Corporate Valuation Panel Discussion-Gary Roland

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    2007 DELOITTE/FEDERATION OF SCHOOLS OF

    ACCOUNTANCY FACULTY

    Chicago

    May 18, 2007

    Business Combinations

    Valuations Issues Intangible Assets

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    Disclaimer

    The views expressed herein are those of the author anddo not necessarily reflect the views of Duff & Phelps or of

    colleagues at Duff & Phelps.

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    Agenda

    Fair Value Measurement Assumptions in Business Combinations

    Market Participant Assumptions

    Highest and Best Use

    Unit of Valuation

    Valuation Premise

    Valuation Approach Examples

    Multi-Period Excess Income Method

    Intangible Assets Cash Flow Allocation Framework

    Contributory Asset Charges

    Customer Relationship Intangible Assets

    Accounting Summary

    SEC Staff Speeches

    Customer Continuum

    Practical Application Issue Examples

    International Convergence

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    Fair Value Measurement Assumptions in Business Combinations

    If a present value technique is used in a FV measurement estimatesof future cash flows must be consistent with the objective ofmeasuring fair value

    Reflect the reporting entitys own assumptions about the assumptions marketparticipants would use in pricing the asset or liability

    Assumptions based on best information available, which may include reportingentitys own data

    Need not undertake all possible efforts to obtain information about marketparticipant assumptions, but cannot ignore information about market participantassumptions that is reasonably available without undue cost and effort

    Reporting entitys own assumptions must be adjusted if information is readilyavailable without undue cost and effort that indicates that market participantswould use different assumptions

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    Highest and Best Use

    Considers the use of the asset that is physically possible,legally permissible, and financially feasible:

    Use by a market participant even if intended use of theasset by the reporting entity is different

    Maximize the value of the asset or group of assets inwhich the asset would be used

    Market participant assumptions

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    Unit of Valuation

    Highest and best use determines the unit of valuation andthe context for the measurement of the asset or liability:

    Group: for example, an asset group, a reporting unit, or abusiness (in-use premise)

    Standalone: for example, a certain financial instrument ora certain operating asset (in-exchange premise)

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    Valuation Premise

    The highest and best use of the asset determines thevaluation premise

    In-use valuation premise

    In-exchange valuation premise

    In-use

    Provides maximum value to market participants principally through itsuse in combination with other assets as a group

    Based on a current transaction to sell the group of assets in which itwould be used

    In-exchange

    Maximum value to market participants principally on a standalonebasis

    Based on a current transaction to sell the asset standalone

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    Valuation Approach Examples

    Cost or Cost Savings Approach:

    Diversity in practice in its application

    Historical costs to create the asset or

    Prospective view that captures other lost profit elements

    Approach dependent upon facts and circumstances

    Staff has expressed concern about its reliability & ability to capture allrelevant costs.

    Market Approach:

    Frequently inseparable from a related asset and therefore difficult to identifycomparable transactions to determine fair value

    Multi-Period Excess Income:

    DCF analysis that values the subject asset through income allocation byresidual method

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    Multi-Period Excess Income General Framework

    2006 2007 2008 2009 2010

    Total Revenue 1,000$ 1,000$ 1,000$ 1,000$ 1,000$

    Attributable to current customers 100% 80% 60% 40% 20%

    Revenue - Current Customers 1,000 800 600 400 200Gross Profit 650 520 390 260 130

    Operating Expenses 200 160 120 80 40

    Depreciation 150 120 90 60 30

    Technology (Income allocation) 20 16 12 8 4

    Brand Intangibles (Income allocation) 120 96 72 48 24

    EBITA 160 128 96 64 32

    Taxes 64 51 38 26 13

    Debt-Free Net Income 96 77 58 38 19

    Contributory Asset Charges:

    Working Capital 20 16 12 8 4

    Fixed Assets 30 24 18 12 6

    Workforce 10 8 6 4 2

    Excess Income - Current Customers 36 29 22 14 7

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    Intangible Assets Cash Flow Allocation Framework

    All of the excess income is attributed to an amortizable intangible asset and/or goodwill

    Goodwill is created, in part, by the mortality of the current customers.

