The Taste of India

Anand Milk Federation Union Limited• Formed in 1946

• Brand managed by Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF)• Key people: Tribhuvandas K. Patel, Dr. Verghese Kurien, H.M. Dalaya• GCMMF today is jointly owned by 3.6 million milk producers in Gujarat• Amul spurred ‘India's White Revolution’, which made the country the world's

largest producer of milk and milk products.

Every morning 24 lac women across 12,000 villages bringing in milk worth Rs.800 lacs are now celebrating their economic independence. Thanks to the co-operative movement called AMUL.

C.S.R. Initiatives

1.Tree Plantation2.Tribhovandas

Foundation3.SGSY4.Dairy Demonstration

Farm5.Amul Scholar6.Blood Donation7.Rural Sanitation

Campaign

1. Tree PlantationAMUL took an oath on 15th August, 2007, after the flag hoisting ceremony, to plant a sapling and ensure that it grew into a tree.

Farmers have also created nurseries to produce saplings and almost 45 such nurseries have been created as of date.

Whole dairy cooperative farmers of Gujarat under GCMMF have so far planted 312 lakh saplings. Considering 47% survivability (based on post plantation survey data), when the saplings fully grow up, would provide additional 1,39,735 ha. of green cover which is additional 6.41% forest cover for Gujarat.

Year No. of saplings planted (*in lacs)

No. of saplings survived (*in lacs)

Survival Percentage

2007 18.9 11 58

2008 52.75 26 49

2009 84.24 38 45

2010 83.5 39 47

2011 72.6 34 47

“It has been estimated that when one tree is cut, in monetary terms there is loss or Rs.33 lakhs (Oxygen worth of Rs.5.3 lakhs, Land Fertility of Rs.6.4 lakhs, Rs.10.5 lakh for reduction of pollution of atmosphere and Rs.5.3 lakh towards Flowers/Fruits and habitation to birds - animals). But the benefits that accrue to mankind when a tree is planted cannot be measured in money and is priceless.”

‘A SAPLING, OFTEN, RESULTS IN A TREE. A CRORE SAPLINGS, HOWEVER, RESULT IN GLOBAL RECOGNITION’. "Amul Green" movement wins the International Dairy Federation's award for the best environment initiative in the "sustainability category" during the 4th Global Dairy Conference held at Salzburg Congress Centre, Austria on 28th April, 2010.

2. Tribhuvandas FoundationAIM: To provide basic healthcare facilities to villagers.

MODE OF ACTION:• Foundation is run by villagers themselves.• Foundation has dedicated team of medical

officers and necessary staff.• Continuous training to village health workers.• Large scale implementation of the concept of

‘Safe Delivery Kit’ for pregnant women. • Organized camps for detection and improvement

of vision of the rural people.

3. SGSY(Swarna jayanthi Gram Swarozgar Yojana)

AIM: To bring people in BPL to APL by providing

them necessary resources to become self employed.

MODE OF ACTION:• Distributed MILCH animals to 8755

beneficiaries• Trained 12,647 men and women in dairy

husbandry.• 56 Bore wells were dug.• A mobile diagnostic laboratory has been put

into operation.

AIM:Encourage the farmers to use high yielding scientific methods by providing a demonstration

MODE OF ACTION:• Amul Darshan: Aims at exposing

producer members to various facets of dairy operations to keep them informed and aware of the development and adopt to good management practices in production of milk.

4. Dairy Demonstration Farm

5. AMUL Scholar

AIM: To promote education and nurture talent.

MODE OF ACTION:1. Amul Scholarships: Encourage outstanding

children of farmers.2. Amul Scholar Felicitation Program: To

encourage outstanding children of employees.

3. Amul Vidya Shree & Vidya Bhushan: To recognize the brilliance of the students across India.

6. Blood DonationAIM: To inspire, encourage and initiate humanitarian services to minimize, alleviate and prevent human suffering at all times to contribute for “Humanity to Peace”.

MODE OF ACTION:• Amul initiated blood donation campaign

in 1987, in association with Indian Red Cross Society• Blood donation camps are organized

regularly in rural areas through Village Dairy Co-operative Societies. • Similarly camps are organized in Amul

Dairy Campus wherein employees and their family members join in donating blood.

7. Rural Sanitation CampaignAIM:No single milk producer shall attend to nature’s call in the open, in order to ensure hygiene and help women milk producers avoid embarrassment.

District Rural Development Agency (DRDA)Partners in progress National Housing Bank, Ahmedabad Finish Society, New Delhi

MODE OF ACTION:Started total sanitation campaign scheme in 2011-201214000 toilets constructed in 300 villages around Anand and Kheda by 2013-14. Plan on constructing 40-50 thousand toilets in the coming 5 years.

Why CSR?• Good relationship with local community eases business activities. • This type of engagement with stakeholders creates buyer awareness and

loyalty.• Gets the company, positive press coverage.• Business innovation: Development of new technologies, materials or

processes that reduce water, energy usage or harmful materials.• Builds goodwill of the company.• Various CSR activities conducted with the help of employees helps in

building their morale and creates a positive environment.• To give back to the society.

References

http://www.amuldairy.comhttp://www.Wikipedia.orghttp://www.amul.com/http://articles.economictimes.indiatimes.com/keyword/amul

Thank You