Corporate Soul

8/2/2019 Corporate Soul

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Corporate SoulDynamics Of Effective ManagementWritten by: N K Singh

Omita Paul

Presented By:-Abhishek kumar(20100126)


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Corporate SoulThe Corporate Soul is a psycho-social Spirit unleased byawareness of this purpose & ideology of organisation.Not money but Mission has to be thedirecting principle.

Characteristics of Mission:

It is long term

It is normative,representing values

It serves to integrate the organisation


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Indicators of Effective Organisations:

Integration

Actuation

Projection

Sustenance


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Integration

Integration is an organisation refers to harmony &cohesiveness.Any organisation which has effectivemanagement is a pisture of coordinated activities whichemanate from total involvement of its people.

On the other hand,an ineffective organisation showsnot only disruption of group working & low morale of the people,but also uncoordinated,incoherant &wasteful actions in its day-to-day working.

The indicators of Integration is the outcome of theprocess of rational sensitivity which a managementdevelops in an organisation.


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Major components of Integration

Morale & team work

Job Satisfaction among employeesEmployee Satisfaction

Absence of grievance


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Actuation

The dictionary meaning of Actuation iscommunication of motion;cause operation

of;the motive for action .It refers to the orientation to action,results &work.Any organisation where the movement oraction is not yeilding results or where there is noouter indication of a positive change in terms of its productivity,work or output-lacks this favtor.


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Projection

Projection is an outward trust or transmutting of animage of an enterprise from inside to outside.

Organisations constantly interact with their

environment.While realisation deals with its inward thrust.

Projection is an outward movement from theorganisation.

In this professional interaction,an effective organisationprojects its right image,its reputation and adequatelycaters to the needs of the clients & the public.


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Projection has been identifiedwith two elements

i. Consumer satisfaction.

ii. Reputation & public image


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SustenanceAn organisation lives within a time frame.

Time prespective refers to intutionalisedsustenance,the desire to continue with an activity orprevailing climate.The team perspective of anorganisation determines continuous & lastingsupport of its employees.

Continuity is the charter of hope of an organisation.


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The Symptons of lack of Sustenance inemployee utterances are as follows

I donot feel like continuing in this organisationfor very long.

I really donot know know why I should work inthis organisation

I have no idea what I will be doing in a fewdays time or in near future.I only feel I am just

here till I really becomes inevitable for me toleave & go somewhere else

I would leave this organisation the day I getbetter job


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The concept of inner Urges

Affection

Realisation

Initiation

Restraint

Why we use the word urge instead of process.Humanise &impart feeling to a process & it becomes an inner urge-itcompels you to action. This inner urge converted into actionbridges the gap between the percept & practice bringingcredibility to the conduct of the people In the oeganisation.


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Affection

It is that urge which is born out of compassion& consciousness of the human linkages.In an

organisation,this is revealed through humanrelations,industrial relations,personal policies &human development as well as welfareapproach.


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RealisationRefers to an inner realisation of changes inenvironment,technology,market & socio-politicalforces.It is absorbing the changes & responding byinnovation & planning.


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Initiation

The inner urge of initiation is depicted in

the personality & actions of theleaders,the kind of culture one builds &the spirit of enterprise.


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Restraint

Refers to the urge to withdraw orsuppress the urge to take certain actionsMany deviations in an organisations

need to be restrained & controlled.


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Thank You!

Corporate Soul

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