    Time

    Income

    Contributory Assets (WC, PPE, AWF)

    Brand Intangibles

    Current Customer Relationship Intangibles

    Residual Excess Income

    Technology

    Future Customer Relationship Intangibles

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    Contributory Asset Charges SEC Staff Speech

    December 11, 2006:

    even when a registrant concludes that an incomeapproach is the most appropriate valuation methodology,the staff may nevertheless question the result obtained

    when the underlying assumptions, such as contributoryasset charges, do not appear reasonable in light of thecircumstances

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    Contributory Asset Charges

    The principle behind a Contributory Asset Charge is that each subjectintangible asset "rents" or "leases" the underlying (or requisite) assets requiredto produce the total cash flows from a specified group of assets.

    The analysis begins with the identification of the expected future income orcash flow attributable to a group, or portfolio, of assets utilized in conjunctionwith each other to generate future cash flow.

    The presumption is that the subject intangible asset's cash flow stream cannot

    be isolated (e.g. relief from royalty approach). The portfolio of assets is thelowest level of identifiable cash flows in which the subject intangible assetresides.

    The Multi-Period Excess Earnings Method is applied to estimate the FV of the

    subject intangible asset after a consideration of the contribution of all otherassets to the realization of cash flow from the portfolio.

    By deducting the annual returns on and of all other assets from the total cash

    flow of portfolio of assets, the residual return can be isolated and discounted atan appropriate rate of return to estimate the FV of the subject intangible asset.

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    Customer Relationship Intangible Assets

    Accounting Guidance

    FAS 141 39: An intangible asset is recognized as an asset apart from goodwill if itarises from contractual or other legal rights. Alternatively, it is recognized if it is capableof being separated or divided from the acquired entity and sold, transferred, licensed,

    rented, or exchanged (individually or as part of a group).

    A customer relationship exists between an entity and its customer if (a) the entity hasinformation about the customer and has regular contact with the customer and (b) thecustomer has the ability to make direct contact with the entity. Relationships may arise

    from contracts (such as supplier contracts and service contracts). However, customerrelationships may arise through means other than contracts, such as through regularcontact by sales or service representatives.

    EITF 02-17, Recognition of Customer Relationship Intangible Assets Acquired in a

    Business Combination: Expectations of future renewals

    Must a contract exist at the date of acquisition?

    Are purchase or sales orders considered contracts?

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    Customer Relationship Intangible Assets

    SEC Staff Speeches

    December 11, 2006:

    Income approach may not always be the most appropriate

    Relative value of customers may be low in those cases where othercompelling (and valuable) intangible assets, such as trade names, brandsand/or technology, are the source for continued customer patronage

    December 5, 2005: Overlapping customer relationships

    Income approach most appropriate (incremental sales)

    Cost approach concerns

    December 1, 2003:

    Recognition of customer relationships

    Useful life (indefinite rare)

    Cost approach: excludes other valuable relationship aspects

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    Customer Relationship Intangible Assets

    Little or NoCustomer

    Value

    SignificantCustomer

    Value

    Customer Relationship Continuum

    Product Intangibles - enabling asset; customer demand is dependent on thecurrent products. (e.g., pharmaceutical, dominant brand presence).

    Product Intangibles - enabling asset; customer relationship is dependent oncurrent and future Product Intangibles (e.g., consumer branded products)

    Customers and Product Intangibles are both enabling; the allocation is basedon the facts and circumstances (e.g., most brands)

    Product Intangibles do not provide exclusivity and are generally available inthe marketplace (e.g., electrical components)

    No Product Intangibles sold to third parties; primary intangible asset is thecustomer relationship (e.g., consulting)

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    Practical Application Issues Example 1

    Fact Pattern: Acquired intangible asset will be discontinued (locked up or abandoned)by the reporting entity (acquirer), however, market participants would continueactively using the asset.

    Day 1 Measurement & Lifing

    Fair value measurement is based on market

    participant assumptions:

    Determine highest and best use

    Determine valuation premise

    What is the basis for the amortization period?

