Corporate Social Responsibility Week 3

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INSTITUTE FOR INTERNATIONAL MANAGEMENT & TECHNOLOGY Which set of companies would you work for /with and why? Union Carbide Company (Bhopal) Satyam Enron Microsoft Infosys Tata ITC HUL Maruti Suzuki 19/07/11

Transcript of Corporate Social Responsibility Week 3

Page 1: Corporate Social Responsibility Week 3

INSTITUTE FOR INTERNATIONAL MANAGEMENT & TECHNOLOGYWhich set of companies would you work

for /with and why?

Union Carbide Company (Bhopal)

Satyam

Enron

Microsoft

Infosys

Tata

ITC

HUL

Maruti Suzuki

19/07/11

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INSTITUTE FOR INTERNATIONAL MANAGEMENT & TECHNOLOGY

INSTITUTE FOR INTERNATIONAL MANAGEMENT & TECHNOLOGY

Corporate Social Responsibility

Dr.Kakoli Sen

19/07/11

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INSTITUTE FOR INTERNATIONAL MANAGEMENT & TECHNOLOGY

1. Understand the nature and purpose of Corporate Social

Responsibility (CSR), how did it start, why do companies do

it

2. Understand what is CSR & what is not

3. Familiarize with the CSR initiatives in India and how they

practice CSR

4. Understand how to develop a culture of CSR in

organizations

3

Session Objectives:

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INSTITUTE FOR INTERNATIONAL MANAGEMENT & TECHNOLOGY

What is CSR

“CSR is about how companies manage the business processes to produce an overall positive impact on society”

“A commitment to improve community well being through discretionary business practices and contributions of corporate resource”

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INSTITUTE FOR INTERNATIONAL MANAGEMENT & TECHNOLOGY

World Business Council for Sustainable Development:

“Corporate Social Responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large”

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INSTITUTE FOR INTERNATIONAL MANAGEMENT & TECHNOLOGYPerceived Stakeholders

• Customers

• Government

• Stockholders

• Employees

• Society

3-6

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INSTITUTE FOR INTERNATIONAL MANAGEMENT & TECHNOLOGY

Concepts & Methodology

There are 3 levels of CSR :

Level 1 : Compliance

Level 2 : Philanthropy/Green wash

Level 3 : - Innovations

- Key business strategy

- Leapfrog Based on :

John Elkington & Stuart Hart, et al.

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INSTITUTE FOR INTERNATIONAL MANAGEMENT & TECHNOLOGY

CSR Level 1:

Key Question :

The least industry can do…

“Polluter pays” principle

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INSTITUTE FOR INTERNATIONAL MANAGEMENT & TECHNOLOGY

CSR Level 2

Key Questions :

Is industry voluntarily giving back something to the society?

Are these actions inspired by a sense of guilt to the society, earning good name

in market, philanthropy, etc.?

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INSTITUTE FOR INTERNATIONAL MANAGEMENT & TECHNOLOGY

CSR Level 3

Key Questions:

Is it part of core business strategy?

Is it adopted by the board?

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INSTITUTE FOR INTERNATIONAL MANAGEMENT & TECHNOLOGY

CSR initiatives in India• Tata Group -

• Tata Motors – Low Cost Transportation

• Dr.Reddy’s labs – unmet medical needs of the poor in India & world

• HUL – Project Shakti –to create a sales force in the poorest regions of India

• Godrej Group – schools, clinics, living facilities etc.

• Infosys, WIPRO, Intel – K-12 education initiatives, youth education, teacher training,

• ITC – mission : sunehra kal – education, job support

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INSTITUTE FOR INTERNATIONAL MANAGEMENT & TECHNOLOGY

More initiatives

• Bharat Petroleum, Maruti Suzuki, HUL – village adoption for self reliance

• Glaxo SmithKline Beecham – focus on health and healthy living in village, health camps,

• Jubilant Organosys Ltd. (pharma co.) – TB eradication programme with UP Govt

• NGO Partnerships – SAP India with Hope Foundation, Pantaloons Goonj, IBM Employee day

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INSTITUTE FOR INTERNATIONAL MANAGEMENT & TECHNOLOGY CSR guidelines

• National Voluntary Guidelines on Socio-Economic and Environmental development Responsibilities of Business

– brought out by the Ministry of Corporate Affairs

– Triple bottom line- people, planet & profit

• PSEs - Issued by Dept. of Public Enterprises, Ministry of Heavy Industries and Public Enterprises

– Must match with long term business plans

– Must reach the smallest unit ie. Village, Panchayat, Block etc.

– CPSEs to have a specific annual CSR budget (non lapseable)

• 3-5% of Net profit (less than 100 crores)

• 2-3% (100-500 crores)

• 0.5-2% ( more than 500 crores)


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