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Region of Peel’s 2010 Energy Matters Summit

Corporate Social Responsibility: The Roadmap for Sustainability

Introduction to ISO 26000 Social Responsibility

Bob White, ISO 26000 Industry Representative for Canada President of BRI International Inc.

April 26 and 27, 2010

Page [email protected] Ver. 10.03.29

Sustainability through ISO 26000 Social Responsibility

Objective: Change

1. To understand and use the new international best practice standard on CSR and Sustainability – ISO 26000: 2010

2. To be able to use ISO 26000 to integrate social responsibility throughout your organization to:

– Build strong and vibrant communities

– Reduce energy consumption and GHG emissions

– Invest in a more ethical and sustainable future



Changing Behaviour

Source: P. Hearsey and K.H. Blanchard; Management of organizational behaviour (Englewood Cliffs, New Jersey, Prentice-Hall, 1972), p.160.

Individual Behaviour (3)

Attitudes (2)

Knowledge (1)

(high)

(low)

DifficultyInvolved

(short) (long)Time Involved

Time span and level of difficulty involved for various levels of change

Individual Behaviour (3)



Bob White MBA, BASc, P.Eng., CMC

1. President, BRI International Inc. since 1985– Risk Management in Water and Wastewater in the cities of Barrie,

Cambridge, Guelph, Kawartha Lakes, London, Ottawa, Sault St. Marie, Stratford and Vaughan and the Regions of Durham, York and Middlesex

– Implementing CSR and training Management Consultants in Brazil, Canada, China, Costa Rica, Guyana, Jamaica, India, Mexico and USA

– Advise Ontario Economic Summit, Canadian Manufacturers, Exporters, Brazil Federation of Industry and Confederation of Indian Industries

2. Standardization: ISO 26000 Representative and Safe Drinking Water3. Teaching in Canada, India, Mexico

– Ethics, CSR, Sustainability, GHG Emissions Reporting and Reduction4. Member:

– Development and Peace– First Nations Water Commission Steering Committee

5. Professional Engineer and Certified Management Consultant



Why do we need a standard on Ethics?

• Who is not ethical?

• Timeless and universal?

• ‘Do to others what you want them to do to you and do not do to others what you would not want them to do to you’

‘”Where written”



ISO 26000 Social Responsibility: 20101. Since 2004, 435 CSR experts from 91 countries have

been developing practical guidance related to:– Operationalizing Social Responsibility– Identifying and engaging with stakeholders, and – Enhancing credibility of reports and claims about SR

2. Emphasize performance and improvement3. Be consistent with international SR treaties and

conventions and existing ISO standards4. Leverage trust with ISO, ILO, OECD and UNGC

“Dumb-down SR”



Sustainability Codes/ Standards (Addressed in ISO 26000 SR)

Social and Ethical

Environ- mental

Economic/ Financial

Accounting Assurance Reporting

SA 8000

Sarbanes-Oxley

DJSI

Policy

Global Compact

IS0 14001

UN Norms

OECD

GRI

AA1000 Assurance Standard

Source: WBCSD +

ISO 9001

OHSAS 18001



ISO 26000 in use - already

Education:• Universities/ Colleges: ISO 26000 in courses:

• e.g.: Seneca College: 19 Canadian companies

Industry:• Canadian Electricity Association: Sustainability

• Mining: Responsible Exploration

• Vancouver Olympic Games 2010: CSA Z2010 Sustainable Event standard

• Group Process: Mexico

• Organization of American States: 32 countries


Sustainability through ISO 26000 Social ResponsibilityImplementing Social Responsibility

and Sustainability: Challenges1. Complexity, effort and time

2. Vision, strategy and commitment often not sustainable – governance framework required to operationalize sustainability

3. Be able to monitor progress toward agreed objectives and benchmark against international best practice and each other

4. Scale-able and achievable



Contributing to Sustainable Development

‘Development that meets the needs of the present without compromising the ability of future generations to meet their own needs’

The UN Brundtland Commission

“In our every deliberation, we must consider the impact of our decisions on the next seven generations”

Great Law of the Iroquois Confederacy

“20 % for change”



(Corporate) Social Responsibility (ISO 26000 Social Responsibility)

• is consistent with sustainable development, and the welfare of society

• takes into account the expectations of stakeholders

• is in compliance with applicable law and consistent with international norms of behaviour and

• is integrated throughout the organization’

‘Accepting responsibility for the impacts of decisions and activities on society and the environment, through transparent and ethical behaviour that:

‘We don’t know….



Implementing Sustainability: Phases (ISO 26000 SR with experience from Canada, Brazil and India)



Phase 2: The Relationship of Your Organization’s Characteristics to SR (cl.7.2)

Understand the characteristics and the context in which you operate including:

• The current attitudes, level of commitment to and understanding of social responsibility by your organization’s leadership

• Your organization's understanding of the principles, subjects and benefits of social responsibility will greatly assist the integration of social responsibility throughout the organization and its sphere of influence

‘”Ship it”



Phase 2: Principles of Social Responsibility (ISO/DIS 26000 cl. 4)

Are these principles known and practiced?

1. Accountability

2. Transparency

3. Ethical behaviour

4. Respect for stakeholder interests

5. Respect for the rule of law

6. Respect for international norms of behaviour

7. Respect for human rights



Phase 3: Identify Your Organization’s SR (cl 7.3)

1. List the full range of your activities and organizations within your sphere of influence

2. Determine which core subjects and issues might arise when your organization and others within your sphere of influence carry out these activities

3. Examine the ways in which your organization’s decisions and activities can impact sustainable development

4. Identify societal expectations of responsible behaviour concerning these impacts

5. Include core subjects and issues that relate to day-to-day activities as well as those that arise only occasionally under very specific circumstances

‘”T-Shirts”



Phase 3: Core Subjects of SR to be addressed (ISO/DIS 26000 cl. 6)

Identify the impact and issues your decisions and activities have on these core subjects

Include your sphere of influence



The Environment: Issues to be Addressed (ISO/DIS 26000 cl. 6.3)

1. Prevention of pollution

2. Sustainable resource use:– Energy efficiency

– water conservation and access to water

– efficiency in the use of materials

3. Climate change mitigation and adaptation

4. Protection of the environment and restoration of natural habitats

‘”9 vs 1 billion”


Sustainability through ISO 26000 Social ResponsibilityMeasure, record, report

and reduce significant GHG emissions• International best practice Standards and

Protocols for GHG quantification, reporting and projects and linkages with the Clean Development Mechanism (CDM) are:

1. ISO14064:2006 GHG Standards, Parts 1, 2 and 3

2. World Business Council on Sustainable Development and World Resources Institute (WBCSD/WRI) GHG Protocols



Example: Accountability Framework

‘”CEO to Ch i ”



Sustainable Change

1. Get copy of ISO/DIS 26000 - it is free – for now

2. Benchmark your approach to Sustainability against ISO 26000 and plan to close the gap

3. Use ISO 26000 to promote ethical and socially responsible behaviour in your sphere of influence

4. Be able to declare that:

“The Region of Peel has used ISO 26000 as a guide to integrate social responsibility into

our values and practices”

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