Corporate Social Responsibility by Amritraj D Bangera

7/28/2019 Corporate Social Responsibility by Amritraj D Bangera

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M.S.Ramaiah Institute of Technology(Autonomous Institute, Affiliated to VTU)

Bangalore - 560054

Seminar onCorporate Social Responsibility-In Global PerspectiveSubmitted by

Amritraj D.Bangera - 1MS09MBA04


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What is CSR?What is CSR? The World Business Council for Sustainable Development (WBCSD) defines

CSR as "The continuing commitment by business to behave ethically andcontribute to economic development while improving the quality of life ofthe work force and their families as well as of the local community andsociety at large.

Corporate social responsibility (CSR) is the process by which businessesnegotiate their role in society.

A concept whereby companies decide voluntarily to contribute to a bettersociety and a cleaner environment. A concept whereby companies integratesocial and environmental concerns in their business operations and in their

interaction with their stakeholders on a voluntary basis.

Operating a business in a manner that meets or exceeds the ethical, legal,commercial and public expectations that society has of business.


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The Pyramid of CSRThe Pyramid of CSR


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CSR in DevelopingCSR in Developing

CountryCountry

Focus on nation building

Socio-economic development

Rural development

Employment

Education Health care

Community support


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CSR in DevelopedCSR in Developed

CountryCountry

Governance

Business ethics

Human rights

Environment


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CSR at Global LevelCSR at Global Level

Profit+people

Profit+peoplePr

ofit+

plan

et

Profi

t+plan

et

Pla

net+

peop

le

Pla

net+

people

ProfitProfit

PlanetPlanet

PeoplePeople


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CSR atCSR at First Indian company committed to

national and global CSRprinciples

Tata Steel believes that the

primary purpose of a business isto improve the quality of life ofpeople.

Tata Steel will volunteer itsresources, to the extent that it

can reasonably afford, tosustain and improve a healthyand prosperous environmentand to improve the quality oflife of the people of the areas inwhich it operates.


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CSR atCSR atv

v Solid Waste ManagementProgramme

PepsiCo India continues to strengthenits Solid Waste Management

initiatives in partnership withExnora, an environmental NGO.This award winning, incomegenerating partnership provides aclean environment to more than450000 people across Pammal,Chennai, Nagapattinam, Tenkasiand Cuddalore in Tamil Nadu,Sangareddy in Andhra Pradeshand Panipat, Haryana.


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ContContv Healthy Kids

Designed and supported by thePepsico Health & Wellnessteam, the programs have beenimplemented in schools incollaboration with prominentNGOs & Hriday, Swashrit andthe Indian Medical Association.

Get Active programs have a centralobjective: to raise awareness onthe importance of balancednutrition and regular physicalactivity for a healthy lifestyleamong school children.


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CSR atCSR at

v ITC e-Choupal

Relevant & Real-time Information

Customised Knowledge

Supply Chain for Farm Inputs

Direct Marketing Channel forFarm Produce

Marketing Services

Governance services

Health with Private Health ServiceProviders

Choupal Sagar services


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CSR atCSR atv Health

The Reliance DOTS -TB HIV andAIDS therapy centre is a public-private partnership to combatTB, HIV and AIDS

Pilot program started at Hazira in2004

Expanded to Jamnagar in 2005

The centers offers financialassistance, counseling services,awareness programs, treatment,

alternate therapies yoga andpranyama and also nutritionalsupport to the underprivileged.


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Cont.Cont.

v Education

Education continues to be one ofthe major thrust areas of RIL'sCSR interventions. A networkof 10 schools caters to over14,000 students spread acrossgeographies in India.

RIL's project for physicallychallenged children at Surat,near the Hazira ManufacturingDivision, is fast emerging as aglobal model of public-privatepartnership, supportingphysically challenged children'seducation with a local NGO.


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CSR atCSR atv GTL sets aside up to 1% of its profits towards CSR activities and encourages

active employee participation

Gyan IT (Spreading IT literacy among rural areas)

Know (Mobile Computer lab)

VKC (Village Knowledge Centre)

GyanDeep (Train the trainer Teachers) Netra (Computer Lab for Blind)

Talk 64 (Chess software for Blind)

Swayam (Self Employment opportunities)

Samman (Mobility for the disabled)

Gyan Jyot (Scholarships for higher studies)

Samrakshan (Financial assistance to bereaved families)

Idaya (Assistance to Tsunami Victims)

Pralay (Assistance in case of natural disasters)


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CSR atCSR atv IBM - Japans e-elder

Initiative is a national programusing training materials andother support from IBM Japanwhich will hire and train seniorsas instructors for other seniorsin an effort to help elder citizens(expected to make up one-fifthof Japans total population)more fully participate in a Web-based society.


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Pros of CSRPros of CSR

Balances corporate power withresponsibility.

Discourages government regulation.

Promotes long-term profits for business.

Responds to changing stakeholdersdemands.

Corrects social problems caused bybusiness.


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Cons of CSRCons of CSR

Lowers economic efficiency and profit.

Imposes unequal costs among competitors.

Imposes hidden costs passed on tostakeholders.

Requires social skills which business maylack.

Places responsibility on business ratherthan individuals.


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Benefits of CSRBenefits of CSRCSR behaviour can benefit the firm in several

Ways:

It aids the attraction and retention of staff

It attracts green and ethical investment

It attracts ethically conscious customers

It can lead to a reduction in costs through re-cycling

It differentiates the firm from its competitor andcan be a source of competitive advantage

It can lead to increased profitability in the long

run


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ConclusionConclusionvAccording to a survey

79% want to work for a company heavily engagedin CSR

56% will refuse to work for a company who is notat all committed to and engaged in CSR.

Over 80% customers will switch brands if noCSR.


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Corporate Social Responsibility by Amritraj D Bangera

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