    Paragraph 11 of Statement 142 states that

    the useful life of an intangible asset to anentity is the period over which the asset isexpected to contribute directly or indirectly tothe future cash flows of that entity

    If asset serves as a transitional asset tothe entity - period of transitional use?

    If asset serves as a defensive asset tothe entity - period over which assetprovides defensive benefit to the entity?

    What if asset is abandoned immediately?

    Day 2 Impairment Test

    Which cash flows should be included in the

    recoverability test under Statement 144?

    Paragraph 10 of Statement 144 states that along-lived asset should be grouped with otherassets and liabilities at the lowest level forwhich identifiable cash flows are largelyindependent of the cash flows of other assets

    and liabilities Grouping might depend on the use of the

    asset by the entity

    Asset could fail recoverability test with entity-specific assumptions

    Step 2 of the Statement 144 impairment test is afair value test

    Asset could pass fair value test based onmarket participant assumptions

    How can projected cash flows be developedfor an asset that receives no ongoing support

    (i.e., if the entity has discontinued the assetbut a market participant would continue itsactive use)?

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    Practical Application Issues Example 2

    Fact Pattern: Acquired intangible asset will be discontinued (locked up orabandoned) by the reporting entity (acquirer). However, there is no evidence of adifferent use of the asset by market participants.

    Day 1 Measurement & Lifing

    Fair value measurement is based on marketparticipant assumptions:

    Determine highest and best use

    Determine valuation premise

    Fair value would very rarely be zero. Typicallysome:

    Transitional value, or,

    Defensive value

    What would be the basis for amortization of theasset (see paragraph 11 of Statement 144)

    If asset serves as a transitional asset to

    the entity - period of transitional use?

    If asset serves as a defensive asset tothe entity - period over which assetprovides defensive benefit to the entity?

    If asset is abandoned immediately write-off?

    Day 2 Impairment Test

    Transitional assets are straight-forward

    Defensive Assets:

    Which cash flows should be included (seeparagraph 10 of Statement 144)?

    Should other assets be included in theasset group tested for recoverability (i.e.,

    the protected asset)?

    Asset grouping might also depend on theuse of the asset by the entity

    For Step 2 of the Statement 144 impairmenttest (fair value test)

    Determine the highest and best use of theasset by market participants at eachtesting date

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    Memorandum of Understanding between IASB and FASB

    The Memorandum of Understanding (MoU) between IASB and FASBwas published in February 2006

    Document sets out a Roadmap of Convergence between IFRSs and US GAAP

    for 2006-2008 Short-term convergence projects

    Goal: By 2008, substantially complete short-term convergence projects toeliminate differences. Projects include, but are not limited to:

    Fair Value Option Phase I of FVO completed by FASB with theissuance of SFAS 159. Phase II is to begin shortly.

    Income tax Ongoing project. Objective: to reduce the differencesbetween IAS 12, Income Taxes and the US standard, SFAS 109,

    Accounting for Income Taxes, and related U.S. GAAP

    IPR&D Project in the research phase. The staff research consists ofidentifying existing differences between IFRS and U.S. GAAP

    Impairment Project in the research phase. The staff is exploring theconvergence of the model(s) for impairment testing.

    M d f U d di b IASB d FASB

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    Memorandum of Understanding between IASB and FASB

    Other joint convergence projects

    Goal: By 2008, to have made significant progress on joint projects. Theprojects include, but are not limited to:

    Fair Value Measurements- Single definition of fair value, relatedmeasurement framework and enhanced disclosures.

    Business Combinations II Develop a single high-quality standard ofaccounting for business combinations.

    Financial Statement Presentation Establish a common, high-qualitystandard for presentation of information in the financial statements.

    Leases Comprehensively reconsider the guidance in FASB Statement No.13, Accounting for Leases, and IAS 17, Leases.

    Intangible Assets Develop a consistent approach to recognition andmeasurement of intangible assets, including purchased and internallygenerated intangible assets not related to a business combination.

    The above convergence projects are (or will be) carried out in the context of theongoing work by FASB and the IASB on their joint Conceptual Framework project.

    Q&A Di i

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    Q&A Discussion