Corporate Social Responsibility - Carbon Emissions - Low Carbon Market - The Trend Is Blue
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The Trend is Blue has produced a thorough guide to Corporate Social Responsibility that will help organisations better understand what CSR is and how it will help to achieve sustainable business growth. A webinar from our senior environmental analyst Jillian Watt BSc MSc (Phd) on CSR. For more info on Corporate Social Responsibility please visit : http://www.thetrendisblue.com/article.cms/corporate-social-responsibility-and-carbon-offsetting
Transcript of Corporate Social Responsibility - Carbon Emissions - Low Carbon Market - The Trend Is Blue
The Trend is Blue
CSR & Carbon offsetting
The Trend Is Blue2012
2012 www.thetrendisblue.com
The Trend is Blue
What is CSR?
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The Trend is Blue
Why ?•Transform corporate identity e.g American Apparel.
2012 www.thetrendisblue.com
The Trend is Blue
Why ?•Transform corporate identity e.g American Apparel.•Employee retention and future workforcee.g Nike
2012 www.thetrendisblue.com
The Trend is Blue
Why ?•Transform corporate identity • Employee retention and future workforce• Operational Effectivenesse.g Dow Chemicals , Construction Companies
2012 www.thetrendisblue.com
The Trend is Blue
Why ?•Transform corporate identity • Employee retention and future workforce• Operational Effectiveness• Managing riske.g Nike
2012 www.thetrendisblue.com
The Trend is Blue
Why ?•Transform corporate identity • Employee retention and future workforce• Operational Effectiveness• Managing risk• Organisational growth and Business opportunity
2012 www.thetrendisblue.com
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How many ?
2012
Countries CSR Negotiated with trade unions
US x
UK
German & Nordic x
EU 15/27
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Should CSR be Voluntary ?
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How and where does carbon offsetting fit into CSR?
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The Trend is Blue
Summary
2012
Michael Porter and Mark kramer ‘ successful companies do not view economic success and
social responsibility as a dilemma. Instead they integrate social responsibility as a source of
innovation and lasting competitiveness. Essentially, they do exactly what successful companies do:
They get better and more competitive every day to fulfil the expectations of their shareholders and
stakeholders’.
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