Corporate Social Responsibility (CSR) Dr Martin Blake BSc MBA DBA Head of Social Responsibility,...
-
Upload
morris-whitehead -
Category
Documents
-
view
215 -
download
0
Transcript of Corporate Social Responsibility (CSR) Dr Martin Blake BSc MBA DBA Head of Social Responsibility,...
Corporate Social Responsibility (CSR)
Dr Martin Blake BSc MBA DBA
Head of Social Responsibility, Royal Mail Group plc
BCCH CSR Seminar
25th October 2006
Royal Mail Group plc context•One of the largest employers in the
UK c.193,000 employees
•Deliver 84 million items to 27 million addresses every working day
•Parcelforce Worldwide and General Logistics Systems deliver 337 million parcels per year
•35,000 vehicles travelling 1.8 million miles a day
•160 million litres of diesel annually
•14,300 Post Office outlets
• Increasingly competitive market
Link between Sustainability and CSR
Health & safety
Diversity & inclusion
Community investment
Economic prosperity
Royal Mail Group plc’s
CSR activities
Social wellbeing
Environmental protection
Sustainable development
•Communities prefer companies that create jobs, incomes and contribute to the economic and social cohesion that builds the neighbourhoods where people want to live and work
•Customers prefer to buy from companies that share their values
•Employees prefer to work for companies that provide a healthy and safe environment and whose values align to theirs
• It is also simply the ‘right thing to do’.
Why are we managing CSR?
CSR within Royal Mail
• The safety of our people and our customers
• The well-being (health) of our people
• The environment
• The communities we operate within
• The diversity of our workforce
• The security of our customer’s mail.
Covers a wide range of issues including:
Carbon Management Programme (tactical focus) – c.80% of impacts
Sustainability Strategy and Tactics
Sustainability Strategy (100% of impacts)
Other environmental projects – e.g. water & waste. c. 20% of impacts
8
6
7
54
3
9
1
2
Regulatory environment•UK Government – support provided through CSR function in
the Dept. Trade & Industry (www.csr.gov.uk)
•Establishment of CSR Academy (www.csracademy.org.uk)
•Current UK position – predominantly voluntary rather than regulatory approach; supported by most UK corporates
•CSR driven by business case – cost savings, employee motivation and retention, brand value, risk management and because it is the right thing to do
•Government’s role to further incentivise the business case – as with tax breaks for payroll giving.
‘Better Business Journey’ toolkit
www.betterbusinessjourney.com
Produced by the UK Small Business Consortium which includes the British Chambers of Commerce, Business in the Community, CSR Europe and the Institute of Directors.
Focused on four key areas of 1) People 2) Premises 3) Promotion and 4) Purchasing.
Flexible working/ Work-life balance
Responsible recruitment/ Equal opportunities
Staff training, career development, motivation & retention
Community involvement
Healthy workplace
Teamwork
DID YOU KNOW?
3 in 5 people want to work for a company whose values are consistent with their own
DID YOU KNOW?
79% of smaller businesses believe that they should be involved in encouraging a healthy work-life balance amongst their staff
DID YOU KNOW?
40m working days are lost to ill health and injuries each year and staff absence costs business £11billion per annum
THE PEOPLE JOURNEYPeople are the most important resource businesses have, so their satisfaction is recognized as a key component of business success. You can increase your company’s competitiveness by
• developing the competence of all your staff
• enabling staff to play an active role in the community
• employing a diverse workforce
• promoting the health and well-being of employees and contractors.
Internal environmental impacts
External & neighbourhood environmental impacts
Employee & business transport policies
Recycling Disability
accessEnergy usage/costs
Becoming carbon neutral
DID YOU KNOW?
86% of UK adults believe the environment is the most important issue for companies to focus on
DID YOU KNOW?
10% reduction on energy bills can be achieved without any capital investment
DID YOU KNOW?
80% of small businesses believe that they should be involved in waste reduction and recycling
THE PREMISES JOURNEYIt makes sound business sense to try and reduce the negative environmental impacts of your business. This involves
• reducing greenhouse gas emissions from energy use, transport and industrial processes
• using energy and raw material efficiently
• reusing/recycling products and waste where possible
• setting achievable targets to manage your environmental impact.
Responsible advertising
Positive PR/publicity
Awards Standards Product & service innovation
Accessing new markets
DID YOU KNOW?
51% of the British public say they have chosen a product or service because of its responsible reputation
DID YOU KNOW?
81% of UK websites are inaccessible for disabled users
DID YOU KNOW?
62% of small businesses don’t use the internet to market their goods and services
THE PROMOTION JOURNEY
By communicating your responsible activities to a wider audience you will find that you inspire many others to do the same and your example could lead to much bigger impacts.
• make sure your staff know about what you do and can talk about it
• generate positive publicity through local, regional or national media
• tell your customers, suppliers, investors and other stakeholders what you are doing
• enter relevant award schemes.
Local sourcing
Buying fairly traded products
Paying on time
Responsible procurement
Supplier criteria
DID YOU KNOW?
85% of businesses view late payment of suppliers as ‘unethical’
DID YOU KNOW?
43% of small businesses have been asked by larger customers about environmental practices
DID YOU KNOW?
1 in 4 business failures are a direct result of interruption to cash flow
THE PURCHASING JOURNEYResponsible purchasing means operating to the highest standard of business integrity. This includes
• supporting and encouraging existing suppliers to be responsible
• choosing responsible new suppliers, treating them fairly and with respect,
• paying them on time
• locally sourcing products or services where relevant.
Dr Martin BlakeHead of Social ResponsibilityRoyal Mail Group plcUnit 6 Ancells CourtRye CloseFLEETGU51 2UY
Tel: +44 (0) 1252 773011Email: [email protected]
For further information contact