Corporate SponsorshipBeta Iota (AKPsi)Chang Zeng

Corporate Sponsorship

• A form of marketing in which a corporation pays for all or some of the costs associated with a project or program in exchange for recognition.

Sponsor Benefits • It can enhance a company’s image and visibility• If the sponsorship are well conceived and strategy, they can

boost sales • Help develop a close relationship

(UB students)

Criteria

• Relevant- the cause must be relevant to the company's products or service• Branding Fit- there must be a good fit with the

overall company brand• Mission Alignment- the partnership must align

with a company's mission• Business Result- the company must believe it can

achieve some measurable business result through the partnership

DOs and DON’Ts

DO

• Find out what they care• Keep it SHORT• Ask them what will make

them feel satisfied• Consider Donation • Building a long-term

relationships

DON’Ts

• Using their competitor's products • Don’t always ask for

money

Who to Contact?

•Marketing- is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development• Public Relations- promoting goodwill

between itself and the public, the community, employees, customers, etc.

Ways to Contact

• Emails• Invite them to our events• Simply a Phone call•Going to their public event

Potential Sponsors (UB students)

• University Village at Sweethome • University Villa • Coca-Cola

Industry and Consumer AffairsThe Coca-Cola CompanyDUN 500P.O. Box 1734Atlanta, GA 30301

• Visa Credit Card Company • Bus Companies

What can AKPsi Offer Currently (Tangible) • Resume folder with all it members• Logo displayed on akpsiub.org • Rush and event marketing flyers and posters• Display logo on our rush t-shirt

What can AKPsi Offer in the Future (Intangible)

Good Feeling (Charity)

Purpose AKPsi Annual Charity Event

• Attracts Sponsors that focus on simply having a Good Feeling, not just some Tangible Assets in return• By having it Annually, so we can be recognize or

known for• we gain a positive reputation

Example from Coca-Cola

• “Coca-Cola cares about the welfare of animals and supports their proper treatment.” • If we are known for being involve with the

Animal Charity Humane Society, there will be a higher chance of having Coca-Cola as one of our sponsor

Make A Wish • Ways to be affiliate with Make A Wish Foundation • Purchases Make A Wish Holiday cards, balloon for a resale• Blank: $32.00 per pack of 24• Generic: $37.00 per pack of 24• Custom Text: $40.00 per pack of 24 • http://www.wish.org/supporters/current_sponsors

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