1. Business too owes an obligation to society. I urge you to consider what your obligations are today. In discovering opportunities to invest in social useful projects, in creating new avenues of progress for the un-privileged, in investing in the less developed regions for the benefit of marginalized sections of our society. Corporate social responsibility is not philanthropy. It is not charity. It is an investment in our collective futureDr. Manmohan Singh(on JRD Tata Birth centenary celebration, 24 August 2004)The Trend Is Blue July 2012Author: Venugopal Tatikunta - Chief Environmental Officer

2. Corporate Social ResponsibilityCSR is a concept which suggests that commercial corporations must fulfill their duty of providing care to the society Ethical behavior of a company (or business) towards society.Promoting activities like engaging directly with localcommunities, identifying their basic needs, and integratingtheir needs with business goals and strategic intent. The government perceives CSR as the business contributionto the nations sustainable development goals. Essentially, it is about how business takes into account theeconomic, social and environmental impact of the way inwhich it operates.The Trend Is Blue July 2012Author: Venugopal Tatikunta - Chief EnvironmentalOfficer 3. International Organisationssay on CSR European Commission States:CSR is a concept which integrates social and environmentalconcerns in their businesses and in their interactions with theirstakeholders on a voluntary basis. World Business Council for Sustainable Development:Its publication, Corporate Social Responsibility: Making Good Business Sense (January 2000), highlighted the importance of continued commitment by business to behave ethically and contribute to economic development. It also noted the importance of improving the quality of life of the workforce and their families as well as of the local community and society at large.The Trend Is Blue July 2012Author: Venugopal Tatikunta - Chief Environmental Officer 4. Promotion-Growth-Adoption ofCSR Internationally 1990s: Gained recognition in the way businesses wereconducted and adopted for better progress 1992: Rio Earth summit served as a key catalyst in developingthe modern CSR agenda and promoting the concept ofsustainable development 2002: World summit on Sustainable Development confirmedCSR as a key item on the international agenda: bringingtogether government, businesses and civil society wererecognised as key stepping stones to progress on GlobalSustainable Development.The Trend Is Blue July 2012Author: Venugopal Tatikunta - Chief Environmental Officer 5. Benefits of CSRThe Trend Is Blue July 2012Author: Venugopal Tatikunta - Chief Environmental Officer 6. Benefits of CSR (Contd) CSR improves financial performance and reduces operatingcosts. A project undertaken to separate waste in Tata Steel cost the company Rs 100 Lakh (120,000) in the first year. They had invested in 400 bins, but by selling the waste they earned Rs 20 Crore (2,500,000). CSR Enhances Brand Image and Reputation Below are two examples where Brand Image and Reputation have benefited from CSR inspired advertisements:- - Lifebuoys Little Gandhi (an advertisement where a boy upset by piles of garbage in his road, starts cleaning it all alone and slowly all the neighbours join him) - Surfs save two buckets of water have benefited tremendously from the use of public service communication.The Trend Is Blue July 2012Author: Venugopal Tatikunta - Chief Environmental Officer 7. Benefits of CSR (Contd) CSR increases Customer Loyalty and Sales After unexpected floods hit Mumbai in July 2005 diseases like diarrhoea were spreading rapidly. Hindustan Unilever Limited (HUL) donated more than 1.50 lakh cakes of Lifebuoy soap through the United Nation International Childrens Emergency Fund (UNICEF) and other NGOs and educated people about the importance of washing hands with soap and clean water as a simple means of preventing diseases. CSR Increases the Ability to Attract and Retain Employees A glaring example among them being the automobile major, Mahindra & Mahindra (M&M). The company has introduced Employee Social Options (ESOPs) through which a workforce of approximately 25,000 people employed at M&M could volunteer in any of a wide range of CSR projects run