBI Cards, GE Capital, India Value Fund, Temasek

Media: Times Now, ET Now, Filmfare Awards, Radio Mirchi Awards

Technology Media / Entertainment Corporate / Consumer

INDIA CLIENTS

Aviation Tourism / Hospitality Financial Healthcare

INDIA CLIENTS

Client Servicing Structure

Shiv Reddy, CEO, India

Atul Ahluwalla, President, India

Dilip Yadav, Executive Vice President, India

Rakhi KhannaBranch Manager

Account Director

Account Manager

Account Supervisor

Account Executive

BhopalAssociate

CochinAssociate

JaipurAssociate

PuneAssociate

HyderabadAssociate

AhmedabadAssociate

ChandigarhAssociate

Admin Support Staff

New Delhi Team

Bangalore Team

Kolkata Team

Chennai Team

ClientContacts

National Strategy

Team

Core Servicing

Team

OUR

EVALUATION

MODEL

ANALYSIS

KEY MESSAGES

PERCEPTION AUDITS

AD VALUE

Analysis for media coverage against quality and quantity

Message penetration and penetration of target consumers (reach and

frequency)

Audit amongst media to get views on Company / Brand

Ad equivalentColour v/s non colour

Pictoral v/s non pictoral

Achieve desired outcome

ADVOCACY STARTS HERE