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PRESENTED BY,ABIN JOMY

JITH KUMAR.T.K

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Corporate social re spon sibility Corporate social re spon sibility

Wh at an organization doe s to influence the society in which it exists, such as throug hvolunteer assistance program s.Social re spon sibility is concerne d w ithperforming all socially desirable activities,which are expecte d by the society .

Modern business firm has to perform a number of obligation s to the owner s,employee s, con sumer s & society .

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Two basic principle s From Th e Gospel Two basic principle s From Th e Gospel O f Wealt hO f Wealt h

y Charity principle

y Ste wardsh ip principle

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Charity principleCharity principley This principle require d that more

fortunate member s to assist lessfortunate member s(unemploye d,handicappe d,sick , elderly )of the society .

y These unfortunate s coul d be aided either

directly or indirectly, throug h institution slike churc h, settlement hou ses etc ..

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Ste ward principleSte ward principley This principle was deri ved from the Bible.y Require d business, w ealt hy individuals to

view them selves as s te wards, or caretaker s, of their property .

y The idea was that the rich h old their money in tru st for the re st of the society and can use it for any purpo se of the society .

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Corporate Social ResponsivenessCorporate Social Responsiveness

Focu ses on how companie s re spon d to issues,rat her trying to determine their ultimate social re spon sibility.

Corporate social performanceSingle theory of corporate social action

encompa ssing social principle s, proce sses andpolicies.

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CSR and its STAKEHOLDERSCSR and its STAKEHOLDERS

Cre ditor s

Cu stomer s

Ow ner s

Employee s

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Stake holder sStake holder sy Ow ner s are entrepreneur s wh o have a

direct CSR to wards employee s.y Employee s are directly depen dent on the

organization for their basic livelihoo d.y Cre ditor s include vendor s/supplier s. Th ey

look forward for timely and adequate payment .

y Cu stomer s are an important stake holder in CSR.A customer expect s Q uality pro duct s, timely delivery and fair price s.

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A n iron law of re spon sibility state sA n iron law of re spon sibility state sthat in the long run those who do that in the long run those who do not use po wer in a manner that not use po wer in a manner that society con sider s re spon sible will society con sider s re spon sible will ten d to lose itten d to lose it

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EthicsEthics

y Study of rights and of who is or shouldbe benefite d or harme d by an action .

y Moral rule s that people apply in decision making,

y Nature of relation ship among people .

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The Tool s of Ethics..The Tool s of Ethics..

y Valuesy Rightsy Dutie sy Rulesy

Relation ships

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Ethics & Social re spon sibility to dayEthics & Social re spon sibility to day

y The problem is that the et hics of a business is a mixture of individual set s of et hics.

y This is wh y it is important to have goo dindividuals as employee s

y Businesses sh ould operate in a manner that is legal, profitable , et hical, and w ithin social norm s.

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Common moralityCommon moralityy It is the bo dy of rule s governing or dinary

et hical problem s.y These are the rule s we live by mo st of

the time , and wh ich we can use to under stan d managerial problem s in et hical term s.

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Common morality ..Common morality ..

y Promi se keepingy No malevolencey Mutual aidy Respect for per sony

Respect for property

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The challenge of relati vism..The challenge of relati vism..y Moral Relativism

The idea that we cannot decide matter s of right andwrong , goo d and evil, in any rational way.

y Na ve RelativismThe idea that all human beings are them selves the stan dard by wh ich their action s to be judged

y Cultural RelativismThe idea that morality is relati ve to particular culture , society or community .

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