by the company. The Trend Is Blue July 2012Author: Venugopal Tatikunta - Chief Environmental Officer 8. Standards Lately, a standard that has gained wide acceptance is the GlobalReporting Initiative (GRI) According to the GRI Web site, the total number of companiesthat have published GRI-based sustainability reports since 1999add up to more than 2,800, out of which 39 are Indian.The Trend Is Blue July 2012 Author: Venugopal Tatikunta - ChiefEnvironmental Officer 9. CSR concept from Indian Mythology In Indian Shastras, the ultimate aim of creating wealth is saidto be giving (donation) and enjoying. Whatever I dig from Earth, may that have quick growth again. O Purifier, may we not injure your vitals or your heart. Atharva Veda XII May the Earth bring us closer to her through her middle-portion, and the energy which resides throughout her body.This land is my mother, I am the son of the Earth. May shenourish, protect, and maintain us in an appropriate manner.The Father is the sky who sustains us with rain. PrithiviSutka Verse 12 2.62The Trend Is Blue July 2012Author: Venugopal Tatikunta - Chief Environmental Officer 10. Indian Model of CSR India has a number of companies with long traditions ofphilanthropic and community programmes. It is based on the Gandhian Model Earlier mostly high profile companies like Public (such asONGC, Steel Authority of India Limited (SAIL)) and Privatecompanies (Tata, Birla, Godrej, Unilever) took up theinitiatives of CSR. Whereas the phenomena is changing andthe initiatives supported and taken up by most businesses Most of social work is representation of EntrepreneurshipThe Trend Is Blue July 2012 Author: Venugopal Tatikunta - Chief Environmental Officer 11. Initiative by Ministry of CorporateAffairs In 2009 the Ministry came up the with publication titledCorporate Social responsibility Voluntary Guidelines 2009 The publication mentions 6 core elements to be taken into consideration while designing CSR policy for any business:1. Care for all Stakeholders2. Ethical functioning3. Respect for Workers Rights and Welfare4. Respect for Human Rights5. Respect for Environment6. Activities for Social and Inclusive DevelopmentThe Trend Is Blue July 2012 Author: Venugopal Tatikunta - Chief Environmental Officer 12. CSR focus Action-Areas in IndiaThe Trend Is Blue July 2012 Author: Venugopal Tatikunta - Chief Environmental Officer 13. Famous leaders view on CSRIn 1972, the Prime Minister of India, Mrs. Indira Gandhi emphasized, at the UN Conference on Human Environment at Stockholm, that the removal of poverty is an integral part of the goal of an environmental strategy for the worldCorporate social responsibility must not be defined by tax planning strategies alone. Rather, it should be defined within the framework of a corporate philosophy which factors the needs of the community and the regions in which a corporate entity functions. This is part of our cultural heritage. Mahatma Gandhi called it trusteeship.I invite corporate India to be a partner in making ours a more humane and just society We need a new Partnership for Inclusive Growth based on what I describe as a Ten Point Social Charter...first, we need to have healthy respect for your workers and invest in their welfare . Dr. Manmohan Singh, Indian Prime Minister, in 2007The Trend Is Blue July 2012 Author: Venugopal Tatikunta - Chief Environmental Officer 14. Key People about CSR Mrs. Rajashree Birla, Chairperson of The Aditya Birla Centre forCommunity Initiatives and Rural Development17 says: CSR is an aspect of a companys policy. The government has so manyschemes and has also allocated funds for them. If government ropes incorporates besides the NGOs, the scheme would be very effective. Withcorporates coming on scene, there would be a discipline and a definitemanner of working. It would also bring about a greater transparency Mr. N. R. Naryana Murthy, Chairman and Chief Mentor, Infosys Ltd. We must consider ourselves very fortunate to have bestowed thisextraordinary responsibility of handing over our planet intact to the nextgeneration at a very crucial stage when economic equity, economicawareness and economic inclusivity is bringing about an unpredentedtransformation is developing countries.The Trend Is Blue July 2012 Author: Venugopal Tatikunta - Chief Environmental Officer